TAM AdEx-Mirroring Y 2020 for Radio Advertising includes trends of Ad Volumes on Radio, Lockdown vs Unlockdown trends, leading advertisers and brands in Y 2020.
TAM AdEx-Mirroring Y 2020 for Television AdvertisingSocial Samosa
This document summarizes television advertising trends in India during 2020. Some key findings include:
- Television ad volumes grew 26% in 2020 compared to 2016, with personal care and food & beverages sectors accounting for the largest shares.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser, and Procter & Gamble.
- Ad volumes recovered within 3 months post-lockdown, growing 90% compared to the lockdown period. Categories like shampoo and automobiles saw significant increases.
TAM AdEx BFSI - Cross-media Report 2021Social Samosa
TAM AdEx Report for cross media report highlights how did the advertising fare in the BFSI sector across TV, Print, Radio, and Digital for the period of Jan-April 2021.
TAM AdEx-Mirroring Y 2020 for Advertising in GEC GenreSocial Samosa
TAM AdEx-Mirroring Y 2020 for Advertising in GEC Genre highlights the top trending brands in 2020 for the GEC genre, categories with most ad share volume, commercial advertising, Lockdown vs Unlockdown trends and advertising on national and regional GEC channels.
The Indian media and advertising industry suffered after-effects from demonetization and GST introduction in 2016-2017, stunting ad expenditure (Adex) growth. Adex grew only 7.4% in 2017, below projections, with traditional media at 4%. Growth is expected to recover to 12.03% in 2018 as the economy recovers from reforms. Key factors driving growth include state elections, rural spending, and sporting events. FMCG remained the largest contributor while digital grew fastest at 27.2% in 2017.
A digital copy of the Business News 24 (17 February 2015 edition). Zimbabwe's premier business news free sheet published by the Zimpapers Newspapers Group (1980) Limited and available every week day from 1530hrs to give a summary of the day's business news.
TAM AdEx-Television Advertising Report-XIISocial Samosa
This document summarizes television advertising trends in India from July-August 2020 compared to the same period in 2019. Some key findings include:
- Advertising volumes on television grew 11% from July-August 2020 compared to the previous year.
- Over 20 new categories and 1,800 new advertisers appeared from July-August 2020.
- News and movies saw increases in share of advertising volumes while genres like GEC and music declined.
TAM AdEx-Mirroring Y 2020 for Television AdvertisingSocial Samosa
This document summarizes television advertising trends in India during 2020. Some key findings include:
- Television ad volumes grew 26% in 2020 compared to 2016, with personal care and food & beverages sectors accounting for the largest shares.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser, and Procter & Gamble.
- Ad volumes recovered within 3 months post-lockdown, growing 90% compared to the lockdown period. Categories like shampoo and automobiles saw significant increases.
TAM AdEx BFSI - Cross-media Report 2021Social Samosa
TAM AdEx Report for cross media report highlights how did the advertising fare in the BFSI sector across TV, Print, Radio, and Digital for the period of Jan-April 2021.
TAM AdEx-Mirroring Y 2020 for Advertising in GEC GenreSocial Samosa
TAM AdEx-Mirroring Y 2020 for Advertising in GEC Genre highlights the top trending brands in 2020 for the GEC genre, categories with most ad share volume, commercial advertising, Lockdown vs Unlockdown trends and advertising on national and regional GEC channels.
The Indian media and advertising industry suffered after-effects from demonetization and GST introduction in 2016-2017, stunting ad expenditure (Adex) growth. Adex grew only 7.4% in 2017, below projections, with traditional media at 4%. Growth is expected to recover to 12.03% in 2018 as the economy recovers from reforms. Key factors driving growth include state elections, rural spending, and sporting events. FMCG remained the largest contributor while digital grew fastest at 27.2% in 2017.
A digital copy of the Business News 24 (17 February 2015 edition). Zimbabwe's premier business news free sheet published by the Zimpapers Newspapers Group (1980) Limited and available every week day from 1530hrs to give a summary of the day's business news.
TAM AdEx-Television Advertising Report-XIISocial Samosa
This document summarizes television advertising trends in India from July-August 2020 compared to the same period in 2019. Some key findings include:
- Advertising volumes on television grew 11% from July-August 2020 compared to the previous year.
- Over 20 new categories and 1,800 new advertisers appeared from July-August 2020.
- News and movies saw increases in share of advertising volumes while genres like GEC and music declined.
The document reports on the escalating public row between South Africa's Hawks police unit and Finance Minister Pravin Gordhan, as the Hawks threatened legal action against the minister, causing the South African rand currency to crash through 16 to the US dollar level. The fight between the Hawks and Gordhan erupted after the unit sent him questions about a "rogue" SARS tax agency unit just before the budget, and analysts are concerned that Gordhan's departure could damage the economy as it faces recession risks.
Etude PwC marché automobile mondial (2013)PwC France
http://pwc.to/1cligbS
D’après les dernières prévisions de PwC Autofacts, institut d’analyse du marché automobile de PwC, l’assemblage de véhicules légers devrait atteindre au niveau mondial 81,8 millions d'unités en 2013, soit un gain de 3,3% sur un an.
Rio Tinto named its top copper executive Jean-Sebastien Jacques as its new CEO, replacing Sam Walsh who led the company's iron ore expansion. Jacques oversaw negotiations to expand Rio Tinto's Oyu Tolgoi copper mine in Mongolia and will help the company boost copper production as demand is expected to increase. The appointment of Jacques signals Rio Tinto's increased focus on copper at a time when the mining industry is adjusting to China's economic shift away from heavy industry and commodities like iron ore.
- The banking and financial services sector in India spent between Rs. 1600-1750 Cr on advertising from 2010-2015, with a decrease in print and television spending and an increase in digital, outdoor, and radio spending.
- Within the sector, insurance saw growth in health insurance while life insurance declined due to regulations, and banking saw an increase in credit cards and digital banking while other products decreased.
- The mutual funds sector saw a shift from print to television advertising and an increase in assets under management from $129B to $179B from 2010-2015.
DB Corp is a leading print media company in India with a presence in newspapers, radio, and digital media. It aims to grow its print revenues at a 9.2% CAGR through ad and circulation revenue increases. The company is also expanding its radio business, which has high margins, by acquiring more stations. Additionally, DB Corp sees significant potential in digital media and aims to grow those revenues over 80% annually to Rs. 116 crore by focusing on expanding its mobile and online user base. Overall, the company expects total revenues to grow 12% annually to Rs. 2,596 crore by 2017 as its business segments experience strong growth.
