TAM AdEx-Mirroring Y 2020 for Retail SectorSocial Samosa
The document provides an overview of advertising trends in the retail sector across various media including television, print, radio and digital in year 2020. Some key highlights include:
1. Q4 witnessed significantly higher ad volumes and space compared to Q1 of 2020 for retail sector across all media as advertising recovered post lockdown.
2. Jewelry outlets contributed the largest share of ad volumes for television while electronics saw highest share for print advertising.
3. News genre and bulletins were the most preferred on television while sales promotions dominated print advertising for retail.
4. South region saw highest share of print advertising for retail sector while key categories of jewelry, clothing and electronics led for radio.
Tam ad ex television advertising report H1- 2021Social Samosa
TAM AdEx half yearly advertising report on Television including the monthly trends, top and exclusive spenders and more for 2021 as compared to the same period in the previous year.
TAM ad ex cross media report FMCG sector - H1'21Social Samosa
TAM AdEx cross-media report highlights how the advertising fared in the FMCG category on TV, Print, Radio, and Digital for the months of Jan-June 2021 as compared to the same period in the previous year.
TAM AdEx-Mirroring Y 2020 for Television AdvertisingSocial Samosa
This document summarizes television advertising trends in India during 2020. Some key findings include:
- Television ad volumes grew 26% in 2020 compared to 2016, with personal care and food & beverages sectors accounting for the largest shares.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser, and Procter & Gamble.
- Ad volumes recovered within 3 months post-lockdown, growing 90% compared to the lockdown period. Categories like shampoo and automobiles saw significant increases.
TAM ad ex television advertising ad strategies (July 2021-July 2020)Social Samosa
TAM AdEx TV advertising report highlights the monthly trends, top and exclusive spenders from advertisers and sectors on the medium in the period of July 2021 compared to July 2020.
Tam ad ex mirroring y 2021 for music genreSocial Samosa
The music genre witnessed 34% indexed growth in 2021. Reckitt Benckiser, HUL, and Cadbury India were the top three advertisers in the Music genre during both 2020 and '21.
TAM AdEx-Mirroring Y 2020 for Advertising in GEC GenreSocial Samosa
TAM AdEx-Mirroring Y 2020 for Advertising in GEC Genre highlights the top trending brands in 2020 for the GEC genre, categories with most ad share volume, commercial advertising, Lockdown vs Unlockdown trends and advertising on national and regional GEC channels.
TAM AdEx-Mirroring Y 2020 for Advertising in Movies GenreSocial Samosa
Advertising in the movies genre on television saw significant growth in 2020 compared to previous years. Some key highlights include:
- Ad volumes grew 60% in 2020 over 2016 and 11% compared to 2019.
- Personal care/hygiene was the leading sector with 26% share of ad volumes, followed by food and beverages at 20%.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser India and Procter & Gamble. Dettol Toilet Soaps was the top brand.
- Regional movie channels saw an 18% rise in ad volumes in 2020 versus 2019, with their share increasing 5%.
TAM AdEx-Mirroring Y 2020 for Retail SectorSocial Samosa
The document provides an overview of advertising trends in the retail sector across various media including television, print, radio and digital in year 2020. Some key highlights include:
1. Q4 witnessed significantly higher ad volumes and space compared to Q1 of 2020 for retail sector across all media as advertising recovered post lockdown.
2. Jewelry outlets contributed the largest share of ad volumes for television while electronics saw highest share for print advertising.
3. News genre and bulletins were the most preferred on television while sales promotions dominated print advertising for retail.
4. South region saw highest share of print advertising for retail sector while key categories of jewelry, clothing and electronics led for radio.
Tam ad ex television advertising report H1- 2021Social Samosa
TAM AdEx half yearly advertising report on Television including the monthly trends, top and exclusive spenders and more for 2021 as compared to the same period in the previous year.
TAM ad ex cross media report FMCG sector - H1'21Social Samosa
TAM AdEx cross-media report highlights how the advertising fared in the FMCG category on TV, Print, Radio, and Digital for the months of Jan-June 2021 as compared to the same period in the previous year.
TAM AdEx-Mirroring Y 2020 for Television AdvertisingSocial Samosa
This document summarizes television advertising trends in India during 2020. Some key findings include:
- Television ad volumes grew 26% in 2020 compared to 2016, with personal care and food & beverages sectors accounting for the largest shares.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser, and Procter & Gamble.
- Ad volumes recovered within 3 months post-lockdown, growing 90% compared to the lockdown period. Categories like shampoo and automobiles saw significant increases.
TAM ad ex television advertising ad strategies (July 2021-July 2020)Social Samosa
TAM AdEx TV advertising report highlights the monthly trends, top and exclusive spenders from advertisers and sectors on the medium in the period of July 2021 compared to July 2020.
Tam ad ex mirroring y 2021 for music genreSocial Samosa
The music genre witnessed 34% indexed growth in 2021. Reckitt Benckiser, HUL, and Cadbury India were the top three advertisers in the Music genre during both 2020 and '21.
TAM AdEx-Mirroring Y 2020 for Advertising in GEC GenreSocial Samosa
TAM AdEx-Mirroring Y 2020 for Advertising in GEC Genre highlights the top trending brands in 2020 for the GEC genre, categories with most ad share volume, commercial advertising, Lockdown vs Unlockdown trends and advertising on national and regional GEC channels.
TAM AdEx-Mirroring Y 2020 for Advertising in Movies GenreSocial Samosa
Advertising in the movies genre on television saw significant growth in 2020 compared to previous years. Some key highlights include:
- Ad volumes grew 60% in 2020 over 2016 and 11% compared to 2019.
- Personal care/hygiene was the leading sector with 26% share of ad volumes, followed by food and beverages at 20%.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser India and Procter & Gamble. Dettol Toilet Soaps was the top brand.
- Regional movie channels saw an 18% rise in ad volumes in 2020 versus 2019, with their share increasing 5%.
Tam ad ex mirroring y 2020 for print advertisingSocial Samosa
The latest TAM AdEx report for Print offers insights on ad volumes for the medium in 2021 compared to 2020 for major categories and advertisers, during the years and more.
