TAM AdEx BFSI - Cross-media Report 2021Social Samosa
TAM AdEx Report for cross media report highlights how did the advertising fare in the BFSI sector across TV, Print, Radio, and Digital for the period of Jan-April 2021.
TAM AdEx - Half Yearly Advertising Report Social Samosa
TAM AdEX released the Half Yearly Advertising Report for the FMCG Sector. Hindustan Unilever was topped on TV with a 23% share of ad volumes among the FMCG advertisers.
Tam Adex Cross-media Report Personal healthcareSocial Samosa
TAM AdEx cross-media report highlights how the advertising fared in the Personal Healthcare category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
Advertising spends/advertising expenditure of BFSI industry in 2022Social Samosa
As per a recent report by TAM AdEx, the Banking, Financial, Services and Insurance (BFSI) sector increased its investments in advertising on television last year than the pandemic levels. The report revealed that the sector's ad volumes on television increased by 13% in 2022 as compared to 2020.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
TAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdfSocial Samosa
FMCG advertising saw growth across television, print and radio in 2022 over 2020. Television saw a 21% rise in ad volumes, with quarters 3 and 4 seeing 5% and 9% increases respectively over quarter 1. Print saw 14% growth in ad space from 2020 to 2022. Radio witnessed a 51% jump in ad volumes over the same period. Food and beverages brands dominated the top advertised categories across mediums. Reckitt Benckiser and Hindustan Unilever led television advertising, while SBS Biotech led in print. Vicco Laboratories had the highest share on radio. Gujarat saw the largest FMCG ad volumes across states in 2022.
TAM ad ex cross media report FMCG sector - H1'21Social Samosa
TAM AdEx cross-media report highlights how the advertising fared in the FMCG category on TV, Print, Radio, and Digital for the months of Jan-June 2021 as compared to the same period in the previous year.
TAM AdEx BFSI - Cross-media Report 2021Social Samosa
TAM AdEx Report for cross media report highlights how did the advertising fare in the BFSI sector across TV, Print, Radio, and Digital for the period of Jan-April 2021.
TAM AdEx - Half Yearly Advertising Report Social Samosa
TAM AdEX released the Half Yearly Advertising Report for the FMCG Sector. Hindustan Unilever was topped on TV with a 23% share of ad volumes among the FMCG advertisers.
Tam Adex Cross-media Report Personal healthcareSocial Samosa
TAM AdEx cross-media report highlights how the advertising fared in the Personal Healthcare category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
Advertising spends/advertising expenditure of BFSI industry in 2022Social Samosa
As per a recent report by TAM AdEx, the Banking, Financial, Services and Insurance (BFSI) sector increased its investments in advertising on television last year than the pandemic levels. The report revealed that the sector's ad volumes on television increased by 13% in 2022 as compared to 2020.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
TAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdfSocial Samosa
FMCG advertising saw growth across television, print and radio in 2022 over 2020. Television saw a 21% rise in ad volumes, with quarters 3 and 4 seeing 5% and 9% increases respectively over quarter 1. Print saw 14% growth in ad space from 2020 to 2022. Radio witnessed a 51% jump in ad volumes over the same period. Food and beverages brands dominated the top advertised categories across mediums. Reckitt Benckiser and Hindustan Unilever led television advertising, while SBS Biotech led in print. Vicco Laboratories had the highest share on radio. Gujarat saw the largest FMCG ad volumes across states in 2022.
TAM ad ex cross media report FMCG sector - H1'21Social Samosa
TAM AdEx cross-media report highlights how the advertising fared in the FMCG category on TV, Print, Radio, and Digital for the months of Jan-June 2021 as compared to the same period in the previous year.
TAM_AdEx-Half Yearly Report on Radio Advertising_Jan-Jun'23.pdfSocial Samosa
Services was the leading sector that solely acquired 32% share of ad volumes in Jan-Jun’23. Gujarat was the leading state with 20% share of ad volumes on Radio followed by Maharashtra with 17% share.
TAM AdEx - Reviewing the TV NEWS Genre in 2023.pdfSocial Samosa
Hindi News claimed the top spot, accounting for over 15% of the Ad Volumes in the News genre during both 2023 and 2022. Services sector secured the top position in 2023, with F&B following closely in the 2nd position.
