During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
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TAM Sports Commercial Advertising Report for IPL 13 gives an overview of IPL 13 Ad Volumes with a focus on toppers across Categories, Advertisers and Brands and Advertising Trends.
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During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
TAM Sports Commercial Advertising Report for IPL 13Social Samosa
TAM Sports Commercial Advertising Report for IPL 13 gives an overview of IPL 13 Ad Volumes with a focus on toppers across Categories, Advertisers and Brands and Advertising Trends.
TAM AdEx-IPL Curtain Raiser-I is a report based on Commercial advertising (FCT) during IPL 12, a cricket tournament was conducted between March 23 and May 12, 2019.
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31% expect AI to provide expert advice, replacing visits to specialists. 41% fear that overdependence on AI will reduce creative or critical thinking skills.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
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According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
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The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
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According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
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TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
Brand Trust Report 2024 TRA Report ListingsSocial Samosa
The 2024 Brand Trust Report (BTR) by TRA, based on insights from 2,500+ consumer influencers across 16 cities, measures consumer buying Intention with over 90,000 interviews conducted in the past 13 years.
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
Services and Computers sectors retained their first and second positions. Amazon Online India maintained its first position in the top advertisers list. There was a surge of 71% in ad impressions during Oct-Dec’23 over Jan-Mar’23.
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Compared to the overall 2023 daily install average during the IPL season, mobile apps overall and streaming apps witnessed 13% and 45% greater installs respectively. The largest retention was in games, up three percentage points from 21% to 24%.
The Ormax Sports Audience Report: 2024, based on extensive research from across India, unveils a staggering sports audience of 678 million, with Cricket, Football, and Kabaddi emerging as the top sports.
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Generation AI report by Cheil India__.pdfSocial Samosa
31% expect AI to provide expert advice, replacing visits to specialists. 41% fear that overdependence on AI will reduce creative or critical thinking skills.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
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TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
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TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
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The 2024 Brand Trust Report (BTR) by TRA, based on insights from 2,500+ consumer influencers across 16 cities, measures consumer buying Intention with over 90,000 interviews conducted in the past 13 years.
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Services and Computers sectors retained their first and second positions. Amazon Online India maintained its first position in the top advertisers list. There was a surge of 71% in ad impressions during Oct-Dec’23 over Jan-Mar’23.
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
Compared to the overall 2023 daily install average during the IPL season, mobile apps overall and streaming apps witnessed 13% and 45% greater installs respectively. The largest retention was in games, up three percentage points from 21% to 24%.
The Ormax Sports Audience Report: 2024, based on extensive research from across India, unveils a staggering sports audience of 678 million, with Cricket, Football, and Kabaddi emerging as the top sports.
Slovenia vs Serbia Predictions and Match Preview for Euro 2024.docxEuro Cup 2024 Tickets
Slovenia will clash with Serbia this Thursday. Explore our Match Preview, Predictions, and Betting Tips, including Head-to-Head statistics (h2h) and Team Form Analysis
This presentation is version 3 of the strategic plan for Real Bedford Football Club.
Our goals are:
1. Men's Team - To bring League Football to Bedford and ultimately get us into the Premier League.
2. Women's' Team - To bring Championship to Bedford and ultimately get us into the Women's Super League.
Euro Cup 2024 Preview, Prediction, Kick-Off Time Team News for Germany vs Swi...Eticketing.co
Hordes Germany will look to triumph on home soil at Euro Cup 2024 this seasonal. The three-time Euro Cup Germany champions have disappointed at recent major tournaments, exiting the last two World Cups in the group epochs and only reaching last-16 of Euro 2020, where they lost to England at Wembley three years before.
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But Julian Nagelsmann will be out to recuperate the spirits of the home nation and recent victories over France and the Netherlands in friendly contests was a sign that Germany will be among the competitors for the title this summer.
Scotland, Switzerland and Hungary delay in Group A, with Germany kicking off the UEFA Euro 2024 against the Scots in Munich on June 13. Nagelsmann’s crew has been bolstered by Bayer Leverkusen’s remarkable unbeaten Bundesliga accomplishment, with star Florian Wirtz named player of the year in the German top-flight.