TAM AdEx-Mirroring Y 2020 for Advertising in Music GenreSocial Samosa
TAM AdEx-Mirroring Y 2020 for Advertising in Music Genre indicates categories with most ad share volume, top trending brands, advertising on national & regional music channels and Lockdown vs Unlockdown trends.
Total US advertising expenditures increased 0.8% in 2011 to $144 billion according to a report by Kantar Media. However, spending declined 1% in Q4 2011, the first quarterly decline since 2009. Television advertising continued to lead and increased for cable TV and syndication, while declining for network TV and spot TV. Internet advertising declined for paid search and display. Magazine, newspaper and radio advertising also declined in Q4 2011. The top ten advertisers cut spending 2.8% in 2011, led by declines from AT&T, Verizon and General Motors. Automotive was the leading advertising category and increased spending 6.3% in 2011.
TAM sports advertising report for Olympic 2020 compared to Olympic 2016Social Samosa
During the 2020 Olympics, ad volumes were 20% lower than in 2016, but the number of advertisers and brands increased. Life insurance was among the top five categories in both years. GCMMF (Amul) was the top advertiser in 2020 with a 12% share. JSW Group was the top brand with an 11% share, followed by MPL Sports Foundation at 10%. Over 25 new categories appeared in 2020 compared to 2016, led by associations/social/cultural organizations and aerated soft drinks. Advertisers predominantly used 20-40 second ads during commercial breaks.
TAM AdEx-Mirroring Y 2020 for Radio AdvertisingSocial Samosa
TAM AdEx-Mirroring Y 2020 for Radio Advertising includes trends of Ad Volumes on Radio, Lockdown vs Unlockdown trends, leading advertisers and brands in Y 2020.
P&G Reports EPS of $0.92, up 16% Behind 8% Sales Growth finance3
P&G reported an 8% increase in quarterly sales to $20.2 billion and a 16% increase in earnings per share to $0.92. Every business segment achieved mid-single digit or higher sales growth led by Fabric & Home Care, Baby & Family Care, and Grooming. EPS growth was primarily due to strong sales growth and a 0.3% improvement in operating margin, excluding a one-time $0.02 per share tax benefit which increased the fiscal year EPS outlook. The company expects to deliver another year of broad growth across businesses and geographies.
CPG/Retailers Hispanic Dedicated Media (Spanish/Bilingual/English) skyrocketed between 2010 and 2014. This giant category, spending over $2Bn in Hispanic-centric Media in 2014, outpaced Top 500 advertisers’ peers in Hispanic Media allocation increases shifting 4% of English Ad Spend to Hispanic Media over the period. The study found that a principal reward of shifts from English Media to Hispanic Media comes in the form of increased Total Market topline revenue acceleration. There is a strong direct correlation (@ 99.9% confidence level) between companies’ shifts to Hispanic Media and overall U.S. revenue growth acceleration. Moreover, for every 5 points of shift from English to Hispanic media, companies on average experience a 1.75 points boost in annual revenue growth in the U.S.
Think about insights and intelligence for brands and BrandSpur Ng comes to mind.
This is a digital magazine whose sole purpose is to enhance the strategic decision making process for brand managers and owners through the provision of monthly market intelligence which cuts across different marketing activities.
As brands continued to spend and talk loud, BrandSpur Ng serves as the pool from which they can be monitored effectively to achieve that competive edge in the marketplace.
Our goal is to tell your brand stories like never before and help you narrow down the options to the most insightful activities that can impact your brand.
BrandSpur Ng exists to help manufacturers, brand managers, owners and entrepreneurs sustain their efforts ahead of competition through provision of monthly strategic intelligence which will help them find their footing in the rowdy marketplace.
We share insights on pertinent issues ranging from the economy (inflation, commodity prices, forex policy etc.), agriculture, brand events,activities, launches and promotions across different sectors including FMCG, telecoms, banking, automobile etc.
TAM AdEx-Mirroring Y 2020 for Print Advertising Social Samosa
TAM AdEx-Mirroring Y 2020 for Print Advertising indicates categories with most ad share volume, Lockdown vs Unlockdown trends, leading advertisers and brands in Y 2020.
Consumers’ spend and confidence has continued to dip due to recent economic realities in Nigeria; leaving brands to fight hard wars for their shrinking wallets.
Manufacturers today are faced with the difficult task of maintaining or reducing cost when every raw material used in production has increased. The real issue here is that the 2016 budgets for many manufacturing companies (especially those that are mostly import dependent) in Nigeria were not done while factoring the current scenario in terms of the customs ban, unstable exchange rate and high inflation. However, at the bottom of the rung is the consumer whose take home hasn’t increased with inflation gradually approaching 18%.
To win in this tough situation, manufacturers are strategically managing brands’ quality and quantity without undermining both from the consumers’ context in order to find the balance between cost and price. Hence they engage in extensive market research while sustaining or Increasing the tempo on communication.
This second edition of BrandSpur NG, not only shows the brands that are ‘loud in their talking’ across categories, it also puts together a spectrum of news about happenings in the business and consumer markets. It reveals the direction brands are adopting to stay afloat in this sinking time, prices of commodities, the impact of celebrity endorsement on brands as well as the potential of charcoal among others for your reading pleasure.
BrandSpur Ng’s aim is to spur you into action with this edition.
Enjoy and do not forget to let us have your feedback via info@brandspurng.com
Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US$529billion, a slight decline from the +4.6% predicted in March 2015, and 2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spend.
Procter & Gamble Earnings Per Share Increase 16 Percent For Quarterfinance3
Procter & Gamble reported a 16% increase in earnings per share for the July-September quarter. Sales increased 13% to $13.74 billion, with all regions growing sales at or above long-term targets. Unit volume grew 12% globally, led by a over 20% increase in developing markets. Diluted earnings per share were $0.73, up from $0.63 the previous year. The company expects earnings per share growth to continue for the fiscal year despite rising costs.
Celebrity brand valuation report 2020 embracing the new normalSocial Samosa
Duff & Phelps released the findings from the sixth edition of its ‘Celebrity Brand Valuation Study 2020’ today. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their product endorsement portfolio and relative social media presence. The theme for the year is ‘Embracing the New Normal’.
