TAM AdEx cross-media report highlights how the advertising fared in the Ecom-Food/Grocery category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
Tam Ad Ex Cross Media Real Estate Report 2021Social Samosa
TAM AdEx cross-media report highlights how the advertising fared in the Real Estate category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
Tam ad ex television advertising report H1- 2021Social Samosa
TAM AdEx half yearly advertising report on Television including the monthly trends, top and exclusive spenders and more for 2021 as compared to the same period in the previous year.
Tam Adex Cross-media Report Personal healthcareSocial Samosa
TAM AdEx cross-media report highlights how the advertising fared in the Personal Healthcare category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
TAM ad ex cross media report FMCG sector - H1'21Social Samosa
TAM AdEx cross-media report highlights how the advertising fared in the FMCG category on TV, Print, Radio, and Digital for the months of Jan-June 2021 as compared to the same period in the previous year.
TAM AdEx BFSI - Cross-media Report 2021Social Samosa
TAM AdEx Report for cross media report highlights how did the advertising fare in the BFSI sector across TV, Print, Radio, and Digital for the period of Jan-April 2021.
GroupM India, today announced their advertising expenditure (adex) forecasts for 2021. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2021, India will see a major ad recovery in 2021 given the downfall of ad spends in 2020 due to the pandemic.
Tam ad ex mirroring y 2020 for print advertisingSocial Samosa
The latest TAM AdEx report for Print offers insights on ad volumes for the medium in 2021 compared to 2020 for major categories and advertisers, during the years and more.
The latest Dentsu Ad Spend Report forecasts how the various mediums are shaping the ad spend share, globally with some of the major media channels like TV and digital, playing a significant role in India.
Tam Ad Ex Cross Media Real Estate Report 2021Social Samosa
TAM AdEx cross-media report highlights how the advertising fared in the Real Estate category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
Tam ad ex television advertising report H1- 2021Social Samosa
TAM AdEx half yearly advertising report on Television including the monthly trends, top and exclusive spenders and more for 2021 as compared to the same period in the previous year.
Tam Adex Cross-media Report Personal healthcareSocial Samosa
TAM AdEx cross-media report highlights how the advertising fared in the Personal Healthcare category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
TAM ad ex cross media report FMCG sector - H1'21Social Samosa
TAM AdEx cross-media report highlights how the advertising fared in the FMCG category on TV, Print, Radio, and Digital for the months of Jan-June 2021 as compared to the same period in the previous year.
TAM AdEx BFSI - Cross-media Report 2021Social Samosa
TAM AdEx Report for cross media report highlights how did the advertising fare in the BFSI sector across TV, Print, Radio, and Digital for the period of Jan-April 2021.
GroupM India, today announced their advertising expenditure (adex) forecasts for 2021. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2021, India will see a major ad recovery in 2021 given the downfall of ad spends in 2020 due to the pandemic.
Tam ad ex mirroring y 2020 for print advertisingSocial Samosa
The latest TAM AdEx report for Print offers insights on ad volumes for the medium in 2021 compared to 2020 for major categories and advertisers, during the years and more.
The latest Dentsu Ad Spend Report forecasts how the various mediums are shaping the ad spend share, globally with some of the major media channels like TV and digital, playing a significant role in India.
AdEx report on Mirroring Y 2021 for Advertising in Movies Genre provides insights on advertisements in Movies in 2021 compared to those in 2017 and how 2021 showed highest growth in Ad volumes compared to 2017
Tam ad ex mirroring y 2021 for music genreSocial Samosa
The music genre witnessed 34% indexed growth in 2021. Reckitt Benckiser, HUL, and Cadbury India were the top three advertisers in the Music genre during both 2020 and '21.
TAM sports advertising report for Olympic 2020 compared to Olympic 2016Social Samosa
During the 2020 Olympics, ad volumes were 20% lower than in 2016, but the number of advertisers and brands increased. Life insurance was among the top five categories in both years. GCMMF (Amul) was the top advertiser in 2020 with a 12% share. JSW Group was the top brand with an 11% share, followed by MPL Sports Foundation at 10%. Over 25 new categories appeared in 2020 compared to 2016, led by associations/social/cultural organizations and aerated soft drinks. Advertisers predominantly used 20-40 second ads during commercial breaks.
TAM AdEx-Mirroring Y 2020 for Television AdvertisingSocial Samosa
This document summarizes television advertising trends in India during 2020. Some key findings include:
- Television ad volumes grew 26% in 2020 compared to 2016, with personal care and food & beverages sectors accounting for the largest shares.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser, and Procter & Gamble.
- Ad volumes recovered within 3 months post-lockdown, growing 90% compared to the lockdown period. Categories like shampoo and automobiles saw significant increases.
Indian advertising expenditure is estimated to grow 10.7% in 2020, making it the fastest growing major ad market in the world. India will be the third highest contributor to incremental global ad spend growth and the eighth largest ad market globally. Digital advertising is growing the fastest at 26% and will account for 30% of India's media mix by 2020. Television ad spend will remain steady while print holds its ground, but digital will drive 65% of new ad expenditure. Automobiles, e-commerce, and mobile handsets are projected to fuel advertising growth in India in 2020.