- Zimbabwe continues to have the lowest inflation rate in the COMESA region at -2.4% in January 2016 according to the HCPI-COMESA. Other member states ranged from 0.9% to 27%.
- Payserv Africa successfully defended a claim by the minority shareholder in its subsidiary Tradanet regarding the shareholder's right to acquire Payserv's 51% stake in Tradanet. An arbitrator ruled in favor of Payserv Africa.
- Metallon Corporation announced changes to its board, with the chairman and one director retiring and a new non-executive chairman being appointed to focus on corporate strategy and growth.
The document provides a business plan for Invicta Media (P) Ltd., a marketing and advertising agency, to develop a new revenue stream and attain sales of INR 15-25 crore by March 2018. It analyzes the potential target audiences of government accounts and corporations. For government, it identifies key ministries and explores opportunities with the Directorate of Advertising & Visual Publicity and Ministry of Railways. For corporations, it lists high spending industries and key players in sectors like FMCG, auto, education, real estate, lifestyle retail, e-commerce, and more. The plan recommends consolidating relationships, generating new RFPs, exploring digital media opportunities, and keeping updated on industry news.
OI Challenges in the Brazilian economic crysisDimitar Bozov
OI, Brazil's largest telecommunications provider, is facing serious debt issues that have been exacerbated by Brazil's ongoing financial and political crisis. OI has a high level of debt denominated in foreign currencies, which has increased in value relative to the declining Brazilian real. OI is seeking to consolidate or sell some of its assets to reduce debt and improve its financial position. However, the company also faces competitive challenges as it has lost market share in key segments like broadband as customers switch to competitors. Investors are hoping that a potential merger or acquisition could help address both OI's debt and competitive issues.
The global market for a2p sms is expected to grow from $ 68,453.0 million in 2021 to $ 80,518.2 million in 2026. The market is expected to grow at a CAGR of 3.3% over the forecast period (2021-2026). Some of the market's key participants are 3Cinteractive, AMD Telecom S.A, Accrete, Beepsend, CLX Communications, ClearSky, FortyTwo Telecom AB, Genesys Telecommunications, Infobip, MBlox, Nexmo., Ogangi Corporation, OpenMarket Inc., SAP Mobile Services, SITO Mobile, Silverstreet BV, Soprano, Syniverse Technologies, Tanla Solutions, Tyntec, Vibes Media. This report intends to identify significant growth areas and to explore relevant market strategies. This in-depth analysis delves into the global market for a2p sms. The primary goal of this research is to examine the potential growth areas, significant trends, and the market's impact on the industry. The report also reviews the adoption of a2p sms in both established and emerging markets.
Emerging Trends in The arena of Indian Media And Entertainment SectorsVARUN KESAVAN
The Indian media industry has tremendous scope for growth in all the segments due to rising incomes and evolving lifestyles. Media is consumed by audience across demographics and various avenues such as television, films, out of home (OOH), radio, animation and visual effect (VFX), music, gaming, digital advertising, and print.
The Media & Entertainment industry is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 13.98 per cent during 2014-18 to reach US$ 32.7 billion. The Indian advertising industry is expected to grow at 13.3 per cent during 2016.
India is the third largest television market in the world with US$ 7.9 billion in revenue. The country has one of the largest broadcasting industries in the world with approximately 800 satellite television channels, 242 FM channels and more than 100 operational community radio networks. The Indian film industry is the largest producer of films globally with 400 production and corporate houses involved in film production.
The Government of India has supported this sector's growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing Foreign Direct Investment (FDI) limit from 74 per cent to 100 per cent in cable and Direct-to-home (DTH) satellite platforms, and granting industry status to the film industry for easy access to institutional finance.
Based on data from 894/1615 Listed Companies officially announced 2Q2019 business results on 3 Exchanges, (645/766 Companies on HoSE and HNX), we summarized and updated as follows:
Overview: Revenue growth is 6.7% and Total Attribute to parents company’s growth is 10.4% over the same period. However, the rate excluding Banks and Insurance sector are only 4.7% and 4.9% respectively.
By Industry: Sectors with highest Attribute to parents company growth over the same period were: Real Estate (67.13%), Telecommunications (42.11%), Retail (39.52%), Banks (25.9%).
Real estate: After VIC and VHM (accounting for 69% of total real estate capitalization) published their report with the growth rate of Attribute to parents company of 687.5% and 75.3% respectively, The whole real estate industry grew up to 67.1%, on top of the market. If VHM and VIC are not included, the real estate industry has net profit growth of only 24.5% over the same period. In addition, the industry EBITDA also increased by 72.8% over the same period.
Bank: All listed banks published report. Total Attribute to parents company of listed banks announced an increase of 25.9% compared to the same period last year.
Oil and gas: Profit growth was only 8.29% over the same period. The main reason is that PLX (accounting for nearly 72% of the industry's capitalization) slightly decreased by 3.42% of Attribute to parents company compared to the same period.
Insurance: A special case when the largest company in the industry BVH (accounting for over 70% of the industry cap) decreased by 23% compared to the same period, as a result, the industry growth went down from 66.5% to only 12.29%
Retail: Retail sector has impressive growth of 39.52% thanks to major companies like MWG, DGW with high profit growth of 47.44% and 55.1% respectively.
TAM AdEx’s Cross Media Report on Cars CategorySocial Samosa
TAM AdEx’s Cross Media Report on Cars Category gives an overview of Ad Volumes on TV, Print, Radio and Digital for April-September 2020. It lists top advertisers for the time period, Top TV Channel Genres and Program Genres that are preferred by Cars Category and more.
The document provides an overview of the media and entertainment industry in India. Some key points:
- The Indian media and entertainment industry grew at 13.4% in 2018 and is projected to expand at 12% annually to reach Rs. 2.35 trillion by 2021.
- Television is the largest segment with a market size of Rs. 740 billion in 2018, expected to reach Rs. 955 billion by 2021.
- Emerging segments like digital advertising, animation and VFX, gaming, and radio are growing rapidly at over 15% annually.
- Advertising revenues are projected to increase from Rs. 608 billion in 2018 to Rs. 1,232 billion in 2023, growing at a 15.
The document provides an overview of the media and entertainment industry in India. Some key points:
- The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to reach US$37.55 billion by 2021.
- Television is the largest segment, accounting for 44.24% of total revenue in 2016. Other major segments are print, films, and digital advertising.
- Emerging segments like digital advertising, gaming, animation and VFX, and radio are growing rapidly at CAGRs of 30.93%, 15.97%, 13.34%, and 10.93% respectively from 2008-2021.