This document provides information about Butane-Propane News (BPN), a publication dedicated to the propane industry. It discusses BPN's history of over 75 years serving the propane industry. It also outlines the various advertising options and platforms BPN provides to reach propane professionals, including print magazine ads, digital ads, e-newsletters, and a website. Statistics are presented showing BPN's large readership and engagement with advertisers.
P&G Reports Strong Sales and EPS Growth -- Increases Fiscal Year Outlook finance3
P&G reported strong sales and earnings growth for the third quarter of fiscal year 2007. Net sales increased 8% to $18.69 billion and earnings per share grew 17% to $0.74. Growth was driven by double-digit sales increases in several product categories. The company improved its full-year earnings per share outlook due to the strong quarterly results.
Carat's latest global advertising expenditure forecasts show that advertising spend will increase 4.5% in 2016 to reach $538 billion, driven by major events like the US elections. The growth rate is expected to continue into 2017. Digital advertising continues to be the fastest growing segment and will account for 29.3% of total advertising spend in 2017. While economic uncertainties lowered forecasts for some regions, most markets are still expected to see growth in 2016 and 2017, led by a strong US market and recovery in Western Europe. Digital media, especially mobile, online video and social media, will continue fueling the global expansion of advertising expenditures.
P&G Reports Fourth Quarter EPS of $0.92 and Operating Profit Growth of 13%, b...finance3
- P&G reported 4th quarter EPS of $0.92, a 37% increase, and operating profit growth of 13% behind balanced 5% organic sales and volume growth.
- For the fiscal year, net sales increased 9% to $83.5 billion and EPS grew 20% to $3.64, marking the 7th consecutive year of top-line growth meeting or exceeding targets.
- Segment results were mixed, with some like Beauty and Grooming seeing sales growth from new product launches and markets, while others like Health & Well-Being faced commodity cost pressures and market changes.
Profitable addictions- Sin stocks mainSonia Khalsa
The document analyzes the profitable alcohol industry in Canada. It discusses factors that may contribute to the industry's forecasted growth between 2013-2018, such as changes to provincial policies allowing alcohol sales in grocery stores. However, it also notes risks like predicted decreases in per capita alcohol consumption due to growing health concerns. The industry is dominated by Anheuser-Busch InBev, which reported revenue growth and profit increases in Q1 despite higher costs of sales, demonstrating the success of its "Focus Brands" strategy of prioritizing brands popular in each market.
P&G Delivers Strong Sales and EPS Growth - Raises Fiscal Year Outlookfinance3
P&G delivered strong sales and earnings growth in the January-March quarter. Organic sales grew 6% behind a 5% increase in organic volume. Reported net sales grew 21% to $17.25 billion including the addition of Gillette. EPS grew 7% to $0.63, including $0.07-$0.08 dilution from Gillette. For the fiscal year, P&G raised its EPS outlook to $2.61-$2.63 and expects organic sales growth of 6-7% and net sales growth of 19-20%.
TAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdfSocial Samosa
FMCG advertising saw growth across television, print and radio in 2022 over 2020. Television saw a 21% rise in ad volumes, with quarters 3 and 4 seeing 5% and 9% increases respectively over quarter 1. Print saw 14% growth in ad space from 2020 to 2022. Radio witnessed a 51% jump in ad volumes over the same period. Food and beverages brands dominated the top advertised categories across mediums. Reckitt Benckiser and Hindustan Unilever led television advertising, while SBS Biotech led in print. Vicco Laboratories had the highest share on radio. Gujarat saw the largest FMCG ad volumes across states in 2022.
TAM Ad-Ex Cross-Media Report 2021 - Food & BeveragesSocial Samosa
- Ad volumes of the F&B sector on television grew 43% during Jan-Mar'21 vs the same period last year. Milk beverages and biscuits contributed 26% of ad volume share.
- On digital media, ad insertions grew 75% with chocolates as the top category. The top 10 advertisers accounted for 63% of ad insertions led by Cadbury.
- In print media, ad space grew 28% with spices as the top category. Amul was the leading advertiser accounting for 11% of ad space. The top 10 advertisers accounted for over 40% of ad space.
Tam ad ex mirroring y 2020 for print advertisingSocial Samosa
The latest TAM AdEx report for Print offers insights on ad volumes for the medium in 2021 compared to 2020 for major categories and advertisers, during the years and more.
TAM AdEx-Mirroring Y 2020 for Advertising in Music GenreSocial Samosa
TAM AdEx-Mirroring Y 2020 for Advertising in Music Genre indicates categories with most ad share volume, top trending brands, advertising on national & regional music channels and Lockdown vs Unlockdown trends.
Total US advertising expenditures increased 0.8% in 2011 to $144 billion according to a report by Kantar Media. However, spending declined 1% in Q4 2011, the first quarterly decline since 2009. Television advertising continued to lead and increased for cable TV and syndication, while declining for network TV and spot TV. Internet advertising declined for paid search and display. Magazine, newspaper and radio advertising also declined in Q4 2011. The top ten advertisers cut spending 2.8% in 2011, led by declines from AT&T, Verizon and General Motors. Automotive was the leading advertising category and increased spending 6.3% in 2011.
TAM sports advertising report for Olympic 2020 compared to Olympic 2016Social Samosa
During the 2020 Olympics, ad volumes were 20% lower than in 2016, but the number of advertisers and brands increased. Life insurance was among the top five categories in both years. GCMMF (Amul) was the top advertiser in 2020 with a 12% share. JSW Group was the top brand with an 11% share, followed by MPL Sports Foundation at 10%. Over 25 new categories appeared in 2020 compared to 2016, led by associations/social/cultural organizations and aerated soft drinks. Advertisers predominantly used 20-40 second ads during commercial breaks.
TAM AdEx-Mirroring Y 2020 for Radio AdvertisingSocial Samosa
TAM AdEx-Mirroring Y 2020 for Radio Advertising includes trends of Ad Volumes on Radio, Lockdown vs Unlockdown trends, leading advertisers and brands in Y 2020.