This document discusses how marketing, agency and media executives' TV viewing habits have shifted to being across multiple screens due to increased access to streaming services and mobile devices. A survey found that over 90% said their viewing habits changed in the past two years, with many now watching on their TV, tablet and phone simultaneously or sequentially. Despite this shift, over half remain optimistic about TV as an ad medium due to more opportunities to reach audiences. Addressable TV that allows targeting ads to specific households is an area many advertisers plan to invest in. TV remains core to advertising plans, with most planning to spend on cable, broadcast and online video.
Httpool Digital Audio Advertising Report 2021Social Samosa
Httpool announces the launch of the ‘Tune into ‘Digital Audio’ in 2021. The paper is aimed at brands and marketers to streamline and improve digital audio advertising planning for 2021.
TAM AdEx-Mirroring Y 2020 for Advertising in Music GenreSocial Samosa
TAM AdEx-Mirroring Y 2020 for Advertising in Music Genre indicates categories with most ad share volume, top trending brands, advertising on national & regional music channels and Lockdown vs Unlockdown trends.
TAM AdEx-Mirroring Y 2020 for Advertising in Movies GenreSocial Samosa
Advertising in the movies genre on television saw significant growth in 2020 compared to previous years. Some key highlights include:
- Ad volumes grew 60% in 2020 over 2016 and 11% compared to 2019.
- Personal care/hygiene was the leading sector with 26% share of ad volumes, followed by food and beverages at 20%.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser India and Procter & Gamble. Dettol Toilet Soaps was the top brand.
- Regional movie channels saw an 18% rise in ad volumes in 2020 versus 2019, with their share increasing 5%.
TAM AdEx-Television Advertising Report-XSocial Samosa
TAM AdEx-Television Advertising Report-X takes a look at the overall Television Advertising during June-July 2020 period with a focus on the details of Movies Channel Genres, including Hindi Movies, Bhojpuri Movies, Bengali Movies, Telugu Movies and Kannada Movies.
TAM AdEx-Mirroring Y 2020 for Advertising in GEC GenreSocial Samosa
TAM AdEx-Mirroring Y 2020 for Advertising in GEC Genre highlights the top trending brands in 2020 for the GEC genre, categories with most ad share volume, commercial advertising, Lockdown vs Unlockdown trends and advertising on national and regional GEC channels.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Ukraine's transition to on-air digital television is postponed again
Digital Market overview featuring recent changes and new Advertising possibilities
o Research: smartphone-audience of Ukraine is 41% of the population
o In AdWords the version history of the ad became available
o Google launches Reach Planner for YouTube & video ad forecasting in AdWords
OOH & Radio shown growth vs 2017
o New inventory of Digital OOH in Kyiv
o Kyiv radio stations will start broadcasting in T-DAB format
Mobile Video Advertising Strengthens TV Media InvestmentsSable Mi
Mobile video advertising can be an effective complement to TV advertising by helping brands reach increasingly fragmented audiences and improve return on investment. A study found that supplementing TV ads with mobile video ads increased a brand's reach for target consumers by up to 12.7% and reduced the cost per target rating point by up to 13.7% when 15% of a TV budget was reallocated to mobile. The study also showed diminishing returns for TV-only campaigns that reached over 60-70% of target audiences.
The Face Value Report by Duff & Phelps and KrollSocial Samosa
The Face Value Report by Duff & Phelps and Kroll comprises a survey of 917 marketing/brand managers working in fast moving consumer goods (FMCG) businesses across the UK, US, France, Germany, Ireland, Netherlands, Spain, Italy and the United Arab Emirates, to assess the current state of influencer marketing for FMCG brands and establish whether the COVID-19 pandemic had an impact on marketing spend.
VTech Press Release Financial Report FY 2014 (See especially the CMS Sections)Simpson & Simpson, PLLC
VTech reported higher annual revenue and improved gross margin for its 2014 fiscal year. Revenue increased 2.2% to $1.89 billion due to growth in North America, Europe, and Asia Pacific offsetting declines in other regions. Gross profit margin improved to 33.4% from 32.2% the previous year. Profit attributable to shareholders rose 0.9% to $203.3 million. The company maintained a strong financial position with $322.9 million in cash and no debt.
TAM AdEx-Cross Media Report – Personal HealthcareSocial Samosa
TAM AdEx-Cross Media Report – Personal Healthcare details the Ad Volumes for Personal Healthcare Sector on TV, Print and Radio and Digital for July-October 2020 period.
TAM Ad-Ex Cross-Media Report 2021 - Food & BeveragesSocial Samosa
- Ad volumes of the F&B sector on television grew 43% during Jan-Mar'21 vs the same period last year. Milk beverages and biscuits contributed 26% of ad volume share.
- On digital media, ad insertions grew 75% with chocolates as the top category. The top 10 advertisers accounted for 63% of ad insertions led by Cadbury.
- In print media, ad space grew 28% with spices as the top category. Amul was the leading advertiser accounting for 11% of ad space. The top 10 advertisers accounted for over 40% of ad space.
TAM AdEx - Half Yearly Advertising Report Social Samosa
TAM AdEX released the Half Yearly Advertising Report for the FMCG Sector. Hindustan Unilever was topped on TV with a 23% share of ad volumes among the FMCG advertisers.