- Total advertising spending across
Fundamental analysis-of-media-and-entertainment-industryranjitkakade2
The document analyzes the Indian media and entertainment industry. It finds that while the industry is projected to grow at a CAGR of 18%, individual media companies have underperformed in stock markets recently. This presents a paradox that requires further fundamental analysis of media companies to understand their prospects and whether analyst projections are valid. The analysis will study 6 sample companies from different segments of the media and entertainment industries.
Govt losing millions on “suspiciously priced products,” claims BATZimpapers Group (1980)
The Zambian government has approved a new sliding scale for mine royalties on copper production that will range from 4-6% depending on copper prices. This aims to keep mines open and prevent further job losses as copper prices remain low. Royalties were previously fixed at 9% for open pit mines and 6% for underground. The new system is intended to balance government revenues with encouraging investment in the mining industry, which is struggling with low prices and high costs.
The Indian advertising industry is expected to grow 10.8% to Rs 62,557 crore by the end of 2021 according to the dentsu Digital Report 2021. While the industry witnessed degrowth in 2020 due to the pandemic, growth is projected to continue with the market size reaching Rs 70,343 crore by 2022. Television continues to be the dominant media for advertising in India accounting for 38% of ad spend in 2020, however digital advertising through mobile and internet is anticipated to contribute significantly to industry growth due to increased digitalization. The COVID-19 pandemic has accelerated digital transformation and shifted consumer behavior towards online shopping and digital solutions.
The document provides an overview of investment opportunities and incentives in Colombia following the country's peace process. It highlights that peace is expected to boost economic growth, exports, tourism, FDI, and key industries like agriculture, construction and manufacturing. The document outlines regional business opportunities in sectors like renewable energy, agribusiness and tourism. It also summarizes tax incentives for companies establishing operations in areas most affected by conflict.
TAM AdEx-Mirroring Y 2020 for Print Advertising Social Samosa
TAM AdEx-Mirroring Y 2020 for Print Advertising indicates categories with most ad share volume, Lockdown vs Unlockdown trends, leading advertisers and brands in Y 2020.
TAM AdEx - Reviewing the TV NEWS Genre in 2023.pdfSocial Samosa
Hindi News claimed the top spot, accounting for over 15% of the Ad Volumes in the News genre during both 2023 and 2022. Services sector secured the top position in 2023, with F&B following closely in the 2nd position.
The document reports on the escalating public row between South Africa's Hawks police unit and Finance Minister Pravin Gordhan, as the Hawks threatened legal action against the minister, causing the South African rand currency to crash through 16 to the US dollar level. The fight between the Hawks and Gordhan erupted after the unit sent him questions about a "rogue" SARS tax agency unit just before the budget, and analysts are concerned that Gordhan's departure could damage the economy as it faces recession risks.
Etude PwC marché automobile mondial (2013)PwC France
http://pwc.to/1cligbS
D’après les dernières prévisions de PwC Autofacts, institut d’analyse du marché automobile de PwC, l’assemblage de véhicules légers devrait atteindre au niveau mondial 81,8 millions d'unités en 2013, soit un gain de 3,3% sur un an.
Rio Tinto named its top copper executive Jean-Sebastien Jacques as its new CEO, replacing Sam Walsh who led the company's iron ore expansion. Jacques oversaw negotiations to expand Rio Tinto's Oyu Tolgoi copper mine in Mongolia and will help the company boost copper production as demand is expected to increase. The appointment of Jacques signals Rio Tinto's increased focus on copper at a time when the mining industry is adjusting to China's economic shift away from heavy industry and commodities like iron ore.
- The banking and financial services sector in India spent between Rs. 1600-1750 Cr on advertising from 2010-2015, with a decrease in print and television spending and an increase in digital, outdoor, and radio spending.
- Within the sector, insurance saw growth in health insurance while life insurance declined due to regulations, and banking saw an increase in credit cards and digital banking while other products decreased.
- The mutual funds sector saw a shift from print to television advertising and an increase in assets under management from $129B to $179B from 2010-2015.
DB Corp is a leading print media company in India with a presence in newspapers, radio, and digital media. It aims to grow its print revenues at a 9.2% CAGR through ad and circulation revenue increases. The company is also expanding its radio business, which has high margins, by acquiring more stations. Additionally, DB Corp sees significant potential in digital media and aims to grow those revenues over 80% annually to Rs. 116 crore by focusing on expanding its mobile and online user base. Overall, the company expects total revenues to grow 12% annually to Rs. 2,596 crore by 2017 as its business segments experience strong growth.
- Zimbabwe continues to have the lowest inflation rate in the COMESA region at -2.4% in January 2016 according to the HCPI-COMESA. Other member states ranged from 0.9% to 27%.
- Payserv Africa successfully defended a claim by the minority shareholder in its subsidiary Tradanet regarding the shareholder's right to acquire Payserv's 51% stake in Tradanet. An arbitrator ruled in favor of Payserv Africa.
- Metallon Corporation announced changes to its board, with the chairman and one director retiring and a new non-executive chairman being appointed to focus on corporate strategy and growth.
The document provides a business plan for Invicta Media (P) Ltd., a marketing and advertising agency, to develop a new revenue stream and attain sales of INR 15-25 crore by March 2018. It analyzes the potential target audiences of government accounts and corporations. For government, it identifies key ministries and explores opportunities with the Directorate of Advertising & Visual Publicity and Ministry of Railways. For corporations, it lists high spending industries and key players in sectors like FMCG, auto, education, real estate, lifestyle retail, e-commerce, and more. The plan recommends consolidating relationships, generating new RFPs, exploring digital media opportunities, and keeping updated on industry news.
OI Challenges in the Brazilian economic crysisDimitar Bozov
OI, Brazil's largest telecommunications provider, is facing serious debt issues that have been exacerbated by Brazil's ongoing financial and political crisis. OI has a high level of debt denominated in foreign currencies, which has increased in value relative to the declining Brazilian real. OI is seeking to consolidate or sell some of its assets to reduce debt and improve its financial position. However, the company also faces competitive challenges as it has lost market share in key segments like broadband as customers switch to competitors. Investors are hoping that a potential merger or acquisition could help address both OI's debt and competitive issues.
The global market for a2p sms is expected to grow from $ 68,453.0 million in 2021 to $ 80,518.2 million in 2026. The market is expected to grow at a CAGR of 3.3% over the forecast period (2021-2026). Some of the market's key participants are 3Cinteractive, AMD Telecom S.A, Accrete, Beepsend, CLX Communications, ClearSky, FortyTwo Telecom AB, Genesys Telecommunications, Infobip, MBlox, Nexmo., Ogangi Corporation, OpenMarket Inc., SAP Mobile Services, SITO Mobile, Silverstreet BV, Soprano, Syniverse Technologies, Tanla Solutions, Tyntec, Vibes Media. This report intends to identify significant growth areas and to explore relevant market strategies. This in-depth analysis delves into the global market for a2p sms. The primary goal of this research is to examine the potential growth areas, significant trends, and the market's impact on the industry. The report also reviews the adoption of a2p sms in both established and emerging markets.