TAM AdEx-Mirroring Y 2020 for Advertising in Movies GenreSocial Samosa
Advertising in the movies genre on television saw significant growth in 2020 compared to previous years. Some key highlights include:
- Ad volumes grew 60% in 2020 over 2016 and 11% compared to 2019.
- Personal care/hygiene was the leading sector with 26% share of ad volumes, followed by food and beverages at 20%.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser India and Procter & Gamble. Dettol Toilet Soaps was the top brand.
- Regional movie channels saw an 18% rise in ad volumes in 2020 versus 2019, with their share increasing 5%.
Television advertising in the first half of 2023 as per TAM AdExSocial Samosa
This report summarizes television advertising trends for January to June 2023. Food and beverages was the top advertising sector, accounting for 23% of ad volumes. Toilet soaps was the leading product category. Hindustan Unilever and Reckitt Benckiser India were the top two advertisers. Harpic Power Plus 10x Max Clean from Reckitt Benckiser India was the most advertised brand. General entertainment channels had the largest share of advertising volumes, outpacing news channels. Overall television ad volumes grew slightly by 3% compared to the same period in 2021 and 2022.
TAM Ad-Ex Cross-Media Report 2021 - Food & BeveragesSocial Samosa
- Ad volumes of the F&B sector on television grew 43% during Jan-Mar'21 vs the same period last year. Milk beverages and biscuits contributed 26% of ad volume share.
- On digital media, ad insertions grew 75% with chocolates as the top category. The top 10 advertisers accounted for 63% of ad insertions led by Cadbury.
- In print media, ad space grew 28% with spices as the top category. Amul was the leading advertiser accounting for 11% of ad space. The top 10 advertisers accounted for over 40% of ad space.
TAM AdEx - Quarterly Report for Advertising in FMCG Sector_Jul-Sept'23.pdfSocial Samosa
In Jul-Sept ’23, FMCG ad volumes on television witnessed a growth of 3% over Jan-Mar ’23 while toilet soaps category retained its first position with 10% share of ad volumes in Jul-Sept ’23 over Apr-Jun ’23.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
TAM AdEx 2023 Television Advertising RecapSocial Samosa
As per TAM AdEx's report, May 2023 had the highest share of ad volumes of 9% for television advertising. The second quarter of 2023 saw a 5% growth compared to the first quarter, while the fourth quarter increased by 2% compared to the third quarter.
AdEx report on Mirroring Y 2021 for Advertising in Movies Genre provides insights on advertisements in Movies in 2021 compared to those in 2017 and how 2021 showed highest growth in Ad volumes compared to 2017
TAM AdEx-Mirroring Y 2020 for Television AdvertisingSocial Samosa
This document summarizes television advertising trends in India during 2020. Some key findings include:
- Television ad volumes grew 26% in 2020 compared to 2016, with personal care and food & beverages sectors accounting for the largest shares.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser, and Procter & Gamble.
- Ad volumes recovered within 3 months post-lockdown, growing 90% compared to the lockdown period. Categories like shampoo and automobiles saw significant increases.
TAM AdEx - Half Yearly Celebrity Endorsement Report (H1'23)Social Samosa
The report analyzes celebrity endorsements on television in India from January to June 2023. Some key findings include:
- Film stars accounted for over 80% of celebrity endorsements, led by Akshay Kumar and Amitabh Bachchan.
- The food and beverages sector had the highest share (29%) of celebrity-endorsed ads.
- The top two categories were toilet/floor cleaners and toilet soaps.
- Ecom-gaming featured the most celebrity endorsements across categories.
- The most visible celebrity couple were Akshay Kumar and Twinkal Khanna, endorsing 29 brands.
TAM AdEx-Television Advertising Report-15Social Samosa
TAM AdEx-Television Advertising Report-15 presents the advertising snapshot for August-September (till September 19) 2020. Two categories that the report focuses on are Celebrity Endorsements during July-August 2020 and Advertising Trends in Sports Genre for July-September 2020.
TAM AdEx-Mirroring Y 2020 for Retail SectorSocial Samosa
The document provides an overview of advertising trends in the retail sector across various media including television, print, radio and digital in year 2020. Some key highlights include:
1. Q4 witnessed significantly higher ad volumes and space compared to Q1 of 2020 for retail sector across all media as advertising recovered post lockdown.