AdEx report on Mirroring Y 2021 for Advertising in Movies Genre provides insights on advertisements in Movies in 2021 compared to those in 2017 and how 2021 showed highest growth in Ad volumes compared to 2017
Tam ad ex mirroring y 2021 for music genreSocial Samosa
The music genre witnessed 34% indexed growth in 2021. Reckitt Benckiser, HUL, and Cadbury India were the top three advertisers in the Music genre during both 2020 and '21.
TAM sports advertising report for Olympic 2020 compared to Olympic 2016Social Samosa
During the 2020 Olympics, ad volumes were 20% lower than in 2016, but the number of advertisers and brands increased. Life insurance was among the top five categories in both years. GCMMF (Amul) was the top advertiser in 2020 with a 12% share. JSW Group was the top brand with an 11% share, followed by MPL Sports Foundation at 10%. Over 25 new categories appeared in 2020 compared to 2016, led by associations/social/cultural organizations and aerated soft drinks. Advertisers predominantly used 20-40 second ads during commercial breaks.
TAM AdEx-Mirroring Y 2020 for Television AdvertisingSocial Samosa
This document summarizes television advertising trends in India during 2020. Some key findings include:
- Television ad volumes grew 26% in 2020 compared to 2016, with personal care and food & beverages sectors accounting for the largest shares.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser, and Procter & Gamble.
- Ad volumes recovered within 3 months post-lockdown, growing 90% compared to the lockdown period. Categories like shampoo and automobiles saw significant increases.
Indian advertising expenditure is estimated to grow 10.7% in 2020, making it the fastest growing major ad market in the world. India will be the third highest contributor to incremental global ad spend growth and the eighth largest ad market globally. Digital advertising is growing the fastest at 26% and will account for 30% of India's media mix by 2020. Television ad spend will remain steady while print holds its ground, but digital will drive 65% of new ad expenditure. Automobiles, e-commerce, and mobile handsets are projected to fuel advertising growth in India in 2020.
This document discusses how marketing, agency and media executives' TV viewing habits have shifted to being across multiple screens due to increased access to streaming services and mobile devices. A survey found that over 90% said their viewing habits changed in the past two years, with many now watching on their TV, tablet and phone simultaneously or sequentially. Despite this shift, over half remain optimistic about TV as an ad medium due to more opportunities to reach audiences. Addressable TV that allows targeting ads to specific households is an area many advertisers plan to invest in. TV remains core to advertising plans, with most planning to spend on cable, broadcast and online video.
Httpool Digital Audio Advertising Report 2021Social Samosa
Httpool announces the launch of the ‘Tune into ‘Digital Audio’ in 2021. The paper is aimed at brands and marketers to streamline and improve digital audio advertising planning for 2021.
TAM AdEx-Mirroring Y 2020 for Advertising in Music GenreSocial Samosa
TAM AdEx-Mirroring Y 2020 for Advertising in Music Genre indicates categories with most ad share volume, top trending brands, advertising on national & regional music channels and Lockdown vs Unlockdown trends.
TAM AdEx-Mirroring Y 2020 for Advertising in Movies GenreSocial Samosa
Advertising in the movies genre on television saw significant growth in 2020 compared to previous years. Some key highlights include:
- Ad volumes grew 60% in 2020 over 2016 and 11% compared to 2019.
- Personal care/hygiene was the leading sector with 26% share of ad volumes, followed by food and beverages at 20%.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser India and Procter & Gamble. Dettol Toilet Soaps was the top brand.
- Regional movie channels saw an 18% rise in ad volumes in 2020 versus 2019, with their share increasing 5%.
TAM AdEx-Television Advertising Report-XSocial Samosa
TAM AdEx-Television Advertising Report-X takes a look at the overall Television Advertising during June-July 2020 period with a focus on the details of Movies Channel Genres, including Hindi Movies, Bhojpuri Movies, Bengali Movies, Telugu Movies and Kannada Movies.
TAM AdEx-Mirroring Y 2020 for Advertising in GEC GenreSocial Samosa
TAM AdEx-Mirroring Y 2020 for Advertising in GEC Genre highlights the top trending brands in 2020 for the GEC genre, categories with most ad share volume, commercial advertising, Lockdown vs Unlockdown trends and advertising on national and regional GEC channels.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Ukraine's transition to on-air digital television is postponed again
Digital Market overview featuring recent changes and new Advertising possibilities
o Research: smartphone-audience of Ukraine is 41% of the population
o In AdWords the version history of the ad became available
o Google launches Reach Planner for YouTube & video ad forecasting in AdWords
OOH & Radio shown growth vs 2017
o New inventory of Digital OOH in Kyiv
o Kyiv radio stations will start broadcasting in T-DAB format
Mobile Video Advertising Strengthens TV Media InvestmentsSable Mi
Mobile video advertising can be an effective complement to TV advertising by helping brands reach increasingly fragmented audiences and improve return on investment. A study found that supplementing TV ads with mobile video ads increased a brand's reach for target consumers by up to 12.7% and reduced the cost per target rating point by up to 13.7% when 15% of a TV budget was reallocated to mobile. The study also showed diminishing returns for TV-only campaigns that reached over 60-70% of target audiences.