P&G Reports EPS of $0.92, up 16% Behind 8% Sales Growth finance3
P&G reported an 8% increase in quarterly sales to $20.2 billion and a 16% increase in earnings per share to $0.92. Every business segment achieved mid-single digit or higher sales growth led by Fabric & Home Care, Baby & Family Care, and Grooming. EPS growth was primarily due to strong sales growth and a 0.3% improvement in operating margin, excluding a one-time $0.02 per share tax benefit which increased the fiscal year EPS outlook. The company expects to deliver another year of broad growth across businesses and geographies.
CPG/Retailers Hispanic Dedicated Media (Spanish/Bilingual/English) skyrocketed between 2010 and 2014. This giant category, spending over $2Bn in Hispanic-centric Media in 2014, outpaced Top 500 advertisers’ peers in Hispanic Media allocation increases shifting 4% of English Ad Spend to Hispanic Media over the period. The study found that a principal reward of shifts from English Media to Hispanic Media comes in the form of increased Total Market topline revenue acceleration. There is a strong direct correlation (@ 99.9% confidence level) between companies’ shifts to Hispanic Media and overall U.S. revenue growth acceleration. Moreover, for every 5 points of shift from English to Hispanic media, companies on average experience a 1.75 points boost in annual revenue growth in the U.S.
Think about insights and intelligence for brands and BrandSpur Ng comes to mind.
This is a digital magazine whose sole purpose is to enhance the strategic decision making process for brand managers and owners through the provision of monthly market intelligence which cuts across different marketing activities.
As brands continued to spend and talk loud, BrandSpur Ng serves as the pool from which they can be monitored effectively to achieve that competive edge in the marketplace.
Our goal is to tell your brand stories like never before and help you narrow down the options to the most insightful activities that can impact your brand.
BrandSpur Ng exists to help manufacturers, brand managers, owners and entrepreneurs sustain their efforts ahead of competition through provision of monthly strategic intelligence which will help them find their footing in the rowdy marketplace.
We share insights on pertinent issues ranging from the economy (inflation, commodity prices, forex policy etc.), agriculture, brand events,activities, launches and promotions across different sectors including FMCG, telecoms, banking, automobile etc.
TAM AdEx-Mirroring Y 2020 for Print Advertising Social Samosa
TAM AdEx-Mirroring Y 2020 for Print Advertising indicates categories with most ad share volume, Lockdown vs Unlockdown trends, leading advertisers and brands in Y 2020.
Consumers’ spend and confidence has continued to dip due to recent economic realities in Nigeria; leaving brands to fight hard wars for their shrinking wallets.
Manufacturers today are faced with the difficult task of maintaining or reducing cost when every raw material used in production has increased. The real issue here is that the 2016 budgets for many manufacturing companies (especially those that are mostly import dependent) in Nigeria were not done while factoring the current scenario in terms of the customs ban, unstable exchange rate and high inflation. However, at the bottom of the rung is the consumer whose take home hasn’t increased with inflation gradually approaching 18%.
To win in this tough situation, manufacturers are strategically managing brands’ quality and quantity without undermining both from the consumers’ context in order to find the balance between cost and price. Hence they engage in extensive market research while sustaining or Increasing the tempo on communication.
This second edition of BrandSpur NG, not only shows the brands that are ‘loud in their talking’ across categories, it also puts together a spectrum of news about happenings in the business and consumer markets. It reveals the direction brands are adopting to stay afloat in this sinking time, prices of commodities, the impact of celebrity endorsement on brands as well as the potential of charcoal among others for your reading pleasure.
BrandSpur Ng’s aim is to spur you into action with this edition.
Enjoy and do not forget to let us have your feedback via info@brandspurng.com
Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US$529billion, a slight decline from the +4.6% predicted in March 2015, and 2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spend.
Procter & Gamble Earnings Per Share Increase 16 Percent For Quarterfinance3
Procter & Gamble reported a 16% increase in earnings per share for the July-September quarter. Sales increased 13% to $13.74 billion, with all regions growing sales at or above long-term targets. Unit volume grew 12% globally, led by a over 20% increase in developing markets. Diluted earnings per share were $0.73, up from $0.63 the previous year. The company expects earnings per share growth to continue for the fiscal year despite rising costs.
Celebrity brand valuation report 2020 embracing the new normalSocial Samosa
Duff & Phelps released the findings from the sixth edition of its ‘Celebrity Brand Valuation Study 2020’ today. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their product endorsement portfolio and relative social media presence. The theme for the year is ‘Embracing the New Normal’.
This document provides information about Butane-Propane News (BPN), a publication dedicated to the propane industry. It discusses BPN's history of over 75 years serving the propane industry. It also outlines the various advertising options and platforms BPN provides to reach propane professionals, including print magazine ads, digital ads, e-newsletters, and a website. Statistics are presented showing BPN's large readership and engagement with advertisers.
P&G Reports Strong Sales and EPS Growth -- Increases Fiscal Year Outlook finance3
P&G reported strong sales and earnings growth for the third quarter of fiscal year 2007. Net sales increased 8% to $18.69 billion and earnings per share grew 17% to $0.74. Growth was driven by double-digit sales increases in several product categories. The company improved its full-year earnings per share outlook due to the strong quarterly results.
Carat's latest global advertising expenditure forecasts show that advertising spend will increase 4.5% in 2016 to reach $538 billion, driven by major events like the US elections. The growth rate is expected to continue into 2017. Digital advertising continues to be the fastest growing segment and will account for 29.3% of total advertising spend in 2017. While economic uncertainties lowered forecasts for some regions, most markets are still expected to see growth in 2016 and 2017, led by a strong US market and recovery in Western Europe. Digital media, especially mobile, online video and social media, will continue fueling the global expansion of advertising expenditures.
P&G Reports Fourth Quarter EPS of $0.92 and Operating Profit Growth of 13%, b...finance3
- P&G reported 4th quarter EPS of $0.92, a 37% increase, and operating profit growth of 13% behind balanced 5% organic sales and volume growth.
- For the fiscal year, net sales increased 9% to $83.5 billion and EPS grew 20% to $3.64, marking the 7th consecutive year of top-line growth meeting or exceeding targets.
- Segment results were mixed, with some like Beauty and Grooming seeing sales growth from new product launches and markets, while others like Health & Well-Being faced commodity cost pressures and market changes.