Emerging Trends in The arena of Indian Media And Entertainment SectorsVARUN KESAVAN
The Indian media industry has tremendous scope for growth in all the segments due to rising incomes and evolving lifestyles. Media is consumed by audience across demographics and various avenues such as television, films, out of home (OOH), radio, animation and visual effect (VFX), music, gaming, digital advertising, and print.
The Media & Entertainment industry is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 13.98 per cent during 2014-18 to reach US$ 32.7 billion. The Indian advertising industry is expected to grow at 13.3 per cent during 2016.
India is the third largest television market in the world with US$ 7.9 billion in revenue. The country has one of the largest broadcasting industries in the world with approximately 800 satellite television channels, 242 FM channels and more than 100 operational community radio networks. The Indian film industry is the largest producer of films globally with 400 production and corporate houses involved in film production.
The Government of India has supported this sector's growth by taking various initiatives such as digitising the cable distribution sector to attract greater institutional funding, increasing Foreign Direct Investment (FDI) limit from 74 per cent to 100 per cent in cable and Direct-to-home (DTH) satellite platforms, and granting industry status to the film industry for easy access to institutional finance.
Based on data from 894/1615 Listed Companies officially announced 2Q2019 business results on 3 Exchanges, (645/766 Companies on HoSE and HNX), we summarized and updated as follows:
Overview: Revenue growth is 6.7% and Total Attribute to parents company’s growth is 10.4% over the same period. However, the rate excluding Banks and Insurance sector are only 4.7% and 4.9% respectively.
By Industry: Sectors with highest Attribute to parents company growth over the same period were: Real Estate (67.13%), Telecommunications (42.11%), Retail (39.52%), Banks (25.9%).
Real estate: After VIC and VHM (accounting for 69% of total real estate capitalization) published their report with the growth rate of Attribute to parents company of 687.5% and 75.3% respectively, The whole real estate industry grew up to 67.1%, on top of the market. If VHM and VIC are not included, the real estate industry has net profit growth of only 24.5% over the same period. In addition, the industry EBITDA also increased by 72.8% over the same period.
Bank: All listed banks published report. Total Attribute to parents company of listed banks announced an increase of 25.9% compared to the same period last year.
Oil and gas: Profit growth was only 8.29% over the same period. The main reason is that PLX (accounting for nearly 72% of the industry's capitalization) slightly decreased by 3.42% of Attribute to parents company compared to the same period.
Insurance: A special case when the largest company in the industry BVH (accounting for over 70% of the industry cap) decreased by 23% compared to the same period, as a result, the industry growth went down from 66.5% to only 12.29%
Retail: Retail sector has impressive growth of 39.52% thanks to major companies like MWG, DGW with high profit growth of 47.44% and 55.1% respectively.
TAM AdEx’s Cross Media Report on Cars CategorySocial Samosa
TAM AdEx’s Cross Media Report on Cars Category gives an overview of Ad Volumes on TV, Print, Radio and Digital for April-September 2020. It lists top advertisers for the time period, Top TV Channel Genres and Program Genres that are preferred by Cars Category and more.
The document provides an overview of the media and entertainment industry in India. Some key points:
- The Indian media and entertainment industry grew at 13.4% in 2018 and is projected to expand at 12% annually to reach Rs. 2.35 trillion by 2021.
- Television is the largest segment with a market size of Rs. 740 billion in 2018, expected to reach Rs. 955 billion by 2021.
- Emerging segments like digital advertising, animation and VFX, gaming, and radio are growing rapidly at over 15% annually.
- Advertising revenues are projected to increase from Rs. 608 billion in 2018 to Rs. 1,232 billion in 2023, growing at a 15.
The document provides an overview of the media and entertainment industry in India. Some key points:
- The Indian media and entertainment industry grew at a CAGR of 11.61% from 2011-2016 and is expected to reach US$37.55 billion by 2021.
- Television is the largest segment, accounting for 44.24% of total revenue in 2016. Other major segments are print, films, and digital advertising.
- Emerging segments like digital advertising, gaming, animation and VFX, and radio are growing rapidly at CAGRs of 30.93%, 15.97%, 13.34%, and 10.93% respectively from 2008-2021.
- Total advertising spending across
Fundamental analysis-of-media-and-entertainment-industryranjitkakade2
The document analyzes the Indian media and entertainment industry. It finds that while the industry is projected to grow at a CAGR of 18%, individual media companies have underperformed in stock markets recently. This presents a paradox that requires further fundamental analysis of media companies to understand their prospects and whether analyst projections are valid. The analysis will study 6 sample companies from different segments of the media and entertainment industries.
Govt losing millions on “suspiciously priced products,” claims BATZimpapers Group (1980)
The Zambian government has approved a new sliding scale for mine royalties on copper production that will range from 4-6% depending on copper prices. This aims to keep mines open and prevent further job losses as copper prices remain low. Royalties were previously fixed at 9% for open pit mines and 6% for underground. The new system is intended to balance government revenues with encouraging investment in the mining industry, which is struggling with low prices and high costs.
The Indian advertising industry is expected to grow 10.8% to Rs 62,557 crore by the end of 2021 according to the dentsu Digital Report 2021. While the industry witnessed degrowth in 2020 due to the pandemic, growth is projected to continue with the market size reaching Rs 70,343 crore by 2022. Television continues to be the dominant media for advertising in India accounting for 38% of ad spend in 2020, however digital advertising through mobile and internet is anticipated to contribute significantly to industry growth due to increased digitalization. The COVID-19 pandemic has accelerated digital transformation and shifted consumer behavior towards online shopping and digital solutions.
The document provides an overview of investment opportunities and incentives in Colombia following the country's peace process. It highlights that peace is expected to boost economic growth, exports, tourism, FDI, and key industries like agriculture, construction and manufacturing. The document outlines regional business opportunities in sectors like renewable energy, agribusiness and tourism. It also summarizes tax incentives for companies establishing operations in areas most affected by conflict.
TAM AdEx-Mirroring Y 2020 for Print Advertising Social Samosa
TAM AdEx-Mirroring Y 2020 for Print Advertising indicates categories with most ad share volume, Lockdown vs Unlockdown trends, leading advertisers and brands in Y 2020.
