MESH IPL 2024 REport_Wavemaker India.pdf

EARNED EQUITY
REPORT
SPECIAL COVERAGE
IPL 2024
P O W E R E D B Y

IPL MESH 2024
Tournament
coverage
74
Matches
MESH is
Wavemaker
Real Time Data
Intelligence
solution that
reads real time
environmental
signals
I N D I A
2 2 n d M A R C H – 2 7 t h M A Y 2 0 2 4
2

IPL MESH
METHODOLOGY
MESH is Wavemaker Real Time Data
Intelligence solution that reads real time environmental
signals
1
Analysis is based on multiple data points collated to
create meaningful and actionable
Insights
2
This season report has data sources from multiple consumer
touchpoints across Digital ecosystem ranging from Social Listening,
Video analytics in partnership with Intuition Intelligence, Inc., Tubular
Labs, Crowdtangle (Including User Generated Content with Logo
recognition) & Interaction data points collected from Facebook, Twitter,
Instagram and YouTube
3
2024
3

Audience interest in IPL continues to increase
IPL2016
334
Mn
484
Mn
80
Mn
60
Mn
37
Mn
16.7
Mn
6.19
Mn
3.17
Mn
IPL2018
IPL2020
IPL2022
IPL2017
IPL2019
IPL2021
IPL2023
533
Mn
IPL2024
Time Period:
22nd March – 27th May 2024
Buzz around IPL 2024 grew by 10% from last year
4

Video content consumption continues to
witness significant increase; 194% from 2023
Views – Video Views visible on Instagram, Facebook, Twitter, YouTube for Teams & Sponsors– Video Views
visible on Instagram, Facebook, Twitter, YouTube for Teams & Sponsors
IPL 2021
4.2 Billion
IPL 2022
6.5 Billion
IPL 2023
21 Billion
IPL 2024
62 Billion
5

6
Knock-out match between the giants RCB and CSK
drove more conversations than the finals of the
tournament
Conversations = Social mentions on Twitter, Forums, News, Blogs, Instagram (Restricted), Facebook (Restricted) & YouTube (Restricted)
Match
1
Match
2
Match
3
Match
4
Match
5
Match
6
Match
7
Match
8
Match
9
Match
10
Match
11
Match
12
Match
13
Match
14
Match
15
Match
16
Match
17
Match
18
Match
19
Match
20
Match
21
Match
22
Match
23
Match
24
Match
25
Match
26
Match
27
Match
28
Match
29
Match
30
Match
31
Match
32
Match
33
Match
34
Match
35
Match
36
Match
37
Match
38
Match
39
Match
40
Match
41
Match
42
Match
43
Match
44
Match
45
Match
46
Match
47
Match
48
Match
49
Match
50
Match
51
Match
52
Match
53
Match
54
Match
55
Match
56
Match
57
Match
58
Match
59
Match
60
Match
61
Match
62
Match
63
Match
64
Match
65
Match
66
Match
67
Match
68
Match
69
Match
70
Match
71
Match
72
Match
73
Match
74
VS
VS
VS
VS
VS
22nd Mar – 27th May 2024

7
RCB entry into the playoffs made them the most talked
about team. Champions, KKR, were the third buzziest
Conversations = Post + Comments + Shares (FB, YT, IG) + Twitter mentions of teams. *IG shares not included
30M
conversations
5.4M
conversations
10M
conversations
25M
conversations
13M
conversations
8.2M
conversations
15M
conversations
2.5M
conversations
5M
conversations
1.8M
conversations

Index
Score
3
Index
Score
4
Index
Score
3
Index
Score
5
Index
Score
6
The Mesh Social Media XI
Leading Player Index Leader Board
Index
Score
100
VIRAT
KOHLI
ROHIT
SHARMA
Index
Score
8
RUTURAJ
GAIKWAD
TRAVIS
HEAD
HARDIK
PANDYA
PAT
CUMMINS
M.
S.
DHONI
JASPRIT
BUMRAH
MAYANK
YADAV
MITCHELL
STARC
RASHID
KHAN
BATSMEN
ALL
ROUNDER
WICKET
KEEPER
BOWLERS
Based on composite index score on social chatter, sentiment and popularity
Index
Score
10
Index
Score
77
Index
Score
22
Index
Score
65
8

Rank
4
Rank
2
Rank
3
Rank
1
Rank
1
Rank
2
Rank
4
Rank
1
Rank
2
Rank
1
MESH Disruptive Social Media XI
Upcoming players that became the ‘Talk of the Town’
ABHISHEK
SHARMA
SHIVAM
DUBE
Rank
3
RIYAN
PARAG
VENKATESH
IYER
WILL
JACKS
JAKE
FRASER-MCGURK
PHIL
SALT
MAYANK
YADAV
YASH
DAYAL
HARSHIT
RANA
AVESH
KHAN
BATSMEN
ALL
ROUNDER
WICKET
KEEPER
BOWLERS
Criteria for selection: Max. increase in conversations from last year & age
9