Profitable addictions- Sin stocks mainSonia Khalsa
The document analyzes the profitable alcohol industry in Canada. It discusses factors that may contribute to the industry's forecasted growth between 2013-2018, such as changes to provincial policies allowing alcohol sales in grocery stores. However, it also notes risks like predicted decreases in per capita alcohol consumption due to growing health concerns. The industry is dominated by Anheuser-Busch InBev, which reported revenue growth and profit increases in Q1 despite higher costs of sales, demonstrating the success of its "Focus Brands" strategy of prioritizing brands popular in each market.
P&G Delivers Strong Sales and EPS Growth - Raises Fiscal Year Outlookfinance3
P&G delivered strong sales and earnings growth in the January-March quarter. Organic sales grew 6% behind a 5% increase in organic volume. Reported net sales grew 21% to $17.25 billion including the addition of Gillette. EPS grew 7% to $0.63, including $0.07-$0.08 dilution from Gillette. For the fiscal year, P&G raised its EPS outlook to $2.61-$2.63 and expects organic sales growth of 6-7% and net sales growth of 19-20%.
TAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdfSocial Samosa
FMCG advertising saw growth across television, print and radio in 2022 over 2020. Television saw a 21% rise in ad volumes, with quarters 3 and 4 seeing 5% and 9% increases respectively over quarter 1. Print saw 14% growth in ad space from 2020 to 2022. Radio witnessed a 51% jump in ad volumes over the same period. Food and beverages brands dominated the top advertised categories across mediums. Reckitt Benckiser and Hindustan Unilever led television advertising, while SBS Biotech led in print. Vicco Laboratories had the highest share on radio. Gujarat saw the largest FMCG ad volumes across states in 2022.
TAM Ad-Ex Cross-Media Report 2021 - Food & BeveragesSocial Samosa
- Ad volumes of the F&B sector on television grew 43% during Jan-Mar'21 vs the same period last year. Milk beverages and biscuits contributed 26% of ad volume share.
- On digital media, ad insertions grew 75% with chocolates as the top category. The top 10 advertisers accounted for 63% of ad insertions led by Cadbury.
- In print media, ad space grew 28% with spices as the top category. Amul was the leading advertiser accounting for 11% of ad space. The top 10 advertisers accounted for over 40% of ad space.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
TAM AdEx cross-media report highlights how the advertising fared in the Ecom-Food/Grocery category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
TAM AdEx - Reviewing the TV NEWS Genre in 2023.pdfSocial Samosa
Hindi News claimed the top spot, accounting for over 15% of the Ad Volumes in the News genre during both 2023 and 2022. Services sector secured the top position in 2023, with F&B following closely in the 2nd position.
Advertising spends/advertising expenditure of BFSI industry in 2022Social Samosa
As per a recent report by TAM AdEx, the Banking, Financial, Services and Insurance (BFSI) sector increased its investments in advertising on television last year than the pandemic levels. The report revealed that the sector's ad volumes on television increased by 13% in 2022 as compared to 2020.
TAM AdEx 2023 Television Advertising RecapSocial Samosa
As per TAM AdEx's report, May 2023 had the highest share of ad volumes of 9% for television advertising. The second quarter of 2023 saw a 5% growth compared to the first quarter, while the fourth quarter increased by 2% compared to the third quarter.
AdEx report on Mirroring Y 2021 for Advertising in Movies Genre provides insights on advertisements in Movies in 2021 compared to those in 2017 and how 2021 showed highest growth in Ad volumes compared to 2017
Tam Adex Cross-media Report Personal healthcareSocial Samosa
TAM AdEx cross-media report highlights how the advertising fared in the Personal Healthcare category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
TAM AdEx - Reviewing the GEC Genre in 2023.pdfSocial Samosa
The Toilet Soaps category claimed the top spot with an 8% share of ad volumes while EcomMedia/Ent./Social Media entered the Top 10 list. Hindi GEC retained its top spot with more than 20% share of GEC channel genre’s ad volumes in 2023.
This document provides an overview of the advertising industry in India. It discusses the history and growth of advertising, the major media types used (TV, print, radio, online), top advertising companies, and trends in the industry. The key points are:
- The Indian ad industry has grown significantly in recent decades and now includes TV, print, radio, and online advertising.
- Top media for ad spending are TV, print, and online/digital. TV advertising contributes the largest portion at around 40%.
- The industry has seen steady growth of 10-15% annually but faced a downturn in 2009. It is now recovering with increased political and sports advertising.
- Future trends include growing digital/online advertising
TAM AdEx - Half Yearly Advertising Report Social Samosa
TAM AdEX released the Half Yearly Advertising Report for the FMCG Sector. Hindustan Unilever was topped on TV with a 23% share of ad volumes among the FMCG advertisers.
TAM AdEx-Advertising Report on Food & BeveragesSocial Samosa
TAM AdEx-Advertising Report on Food & Beverages lists the highlights of the F&B Sector on TV, Print, Radio and Digital for the April to August 2020 period. It focusses on the top categories and advertisers, along with TV channel genres, zone-wise advertising share of key categories and celebrity endorsements.
- Several major media companies in Kenya laid off employees or cut salaries due to declines in advertising revenue caused by the COVID-19 pandemic. This included Royal Media Services, Nation Media Group, Standard Group, and Mediamax Networks.
- Trends in media consumption in Kenya saw an increase in TV viewership and a decline in radio listenership during the pandemic due to people staying home. News and information were highly consumed on TV and online platforms like Facebook and WhatsApp.
- The pandemic caused declines in advertising spending from March to April 2020. While spending increased later in the year, overall ad spending on all media (TV, radio, print, OOH) declined compared to 2019 levels. Major advertisers
Magna Global - Advertising Forecasts - Global Advertising Market | 02/20/2015Lamia Mosbah
US media suppliers' advertising revenues grew 3.0% in 2014 to $164 billion but growth excluding non-recurring political and Olympic revenues was a modest 1.6%, the smallest in 6 years. Digital media grew 15% while traditional media like television, print, and radio slowed. The report forecasts a recovery in 2015 with overall growth of 4.1% excluding non-recurring revenues as the economy improves. However, television revenues are expected to stabilize at 0.3% growth as digital continues taking share.