2. Jewelry outlets contributed the largest share of ad volumes for television while electronics saw highest share for print advertising.
3. News genre and bulletins were the most preferred on television while sales promotions dominated print advertising for retail.
4. South region saw highest share of print advertising for retail sector while key categories of jewelry, clothing and electronics led for radio.
Tam ad ex television advertising report H1- 2021Social Samosa
TAM AdEx half yearly advertising report on Television including the monthly trends, top and exclusive spenders and more for 2021 as compared to the same period in the previous year.
TAM AdEx - Reflections of Y 2023 for Advertising in Movies Genre.pdfSocial Samosa
In terms of the sectors, among the top 10, the BFSI sector was the sole newcomer in 2023 compared to 2022. HUL was the leading advertiser with 22% share of ad volumes in 2023 with Reckitt Benckiser (India) and P&G retaining their respective second and third spot.
TAM AdEx-Cross Media Report – Personal HealthcareSocial Samosa
TAM AdEx-Cross Media Report – Personal Healthcare details the Ad Volumes for Personal Healthcare Sector on TV, Print and Radio and Digital for July-October 2020 period.
TAM AdEx cross-media report highlights how the advertising fared in the Ecom-Food/Grocery category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
TAM_AdEx-Half Yearly Report on Radio Advertising_Jan-Jun'23.pdfSocial Samosa
Services was the leading sector that solely acquired 32% share of ad volumes in Jan-Jun’23. Gujarat was the leading state with 20% share of ad volumes on Radio followed by Maharashtra with 17% share.
TAM AdEx - Reviewing the TV NEWS Genre in 2023.pdfSocial Samosa
Hindi News claimed the top spot, accounting for over 15% of the Ad Volumes in the News genre during both 2023 and 2022. Services sector secured the top position in 2023, with F&B following closely in the 2nd position.
TAM AdEx-Mirroring Y 2020 for Advertising in Movies GenreSocial Samosa
Advertising in the movies genre on television saw significant growth in 2020 compared to previous years. Some key highlights include:
- Ad volumes grew 60% in 2020 over 2016 and 11% compared to 2019.
- Personal care/hygiene was the leading sector with 26% share of ad volumes, followed by food and beverages at 20%.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser India and Procter & Gamble. Dettol Toilet Soaps was the top brand.
- Regional movie channels saw an 18% rise in ad volumes in 2020 versus 2019, with their share increasing 5%.
Television advertising in the first half of 2023 as per TAM AdExSocial Samosa
This report summarizes television advertising trends for January to June 2023. Food and beverages was the top advertising sector, accounting for 23% of ad volumes. Toilet soaps was the leading product category. Hindustan Unilever and Reckitt Benckiser India were the top two advertisers. Harpic Power Plus 10x Max Clean from Reckitt Benckiser India was the most advertised brand. General entertainment channels had the largest share of advertising volumes, outpacing news channels. Overall television ad volumes grew slightly by 3% compared to the same period in 2021 and 2022.
TAM Ad-Ex Cross-Media Report 2021 - Food & BeveragesSocial Samosa
- Ad volumes of the F&B sector on television grew 43% during Jan-Mar'21 vs the same period last year. Milk beverages and biscuits contributed 26% of ad volume share.
- On digital media, ad insertions grew 75% with chocolates as the top category. The top 10 advertisers accounted for 63% of ad insertions led by Cadbury.
- In print media, ad space grew 28% with spices as the top category. Amul was the leading advertiser accounting for 11% of ad space. The top 10 advertisers accounted for over 40% of ad space.
TAM AdEx - Quarterly Report for Advertising in FMCG Sector_Jul-Sept'23.pdfSocial Samosa
In Jul-Sept ’23, FMCG ad volumes on television witnessed a growth of 3% over Jan-Mar ’23 while toilet soaps category retained its first position with 10% share of ad volumes in Jul-Sept ’23 over Apr-Jun ’23.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
TAM AdEx 2023 Television Advertising RecapSocial Samosa
As per TAM AdEx's report, May 2023 had the highest share of ad volumes of 9% for television advertising. The second quarter of 2023 saw a 5% growth compared to the first quarter, while the fourth quarter increased by 2% compared to the third quarter.
