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How to develop a successful
eLearning strategy
Sprout Labs helps organisations that deal with complex products
and services to design and redesign their digital learning
programs, in industries such as health care, government,
pharmaceutical, finance, engineering and information technology,
media and professional services.
We will explore:
• what a strategic approach to eLearning looks like
• the stages of developing an eLearning strategy
• how digital learning technologies can be used to
embed 70-20-10 blended learning approaches
• some guidelines about when in-house development
works and when you should outsource development
Digital learning, not eLearning
Digital learning is a more holistic
term that takes in social
learning, performance supports
and blended approaches.
What does the word strategy
mean?
Strategy is about knowing
where your going
Alignment
Alignment L&D
Alignment to the
organization strategy
Blueprints
• Principles
• Reforms
Curriculum
Blueprints
Road map
What, when and how
– this will change
more often
What needs to be
addressed
Learning
experience
Technology L&D team skills
Communication Measurement
Governance
The stages of developing a
digital learning strategy
1. Taking stock of where you are
2. What else is happening
3. Planning
4. Getting started
5. Measuring
1. Taking stock of where you are
Benchmark
Towards Maturity
Digital workplace benchmark
Existing
Skills audit
Digital literacy of your employees
Digital literacy of your organization
Your learning effectiveness
Eg Serious eLearning Manifesto
Starting out
2. What else is happening
Talk with other Learning and Development
people
Build on what they done
Ask what they would have done differently
Look to the future
3. Planning
Make it visual
Tell stories
Focus on flexibility and effectiveness
You might only get 5% decrease in cost
What
How
Who
4. Getting started
What
How
Who
Innovation projects
Pilots
Start with blended learning projects
Don’t start with your corporate induction
5. Measuring
Build data collection into everything you do
Analyse the data and make changes
Use the data to tell stories
Traditional approach
Learning Management System
Maybe with social and blended tools
Development tool
Contemporary approach
Learning
Management
System Learning
record store
Social
Mobile
Virtual
classrooms
Intranet and
portals
Other ways to get started
70-20-10
How can digital learning enable the 70-20-10 model?
eLearning has a quality
problem
3 ways to start in digital learning
Buy access to a
content library
Build your own
programs
Commission
programs to be
built for you
Open Sesame
Lynda.com
Skilsoft
Doesn’t work financially if
you are a training provider
Generally works better
if you currently do in-
house training
Customised to your
organisational needs
Moderate quality Quality digital learning
is harder to build than
you would expect
You would expect the
quality to be higher
Moderate cost Low cost Higher cost
When to use external providers
If you don’t do internal training
beyond your induction don’t try and do
your digital learning development
in-house
Reasons to use external
providers
Reasons to develop in-house
To bring in new ideas
Increase quality
Deliver large projects faster
Cost reduction
Control
When to use external providers
Thank you for your participation!
Dr Robin Petterd
Learning Consultant
M: +61 419 101 928
E: robin@sproutlabs.com.au
T: @sproutlabs_au

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How to develop an e learning strategy

  • 1. How to develop a successful eLearning strategy
  • 2. Sprout Labs helps organisations that deal with complex products and services to design and redesign their digital learning programs, in industries such as health care, government, pharmaceutical, finance, engineering and information technology, media and professional services.
  • 3. We will explore: • what a strategic approach to eLearning looks like • the stages of developing an eLearning strategy • how digital learning technologies can be used to embed 70-20-10 blended learning approaches • some guidelines about when in-house development works and when you should outsource development
  • 4. Digital learning, not eLearning Digital learning is a more holistic term that takes in social learning, performance supports and blended approaches.
  • 5. What does the word strategy mean?
  • 6. Strategy is about knowing where your going
  • 7. Alignment Alignment L&D Alignment to the organization strategy
  • 8. Blueprints • Principles • Reforms Curriculum Blueprints Road map What, when and how – this will change more often
  • 9. What needs to be addressed Learning experience Technology L&D team skills Communication Measurement Governance
  • 10. The stages of developing a digital learning strategy
  • 11. 1. Taking stock of where you are 2. What else is happening 3. Planning 4. Getting started 5. Measuring
  • 12. 1. Taking stock of where you are Benchmark Towards Maturity Digital workplace benchmark Existing Skills audit Digital literacy of your employees Digital literacy of your organization Your learning effectiveness Eg Serious eLearning Manifesto Starting out
  • 13. 2. What else is happening Talk with other Learning and Development people Build on what they done Ask what they would have done differently Look to the future
  • 14. 3. Planning Make it visual Tell stories Focus on flexibility and effectiveness You might only get 5% decrease in cost What How Who
  • 15. 4. Getting started What How Who Innovation projects Pilots Start with blended learning projects Don’t start with your corporate induction
  • 16. 5. Measuring Build data collection into everything you do Analyse the data and make changes Use the data to tell stories
  • 17. Traditional approach Learning Management System Maybe with social and blended tools Development tool
  • 18. Contemporary approach Learning Management System Learning record store Social Mobile Virtual classrooms Intranet and portals
  • 19. Other ways to get started
  • 20. 70-20-10 How can digital learning enable the 70-20-10 model?
  • 21. eLearning has a quality problem
  • 22. 3 ways to start in digital learning Buy access to a content library Build your own programs Commission programs to be built for you Open Sesame Lynda.com Skilsoft Doesn’t work financially if you are a training provider Generally works better if you currently do in- house training Customised to your organisational needs Moderate quality Quality digital learning is harder to build than you would expect You would expect the quality to be higher Moderate cost Low cost Higher cost
  • 23. When to use external providers If you don’t do internal training beyond your induction don’t try and do your digital learning development in-house
  • 24. Reasons to use external providers Reasons to develop in-house To bring in new ideas Increase quality Deliver large projects faster Cost reduction Control When to use external providers
  • 25. Thank you for your participation! Dr Robin Petterd Learning Consultant M: +61 419 101 928 E: robin@sproutlabs.com.au T: @sproutlabs_au
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