TAM AdEx - Reviewing the TV NEWS Genre in 2023.pdfSocial Samosa
Hindi News claimed the top spot, accounting for over 15% of the Ad Volumes in the News genre during both 2023 and 2022. Services sector secured the top position in 2023, with F&B following closely in the 2nd position.
Tam ad ex mirroring y 2020 for print advertisingSocial Samosa
The latest TAM AdEx report for Print offers insights on ad volumes for the medium in 2021 compared to 2020 for major categories and advertisers, during the years and more.
TAM AdEx 2023 Television Advertising RecapSocial Samosa
As per TAM AdEx's report, May 2023 had the highest share of ad volumes of 9% for television advertising. The second quarter of 2023 saw a 5% growth compared to the first quarter, while the fourth quarter increased by 2% compared to the third quarter.
Advertising spends/advertising expenditure of BFSI industry in 2022Social Samosa
As per a recent report by TAM AdEx, the Banking, Financial, Services and Insurance (BFSI) sector increased its investments in advertising on television last year than the pandemic levels. The report revealed that the sector's ad volumes on television increased by 13% in 2022 as compared to 2020.
TAM AdEx report - Print Advertising 2023Social Samosa
As per TAM AdEx's report, the ad space demonstrated consistent growth, with a 4% increase in 2023 compared to 2019 and notable quarterly spikes of 7% in Q2 and 28% in Q4, surpassing the 2% rise observed in the detailed 2023-2022 comparison.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM AdEx-Mirroring Y 2020 for Advertising in Movies GenreSocial Samosa
Advertising in the movies genre on television saw significant growth in 2020 compared to previous years. Some key highlights include:
- Ad volumes grew 60% in 2020 over 2016 and 11% compared to 2019.
- Personal care/hygiene was the leading sector with 26% share of ad volumes, followed by food and beverages at 20%.
- Top advertisers were Hindustan Unilever, Reckitt Benckiser India and Procter & Gamble. Dettol Toilet Soaps was the top brand.
- Regional movie channels saw an 18% rise in ad volumes in 2020 versus 2019, with their share increasing 5%.
TAM_AdEx-Half Yearly Report on Radio Advertising_Jan-Jun'23.pdfSocial Samosa
Services was the leading sector that solely acquired 32% share of ad volumes in Jan-Jun’23. Gujarat was the leading state with 20% share of ad volumes on Radio followed by Maharashtra with 17% share.
TAM AdEx-Mirroring Y 2020 report for Digital AdvertisingSocial Samosa
The TAM AdEx-Mirroring Y 2020 report for Digital Advertising highlights an overview of advertising on various digital platforms throughout the year. This includes trends during lockdown and unlockdown period, leading web publishers, leading brands and more.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
TAM AdEx - Reviewing the GEC Genre in 2023.pdfSocial Samosa
The Toilet Soaps category claimed the top spot with an 8% share of ad volumes while EcomMedia/Ent./Social Media entered the Top 10 list. Hindi GEC retained its top spot with more than 20% share of GEC channel genre’s ad volumes in 2023.
TAM AdEx-Mirroring Y 2020 for Retail SectorSocial Samosa
The document provides an overview of advertising trends in the retail sector across various media including television, print, radio and digital in year 2020. Some key highlights include:
1. Q4 witnessed significantly higher ad volumes and space compared to Q1 of 2020 for retail sector across all media as advertising recovered post lockdown.
2. Jewelry outlets contributed the largest share of ad volumes for television while electronics saw highest share for print advertising.
3. News genre and bulletins were the most preferred on television while sales promotions dominated print advertising for retail.
4. South region saw highest share of print advertising for retail sector while key categories of jewelry, clothing and electronics led for radio.
TAM AdEx-Quarterly Report on Radio Advertising Jul-Sept'23Social Samosa
The ad volumes recorded from Jul-Sept'23 witnessed growth of 6% compared to Jan-Mar'23. The Services sector has retained its first position with a 34% share of ad volumes during Jul-Sept’23 over Apr-Jun’23.
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
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TAM AdEx-Mirroring Y 2020 for Radio Advertising
1. Mirroring Y 2020 for
Radio Advertising
Source: AdEx India, A Division of TAM Media Research
2. Advertising Overview on Radio
01
02
Contents
Social Advertisements by Government
03
RADIO
Trends: Lockdown vs. Unlockdown
3. Highlights
06
07
08
09
01
02
03
04
10
05
Ad Volumes in 2nd halves of Y 2020
compared to Y 2019 registered only 13% drop
which shows a recovery on Radio during
Unlockdown period (H2, 2020).
Q4’20 recorded 5 Times rise in Radio
Ad Volumes compared to Q2’20.
Radio Ad Volumes recovered to Pre-
Lockdown level during the festive period
where it witnessed double digit share.
Services sector had 26% share of Ad Volumes
on Radio followed by BFSI with 12% share
during Y 2020.
Life Insurance among categories saw highest
increase in Ad secondages with growth of
82% followed by Mortgage Loans with 2
Times growth in Y 2020 compared to Y 2019.
Kedia Builders & Colonizers and Kia Sonet
were the top exclusive advertiser and brand
respectively in Y 2020 compared to Y 2019.
Tally of Categories grew by 78% whereas that
for Advertisers and Brands rose nearly by 6
Times during Unlockdown period.
Ministry of Health & Family Welfare and
Govt. of Gujarat topped among the Central
and State govt. Social Ads respectively on
Radio.
Properties/Real Estates leads among the
categories on Radio with 10% Ad Volumes’
share in Y 2020.
LIC topped among both advertisers and
brands on Radio during Y 2020.
4. 1. Advertising overview on Radio
TAM AdEx monitoring more than 90+ Radio Stations (In association with RCS India)
This section mainly focuses on understanding the advertising trends compare to past 5 years,
Monthly Trends, Top Spenders (Categories , Advertisers & Brands), City & State contribution on
Radio Ads.
The advertisements are released by advertisers which find the commercial radio to be a good
medium to take their message to Target Audience.
5. Trend of Ad Volumes on Radio
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Period : Y 2016-20* (* till 30th Dec’20)
100 99 103
92
67
Y 2016 Y 2017 Y 2018 Y 2019 Y 2020
Advertising Trends: Y 2016-20*
Index: Y-2016=100
Y 2018 witnessed growth of 3% in Ad Volumes of Radio and Y 2020 saw 33% decline compared to Y 2016.
Compared to Y 2019, drop reduced to 27% in Y 2020.
Ad Volumes in 2nd halves of Y 2020 compared to Y 2019 registered only 13% drop which shows a recovery on Radio
during Unlockdown period (H2, 2020).
