How to create consumer quality learning

How to treat learners like consumers
CLO Exchange Dec 3, 2018

Meet Judy and Malika
 Judy’s a learning
strategist with Intrepid by
Vital Source, a modern
program experience
platform.
 She’s on a mission to rid
the world of boring
training.
 She used to run learning
tech for JP Morgan
Chase.
 Malika’s a learning
transformation leader
with Microsoft.
 She’s on a mission to
adopt consumer like
approaches to
learning; and
developing Roadmaps
to the future through
Learning solutions
 She use to head
Learning, Performance
and Strategy Solutions
at Grubhub.

What constraints make it hard for your
organization’s learners to get a
consumer-grade experience?

Upskilling the Team
Mindsets and Skillsets needed to transition to digital learning

The team has new roles and
needs new skills.
In the ’old days’ of learning development, we built teams structured around things like processes and
business needs. It checked a box that learning had been delivered, but it usually didn’t solve the needs of the
learner and, if we’re honest, the needs of the business. Part of the digital transformation is about becoming
learner focused and to do that we need we need to adjust the roles and skills needed from our team.

Instructional Designer Learning Experience Designer
Thinks in terms of learner being on an
experience based learning journey
Thinks in terms of learner consuming
courses in a curriculum
We no longer create instruction,
We craft learning experiences.
Builds a course around learning objectives
Output is typically eLearning or classroom
training materials
Skills needed:
Instructional design principles
Graphic design for slides
Creates content
Uses content authoring tools
Builds an experience around the learner’s five
moments of need
Output is typically a site or an app with a collection
of short-form content
Skills needed:
Information architecture principles
UX and visual design for sites
Curates resources
Uses site authoring and video processing tools

The Five Moments of Learning Need
NEW
When people are
learning how to do
something for the
first time.
MORE
When people are
expanding the breadth
and depth
of what they
have learned.
APPLY
When they need to act on
what they’ve learned,
including planning what
they will do, remembering
what they may have
forgotten, or adapting their
performance to a unique
situation.
SOLVE
When problems arise, or
things break or don’t
work the way they were
intended.
CHANGE
When people need
to learn a new way
of doing something, which
requires them to change
skills that are deeply
ingrained in their
performance practices.
We need to be creating experiences that fit a learner in their moment of need.

You pride yourself on your energy in the classroom, now learn
to transmit it through the lens.
Get comfortable with recording short explanatory videos of
your content as online reference and teaching materials
Schedule office hours as synchronous events in your online
course, then post the recording online as a reference
Use audio to create podcasts to tell a story about related
group of content / reference materials
You’ve facilitated discussions in the classroom, and pride
yourself on synthesizing group input into one coherent
insight – but can you do that online?
Create discussion forums/ topics that invite thoughtful
responses from learners
Moderate discussions with a balance of encouragement,
answers and questions to drive the discussion deeper
Curate insights and learner driven resources and
showcase / highlight them for the cohort
The facilitator role is changing.
From Facilitation to moderation From Theater to TV
How do you transition your classroom skills to the digital world?

Digital Learning Blueprint
• This is a private course
• The QR code takes you to LinkedIn
login, then to the course
Login Link -->

How ready is your team to create
consumer quality learning
experiences?

Consumable options for learners…
 Learning Universe
 Podcast Series 20ontheGo
 Inspire Series
 InReal-Life
 Movie Series (with Marvels connectivity themes)
 MOOCs

How to create consumer quality learning

How to create consumer quality learning

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