The 21-year-old star adds to a quantity of national team stalwarts who remain from Germany’s World Cup triumph in 2014, with Thomas Muller and Manuel Neuer amalgamated by the returning Toni Kroos, who is back from international withdrawal.
Euro Cup 2024: Julian Nagelsmann Announces Euro Cup Germany's 27-Player Preliminary Squad
Julian Nagelsmann named a 27-player introductory Euro Cup squad on 16 May. This must be cut down to at least 26 players, including three goalkeepers, by the 6 June target.
Goalkeepers: Manuel Neuer (Bayern Munich), Marc-Andre ter Stegen (Barcelona), Oliver Baumann (Hoffenheim), Alex Nubel (Stuttgart),
Defenders: Waldemar Anton (Stuttgart), David Raum (RB Leipzig), Antonio Rudiger (Real Madrid). Moreover Nico Schlotterbeck (Borussia Dortmund), Jonathan Tah (Bayer Leverkusen). Benjamin Henrichs (RB Leipzig), Joshua Kimmich (Bayern Munich), Robin Koch (Eintracht Frankfurt), Maximilian Mittelstadt (Stuttgart)
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Midfielders: Toni Kroos (Real Madrid), Jamal Musiala (Bayern Munich), Aleksandar Pavlovic. Although, Robert Andrich (Bayer Leverkusen), Chris Fuhrich (Stuttgart), Pascal Gross (Brighton and Hove Albion). Florian Wirtz (Bayer Leverkusen), Ilkay Gundogan (Barcelona), (Bayern Munich), Leroy Sane (Bayern Munich)
Forwards: Thomas Muller (Bayern Munich), Deniz Undav (Stuttgart), Maximilian Beier (Hoffenheim), Niclas Fullkrug (Borussia Dortmund), Kai Havertz (Arsenal)
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Playing this fast-paced game, you control a small cube that has to get through stages that get harder by avoiding spikes, obstacles, and dangerous gaps while keeping up a fast pace. Though, it's important to remember that Geometry Dash isn't a simple game to get good at. No matter what mistake you make, you will face a tough position and have to start at the beginning.
The sounds and sights in Geometry Dash are very interesting. Your attention will be drawn to the simple style and catchy melodies. While the game looks good, it's not just visually challenging; getting through the tricky rounds requires quick thinking and reflexes.
The stages get harder over time, testing your skills and forcing you to find new ways to get past problems that other people have found impossible. Your experience with Geometry Dash will be remembered for a long time because of how satisfying it is to beat a difficult level or find a secret route. Join the many people who love Geometry Dash and are fascinated by this exciting and fun game. Get ready, because things will move quickly!
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Paris 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favourite athletes as they compete for glory.
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Indian Premier League (IPL) ---2024.pptxrathinikunj60
The Indian Premier League (IPL) is one of the most prominent and lucrative Twenty20 (T20) cricket leagues in the world. Since its inception in 2008, the IPL has revolutionized the landscape of cricket by blending sports, entertainment, and commerce. This summary provides an overview of the IPL's history, structure, notable performances, controversies, and its impact on cricket and beyond.
History and Formation
The IPL was launched by the Board of Control for Cricket in India (BCCI) in 2008, inspired by the success of domestic T20 leagues like the English T20 Cup and the now-defunct Indian Cricket League (ICL). Lalit Modi, the then Vice-President of BCCI, played a crucial role in conceptualizing and launching the league. The inaugural season kicked off in April 2008 with eight franchises representing different cities in India.
Structure and Format
The IPL follows a franchise-based model, where teams are owned by a mix of corporations, Bollywood stars, and other high-profile individuals. The league originally started with eight teams, although the number has fluctuated over the years due to various reasons including expansions and terminations. As of the latest seasons, the IPL features ten teams.
The tournament format includes a double round-robin stage, where each team plays the others twice, followed by playoffs. The top four teams from the round-robin stage qualify for the playoffs, which consist of two qualifiers, an eliminator, and the final. This format ensures a highly competitive and engaging tournament, culminating in a grand finale to crown the champion.
