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During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
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Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx-IPL Curtain Raiser-I is a report based on Commercial advertising (FCT) during IPL 12, a cricket tournament was conducted between March 23 and May 12, 2019.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
IPL6: Brands & Advertisers that shaped the leaguegamechangerindia
This document outlines the various brands that sponsored and supported the Indian Premier League (IPL) Season 6 in various capacities such as title sponsor, official partners, broadcasters, franchise sponsors, and team sponsors. It notes that around 140-150 brands directly or indirectly sponsored, advertised on, or supported IPL 6 through team owners, sponsors, partners, and broadcast deals. It concludes by noting that IPL 6 was won by the Mumbai Indians but the league is under scrutiny with one franchise already pulling out and two more in danger, hoping that IPL 7 can come back clean and strongly supported by these brands.
IPL6: Brands & Advertisers that shaped the league!Prantik Mazumdar
This document outlines the various brands that sponsored and supported the Indian Premier League (IPL) Season 6 in various capacities such as title sponsor, official partners, broadcasters, franchise sponsors, and team sponsors. It notes that around 140-150 brands directly or indirectly sponsored, advertised on, or supported IPL 6 through investments in areas like 10-second television advertisements, franchise ownership, and team partnerships. The summary concludes by stating that while IPL 6 was a success, the league now faces scrutiny with one franchise already withdrawing and two more in danger, hoping that IPL 7 can come back clean and strong.
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In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
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- 8 teams will participate with 193 Indian and international players
- 60 total matches will be played across different parts of India
- IPL remains a lucrative brand valued at $3.54 billion despite controversies
- IPL has the highest prize money of $7 million compared to other Indian leagues
- Franchise teams generate $2-5 million per match while the total IPL revenue is $182 million
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The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
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This document discusses a dissertation report submitted by Akram Khan analyzing the promotional strategies of the 2017 Indian Premier League (IPL). The report includes an introduction, research methodology, and chapters on the conceptual overview of IPL and IPL promotional strategies. The objective of the study was to analyze the effectiveness and factors influencing the promotional strategies of IPL 2017 in India and worldwide. The study utilized surveys and a literature review to understand the various online and offline promotional techniques used by IPL in 2017 including advertisements, brand endorsements, social media campaigns, and partnerships with other companies.
This document provides an overview of Hindustan Petroleum Corporation Limited (HPCL), an Indian state-owned oil and gas company. Some key points:
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The document summarizes key details about the Indian Premier League (IPL), including its founding, franchise teams and owners, revenue sources, impact on other media, and gambling. It provides an overview of the eight initial franchise teams, their owners (which include Bollywood stars and businesspeople), captains, sponsors, and auction amounts. It also outlines the IPL's revenue model which includes money generated from sponsors, broadcasters who obtain media rights, franchisees, and other sources. Finally, it notes that while gambling on IPL is illegal, total estimated betting on the league amounts to $6 billion annually.
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In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
The document provides an overview of the 9th season of the Indian Premier League (IPL). Some key details include:
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In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
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The document summarizes key details about the Indian Premier League (IPL), including its founding, franchise teams and owners, revenue sources, impact on other media, and gambling. It provides an overview of the eight initial franchise teams, their owners (which include Bollywood stars and businesspeople), captains, sponsors, and auction amounts. It also outlines the IPL's revenue model which includes money generated from sponsors, broadcasters who obtain media rights, franchisees, and other sources. Finally, it notes that while gambling on IPL is illegal, total estimated betting on the league amounts to $6 billion annually.
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The Indian Premier League (IPL) is one of the most prominent and lucrative Twenty20 (T20) cricket leagues in the world. Since its inception in 2008, the IPL has revolutionized the landscape of cricket by blending sports, entertainment, and commerce. This summary provides an overview of the IPL's history, structure, notable performances, controversies, and its impact on cricket and beyond.
History and Formation
The IPL was launched by the Board of Control for Cricket in India (BCCI) in 2008, inspired by the success of domestic T20 leagues like the English T20 Cup and the now-defunct Indian Cricket League (ICL). Lalit Modi, the then Vice-President of BCCI, played a crucial role in conceptualizing and launching the league. The inaugural season kicked off in April 2008 with eight franchises representing different cities in India.
