The document discusses different approaches to starting a digital learning project, including building your own programs, buying an off-the-shelf solution, or commissioning custom content. It then outlines Max's project to create a pilot digital learning program on report writing, including interviewing subject matter experts, developing storyboards, designing visuals and interactions, building modules in an authoring tool, and planning virtual classroom sessions to allow practice. Common pitfalls discussed include underestimating technology complexity, lacking subject expert involvement, and not providing enough learner support.