AdEx report on Mirroring Y 2021 for Advertising in Movies Genre provides insights on advertisements in Movies in 2021 compared to those in 2017 and how 2021 showed highest growth in Ad volumes compared to 2017
TAM AdEx-Mirroring Y 2020 for Television AdvertisingSocial Samosa
This document summarizes television advertising trends in India during 2020. Some key findings include:
- Television ad volumes grew 26% in 2020 compared to 2016, with personal care and food & beverages sectors accounting for the largest shares.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser, and Procter & Gamble.
- Ad volumes recovered within 3 months post-lockdown, growing 90% compared to the lockdown period. Categories like shampoo and automobiles saw significant increases.
TAM AdEx - Half Yearly Celebrity Endorsement Report (H1'23)Social Samosa
The report analyzes celebrity endorsements on television in India from January to June 2023. Some key findings include:
- Film stars accounted for over 80% of celebrity endorsements, led by Akshay Kumar and Amitabh Bachchan.
- The food and beverages sector had the highest share (29%) of celebrity-endorsed ads.
- The top two categories were toilet/floor cleaners and toilet soaps.
- Ecom-gaming featured the most celebrity endorsements across categories.
- The most visible celebrity couple were Akshay Kumar and Twinkal Khanna, endorsing 29 brands.
TAM AdEx-Television Advertising Report-15Social Samosa
TAM AdEx-Television Advertising Report-15 presents the advertising snapshot for August-September (till September 19) 2020. Two categories that the report focuses on are Celebrity Endorsements during July-August 2020 and Advertising Trends in Sports Genre for July-September 2020.
TAM AdEx-Mirroring Y 2020 for Retail SectorSocial Samosa
The document provides an overview of advertising trends in the retail sector across various media including television, print, radio and digital in year 2020. Some key highlights include:
1. Q4 witnessed significantly higher ad volumes and space compared to Q1 of 2020 for retail sector across all media as advertising recovered post lockdown.
2. Jewelry outlets contributed the largest share of ad volumes for television while electronics saw highest share for print advertising.
3. News genre and bulletins were the most preferred on television while sales promotions dominated print advertising for retail.
4. South region saw highest share of print advertising for retail sector while key categories of jewelry, clothing and electronics led for radio.
Tam ad ex television advertising report H1- 2021Social Samosa
TAM AdEx half yearly advertising report on Television including the monthly trends, top and exclusive spenders and more for 2021 as compared to the same period in the previous year.
TAM AdEx - Reflections of Y 2023 for Advertising in Movies Genre.pdfSocial Samosa
In terms of the sectors, among the top 10, the BFSI sector was the sole newcomer in 2023 compared to 2022. HUL was the leading advertiser with 22% share of ad volumes in 2023 with Reckitt Benckiser (India) and P&G retaining their respective second and third spot.
TAM AdEx-Cross Media Report – Personal HealthcareSocial Samosa
TAM AdEx-Cross Media Report – Personal Healthcare details the Ad Volumes for Personal Healthcare Sector on TV, Print and Radio and Digital for July-October 2020 period.
TAM AdEx cross-media report highlights how the advertising fared in the Ecom-Food/Grocery category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
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TAM AdEx - Half Yearly Advertising Report - BFSI.PDF
1. Half Yearly Report for
Advertising in
BANKING FINANCE INVESTMENTS (BFSI)
Media: TV, Print, Radio & Digital
Period: Jan-Jun’23
Source: AdEx India, A division ofTAM Media Research
2. 2.
3.
4.
1.
The BFSI sector's ad volumes on television increased
by 4% in Jan-Jun’23 over Jan-Jun’22.
Life Insurance and Lic of India topped categories
and advertisers lists respectively, during Jan-Jun’23.
Ad Space of BFSI sector decreased by 7% in Jan-Jun’23
over Jan-Jun’22.
LIC of India was the leading Advertiser in H1’23
with 19% share of sector’s ad space.
Muthoot Finance Loan Against Gold was the
leading brand in Jan-Jun’23 with 8% share of ad
volumes.
News (68%) was the top channel genre followed by
Movies (14%) in H1’23.