Teams and Their Evolution
The founding teams of the IPL were:
Chennai Super Kings (CSK)
Delhi Daredevils (now Delhi Capitals)
Kings XI Punjab (now Punjab Kings)
Kolkata Knight Riders (KKR)
Mumbai Indians (MI)
Rajasthan Royals (RR)
Royal Challengers Bangalore (RCB)
Deccan Chargers (now defunct, replaced by Sunrisers Hyderabad)
Over the years, the league has seen new teams such as Pune Warriors India, Kochi Tuskers Kerala, Gujarat Lions, and Rising Pune Supergiant. The most recent additions are the Gujarat Titans and Lucknow Super Giants, introduced in the 2022 season.
Iconic Players and Performances
The IPL has attracted the best talent from around the world, with numerous iconic players making significant contributions. Some of the standout performers include:
Sachin Tendulkar (MI): The "Little Master" brought his legendary status to the IPL, winning the Orange Cap (top run-scorer) in 2010.
Chris Gayle (RCB, KXIP): Known for his explosive batting, Gayle holds the record for the highest individual score in an IPL match (175*).
MS Dhoni (CSK): Dhoni's leadership has been instrumental in CSK's success, leading them to multiple titles.
AB de Villiers (RCB): Renowned for his innovative stroke play, de Villiers has been a consistent match-winner.
Virat Kohli (RCB): The highest run-scorer in IPL history, Kohli's batting prowess is unmatched.
La
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From Stage to Stadium: Tahnee Meihack’s Passion for Acting and Spanish Footballmeihacktahnee
Dive into the captivating world of Tahnee Meihack, a renowned actor in the UAE who balances her thriving career with a fervent passion for Spanish football. Explore how Tahnee's love for FC Barcelona and her admiration for football legends like Lionel Messi influence her life both on and off the stage. This blog reveals how she manages her dual passions, drawing parallels between the discipline of acting and the excitement of the beautiful game. Discover how Tahnee's journey from stage to stadium exemplifies the enriching intersection of art and sport, inspiring fans and fellow artists alike.
From Stage to Stadium: Tahnee Meihack’s Passion for Acting and Spanish Football
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdf
1. 1
CELEBRITY ENDORSEMENT
IPL 17
Source: TAM Sports (A Division of TAM Media Research)
Base : 37 Matches of IPL 17 and IPL 16
Only Live Matches Considered; Excluding Pre-Mid-Post Programs
2. De-Growth in ad volumes of Celebrity
Endorsed Ads
23%
In the 17th edition of the IPL, there was a 23% decline in the
volume share of ads endorsed by celebrities compared to
the previous season, spanning 37 matches.
Ad Volume Growth
During IPL 17, Sports Personalities claimed the larger
portion of brand endorsements, representing 50% of ad
volumes, with Actors from the film industry following closely
behind at 36%
Profession
In the analysis of the initial 37 Matches, Amir Khan reigned
supreme in IPL 16, whereas Shahrukh Khan ascended to the
zenith in IPL 17
Top Celebrity
During IPL 17, two out of the top five categories that were
endorsed by celebrities belonged to the F&B sector.
Sectors
1
2
3
4
Note: Analysis in Secondages for TV (Commercial ads only; excluding promos and social ads)
Source : TAM Sports; Base : 37 Live Matches of IPL 17 & IPL 16 on TV; (Excluding Pre-Mid-Post Programs)
3. Source: TAM Sports
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : 37 Matches of IPL 17 and IPL 16; Only Live Matches; Excluding Pre-Mid-Post Programs
Ratio of Celebrity Endorsed Ads : Non-Celebrity Endorsed Ads:
IPL 16 – 75:25
IPL 17 – 61:39
In IPL 17 (37 Matches), there was a decline of 23% in the share of celebrity-endorsed ads compared to the previous season.
61%
39%
Share of Celebrity endorsed Ads
IPL 17 (Y 2024)
Celebrity
Non Celebrity
100
77
IPL 16 IPL 17
Indexed Ad Volume Growth
Celebrity Endorsement
IPL 16
IPL 17
Index: IPL 16 = 100
4. Source: TAM Sports
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads
Period : 37 Matches of IPL 17; Only Live Matches; Excluding Pre-Mid-Post Programs
Among all professions, Sports Person led in brands’ endorsement with 50% share of ad volumes, followed by Film Actor with 36% share during
IPL 17.