The Face Value Report by Duff & Phelps and KrollSocial Samosa
The Face Value Report by Duff & Phelps and Kroll comprises a survey of 917 marketing/brand managers working in fast moving consumer goods (FMCG) businesses across the UK, US, France, Germany, Ireland, Netherlands, Spain, Italy and the United Arab Emirates, to assess the current state of influencer marketing for FMCG brands and establish whether the COVID-19 pandemic had an impact on marketing spend.
VTech Press Release Financial Report FY 2014 (See especially the CMS Sections)Simpson & Simpson, PLLC
VTech reported higher annual revenue and improved gross margin for its 2014 fiscal year. Revenue increased 2.2% to $1.89 billion due to growth in North America, Europe, and Asia Pacific offsetting declines in other regions. Gross profit margin improved to 33.4% from 32.2% the previous year. Profit attributable to shareholders rose 0.9% to $203.3 million. The company maintained a strong financial position with $322.9 million in cash and no debt.
TAM AdEx-Cross Media Report – Personal HealthcareSocial Samosa
TAM AdEx-Cross Media Report – Personal Healthcare details the Ad Volumes for Personal Healthcare Sector on TV, Print and Radio and Digital for July-October 2020 period.
TAM Ad-Ex Cross-Media Report 2021 - Food & BeveragesSocial Samosa
- Ad volumes of the F&B sector on television grew 43% during Jan-Mar'21 vs the same period last year. Milk beverages and biscuits contributed 26% of ad volume share.
- On digital media, ad insertions grew 75% with chocolates as the top category. The top 10 advertisers accounted for 63% of ad insertions led by Cadbury.
- In print media, ad space grew 28% with spices as the top category. Amul was the leading advertiser accounting for 11% of ad space. The top 10 advertisers accounted for over 40% of ad space.
TAM AdEx - Half Yearly Advertising Report Social Samosa
TAM AdEX released the Half Yearly Advertising Report for the FMCG Sector. Hindustan Unilever was topped on TV with a 23% share of ad volumes among the FMCG advertisers.
TAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdfSocial Samosa
FMCG advertising saw growth across television, print and radio in 2022 over 2020. Television saw a 21% rise in ad volumes, with quarters 3 and 4 seeing 5% and 9% increases respectively over quarter 1. Print saw 14% growth in ad space from 2020 to 2022. Radio witnessed a 51% jump in ad volumes over the same period. Food and beverages brands dominated the top advertised categories across mediums. Reckitt Benckiser and Hindustan Unilever led television advertising, while SBS Biotech led in print. Vicco Laboratories had the highest share on radio. Gujarat saw the largest FMCG ad volumes across states in 2022.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Television advertising in the first half of 2023 as per TAM AdExSocial Samosa
This report summarizes television advertising trends for January to June 2023. Food and beverages was the top advertising sector, accounting for 23% of ad volumes. Toilet soaps was the leading product category. Hindustan Unilever and Reckitt Benckiser India were the top two advertisers. Harpic Power Plus 10x Max Clean from Reckitt Benckiser India was the most advertised brand. General entertainment channels had the largest share of advertising volumes, outpacing news channels. Overall television ad volumes grew slightly by 3% compared to the same period in 2021 and 2022.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
TAM ad ex television advertising ad strategies (July 2021-July 2020)Social Samosa
TAM AdEx TV advertising report highlights the monthly trends, top and exclusive spenders from advertisers and sectors on the medium in the period of July 2021 compared to July 2020.
TAM AdEx - Quarterly Report for Advertising in FMCG Sector_Jul-Sept'23.pdfSocial Samosa
In Jul-Sept ’23, FMCG ad volumes on television witnessed a growth of 3% over Jan-Mar ’23 while toilet soaps category retained its first position with 10% share of ad volumes in Jul-Sept ’23 over Apr-Jun ’23.
Top advertisers in July-Sep 2022: TAM reportSocial Samosa
Research agency TAM Media Research has released a new report on television advertising for the quarter July-September 2022. As per TAM's report, Reckitt replaced Hindustan Unilever as the top advertiser in the quarter. It was followed by Godrej Consumer Products, Coca-Cola India and Cadbury India, who were the top advertisers on television in the quarter.
TAM AdEx-Advertising Report on Food & BeveragesSocial Samosa
TAM AdEx-Advertising Report on Food & Beverages lists the highlights of the F&B Sector on TV, Print, Radio and Digital for the April to August 2020 period. It focusses on the top categories and advertisers, along with TV channel genres, zone-wise advertising share of key categories and celebrity endorsements.
TAM AdEx Television Advertising Report (Apr'21 vs. Apr'20)Social Samosa
TAM AdEx Television Advertising Report (Apr'21 vs. Apr'20) highlights how television advertising doubled in April 2021, compared to April 2020, and more.
TAM AdEx-Television Advertising Report XIIISocial Samosa
TAM AdEx-Television Advertising Report XIII analyses the overall television advertising in July-August 2020 and a comparison between ad insertions on TV and Digital advertising in the said period.
TAM AdEx Television Advertising Report 18Social Samosa
TAM AdEx Television Advertising Report 18 takes a look Index Growth in Ad Volumes in Q3 2020, comparing the numbers to that of Q2 2020. It lists the count of Categories, Advertisers and Brands across Sectors for both the quarters.