Data till 30th Dec for Y 2020
Count of
Stations
93 92 91 91 91
100
87
H2, 2019 H2, 2020
Trends: 2nd Half, 2019-20*
91 89
6. Quarterly and Monthly Trend of Avg. Ad Volumes/Day: Y 2020*
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only;
11.1% 10.9%
9.7%
1.7% 1.8%
4.1%
6.2%
8.0%
9.1%
13.1%
13.9%
10.5%
Jan'20 Feb'20 Mar'20 Apr'20 May'20 Jun'20 Jul'20 Aug'20 Sep'20 Oct'20 Nov'20 Dec'20*
Period : *Jan-30th Dec’20
Lockdown
Period
Due to Covid-19, lowest Avg. Ad Volumes seen in 2nd quarter which includes the lockdown period.
Ad Volumes on Radio shown a v-shaped recovery in Q3’20 and Q4’20.
Radio Ad Volumes recovered to Pre-Lockdown level during the festive period where they witnessed double digit share.
211
50
155
250
Jan-Mar'20 Apr-Jun'20 Jul-Sep'20 Oct-Dec'20*
Avg. Ad Volumes (in Hrs.) Monthly share of Ad Volumes
7. Services sector had 26% share of Ad Volumes on Radio followed by BFSI with 12% share during Y 2020.
Top 3 sectors together added nearly 50% share of Ad Volumes.
Personal Healthcare sector was the new entrant in Top 10 sectors’ list and BFSI, F&B and Building, Industrial & Land
Materials/Equipments observed positive rank shift.
Leading Sectors: Personal Healthcare sector tuned up in Top 10 with considerable upsurge
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Period : *Jan-30th Dec’20
Rank Top Sectors: Y 2020*
1 Services 26%
2 Banking/Finance/Investment 12%
3 Food & Beverages 11%
4 Auto 10%
5 Retail 9%
6 Education 5%
7 Personal Accessories 4%
8 Building, Industrial & Land Materials/Equipments 3%
9 Personal Healthcare 2%
10 Durables 2%
1
5
4
3
2
6
7
9
12
10
Others 14%
Rank in Y 2019
8. Leading Categories : Life Insurance shifted up 7 positions to secure 3rd rank
Source: TAM AdEx
Properties/Real Estates leads among the categories on Radio with 10% share of Ad Volumes.
Properties/Real Estates, Cars and Retail Outlets-Jewellers maintained their ranks.
3 out of Top 10 categories (ranked 5th, 8th and 9th) belonged to Retail sector.
Multiple Courses category was the new entrant in Top 10 categories’ list.
Life Insurance, Hospital/Clinics and Ecom-Media/Entertainment/Social Media categories saw positive rank shift.
Period : *Jan-30th Dec’20
1
2
3
4
5
6
7
Properties/Real Estates
Cars
Life Insurance
Hospital/Clinics
Retail Outlets-Jewellers
Ecom-Media/Entertainment/Social Media
Pan Masala
7%
4%
4%
4%
3%
3%
8
9
Retail Outlets-Clothing/Textiles/Fashion
Retail Outlets-Electronics/Durables
Multiple Courses
3%
3%
2%
10
10%
1
2
10
6
5
7
4
3
8
12
Rank: Y 2019
Next 40 Categories 34%
Top 10 Categories [410+]
Note: Figures are based on Secondages for Radio; Commercial ads only;
9. Top 10 Advertisers (Y 2020*) [8500+]
Rank
(Y 2019)
1. LIC of India 6
2. Maruti Suzuki 1
3. State Bank of India 7
4. K P Pan Foods 2
5. Hyundai Motor India 3
6. Mother Dairy Fruit & Veg 150
7. Samsung India Electronics 10
8. Amazon Online India 45
9. GCMMF (Amul) 41
10. Ultratech Cement 14
LIC topped the advertiser list of Y 2020 followed by Maruti Suzuki. LIC moved up by 5 positions to become 1st.
LIC, SBI and Samsung observed positive rank shift compared to Y 2019.
Mother Dairy Fruit & Veg, Amazon, GCMMF (Amul) and Ultratech Cement were the new entrant in Top 10 advertisers’
list of Radio.
Leading Advertisers in Y 2020*
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Period : *Jan-30th Dec’20
Top 10 Advertisers
contributed 17% share
of Ad Volumes on Radio
10. Rank Top 10 Brands (Y2020*): [10,600+]
1 LIC
2 Rajshri Pan Masala
3 Kamla Pasand Pan Masala
4 LIC Jeevan Shanti
5 SBI Home Loan
6 Maruti Suzuki Arena
7 Star Health & Allied Insurance
8 Ultratech Cement
9 Homeonline.com
10 Maruti Suzuki
LIC also topped among the brands of Y 2020 followed by Rajashri Pan Masala. LIC moved up by 9 positions to become
1st.
During Y 2020, there were total 10.6K+ brands present on Radio.
4 out of Top 10 brands were from BFSI sector and 2 were from F&B sector.
Leading Brands in Y 2020*
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Period : *Jan-30th Dec’20
Top 10 Brands contributed
9% share of Radio Ad
Volumes
11. Rank
Top Growing Categories (Y 2020*)
(based on highest increase in Ad Volumes) Growth
1 Life Insurance 82%
2 Mortgage Loans 2 Times
3 Retail Outlets-Medical/Pharmacy Stores 6 Times
4 Sweets/Other Milk Products 4.3 Times
5 Edible Oil 64%
6 Tooth Pastes 4.9 Times
7 Retail Banking 11 Times
8 Housing/Construction Loans 27%
9 Real Estate Consultants 5.3 Times
10 Milk 30%
Life Insurance among categories saw highest increase in Ad secondages with growth of 82% followed by Mortgage
Loans with 2 Times growth during Y 2020 compared to Y 2019.
In terms of growth %, Retail Banking category witnessed highest growth % among the Top 10 i.e. 11 Times in the Y
2020.
4 of the Top 10 categories belonged to BFSI sector and 3 were from F&B sector.
Top Growing Categories : 130+ Categories registered Positive Growth
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Period : *Jan-30th Dec’20
12. Rank Top Exclusive Brands (Y 2020*): [6,500+]
1 Kia Sonet
2 Maruti Suzuki S-Cross
3 Kedias The Palm
4 Bhaskarad.com
5 LIC SIIP
6 Paytm First Games
7 Honda H’ness CB 350
8 Centuryprowud Virokill
9 Samsung Galaxy M01 Core
10 Mio Amore
Rank Top Exclusive Advertisers (Y 2020*): [4,900+]
1 Kedia Builders & Colonizers
2 Paytm First Games
3 Mio Amore
4 Life Insurance Council
5 Akshayakalpa Farms & Foods
6 LIC Mutual Fund Asset Management Co.
7 Rajpal Toyota
8 Dastan Residency
9 Tenshi Life Sciences
10 Thyrocare Technologies
4.9K+ advertisers & 6.5K+ brands exclusively advertised during Y 2020 compared to Y 2019 on Radio.