LIC was the leading Brand during Jan-Jun’23.
South Zone secured 1st position in BFSI advertising
with 34% share.
Period : Jan-Jun’22 and Jan-Jun’23
Highlights – Part 1
Television Print
3. 7.
5.
6.
Index ad volume growth of BFSI sector increased by
32% during Jan-Jun’23 compared to Jan-Jun’22.
Top 10 Advertisers added 81% share of ad volumes
among which LIC of India was the leading
advertiser.
BFSI ad impressions on Digital saw 91% rise during
the Jan-Jun’23 over Jan-Jun’22.
Mutual Funds category was on top with 18% share
of sector’s advertising.
Maharashtra was the leading state with 20% share
of ad volumes followed by Gujarat with 16% share.
Advertising for BFSI was preferred in Evening and
Morning time-band on Radio.
Period : Jan-Jun’22 and Jan-Jun’23
Highlights – Part 2
8.
Top 10 Advertisers had 47% of ad impressions with
AMFI leading the list.
Programmatic was the leading transaction method
for Digital advertising of BFSI sector in Jan-Jun’23.
Radio Digital
4. Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jan-Jun’23 compared to Jan-Jun’22
01
TV
5. Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jan-Jun’23 compared to Jan-Jun’22
Ad Volumes’ Trend for BFSI on TV
BFSI sector's ad volumes on television increased by 4% in during Jan-
Jun’23 compared to Jan-Jun’22.
100
104
Jan-Jun'22 Jan-Jun'23
Index: Jan-Jun’22=100
Indexed Growth in Ad Volumes
6. Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Top 10 Categories and Advertisers of BFSI sector on TV
The top 10 categories together accounted for 85% share of ad volumes in TV during Jan-Jun’23.
Life Insurance & Mortgage Loans retained their 1st & 2nd positions in Jan-Jun’23 over Jan-Jun’22.
Housing/Construction Loans, Multiple Loans & Retail Banking were the new entrants in the top 10 list of categories in Jan-Jun’23
compared to Jan-Jun’22.
During Jan-Jun’23, the top 10 advertisers accounted for 58% of total ad volumes.
LIC of India & Muthoot Financial Enterprises retained their 1st & 2nd positions during H1’23 over H1’22.
Piramal Capital & Housing Finance was an exclusive advertiser with 5% share of ad volume in H1’23 over H1’22.
Period : Jan-Jun’23
Top 10 Categories % Share
Life Insurance 30%
Mortgage Loans 17%
Banking-Services & Products 9%
Corporate-Financial Institute 5%
Housing/Construction Loans 5%
Health/Accidents General Insurance 5%
Credit Cards 4%
Mutual Funds 3%
Multiple Loans 3%
Retail Banking 3%
Top 10 Advertisers % Share
Life Insurance Corporation Of India 18%
Muthoot Financial Enterprises 8%
IIFL Finance 6%
Piramal Capital & Housing Finance 5%
AMFI (Association Of Mutual Funds In India) 5%
Bandhan Bank 3%
SBI Life Insurance Company 3%
Visa International Service Association 3%
Shriram Life Insurance Company 3%
HDFC Standard Life Insurance Company 3%
7. Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Top 10 Brands of BFSI sector on TV
Period : Jan-Jun22 and Jan-Jun’23
Top 10 Brands
Muthoot Fin Loan Against Gold 8%
AMFI (Asso. Of Mutual Funds In India) 5%
IIFL Finance Gold Loan 5%
LIC Jeevan Akshay 7/Jeevan Shanti 5%
LIC New Pension Plus 4%
Piramal Finance Home Loan 4%
Bandhan Bank 3%
SBI Life 3%
Visa Card 3%
HDFC Life 2%
Top 10 Brands accounted for 42% share of ad volumes in H1’23 over H1’22
with Muthoot Finance Loan Against Gold leading the list.
LIC New Pension Plus & Piramal Finance Home Loan were exclusive
brands during Jan-Jun’23 over Jan-Jun’22.
8. Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Most Preferred Channel Genres by BFSI advertisers on TV
Top 2 TV channel genres accounted for 82% of ad volumes share for BFSI sector during H1’23.
News Channel Genre was most preferred by BFSI players in Jan-Jun’23.