TAM AdEx - Reviewing the GEC Genre in 2023.pdfSocial Samosa
The Toilet Soaps category claimed the top spot with an 8% share of ad volumes while EcomMedia/Ent./Social Media entered the Top 10 list. Hindi GEC retained its top spot with more than 20% share of GEC channel genre’s ad volumes in 2023.
TAM AdEx-Mirroring Y 2020 for Retail SectorSocial Samosa
The document provides an overview of advertising trends in the retail sector across various media including television, print, radio and digital in year 2020. Some key highlights include:
1. Q4 witnessed significantly higher ad volumes and space compared to Q1 of 2020 for retail sector across all media as advertising recovered post lockdown.
2. Jewelry outlets contributed the largest share of ad volumes for television while electronics saw highest share for print advertising.
3. News genre and bulletins were the most preferred on television while sales promotions dominated print advertising for retail.
4. South region saw highest share of print advertising for retail sector while key categories of jewelry, clothing and electronics led for radio.
TAM AdEx 2023 Television Advertising RecapSocial Samosa
As per TAM AdEx's report, May 2023 had the highest share of ad volumes of 9% for television advertising. The second quarter of 2023 saw a 5% growth compared to the first quarter, while the fourth quarter increased by 2% compared to the third quarter.
Similar to Tam-ad-ex-cross-media report-ecom-grocery-report-2021 (20)
Generation AI report by Cheil India__.pdfSocial Samosa
31% expect AI to provide expert advice, replacing visits to specialists. 41% fear that overdependence on AI will reduce creative or critical thinking skills.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Cutting-Edge Digital Marketing: Latest Strategies and Channels for SuccessMuhammad Talha Rafiq
Explore the cutting-edge strategies and channels in digital marketing with this detailed presentation by Muhammad Talha Rafiq. Designed for marketers, entrepreneurs, and business owners, this SlideShare delves into the various facets of digital marketing, offering practical insights and actionable tips to enhance your online presence and connect with your target audience effectively.
Key Sections Covered:
Introduction to Digital Marketing: Understand the fundamentals and importance of digital marketing in today’s business landscape.
Digital Marketing Channels: Detailed exploration of key channels including SEO, SEM, email marketing, social media optimization (SMO), social media marketing (SMM), content marketing, affiliate marketing, and influencer marketing.
SEO (Search Engine Optimization): Learn the techniques to improve your website’s ranking and drive organic traffic.
SEM (Search Engine Marketing): Discover how to leverage paid advertising for instant visibility and traffic.
Email Marketing: Strategies for crafting effective email campaigns that yield high ROI.
Social Media Optimization (SMO) and Marketing (SMM): Best practices for optimizing and advertising on platforms like Facebook, Instagram, Twitter, and YouTube.
Content Marketing: Creating and distributing valuable content to attract and retain your target audience.
Affiliate Marketing: Understand the process of earning commissions by promoting other companies' products.
Influencer Marketing: Leveraging influencers to boost your brand’s reach and credibility.
Additional Insights:
Copywriting vs. Content Writing: Differences and purposes of copywriting and content writing in digital marketing.
Email Marketing Journey: Workflow for achieving maximum results from email campaigns.
Real-World Examples: Case studies and examples to illustrate successful digital marketing strategies.
Stay ahead of the curve by mastering these digital marketing techniques and elevating your brand’s online presence. This presentation is a valuable resource for anyone looking to thrive in the digital marketing arena.
The Evolution of Engagement Metrics in Social Media MarketingSofia Tsempera
Beyond Likes and Shares: The Evolution of Engagement Metrics in Social Media Marketing delves into the changing landscape of social media metrics, moving beyond traditional measures like likes and shares. It explores alternative metrics such as comments, time spent on content, and sentiment analysis, emphasizing the importance of meaningful engagement. The presentation also highlights the role of active engagement indicators like participation in polls and surveys, as well as metrics related to community health and brand advocacy. Attendees gain insights into connecting social media engagement to conversion metrics, leveraging social listening tools for sentiment analysis, and adapting to platform changes. With real-world examples and practical strategies, the presentation equips marketers to optimize their efforts and drive better results in today’s dynamic social media environment.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Mastering Modern Marketing: Latest Techniques and Strategies for SuccessMuhammad Talha Rafiq
In this comprehensive presentation, i explore the evolving landscape of marketing and branding. Dive into a detailed analysis of various marketing types, including traditional and digital methods, and discover how businesses can effectively promote and sell their products or services in today's competitive market.
Key Sections Covered:
Definition of Marketing: Understanding the core concept of marketing and its role in business success.
Major Types of Marketing: A deep dive into traditional and digital marketing, along with other specialized forms such as guerilla, emotional, and neuromarketing.
B2B & B2C Marketing: Differentiating between business-to-business and business-to-consumer strategies.
Principles of Marketing: An overview of the seven key principles: product, price, promotion, place, packaging, positioning, and people.
Marketing vs. Advertising: Clarifying the differences and intersections between these two crucial functions.
Marketing Plan Components: Essential elements of a successful marketing plan, including market research, target market identification, competitive analysis, and more.
Case Studies: Real-world examples illustrating the successes and failures of marketing strategies in different contexts.
Additional Insights:
Marketing Research Process: Step-by-step guide to conducting thorough market research.
Target Market Identification: Strategies to pinpoint and engage the right audience for your products.