Structure and Format
The IPL follows a franchise-based model, where teams are owned by a mix of corporations, Bollywood stars, and other high-profile individuals. The league originally started with eight teams, although the number has fluctuated over the years due to various reasons including expansions and terminations. As of the latest seasons, the IPL features ten teams.
The tournament format includes a double round-robin stage, where each team plays the others twice, followed by playoffs. The top four teams from the round-robin stage qualify for the playoffs, which consist of two qualifiers, an eliminator, and the final. This format ensures a highly competitive and engaging tournament, culminating in a grand finale to crown the champion.
Teams and Their Evolution
The founding teams of the IPL were:
Chennai Super Kings (CSK)
Delhi Daredevils (now Delhi Capitals)
Kings XI Punjab (now Punjab Kings)
Kolkata Knight Riders (KKR)
Mumbai Indians (MI)
Rajasthan Royals (RR)
Royal Challengers Bangalore (RCB)
Deccan Chargers (now defunct, replaced by Sunrisers Hyderabad)
Over the years, the league has seen new teams such as Pune Warriors India, Kochi Tuskers Kerala, Gujarat Lions, and Rising Pune Supergiant. The most recent additions are the Gujarat Titans and Lucknow Super Giants, introduced in the 2022 season.
Iconic Players and Performances
The IPL has attracted the best talent from around the world, with numerous iconic players making significant contributions. Some of the standout performers include:
Sachin Tendulkar (MI): The "Little Master" brought his legendary status to the IPL, winning the Orange Cap (top run-scorer) in 2010.
Chris Gayle (RCB, KXIP): Known for his explosive batting, Gayle holds the record for the highest individual score in an IPL match (175*).
MS Dhoni (CSK): Dhoni's leadership has been instrumental in CSK's success, leading them to multiple titles.
AB de Villiers (RCB): Renowned for his innovative stroke play, de Villiers has been a consistent match-winner.
Virat Kohli (RCB): The highest run-scorer in IPL history, Kohli's batting prowess is unmatched.
La
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Julian Nagelsmann named a 27-player introductory Euro Cup squad on 16 May. This must be cut down to at least 26 players, including three goalkeepers, by the 6 June target.
Goalkeepers: Manuel Neuer (Bayern Munich), Marc-Andre ter Stegen (Barcelona), Oliver Baumann (Hoffenheim), Alex Nubel (Stuttgart),
Defenders: Waldemar Anton (Stuttgart), David Raum (RB Leipzig), Antonio Rudiger (Real Madrid). Moreover Nico Schlotterbeck (Borussia Dortmund), Jonathan Tah (Bayer Leverkusen). Benjamin Henrichs (RB Leipzig), Joshua Kimmich (Bayern Munich), Robin Koch (Eintracht Frankfurt), Maximilian Mittelstadt (Stuttgart)
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Midfielders: Toni Kroos (Real Madrid), Jamal Musiala (Bayern Munich), Aleksandar Pavlovic. Although, Robert Andrich (Bayer Leverkusen), Chris Fuhrich (Stuttgart), Pascal Gross (Brighton and Hove Albion). Florian Wirtz (Bayer Leverkusen), Ilkay Gundogan (Barcelona), (Bayern Munich), Leroy Sane (Bayern Munich)
Forwards: Thomas Muller (Bayern Munich), Deniz Undav (Stuttgart), Maximilian Beier (Hoffenheim), Niclas Fullkrug (Borussia Dortmund), Kai Havertz (Arsenal)
Switzerland vs Germany: Murat Yakin Announces Switzerland Euro Cup 2024 Preliminary 38-Man Squad
Executive Murat Yakin selected a preliminary 38-man Euro Cup 2024 squad on May 17. Due to a number of his troupes still active on club duty. "As many experienced
This presentation is version 3 of the strategic plan for Real Bedford Football Club.