Period : Jan-Jun’23
Channel Genres % Share
News 68%
Movies 14%
GEC 12%
Sports 3%
Music 1%
Others (6) 2%
9. Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Most Preferred Program Genres by BFSI advertisers on TV
News Bulletin, the most preferred program genre to promote brands in BFSI sector on Television.
Top 2 program genres i.e. News Bulletin and Feature Films together added 61% of the sector’s ad
volumes.
Period : Jan-Jun’23
Top 10 Program Genres % Share
News Bulletin 46%
Feature Films 15%
Business Program 10%
Drama/Soap 5%
Interviews/Portraits/Discussion 5%
Cricket 2%
Reviews/Reports 2%
Religious/Devotional/Astrology 2%
Film Based Magazines 1%
Action/Thriller 1%
10. Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Time Band analysis for BFSI advertising on TV
Prime Time garnered highest advertising on TV followed by Afternoon and Morning time-bands.
In terms of ad volumes, the prime time, afternoon, and morning time bands collectively
accounted for 73% share.
Early Morning
6:00 to 08:59
Morning
09:00 to 11:59
Afternoon
12:00 to 15:59
Evening
16:00 to 17:59
Prime Time
18:00 to 22:59
Night
23:00 to 05:59
13%
19%
22%
9%
32%
5%
Period : Jan-Jun’23
11. Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Preference of ad size by advertisers of BFSI sector on TV
Advertisers of BFSI sector preferred 20 - 40 sec ad size on TV during H1’23.
20-40 seconds and <20 seconds ads together covered 92% share.
Period : Jan-Jun’23
16%
76%
5% 3%
< 20 Sec 20-40 Sec 40-60 Sec > 60 Sec
12. 02
Print
Period : Jan-Jun’23 compared to Jan-Jun’22
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads
13. Period : Jan-Jun’23 compared to Jan-Jun’22
Ad Space for BFSI Sector in Print
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads
Ad Space of BFSI sector witnessed degrowth of 7% in Jan-Jun’23
compared to Jan-Jun’22.
100
93
Jan-Jun'22 Jan-Jun'23
Index: Jan-Jun’22=100
Indexed Growth in Ad Space
14. Period : Jan-Jun’22 and Jan-Jun’23
Top 10 Categories and Advertisers of BFSI in Print
Public Issues & Life Insurance retained their 1st and 2nd positions in H1’23 over H1’22 with Public Issues leading the list.
Fixed Deposits & Retail Baking were the only new entrants in the top 10 list of categories during H1’23 over H1’22.
During H1’23, the top 10 categories together added 88% share of ad space.
LIC of India retained its 1st position in Jan-Jun’23 with 19% share of ad space.
Adani Enterprises was an exclusive advertiser during Jan-Jun’23 with 2% share of ad space.
In Print Medium, the top 10 advertisers of BFSI Sector together added 38% share of ad space in Jan-Jun’23.
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads
Top 10 Categories % Share
Public Issues 27%
Life Insurance 21%
Balance Sheet 8%
Banking-Services & Products 7%
Mutual Funds 7%
Housing/Construction Loans 5%
Corporate-Financial Institute 4%
Fixed Deposits 3%
Mortgage Loans 3%
Retail Banking 2%
Top 10 Advertisers % Share
Life Insurance Corporation Of India 19%
National Payments Corporation Of India 3%
Housing Development Finance Corporation 3%
SBI (State Bank Of India) 3%
Adani Enterprises 2%
Union Bank Of India 2%
Muthoot Financial Enterprises 2%
HDFC Asset Management Company 2%
Punjab National Bank 2%
ICICI Bank 1%
15. Top 10 Brands of BFSI in Print
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Jan-Jun’22 and Jan-Jun’23
Top 10 Brands
Out of the top 10 brands, 5 of them belonged to LIC of India in H1’23.
The top 10 brands accounted for 25% share of the total ad space in Print.
LIC Dhan Varsha, Adani Enterprise-IPO, HDFC Systematic Investement
Plan & LIC New Pension Plus were exclusive brands present in Jan-Jun’23
over Jan-Jun’22.