6
th
Ranking
7
th
Ranking
4
th
Ranking
3
rd
Ranking
2
nd
Ranking
1
st
Ranking
5
th
Ranking
10
Trending moments
Buzz = Social mentions on Twitter, Forums, News, Blogs, Instagram (Restricted), Facebook (Restricted) & YouTube (Restricted)
Buzz 196K
RCB vs CSK
death over
Buzz 68K
Hardik Pandya Booed
Buzz 58K
MS Dhoni’s 6,6,6 at the
Wankhede stadium
Buzz 36K
Dhoni's last match at
Chepauk
Buzz 31K
PBKS chasing 262 against
KKR
Buzz 22K
Highest IPL total ever -
SRH Vs RCB
Buzz 13K
Mitchell Starc’s ‘ball’ to
Abhishek Sharma
Buzz 9K
Yuzvendra Chahal 200
wickets in IPL
Buzz 7K
Rohit Sharma's fan at
Wankhede stadium
Buzz 5K
Jos Butler's heroic hundred
against KKR
8
th
Ranking
10
th
Ranking
9
th
Ranking

BRAND
LEADERBOARD
2024
11

12
Buzziest Brands
Leader board Ranking - IPL 2024
All posts around the brand (Branded content & User Generated Content with Logo Recognition) have been
included in the conversations. Based on composite index score on social chatter, owned content & UGC.
Title Partner ‘Tata’
emerge as the
Buzziest brand in the
IPL 2024 tournament
Jio Cinema came second
in ranking followed by Vi,
My 11 Circle & Star Sports
1
st
Ranking
2
nd
Ranking
3
rd
Ranking
4
th
Ranking
5
th
Ranking

13
Most Visible Principal Sponsor Brands on Social
Leader board Ranking - IPL 2024
All posts around the brand (Branded content & User Generated Content with Logo Recognition) have been
included in the conversations. Based on composite index score on social chatter, owned content & UGC.
Ranking
1st
Ranking
2nd
Ranking
3rd
Ranking
4th
Ranking
5th
Ranking
6th
Ranking
7th
Ranking
8th
Ranking
9th
Ranking
10th

14
Most Viral Video Ads – Brands Leader Board Ranking
Source: Intuition Intelligence, Inc.
NOTE: Lower Virality Score indicates High Ranking.
4
th
Ranking
3
rd
Ranking
2
nd
Ranking
1
st
Ranking
5
th
Ranking
VG Score 8
Kühl Stylish Fans x Sunrisers
Hyderabad
VG Score 11
RCB Insider Show with Mr.
Nags ft. Virat Kohli | IPL 2024
VG Score 14
Mumbai Meri Jaan Teaser -
IPL 2024
VG Score 16
Alan Walker 'Team Side' ft.
RCB
VG Score 22
Unravelling Virat Kohli | Inside
Out | TATA IPL | JioCinema
VG Score 3
Gulf Oil India’s surprise for
the CSK players
VG Score 4
Birla Estate partnered with
RCB
VG Score 4
Confirmtkt Ad with
RCB
VG Score 7
Hurricane partnered with
RCB to promote products
VG Score 9
Dream 11
Advertisement
4
th
Ranking
3
rd
Ranking
2
nd
Ranking
1
st
Ranking
5
th
Ranking
YouTube
Instagram

Earned Media Value
IPL Sponsors
Team Principal Sponsors
Teams
15

16
Earned Media Value Index
IPL Sponsors – Top 10
Post where the brand was mentioned or visible in the post/static/video was captured, which included user
generated content based on logo recognition as well. EMV calculation is proprietary to MESH.
MESH estimates Social Media Earned Value of IPL at INR 4,094 crores and Sponsors Earned Media
Value at INR 905 crores
11 12
11
11
E M V I N D E X I N I N R
19 66 68 100
18
15

17
Earned Media Value Index
Teams
Any post where the brand was mentioned or visible in the post/static/video was captured, which included user
generated content based on logo recognition as well. EMV calculation is proprietary to MESH.
The EMV for IPL Teams stands at INR 3,189 Crores. Players such as Virat Kohli (RCB), MS Dhoni
(CSK), Rohit Sharma (MI), Hardik Pandya (MI), and Pat Cummins (SRH) were the major contributors
5
22
21
6
E M V I N D E X I N I N R
50 56 88 100
43
24

Anyquestions? We’reheretohelp.
Pleasecontact
Rashmi Nakaskar
Head - Marketing Communications
Rashmi.nakaskar@wmglobal.com
9819222195
Thank You

MESH IPL 2024 REport_Wavemaker India.pdf

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MESH IPL 2024 REport_Wavemaker India.pdf