Kedia Builders & Colonizers and Kia Sonet were the top exclusive^ advertiser and brand respectively during Y 2020
compared to Y 2019.
3 of the Top 10 exclusive brands belonged to Auto sector.
Leading Exclusive^ Advertisers and Brands in Y 2020*
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Period : *Jan-30th Dec’20
^ Present in Y 2020* and not in Y 2019
13. Rank Top Cities (Y 2020*)
1 Indore
2 Jaipur
3 New Delhi
4 Nagpur
5 Ahmedabad
6 Bangalore
7 Kolkata
8 Surat
9 Vadodara
10 Chennai
Gujarat State was on top with 19% share of Ad volumes on Radio followed by Maharashtra with 17% share.
Top 5 States accounted for 61% of Total Ad Volumes and South Radio Stations accounted for 26% share on Radio.
Indore topped among the 18 cities on Radio followed by Jaipur on 2nd position.
Top 10 cities accounted for 68% of Total Ad Volumes on Radio.
Advertising in leading States and Cities on Radio
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Period : *Jan-30th Dec’20
17%
19%
9%
7% (Delhi)
7 % 7 %
7%
8 %
8 %
8 %
3% Total 91 Radio Station
States
14. New Delhi saw highest rise in Ad Volumes during Q3’20 as well as Q4’20 i.e. rise of 4.1 Times and 7.1 Times respectively
compared to Q2’20.
Chennai observed highest increase in Ad Volumes i.e. more than twice during Q4’20 compared to Q3’20.
Top 10 Cities Bouncing Back in Q3 and Q4 compared to Q2
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Period : *Jan-30th Dec’20
100
Indore Jaipur New Delhi Nagpur Ahmedabad Bangalore Kolkata Surat Vadodara Chennai
Growth Q3 Growth Q4
Index Q2’20=100
(All Cities)
3.8
Times
6
Times
4
Times
4.1
Times
2.1
Times
3.1
Times
2.5
Times
3
Times
3.2
Times
3
Times
2.2
Times
7.1
Times
4.8
Times
4.1
Times
4.6
Times
4.2
Times
5
Times
4.4
Times
4
Times
7
Times
(Compared to Q2)
15. In both the Clusters, Ad Volumes on Radio witnessed considerable upsurge during Q3’20 and Q4’20 compared to Q2’20.
Q4’20 saw 5.9 Times rise for Cluster 1 cities and 4.7 Times rise for Cluster 2 cities compared to Q2’20.
Advertising Trends: 4 Metros (Del, Mum, Kol, Chen) vs. Other Cities
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Period : *Jan-30th Dec’20
5,105
939
3,107
5,571
Jan-Mar'20 Apr-Jun'20 Jul-Sep'20 Oct-Dec'20*
Cluster 1 (Del, Mum, Kol, Chen)
14,101
3,616
11,111
17,155
Jan-Mar'20 Apr-Jun'20 Jul-Sep'20 Oct-Dec'20*
Cluster 2 (excluding 4 Metros)
Ad Volumes (in Hrs.) Ad Volumes (in Hrs.)
16. Top 10 Categories: [ Total 390+ ] % Share
Properties/Real Estates 10%
Cars 7%
Hospital/Clinics 4%
Retail Outlets-Jewellers 4%
Life Insurance 4%
Retail Outlets-Clothing/Textiles/Fashion 3%
Pan Masala 3%
Ecom-Media/Entertainment/Social Media 3%
Retail Outlets-Electronics/Durables 3%
Multiple Courses 2%
Top 10 Categories: [ Total 340+ ] % Share
Properties/Real Estates 8%
Life Insurance 6%
Cars 6%
Hospital/Clinics 3%
Ecom-Media/Entertainment/Social Media 3%
Retail Outlets-Jewellers 2%
Milk 2%
Health/Accidents General Insurance 2%
Retail Outlets-Electronics/Durables 2%
Housing/Construction Loans 2%
In both the Clusters, Properties/Real Estates topped on Radio with 8% share in Cluster 1 and 10% share in Cluster 2.
7 of the Top 10 categories (underlined) were common between both Clusters.
Top 10 categories added 39% share of Ad Volumes for Cluster 1 and 43% share for Cluster 2 during Y 2020.
Leading Categories for Cluster 1 and Cluster 2 : Y 2020*
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Period : *Jan-30th Dec’20
Cluster 2 (Excluding 4 Metros)
Cluster 1 (Del, Mum, Kol, Chen)
17. LIC of India topped among the Top 10 advertisers of Cluster 1 and was 2nd in Cluster 2 list.
8 of the Top 10 advertisers (underlined) were common between both Clusters.
Top 10 advertisers added 22% share of Ad Volumes for Cluster 1 and 17% share for Cluster 2 during Y 2020.
Leading Advertisers for Cluster 1 and Cluster 2 : Y 2020*
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Period : *Jan-30th Dec’20
Cluster 2 (Excluding 4 Metros)
Cluster 1 (Del, Mum, Kol, Chen)
Rank Top 10 Advertisers: [ Total 2400+ ]
1 LIC of India
2 Mother Dairy Fruit & Veg
3 State Bank of India
4 Maruti Suzuki India
5 Amazon Online India
6 GCMMF (Amul)
7 Hyundai Motor India
8 Samsung India Electronics
9 K P Pan Foods
10 Star Health & Allied Insurance Co.
Rank Top 10 Advertisers: [ Total 7000+ ]
1 Maruti Suzuki India
2 LIC of India
3 K P Pan Foods
4 State Bank of India
5 Hyundai Motor India
6 Samsung India Electronics
7 GCMMF (Amul)
8 Ultratech Cement
9 Amazon Online India
10 Royale Touche Group
18. Prime Time was the most preferred time-band on Radio followed by Morning and Afternoon time-bands.
Prime Time, Morning & Afternoon time bands together added 73% share of ad volumes.
Advertising share by Time Bands on Radio
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Period : *Jan-30th Dec’20
15%
23%
19%
12%
31%
1%
Early Morning Morning Afternoon Evening Prime Time Night
Early Morning
6:00 to 08:59
Morning
09:00 to 11:59
Afternoon
12:00 to 15:59
Evening
16:00 to 17:59
Prime Time
18:00 to 22:59
Night
23:00 to 05:59
19. Ad lengths on Radio seen similar share of Ad Volumes in both the years (Y 2019-20).
Ad Commercials with 20-40 sec was most preferred for advertising on Radio during both the years.