LIC 4%
LIC New Jeevan Shanti 4%
NPCI-UPI 3%
HDFC Home Loans 3%
LIC Dhan Varsha 2%
LIC Jeevan Akshay 7 2%
Adani Enterprises-IPO 2%
HDFC Systematic Invest Plan 2%
Muthoot Fin Loan Against Gold 2%
LIC New Pension Plus 1%
16. Newspaper: Publication Language & Genre for BFSI in Print
English language has the highest share of ad space, i.e., 51%. The Top 5 Publication languages
together added 88% share of sector’s ad space.
General Interest dominates ad space in General Newspaper with 59%.
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Jan-Jun’23
Publication Genre % Share
General Interest 59%
Business/Finance/Economy 41%
Focus on Advertising in General Interest Newspapers by
advertisers
Publication Languages
51%
23%
6%
4%
3%
12%
English Hindi Marathi Gujarati Tamil Others (8)
17. South Zone was the leading territory with 34% share of BFSI advertising in Print in Jan-Jun’23.
Mumbai & New Delhi were top cities in West Zone and North Zone respectively. Also, they were
the top two cities in PAN India during H1’23.
Zone wise Advertising share of BFSI Sector in Print
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Jan-Jun’23
Top 2 Cities - East Zone
Kolkata
Patna
Top 2 Cities – North Zone
New Delhi
Chandigarh
Top 2 Cities - South Zone
Bangalore
Chennai
Top 2 Cities – West Zone
Mumbai
Ahmedabad
Zone % Share
South Zone 34%
West Zone 27%
North Zone 26%
East Zone 13%
18. Period : Jan-Jun’23 compared to Jan-Jun’22
03
RADIO
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads
19. Ad Volumes’ Trend for BFSI Sector on Radio
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Jan-Jun’23 compared to Jan-Jun’22
Index ad volume growth of BFSI sector witnessed surge of 32%
during Jan-Jun’23 compared to Jan-Jun’22.
100
132
Jan-Jun'22 Jan-Jun'23
Index: Jan-Jun’22=100
Indexed Growth in Ad Volumes
20. Period : Jan-Jun’22 and Jan-Jun’23
Top 10 BFSI Categories and Advertisers on Radio
Life Insurance dominates the Category list with 28% of the total BFSI ad volumes. Top 10 categories added 91%
ad volume share of sector on Radio.
The Top 4 brands retained their respective positions in Jan-Jun’23 compared to Jan-Jun’22.
Top 10 Advertisers added 81% share of ad volumes during H1’23, among which LIC of India was the leading
advertiser.
AMFI was an exclusive advertiser during Jan-Jun’23 compared to Jan-Jun’22.
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads
Top 10 Categories % Share
Life Insurance 28%
Housing/Construction Loans 23%
Health/Accidents General Insurance 15%
Banking-Services & Products 10%
Mortgage Loans 5%
Corporate-Financial Institute 4%
Fixed Deposits 2%
Auto Loans 2%
Multiple Loans 2%
Automobile General Insurance 1%
Top 10 Advertisers % Share
Life Insurance Corporation Of India 25%
LIC Housing Finance 14%
SBI (State Bank Of India) 12%
HDFC Ergo General Insurance Company 12%
Bank Of Baroda 4%
Punjab National Bank 3%
Cholamandalam MS General Insurance 3%
AMFI (Association Of Mutual Funds In
India)
3%
Union Bank Of India 3%
The Federal Bank 3%
21. Top 10 Brands of BFSI on Radio
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Jan-Jun’22 and Jan-Jun’23
Top 10 Brands
LIC Housing Finance 14%
HDFC Ergo Health Insurance 10%
LIC 8%
SBI (State Bank Of India) 5%
SBI Home Loan 4%
LIC Dhan Varsha 4%
LIC Nivesh Plus 4%
LIC Jeevan Umang 3%
LIC Pension Plus 3%
AMFI (Association Of Mutual Funds In
India)
3%
Top 10 Brands accounted for 58% share of ad volumes in the Jan-Jun’23,
in which LIC Housing Finance retained its 1st position.
5 out of Top 10 brands belonged to LIC of India during H1’23.
LIC Dhan Varsha, LIC Pension Plus & AMFI were exclusive brands present
in the top 10 list in H1’23 over H1’22.