Sports Person and Film Actor together accounted more than 85% ad volume share of the total celebrity endorsed ads
50%
36%
11%
4%
Sports Person
Film Actor
Film Actress
TV Actor
Share of Celebrity endorsed Ads by Profession
5. When compared to IPL 16, number of overall and sports Celebrities increased by 45% and 41% respectively during IPL 17.
Level of exposure of celebrities on television and the count of Overall & Sports Celebrities grew in IPL 17 over IPL 16.
Source: TAM Sports
Note: Commercial ads endorsed by Celebrities only; excluding promos and social ads
Base : 37 Matches of IPL 17 and IPL 16; Only Live Matches; Excluding Pre-Mid-Post Programs
Overall no. of Celebrities
No. of Sports Celebrities
IPL 17 IPL 16
60+ 45+
25+ 20+
45%
41%
6. Source: TAM Sports
Note: Figures are based on Secondages for TV; Commercial ads endorsed by Celebrities only; excluding promos and social ads
Base : 37 Matches of IPL-17 and IPL 16; Only Live Matches; Excluding Pre-Mid-Post Programs
Shahrukh Khan was on top with 12% share of ad volumes during first 37 Matches of IPL 17.
Out of 37 Matches played in both IPL 16 and IPL 17, only one of top five celebrity was present in both seasons' overall celebrity list.
Among the Top 5, Hardik Pandya was common Sports Celebrity on both IPL 17 and IPL 16.
In IPL 17 and IPL 16, Shahrukh Khan and Amir Khan are in first place respectively.
Top 5 Celebrities % Share
Shahrukh Khan [4] 12%
Ajay Devgan [2] 7%
Virendra Sehwag [3] 4%
Ravichandran Ashwin [1] 4%
Hardik Pandya [1] 4%
Top 5 Celebrities % Share
Aamir Khan [1] 10%
Ranveer Singh [3] 6%
Akshay Kumar [2] 6%
Shahrukh Khan [2] 6%
Virat Kohli [5] 6%
IPL 17 IPL 16
Top 5 Sports Celebrities % Share
Virendra Sehwag [3] 7.5%
Hardik Pandya [1] 7.4%
Ravichandran Ashwin [1] 7.4%
K L Rahul [1] 7.4%
Rishabh Pant [2] 6.5%
IPL 17
Top 5 Sports Celebrities % Share
Virat Kohli [5] 15%
Rohit Sharma [2] 13%
Yuvraj Singh [2] 9%
Hardik Pandya [2] 8%
Jasprit Bumrah [1] 7%
IPL 16
‘[ ]’ No. of advertisers endorsed by respective Celebrities
Overall Sports
7. Source: TAM Sports
Note: Figures are based on Secondages for TV; Commercial ads endorsed by Celebrities only; excluding promos and social ads
Base : 37 Matches of IPL-17; Only Live Matches; Excluding Pre-Mid-Post Programs
Top 5 categories and advertisers accounted more than 75% and 65% ad volumes share of Celebrity endorsed ads in IPL 17.
2 out of Top 5 categories Endorsed by Celebrity belonged to F&B sector during IPL 17
Top 5 Categories – Total 25+
Ecom-Gaming
Pan Masala
Aerated Soft Drink
Face Wash
Paints
Top 5 Advertisers – Total 30+
Sporta Technologies
Vishnu Packaging
K P Pan Foods
Playgames 24*7
Coca Cola India
IPL 17
[Y 2024]
8. For any queries write to: taminsights@tamindia.com
Website Link: www.tamindia.com
9. Analysis of Commercial advertising is based on Ad Volumes.
Ad Volumes are for advertising across 24 Star Network channels for IPL 17 and 25 for IPL 16.
The study is on All Live matches during IPL Season 17 and 16 only i.e. excluding PRE-MID-POST
Programs.
The analysis is based on Pure Advertising [i.e. Excluding Franchisees, Promos, Filler, Film Trailer &
Official Broadcaster (Star Network)]
10. TAM Sports, a division of TAM Media Research which integrates technology and domain knowledge
to Measure and Manage brand activation performance and effectiveness in sports.