TAM AdEx BFSI - Cross-media Report 2021Social Samosa
TAM AdEx Report for cross media report highlights how did the advertising fare in the BFSI sector across TV, Print, Radio, and Digital for the period of Jan-April 2021.
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
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TAM AdEx-Cross Media Report-F&B
1. TAM AdEx Overview of
Advertising by the sector:
F&B
Media:
TV, Print, Radio & Digital
Period:
Y 2020
2. 2.
3.
4.
1.
Q4 witnessed 37% Ad Volume growth
compared to 1st quarter of Y 2020
Ad Volumes of F&B sector on Television grew
by 6% in Y 2020 over Y 2019
Ad Space in Print witnessed double digit growth
from Oct’20 onwards.
Compared to 1st quarter of Y 2020, Q4 saw 24%
increase in ad space for F&B sector.
Categories Milk Beverages and Chocolates
together contributed 27% to the ad volume share
of F&B sector.
GEC Channel Genre topped preference list of F&B
players during Y 2020.
Among 4 zones, North topped for F&B advertising
with 40% share of ad space in Print during Y 2020.
Sales Promotion for F&B sector accounted more
than 10% share of ad space in Print.
Period : Y 2020
Highlights – Part 1
Television Print
3. 7.
5.
6.
Ad Volumes of F&B sector grew by 60% in the 4th
quarter compared to 1st quarter of Y 2020.
On Radio, Pan Masala category ruled with more than
25% of the total ad volume share for F&B sector.
Compare to 1st quarter of Y 2020, Q4 witnessed 2
Times Ad Insertion growth on Digital for F&B sector.
After lockdown Oct’20 had highest share of Ad
Insertions followed by Nov’20.
Gujarat state was on top with 30% share of Ad
Volumes followed by Uttar Pradesh with 15%
share.
Advertising for F&B products was preferred in
Afternoon and Evening time-band on Radio.
Period : Y 2020
Highlights – Part 2
8.
On Digital Medium, Ice Cream/Frozen Desserts &
Chocolates were top F&B categories with almost same
13% of advertising share.
Programmatic ads topped with more than 65% share
of transaction method for Digital advertising of F&B
sector in Y 2020.
Radio Digital
5. Ad Volumes for F&B sector on TV
100
106
Y 2019 Y 2020
Indexed Growth in Ad Volumes
Index: Y 2019=100
100
76
116
137
Jan-Mar'20 Apr-Jun'20 Jul-Sep'20 Oct-Dec'20
Indexed
Growth
in
Ad
Volumes
Quarterly Trends : Y 2020
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Y 2019-20
Ad Volumes of F&B sector on Television grew by 6% in Y 2020 over Y 2019.
Compared to 1st quarter of Y 2020, Q4 saw 37% increase in ad volumes on Television.
Due to Covid-19, lowest Ad Volumes observed in 2nd quarter which includes the lockdown period.
6. Monthly Ad Volume Trend of F&B sector on TV
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jan’20-Dec’20
It took 2 months post Lockdown period for F&B sector’s ad volumes to recover and reach Pre-Lockdown
level.
During festive period, Ad Volumes on Television witnessed double digit share.
7%
8%
9%
5%
6%
8%
9%
9% 9%
10% 10%
12%
Jan'20 Feb'20 Mar'20 Apr'20 May'20 Jun'20 Jul'20 Aug'20 Sep'20 Oct'20 Nov'20 Dec'20
Lockdown Period
Monthly Share of Ad Volumes
7. Top 10 Categories % Share
Milk Beverages 17%
Chocolates 10%
Biscuits 8%
Tea 7%
Spices 5%
Edible Oil 5%
Aerated Soft Drink 5%
Coffee 4%
Pan Masala 3%
Namkin 3%
Top 10 Categories and Advertisers of F&B for TV
Top 10 Advertisers % Share
Hindustan Unilever 26%
Cadburys India 10%
ITC 7%
GCMMF (Amul) 5%
Nestle India 4%
Britannia Industries 4%
Pepsi Co 3%
Coca Cola India 3%
Perfetti Van Melle India 2%
Adani Wilmar 2%
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Y 2020
Milk Beverages and Chocolates together contributed 27% to the ad volume of F&B sector.
Top 10 advertisers accounted 65% share of ad volumes in Y 2020 with Hindustan Unilever leading the list.
8. Top 10 Brands from F&B sector on TV
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Y 2020
Top 10 Brands accounted more than 15% share of ad volumes in Y 2020 with Horlicks
topping the list.
Top 10 Brands % Share
Horlicks 4%
Boost 2%
Brooke Bond Bru Instant 2%
Horlicks Junior 2%
Brooke Bond Red Label 2%
Cadburys Bournvita 2%
Kissan Mixed Fruit Jam 1%
Amul Milk 1%
Knorr Hot & Sour Veg Soup 1%
Cadburys Dairy Milk Chocolate 1%
9. Top Channel Genres preferred by advertisers of F&B sector on TV
Top 2 channel genres on TV together accounted more than 55% share of ad volumes for F&B sector
during Y 2020.
GEC Channel Genre topped preference list of F&B sector during Y 2020.
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Y 2020
Channel Genres % Share
GEC 33%
Movies 25%
News 23%
Music 11%
Kids 7%
Others (7) 2%
10. Top 10 Program Genres preferred by advertisers of F&B sector on TV
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Y 2020
Feature Films most preferred for promoting F&B brands on Television.
Top 2 program genres i.e. Feature Films and News Bulletin together added more than 45% to the total Ad
Volume share of F&B sector on TV.
Program Genres % Share
Feature Films 31%
News Bulletin 16%
Drama/Soap 11%
Film Songs 9%
Cartoons/Animation 7%
Music Shows/Songs 4%
Film Based Magazines 3%
Comedies 2%
Religious/Devotional/Astrology 2%
Mythological/Costume Dramas 2%
11. Time band analysis for F&B advertising on TV
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Y 2020
Prime Time was the most preferred time-band on TV followed by Afternoon and Morning time-bands.