22. State-wise share of BFSI advertising on Radio
The Top 3 states occupied 47% share of Ad Volumes for the BFSI sector.
Maharashtra was the leading state for advertising on Radio with 20% share of the sector’s ad
volumes in Jan-Jun’23.
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Jan-Jun’23
20%
16%
11%
11%
9%
7%
7%
7%
5%
4% 3%
Maharashtra Gujarat Uttar Pradesh Tamil Nadu
Andhra Pradesh Delhi West Bengal Karnataka
Rajasthan Madhya Pradesh Kerala
23. Time Band analysis for BFSI advertising on Radio
Advertising for BFSI was preferred in Evening closely followed by Morning time-band on Radio.
87% share of the BFSI Ad Volumes were in Evening and Morning time-bands in Jan-Jun’23.
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Jan-Jun’23
42%
11%
45%
2%
Morning
6:00 to 10:59
Afternoon
11:00 to 16:59
Evening
17:00 to 21:59
Night
22:00 to 05:59
24. Period : Jan-Jun’23 compared to Jan-Jun’22
04
Digital
Note: Figures are based on Impressions for Digital
25. Ad Impressions Trend for BFSI Sector on Digital
Note: Figures are based on Impressions for Digital Period : Jan-Jun’23 compared to Jan-Jun’22
On Digital medium, ad impressions observed a massive surge of 91%
during the H1’23 compared to H1’22.
100
191
Jan-Jun'22 Jan-Jun'23
Index: Jan-Jun’22=100
Indexed Growth in Ad Impressions
26. Top 10 Categories and Advertisers of BFSI on Digital
Mutual Funds ascended to 1st position with 18% share of ad impressions in H1’23. Also, the top 10 categories
together accounted for 92% share of ad impressions.
Credit Cards & Retail Banking were the new entrants in the top 10 list of categories during Jan-Jun’23.
Top 10 Advertisers collectively added 47% share of ad impressions during H1’23 with AMFI leading the list of
advertisers.
Note: Figures are based on Impressions for Digital Period : Jan-Jun’22 and Jan-Jun’23
Top 10 Categories % Share
Mutual Funds 18%
Life Insurance 17%
Corporate-Financial Institute 15%
Securities/Sharebroking Organization 14%
Banking-Services & Products 13%
Housing/Construction Loans 4%
Automobile General Insurance 4%
Credit Cards 3%
Health/Accidents General Insurance 2%
Retail Banking 2%
Top 10 Advertisers % Share
AMFI (Association Of Mutual Funds In
India)
11%
Sundaram Asset Management Company 7%
Canara HSBC & OBC Life Insurance
Company
7%
Olymp Trade 4%
Axis Bank 4%
Tata AIG General Insurance Company 4%
Tata AIA Life Insurance Company 4%
SBI (State Bank Of India) 3%
Bajaj Allianz General Insurance Company 2%
National Payments Corporation Of India 2%
27. Top 10 Brands of BFSI on Digital
Note: Figures are based on Impressions for Digital Period : Jan-Jun’22 and Jan-Jun’23
Top 10 Brands
AMFI (Association Of Mutual Funds In
India)
11%
Sundaram Mutual Fund 7%
Olymp Trade App 4%
Canara HSBC & OBC I Select Term Plan 4%
Tata AIA Life Insurance 3%
Axis Bank 3%
Canara HSBC &OBC Life Insurance 3%
Tata AIG Auto Secure Car Insurance 2%
Visa Card 2%
SBI Home Loan 2%
Top 10 Brands accounted for 41% share of ad impressions in Jan-Jun’23.
AMFI retained its 1st position with 11% share of ad impressions in H1’23
over H1’22.
28. Transaction Methods of Digital Advertising in BFSI Sector
Note: Figures are based on Impressions for Digital Period : Jan-Jun’23
61%
20%
12%
5% 2%
Programmatic was the leading transaction method for
Digital advertising of BFSI sector in Jan-Jun’23 with 61% of
share.
Programmatic and Programmatic/Ad Network
transaction methods together captured 80% share of BFSI
ad impressions on Digital.
Programmatic Programmatic/Ad Network
Ad Network Programmatic
Direct
Direct
29. For any queries write to: taminsights@tamindia.com
Website Link: www.tamindia.com
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