Product/Service Description: Crafting compelling narratives that align with market needs.
Competition Analysis: Developing a unique selling proposition to stand out in the market.
Mission Statement Creation: Articulating your business’s core values and market contribution.
Marketing Strategies and Budgeting: Effective promotional tactics and budget management.
Setting Marketing Goals and Monitoring Results: Establishing measurable objectives and tracking performance.
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1. A TAM AdEx Overview
Advertising by
Ecom-Food/Grocery
Media:
TV, Print, Radio & Digital
Period:
Jan-May’21
2. 3.
4.
Television Print
Highlights
2.
1.
Ad Volumes for Ecom-Food/Grocery category grew
by 45% in Jan-May'21 over the same period in year
2020.
Top 10 advertisers garnered almost 100% share of
ad volumes with Flipkart.Com topping the list.
10+ new brands registered in the category during
Jan-May'21 over Jan-May'20.
<20 seconds and 20-40 seconds ads together
covered almost 100% share of ad volumes.
In Print medium, ad space of Ecom-Food/Grocery
category grew sharply by 2.5 times during Jan-
May’21 over Jan-May’20.
Top 10 advertisers and brands added 93% and 92%
shares respectively.
70+ new brands seen in the category during Jan-
May'21 compared to Jan-May’20.
During Jan-May'21, English publication language
topped with 57% share of ad space followed by
Hindi with 13% share.
3. 5.
6.
Highlights (Continued)
Radio Digital
7.
On Digital medium, ad insertions for the category
increased significantly by 2.5 times during Jan-
May'21 compared to Jan-May’20.
Meat And Spice and Meatigo.Com were the top
advertiser and brand respectively.
8.
Top 10 Advertisers and Brands had same share of
category ad insertions; i.e. 78%.
Ad Network transaction method topped with 78%
share of Ecom-Food/Grocery’ ad insertions.
On Radio medium, 76% growth in ad volumes for
Ecom-Food/Grocery was observed in Jan-May’21.
Jiomart.Com was the top brand with 28% share of
ad volumes followed by Zomato.Com with 13%
share.
25+ new brands observed during Jan-May'21 over
Jan-May’20.
During Jan-May'21, Delhi state was on top with 23%
share of ad volumes followed by Maharashtra with
21% share.
4. Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
TV
01
5. Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jan-May‘21 compared to Jan-May’20
Ad Volumes’ Trend for Ecom-Food/Grocery on TV
100
145
Jan-May'20 Jan-May'21
Indexed Growth in Ad Volumes
Index: Jan-May‘20=100
Ad volumes of Ecom-Food/Grocery category on Television rose by 45% during Jan-May'21
compared to Jan-May’20.
6. Note: Figures are based on Secondages for TV; Caommercial ads only; excluding promos and social ads
Top 10 Advertisers and Brands of Ecom-Food/Grocery on TV
Top 10 advertisers nearly accounted for 100% share of category ad volumes during Jan-May'21 with
Flipkart.com leading the list.
Flipkart Grocery and Licious were Top 2 brands during Jan-May'21 with 22% share of ad volumes
each. Top 5 brands had more than 85% share of ad volumes.
Top 10 Advertisers % Share
Flipkart.Com 22%
Delightful Gourmet 22%
Rebel Foods 17%
Grofers India 16%
Zomato 14%
Reliance Retail 8%
Bundl Technologies 1%
Yottolabs 0.2%
Nutnutties.Com 0.1%
Anamica Business Solutions 0.1%
Period : Jan-May'21
Top 10 Brands % Share
Flipkart Grocery 22%
Licious 22%
Grofers 16%
Behrouzbiryani.Com 15%
Zomato.Com 14%
Jiomart.Com 8%
Faasos 2%
Swiggy 1%
Swiggy Genie 0.2%
Yotto.In 0.2%
7. Top 10 New Brands of Ecom-Food/Grocery on TV
Jiomart.com was the top new brand followed by Faasos during Jan-May'21 compared to
Jan-May’20.
More than 10 new brands appeared for Ecom-Food/Grocery category during Jan-May'21.
Top 10 New Brands
Jiomart.Com
Faasos
Swiggy Genie
Yotto.In
Nutnutties.Com
Formeat
Nuts Arabia
Flyer Eats
Redbun
Bready Foodie
Period : Jan-May'21 compared to Jan-May'20
Note: Figures are based on Secondages for TV; Caommercial ads only; excluding promos and social ads
8. Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Most Preferred Channel Genres on TV
Movies genre alone had 27% of the category’s ad volumes followed by GEC on 2nd position.
Top 3 channel genres grabbed 72% of ad volumes for Ecom-Food/Grocery category during Jan-
May'21.
Channel Genres % Share
Movies 27%
GEC 24%
News 21%
Music 11%
Infotainment 5%
Others (4) 12%
Period : Jan-May'21
9. Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Most Preferred Program Genres on TV
Feature Films the most preferred program genre to promote Ecom-Food/Grocery on Television.
Top 3 program genres i.e. Feature Films , News Bulletin and Film Songs together added more than
50% of category ad volumes.