Prime time, Afternoon & Morning time bands together accounted more than 70% share of Ad Volumes.
12%
17%
23%
11%
32%
5%
Early Morning
6:00 to 08:59
Morning
09:00 to 11:59
Afternoon
12:00 to 15:59
Evening
16:00 to 17:59
Prime Time
18:00 to 22:59
Night
23:00 to 05:59
12. Preference of ad size by advertisers of F&B on TV
70%
26%
4%
0.3%
20-40 Sec < 20 Sec 40-60 Sec > 60 Sec
Advertisers of F&B sector preferred 20 - 40 secs ad size on TV
20-40 seconds and <20 seconds ads together covered more than 95% shares in Y 2020.
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Y 2020
14. Ad Space for F&B sector in Print
100
90
Y 2019 Y 2020
Indexed Growth in Ad Space
Index: Y 2019=100
100
36
92
124
Jan-Mar'20 Apr-Jun'20 Jul-Sep'20 Oct-Dec'20
Indexed
Growth
in
Ad
Space
Quarterly Trends : Y 2020
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Y 2019-20
Ad Space of F&B sector in Print decreased by 10% in Y 2020 over Y 2019.
Compare to 1st quarter of Y 2020, Q4 witnessed 24% Ad Space growth.
Due to Covid-19, lowest Ad Volumes observed in 2nd quarter which includes the lockdown period.
15. Monthly Ad Space Trend of F&B sector in Print
Period : Jan’20-Dec’20
Print Ad Space recovered to Pre-Lockdown level just within 3 months of post Lockdown period.
Ad Space in Print witnessed double digit share with highest ad volumes in Nov’20.
10%
9%
10%
2%
3%
5%
7%
10%
9%
11%
13%
11%
Jan'20 Feb'20 Mar'20 Apr'20 May'20 Jun'20 Jul'20 Aug'20 Sep'20 Oct'20 Nov'20 Dec'20
Lockdown Period
Monthly Share of Ad Space
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads
16. Top 10 Categories and Advertisers of F&B in Print
Top 10 Categories % Share
Spices 14%
Pan Masala 12%
Range of Food Products 10%
Milk Beverages 9%
Tea 8%
Edible Oil 8%
Milk 7%
Sweets/Other Milk Products 5%
Biscuits 5%
Frozen Foods 3%
Top 10 Advertisers % Share
GCMMF (Amul) 10%
Hindustan Unilever 8%
Munimjee & Sons 5%
K P Pan Foods 4%
Ashok & Company 3%
Shubham Goldiee Masale 3%
Kaleesuwari Refinery 2%
Ban Labs Ltd 2%
Adani Wilmar 2%
Venkateshwara Hatcheries 2%
Period : Y 2020
Spices leads the list of Top 10 Categories of F&B sector in Print.
Top 10 Advertisers accounted more than 40% share of Ad Space in Y 2020 with GCMMF (Amul) leading
the list.
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads
17. Top 10 Brands from F&B sector in Print
Period : Y 2020
Top 10 Brands accounted 21% share of ad space in Y 2020 with Horlicks leading the list.
Top 10 Brands % Share
Horlicks 4%
Goldiee Spices 3%
Pushp Masala 2%
Vencobb Chicken 2%
Boost 2%
Kamla Pasand Pan Masala 2%
Rajshri Pan Masala 2%
MDH Masala Range 2%
Amul Butter 1%
Pushp Pani Poori Masala 1%
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads
18. Newspaper: Publication Language and Genre for F&B sector in Print
Publication Genre % Share
General Interest 99%
Business/Finance/Economy 1%
Focus on Advertising on General Interest Newspapers by
advertisers
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Y 2020
Top 5 Publication Languages accounted 81% share of sector’s ad space.
General Interest publication genre added 99% share of sector’s ad volume.
Publication Language % Share
Hindi 50%
English 14%
Tamil 6%
Kannada 6%
Marathi 5%
Others 19%
19. Zone % Share
North Zone 40%
South Zone 24%
West Zone 19%
East Zone 17%
Top 2 Cities - East Zone
Kolkata
Patna
Top 2 Cities - West Zone
Mumbai
Ahmedabad
Top 2 Cities - North Zone
New Delhi
Lucknow
Zone wise Advertising share of F&B sector in Print
Top 2 Cities - South Zone
Bangalore
Chennai
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Y 2020
Among 4 zones, North topped for F&B sector advertising with 40% share in Print during Y 2020.
Kolkata & New Delhi were top 2 cities in overall India.
20. 84% 13%
3%
Brand Promotion Sales Promotion Others
28%
23%
17%
14%
18%
Add On Promotion Discount Promotion
Volume Promotion Contest Promotion
Others (2)
Sales Promo
Advertising Promotions of F&B sector in Print
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Y 2020
Sales Promotion for ‘F&B’ sector accounted more than 10% of Ad Space in Print medium.
Among Sales Promotions, Add On Promotion occupied 28% share of the pie followed by Discount Promotion
with 23% share in Y 2020.
22. Ad Volumes for F&B sector on Radio
100
92
Y 2019 Y 2020
Indexed Growth in Ad Volumes
Index: Y 2019=100
100
29
103
160
Jan-Mar'20 Apr-Jun'20 Jul-Sep'20 Oct-Dec'20
Indexed
Growth
in
Ad
Volumes
Quarterly Trends : Y 2020
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Y 2019-20
Ad volume for F&B sector on Radio decreased by 8% in Y 2020 over Y 2019.
Compared to 1st quarter of Y 2020, Q4 witnessed 60% growth in ad volumes.
Due to Covid-19, lowest Ad Volumes observed in 2nd quarter which includes the lockdown period.
23. Monthly Ad Volume Trend of F&B sector on Radio
Period : Jan’20-Dec’20
Lowest ad volumes observed in Apr’20 and May’20 which was lockdown period.
Festive period boosted Ad Volumes for F&B sector during Oct-Dec’20.