Our goals are:
1. Men's Team - To bring League Football to Bedford and ultimately get us into the Premier League.
2. Women's' Team - To bring Championship to Bedford and ultimately get us into the Women's Super League.
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1. IPL 2024 - Commercial Advertising (FCT) (Total 71 Matches)
Source: TAM Sports (A Division of TAM Media Research)
Event: Indian Premier League
IPL 2023: 31st Mar'23 to 23rd May'23
IPL 2024: 22nd Mar'24 to 21st May'24
Advertising Type: Commercial Advertising on Television || Only Live Matches; Excluding Pre-Mid-Post Programs
Excludes Promos, Fillers, Short Programs || % share based on Ad Volumes
Note: In IPL 17, 3 matches were washed out
Count of channels during IPL 17 are 25 and during IPL 16 it was 25
Indexed Ad Volume Growth/Per Channel on Television for IPL 17 Vs IPL 16 (71 Matches)
Periods TV
IPL 16 100
IPL 17 119
Count of Categories & Advertisers in IPL 17 and IPL 16 (71 Matches)
Count
Variables IPL 16 IPL 17 % Change
Categories 50+ 70+ 40%
Advertisers 65+ 85+ 28%
For Comparison purpose, we have considered 71 matches each for count of Categories and Advertisers
2. Top Categories and Advertisers of IPL 17 and IPL 16 (71 Matches)
IPL 17 IPL 16
Rank Top Categories % share Rank Top Categories % share
1 Pan Masala 11% 1 Pan Masala 16%
2 Ecom-Gaming 11% 2 Ecom-Gaming 13%
3 Range of Food Products 11% 3 Biscuits 9%
4 Perfumes/Deodorant 6% 4 Aerated Soft Drink 9%
5 Air Conditioners 4% 5 Cellular Phone Service 6%
% share based on Ad Volumes
IPL 17 IPL 16
Rank Top Advertisers (Brand) % share Rank Top Advertisers % share
1 Parle Products 11% 1 Sporta Technologies (Dream11.Com) 10%
2 Sporta Technologies (Dream11.Com) 7% 2 K P Pan Foods (Kamla Pasand Silver Coated Elaichi) 8%
3 Vishnu Packaging (Vimal Elaichi Pan Masala) 7% 3 Parle Biscuits 7%
4 Vini Product(Fogg) 5% 4 Coca Cola India 7%
5 K P Pan Foods (Kamla Pasand Silver Coated Elaichi) 4% 5 Vishnu Packaging (Vimal Elaichi Pan Masala) 6%
% share based on Ad Volumes
3. New Categories and Brands in IPL 17 compared to IPL 16 and Categories not in IPL 17 compared to IPL 16 (71 Matches)
Summary Top 5 New** Categories
Count of New Categories 34 Range of Food Products
Count of Categories not in IPL 17 compared to IPL 16 13 Securities/Sharebroking Organization
Count of New Brands 117 Corporate-Financial Institute
Comparison for 71 matches of IPL 16 and IPL 17 Branded Salts
**Present in IPL 17 but not in IPL 16 Lubricants
Top 5 New Brands**
Parle Food Products
Fogg
AMFI (Association Of Mutual Funds In India)
Lloyd Designer Ac
Upstox
Common and Exclusive brands on National (Hindi+English) Channels vs. Regional Channels in IPL 17 (71 Matches)
Rank Top Brands Rank Top Brands Rank
1 Dabur Real Range 1 Mobil Super/Mobil Super Moto 1
2 Dabur Red Bae Fresh Gel 2 Campa Cola 2
3 Dabur Cool King Thanda Tel 3 Ashirvad Weatherguard Tanks 3
4 ESPNcricinfo App 4 Dabur Red Paste 4
5 Amazon Prime Video 5 Probo.In 5
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22. Top 5 Categories not* in IPL 17 compared to IPL 16
Biscuits
Cellular Phone Service
Ecom-Auto Products & Services
Wafer/Chips
Dryfruit
*Present in IPL 16 but not in IPL 17
Top Brands
Parle Food Products
Vimal Elaichi Pan Masala
Dream11.Com
Fogg
Kamla Pasand Silver Coated Elaichi