Program Genres % Share
Feature Films 28%
News Bulletin 15%
Film Songs 11%
Drama/Soap 10%
Cricket 4%
Reviews/Reports 4%
Channel Presentation/Promotion 3%
Cartoons/Animation 3%
Film Based Magazines 3%
Nature/Wild Life/Environment 3%
Period : Jan-May'21
10. 9%
13%
24%
11%
37%
5%
Early Morning
6:00 to 08:59
Morning
09:00 to 11:59
Afternoon
12:00 to 15:59
Evening
16:00 to 17:59
Prime Time
18:00 to 22:59
Night
23:00 to 05:59
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Time Band analysis for Ecom-Food/Grocery advertising on TV
On TV, Prime Time was the most preferred time-band, followed by Afternoon.
Prime Time, Afternoon, and Morning time bands together added more than 70% share of ad
volumes.
Period : Jan-May'21
11. 56%
44%
0.5%
< 20 Sec 20-40 Sec 40-60 Sec
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Preference of ad size by advertisers of Ecom-Food/Grocery on TV
Advertisers of Ecom-Food/Grocery category preferred <20 secs ad size on TV.
<20 seconds and 20-40 seconds ad size together added 100% share of category ad volumes during
Jan-May'21.
Period : Jan-May'21
13. Ad Space’s Trend for Ecom-Food/Grocery in Print
100
253
Jan-May'20 Jan-May'21
Indexed Growth in Ad Space
Index: Jan-May‘20=100
In Print medium, ad space of Ecom-Food/Grocery category grew sharply by 2.5 times during Jan-
May’21 over Jan-May’20.
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Jan-May‘21 compared to Jan-May’20
14. Top 10 Advertisers and Brands of Ecom-Food/Grocery in Print
Reliance Retail and Grofers India were Top 2 advertisers of Ecom-Food/Grocery category which
together contributed almost 50% share of ad space in Jan-May'21.
Jiomart.Com was the top brand with 28% share of ad space followed by Grofers with 21% share.
Top 10 advertisers and brands added 93% and 92% shares respectively.
Top 10 Advertisers % Share
Reliance Retail 28%
Grofers India 21%
Super Market Grocery Supplies 21%
Freshtohome Foods 11%
Supr Infotech Solutions 3%
GFM Retail 3%
Zomato 2%
Times Internet/Multiple Advertiser 2%
Sky Gate Hospitality 1%
Bundl Technologies 1%
Top 10 Brands % Share
Jiomart.Com 28%
Grofers 21%
Bigbasket.Com 21%
Freshtohome.Com 11%
Suprdaily App 3%
Tendercuts.In 3%
Ppb Great Indian Restaurant Festival 2%
Biryanibykilo.Com 1%
Zomato.Com 1%
Mad Mangoes 1%
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Jan-May'21
15. Top 10 New Brands of Ecom-Food/Grocery in Print
More than 70 new brands seen during Jan-May'21 compared to Jan-May’20.
Jiomart.Com was the top new brand followed by Tendercuts.In.
Top 10 New Brands
Jiomart.Com
Tendercuts.In
Mad Mangoes
Ghee And Turmeric (Zamato)
Swiggy Instamart
Sahyadri Farms App
Daily Nutree
Swiggy Health Hub
Freshfins
Railrestro
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Jan-May'21 compared to Jan-May'20
16. Newspaper: Publication Language & Genre in Print
During Jan-May'21, English language topped with 57% share of Ecom-Food/Grocery’ ad space
followed by Hindi with 13% share.
Top 5 Publication languages together added 88% share of category ad space.
General Interest publication genre had with 96% share of ad space.
Publication Language % Share
English 57%
Hindi 13%
Marathi 7%
Telugu 7%
Gujarati 4%
Others (7) 12%
Publication Genre % Share
General Interest 96%
Business/Finance/Economy 4%
Focus on Advertising on General Interest Newspapers by
advertisers
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Jan-May'21
17. Zone wise Advertising share of Ecom-Food/Grocery in Print
South Zone topped with 39% share of ad space during Jan-May'21 closely followed by West Zone.
Bangalore & Hyderabad were Top 2 cities in overall India for Print Advertising.
Zone % Share
South Zone 39%
West Zone 28%
North Zone 24%
East Zone 9%
Top 2 Cities - East Zone
Kolkata
Patna
Top 2 Cities - West Zone
Mumbai
Pune
Top 2 Cities - South Zone
Bangalore
Hyderabad
Top 2 Cities - North Zone
New Delhi
Gurgaon
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Jan-May'21
18. Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads
Advertising Promotions of Ecom-Food/Grocery in Print
Sales Promotion had 92% share of Ecom-Food/Grocery category during Jan-May'21.
Among Sales Promotions, Multiple Promotion occupied 65% share of ad space followed by
Discount Promotion with 28% share.
6%
92%
2%
Brand Promotion Sales Promotion Others
65%
28%
4% 3%
Multiple Promotion Discount Promotion
Combination Promotion Others (2)
Sales Promo
Period : Jan-May'21
19. Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads
Top Advertisers of Sales Promotion for Ecom-Food/Grocery in Print
Among advertisers using Sales Promotions , Reliance Retail topped with 30% share of ad space
followed by Grofers India with 23% share during Jan-May'21.