8%
8%
9%
1%
2%
5%
7%
9%
10%
14%
15%
13%
Jan'20 Feb'20 Mar'20 Apr'20 May'20 Jun'20 Jul'20 Aug'20 Sep'20 Oct'20 Nov'20 Dec'20
Lockdown Period
Monthly Share of Ad Volumes
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads
24. Top 10 Categories and Advertisers of F&B for Radio
Top 10 Categories % Share
Pan Masala 26%
Milk 11%
Edible Oil 11%
Spices 8%
Sweets/Other Milk Products 7%
Sugar 5%
Range of Food Products 4%
Tea 4%
Branded Atta 4%
Ghee 2%
Top 10 Advertisers % Share
K P Pan Foods 17%
Mother Dairy Fruit & Veg 10%
GCMMF (Amul) 7%
Sri Renuka Sugars 4%
N K Proteins 4%
Shree Bhagwati Flour & Foods 2%
K G Pan Products 2%
Kitchen Xpress Overseas 2%
Akshayakalpa Farms & Foods 2%
Adani Wilmar 1%
Period : Y 2020
On Radio, Pan Masala ruled with more than 25% of the total ad volume share of F&B sector.
Top 10 advertisers accounted 51% share of ad volume in Y 2020 with K P Pan Foods leading the list.
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads
25. Top 10 Brands from F&B sector on Radio
Period : Y 2020
Among the Top 10 F&B brands, 3 brands belonged to Pan Masala category.
Top 10 Brands accounted 37% share of ad volumes in Y 2020 with Rajshri Pan Masala which is
brand of K P Pan Foods advertiser heading the list.
Top 10 Brands % Share
Rajshri Pan Masala 9%
Kamla Pasand Pan Masala 8%
Amul Milk 5%
Madhur Sugar 4%
Mother Dairy Milk 3%
Shudh Plus Pan Masala 2%
Kitchen Xpress Spices 2%
Gaay Chhap Besan 1%
Tirupati Sunpride Sunflower Oil 1%
Milk Magic Range Of Products 1%
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads
26. 30%
15%
10%
9%
9%
8%
8%
5%
4% 2%
1%
Gujarat Uttar Pradesh Maharashtra West Bengal
Rajasthan Delhi Madhya Pradesh Karnataka
Tamil Nadu Andhra Pradesh Kerala
State-wise share of F&B advertising on Radio
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Y 2020
The Top 3 states occupied 55% share of ad volumes for F&B sector.
Gujarat state was on top with 30% share of ad volumes followed by Uttar Pradesh with 15%
share.
27. 29%
36%
32%
3%
Time band analysis for F&B advertising on Radio
Morning
6:00 to 10:59
Afternoon
11:00 to 16:59
Evening
17:00 to 21:59
Night
22:00 to 05:59
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Y 2020
Advertising for F&B sector was preferred in Afternoon and Evening time-band on Radio.
68% share of the F&B ad volumes were in Afternoon and Evening time-bands in Y 2020.
29. Ad Insertions for F&B sector on Digital
100
58
Y 2019 Y 2020
Indexed Growth in Ad Insertions
Index: Y 2019=100
100
80
136
202
Jan-Mar'20 Apr-Jun'20 Jul-Sep'20 Oct-Dec'20
Indexed
Growth
in
Ad
Insertions
Quarterly Trends : Y 2020
Note: Figures are based on Insertions for Digital; Period : Y 2019-20
Ad insertions of F&B sector on Digital contracted by 42% in Y 2020 over Y 2019.
Compared to 1st quarter of Y 2020, Q4 witnessed 2 times ad insertion growth for F&B sector.
Due to Covid-19, lowest ad insertions observed in 2nd quarter which includes the lockdown period.
30. Monthly Ad Insertion Trend of F&B sector on Digital
Period : Jan’20-Dec’20
Post lockdown, Oct’20 witnessed the highest ad insertions share followed by Nov’20.
4%
10%
5%
3%
7%
5%
7%
8%
11%
14%
12% 12%
Jan'20 Feb'20 Mar'20 Apr'20 May'20 Jun'20 Jul'20 Aug'20 Sep'20 Oct'20 Nov'20 Dec'20
Lockdown Period
Monthly Share of Ad Insertions
Note: Figures are based on Insertions for Digital;
31. Top 10 Categories and Advertisers of F&B for Digital
Top 10 Categories % Share
Ice Cream/Frozen Desserts 13%
Chocolates 13%
Milk Beverages 9%
Milk 8%
Biscuits 6%
Range of Food Products 5%
Namkin 4%
Energy Drink 4%
Edible Oil 3%
Branded Salts 3%
Top 10 Advertisers % Share
Hindustan Unilever 22%
Cadburys India 9%
Beejapuri Dairy 8%
Guiltfree Industries 5%
Perfetti Van Melle India 4%
Nestle India 4%
Monster Energy Company 3%
ITC 3%
Unibic India 3%
Tata Chemicals 3%
Period : Y 2020
On Digital Medium, Ice Cream/Frozen Desserts & Chocolates were top F&B sector with almost same 13%
of advertising share.
Top 10 Advertisers accounted more than 60% share of ad insertions in Y 2020 with Hindustan Unilever
leading the list.
Note: Figures are based on Insertions for Digital;
32. Top 10 Brands from F&B sector on Digital
Period : Y 2020
Top 10 Brands accounted 39% share of ad insertion in Y 2020 with Kwality Wall’s Cornetto leading the list
with 12% of ad insertions of F&B sector on Digital Medium.
Top 10 Brands % Share
Kwality Wall’s Cornetto 12%
Country Delight 7%
Horlicks Protein Plus 4%
Monster Energy Drink 3%
Unibic Oatmeal Digestive Cookies 3%
Tata Salt Lite 3%
Too Yumm Karare Chilli Achari 2%
Fortune Food Product Range 2%
Too Yumm Karare Noodle Masala 2%
Cadburys Dark Milk 2%
Note: Figures are based on Insertions for Digital;
33. 69%
21%
4%
3% 3%
Programmatic Ad Network
Direct Programmatic/Ad Network
Others (2)
Programmatic was the top transaction method for Digital advertising
Transaction Methods of Digital Advertising in F&B sector
Period : Y 2020
Note: Figures are based on Insertions for Digital;
Programmatic ads topped with more than 65% share of transaction method for Digital advertising of F&B
sector in Y 2020.