Ad Size on Radio: Y 2020* and Y 2019
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Period : *Jan-30th Dec’20
68%
24%
5%
2%
20-40 Sec
<20 sec
45-60 Sec
>60 Sec
68%
26%
5%
2%
20-40 Sec
<20 sec
45-60 Sec
>60 Sec
Ad Length
Y2019
Ad Length
Y2020*
20. 2. Advertising Snapshot during Unlockdown Period compared to Lockdown
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only;
The world has changed due to the pandemic. Advertising industry also witnessed slow
down during the Lockdown Period. Since the Unlock , Businesses are also trying their
best to catch up with changed market scenario. During the Unlockdown period,
Advertising on Radio also saw significant improvement.
In this section, we have showcased the advertising scenario in Unlockdown compared to
Lockdown period on Radio medium.
Unlockdown Period saw 180+ Hours of Average Ad Volumes/Day
5 Times more compared to Lockdown Period
UnLockdown : Jun-Dec’20* (* Till 30th Dec)
Lockdown : Apr-May’20
21. 5 Times growth in average Ad Volumes/Day was seen during Unlockdown period compared to Lockdown period.
Tally of Categories grew by 78% whereas that for Advertisers and Brands rose by 5.8 Times and 6.1 Times during
Unlockdown period.
Advertising Trends – 5 Times growth during Unlockdown period
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; Unlockdown : Jun-Dec’20* (* Till 30th Dec)
L.D.
L.D.
+5Times
-84%
Y 2 0 2 0
Pre
210+
380+
LD ULD
1030+
5980+
LD ULD
1170+
7180+
LD ULD
Count of
Categories
Count of
Advertisers
Count of
Brands
Growth in Average Ad Volumes/Day Tally of Categories, Advertisers and Brands - Lockdown & Unlockdown
Pre Lockdown : Jan-Mar’20 Lockdown : Apr-May’20
200+
Hrs./Day
U.L.D.
L.D.: Lockdown
U.L.D: Unlockdown
22. Rank
Top Growing Advertisers- Unlockdown
(based on highest increase in Ad Volumes)
Growth
1 Maruti Suzuki India 20 Times
2 K P Pan Foods New
3 Mother Dairy Fruit & Veg 27 Times
4 LIC of India 2 Times
5 Hyundai Motor India 6 Times
6 Samsung India Electronics 312 Times
7 GCMMF (Amul) 135 Times
8 Zota Healthcare 2514 Times
9 Kia Motors Corporation New
10 Amazon Online India 694 Times
Rank
Top Growing Categories- Unlockdown
(based on highest increase in Ad Volumes)
Growth
1 Properties/Real Estates 21 Times
2 Cars 19 Times
3 Retail Outlets-Jewellers 21 Times
4 Pan Masala 34 Times
5 Hospital/Clinics 4 Times
6 Retail Outlets-Electronics/Durables 32 Times
7 Multiple Courses 7 Times
8 Retail Outlets-Clothing/Textiles/Fashion 52 Times
9 Cellular Phones-Smart Phones 469 Times
10 Two Wheelers 24 Times
In the Unlockdown period, Properties/Real Estates among categories and Maruti Suzuki among advertisers saw highest
increase in Ad secondages with growth of more than 20 Times compared to Lockdown period.
In terms of growth %, Cellular Phones-Smart Phones category and Zota Healthcare advertiser witnessed highest
growth % among the Top 10.
170+ Categories and 340+ Advertisers saw Positive Growth during Unlockdown Period
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Commercial ads only; UnLockdown : Jun-Dec’20* (* Till 30th Dec)
Lockdown : Apr-May’20
23. 3. Social Advertisements by Government on Radio
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Social ads by Government only Period : *Jan-30th Dec’20
During Y 2020*, 53% of Social ads by Govt. were from different Central
Government bodies
In this section, we have analyzed trends of Social Ads by Govt. on Radio during Y 2020.
The Category covers ads by Central and State government bodies to spread awareness around various social
Schemes. In Y 2020 there was a surge in Social ads to help inform and educated the public on various
measures during Covid-19 pandemic.
24. Share of Social Ads by Govt. on Radio compared to other Traditional Mediums
On Radio, Social Ads by Government added 31% share of Ad Insertions in Y 2020.
Source: TAM AdEx Note: Figures are based on ad insertions of Social Ads by Govt. on TV, Print and Radio Period : *Jan-30th Dec’20
31%
69%
Y 2020*
25. Decline of 20% during Y 2020 over Y 2019 in Social Ads by Govt.
Ad Volumes surged during Mar’20 and Apr’20 due to Covid – 19 related Social Ads by Govt.
Trend of Social Advertising by Govt.: Mar-Apr saw a surge in Ads
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Social ads by Government only Period : *Jan-30th Dec’20
1,173
858
1,400
1,171
244
455
589
334 354
535
441
632
Jan'20 Feb'20 Mar'20 Apr'20 May'20 Jun'20 Jul'20 Aug'20 Sep'20 Oct'20 Nov'20 Dec'20*
Ad
Volumes
(In
Hrs)
100
80
Y 2019 Y 2020*
Trend in Social Govt. Ads
Y 2020* over Y 2019
Index: Y 2019=100 Period: Y 2020*
Higher Ad
Volumes due to
Covid Related
Social Ads
Monthly Trends of Social Govt. Advertising – Y 2020*
26. Top 5 Advertisers (State Govt.) % Share
Govt of Gujarat 17%
Govt of West Bengal 13%
Govt of Delhi 13%
Govt of Madhya Pradesh 4%
Dept of Health & Family Welfare (WB) 3%
Top 5 Advertisers (Central Govt.) % Share
Ministry of Health & Family Welfare 26%
Reserve Bank of India 17%
Dept of Income Tax 7%
Indian Navy Organisation 7%
Govt of India 4%
Ministry of Health & Family Welfare and Govt. of Gujarat topped among the Central and State govt. advertisers
respectively.
Top 5 advertisers of Central and State govt. added 61% and 50% share of social advertising by Govt. respectively.
During Y 2020*, 53% of Social ads by Govt. were from different Central Government bodies
Source: TAM AdEx Note: Figures are based on Secondages for Radio; Social ads by Government only Period : *Jan-30th Dec’20
Central
State
Y 2020*- Total 70+ Central Govt. Advertisers Y 2020*- Total 200+ State Govt. Advertisers
53%
47%
27. Vinita Shah
For any queries write to: [vinita.shah@tamindia.com]
Website Link: www.tamindia.com