Top 10 Advertisers of Sales Promotion % Share
Reliance Retail 30%
Grofers India 23%
Super Market Grocery Supplies 21%
Freshtohome Foods 11%
Supr Infotech Solutions 3%
Gfm Retail 3%
Times Internet/Multiple Advertiser 2%
Zomato 1%
Mad Mangoes 1%
Bundl Technologies 1%
Period : Jan-May'21
20. Radio
03
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads
21. Ad Volumes’ Trend for Ecom-Food/Grocery on Radio
100
176
Jan-May'20 Jan-May'21
Indexed Growth in Ad Volumes
Index: Jan-May’20=100
When comparing Jan-May'21 to Jan-May‘20, 76% growth in Ecom-Food/Grocery advertising
observed on Radio medium.
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Jan-May‘21 compared to Jan-May’20
22. Top 10 Advertisers % Share
Reliance Retail 28%
Zomato 13%
Times Internet 11%
Grofers India 7%
Freshtohome Foods 7%
Supr Infotech Solutions 6%
On Door Concepts 6%
Daily Nutree 4%
Digiana Group of Industries 4%
Eazydiner 3%
Top 10 Advertisers and Brands of Ecom-Food/Grocery on Radio
Among the advertisers, Reliance Retail topped with 28% of the ad volumes’ share in Jan-May'21.
Jiomart.Com was the top brand with 28% share of ad volumes followed by Zomato.Com with 13%
share.
During Jan-May’21, Top 10 advertisers and brands had same share of ad volumes. i.e. 89%.
Top 10 Brands % Share
Jiomart.Com 28%
Zomato.Com 13%
Dineout.Co.In 11%
Grofers 7%
Freshtohome.Com 7%
Suprdaily App 6%
Ondoor.Com 6%
Daily Nutree 4%
Digiana Fresh 4%
Eazydiner 3%
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Jan-May'21
23. Top 10 New Brands of Ecom-Food/Grocery on Radio
25+ new brands observed in Jan-May'21 over Jan-May’20.
Jiomart.Com was top new brand on Radio medium followed by Suprdaily App.
Top 10 New Brands
Jiomart.Com
Suprdaily App
Daily Nutree
Digiana Fresh
Eazydiner
Vegease
Tendercuts.In
Shopgulab.Com
Vegikart
Fraazo.Com
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Jan-May'21 compared to Jan-May'20
24. State-wise share of Ecom-Food/Grocery advertising on Radio
Delhi state was on top with 23% share of ad volumes followed by Maharashtra with 21% share.
The Top 2 states occupied more than 40% of ad pie for Ecom-Food/Grocery category.
23%
21%
10%
9%
7%
7%
7%
6%
5%
4% 0.1%
Delhi Maharashtra Gujarat Tamil Nadu
Madhya Pradesh Uttar Pradesh Karnataka Andhra Pradesh
West Bengal Rajasthan Kerala
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Jan-May'21
25. Time band analysis for Ecom-Food/Grocery advertising on Radio
Advertising on Radio was preferred in Evening time-band followed by Morning and Afternoon.
77% share of ad volumes for Ecom- Food/Grocery category contributed by Evening and Morning
time-bands.
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads
37%
21%
40%
2%
Morning
6:00 to 10:59
Afternoon
11:00 to 16:59
Evening
17:00 to 21:59
Night
22:00 to 05:59
Period : Jan-May'21
27. Ad Insertions’ Trend for Ecom-Food/Grocery on Digital
100
251
Jan-May'20 Jan-May'21
Indexed Growth in Ad Insertions
Index: Jan-May‘20=100
On Digital medium, ad insertions increased sharply by 2.5 times during Jan-May'21 compared to
Jan-May’20 for Ecom- Food/Grocery category.
Note: Figures are based on Insertions for Digital Period : Jan-May‘21 compared to Jan-May’20
28. Top 10 Advertisers and Brands of Ecom-Food/Grocery on Digital
Meat And Spice and Grofers India were top 2 advertisers of Ecom-Food/Grocery category which
together added 41% share of ad insertions during Jan-May'21.
Meatigo.Com was top brand with 28% share of ad insertions during Jan-May'21. Top 10 brands had
more than 75% share of ad insertions.
Top 10 Advertisers % Share
Meat And Spice 28%
Grofers India 13%
Super Market Grocery Supplies 8%
Aamrai 7%
Aov Farmage 5%
Zomato 5%
True Elements 4%
Freshtohome Foods 3%
Mydukaan.Com 3%
Bundl Technologies 2%
Note: Figures are based on Insertions for Digital
Top 10 Brands % Share
Meatigo.Com 28%
Grofers 13%
Bigbasket.Com 8%
Aamrai.Com 7%
Aovfarmage.Com 5%
Zomato.Com 5%
True Elements 4%
Freshtohome.Com 3%
Mydukaan.Com 3%
Swiggy 2%
Period : Jan-May'21
29. Transaction Methods of Digital Advertising in Ecom-Food/Grocery
Ad Network transaction method topped with 78% share of Ecom-Food/Grocery category ad
insertions on Digital during Jan-May'21 followed by Programmatic/Ad Network with 8% share.
Note: Figures are based on Insertions for Digital
78%
8%
6%
5% 3%
Ad Network Programmatic/Ad Network Programmatic Direct Others (2)
Period : Jan-May'21
30. For any queries write to: taminsights@tamindia.com
Website Link: www.tamindia.com