TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf

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The Ormax Sports Audience Report: 2024, based on extensive research from across India, unveils a staggering sports audience of 678 million, with Cricket, Football, and Kabaddi emerging as the top sports.

The Ormax Sports Audience Report: 2024
India’s largest sports research, covering 12000 audiences and 21 sports

Research Design
Sample size Methodologies
Period of data collection:
Nov 2023-Jan 2024
Computer Assisted Telephonic Interviews
(CATI) & Online Interviews
Face-to-Face Interviews (Kids & Rural)
All states & UTs except J&K and Ladakh
Markets

Definition: Sports Audience
For the purpose of this report, 'Sports Audience’ is defined as
someone who watched sports content on TV or OTT
in the last one year for at least 30 mins.

India’s Sports Audience Universe
678.2 Million
67.82 Crore

India’s Sports Audience Universe
1416.2 Mn
India’s Population
(2023 estimate*)
47.9%
Sports Audience
Penetration
678.2 Mn
India’s Sports Audience
Universe
*Based on Census 2011, UN & GOI sources

Audience Base by Sport: Top 10
The report covers 21 sports, including Arm Wrestling, Basketball, Chess, Golf, Handball, Kho Kho, MMA, Shooting, Swimming, Table Tennis &
Tennis.
612 (90%)
305 (45%)
280 (41%)
163 (24%) 154 (23%) 145 (21%) 126 (19%) 108 (16%) 107 (16%) 97 (14%)
0
130
260
390
520
650
Audience Base in Mn (% of India’s Sports Audience Universe)
Cricket Kabaddi
Football WWE/ Wrestling Hockey Volleyball
Badminton Athletics Boxing Car Racing

Most-Recalled Franchise by Sport
Cricket Football Kabaddi

IPL Franchises
Lucknow Super
Giants - 5%
Rajasthan Royals
– 11%
Sunrisers
Hyderabad - 7%
Delhi Capitals -
7%
Punjab Kings -
6%
Kolkata Knight
Riders - 9%
Royal Challengers
Bangalore - 13%
Mumbai
Indians - 16%
Chennai Super
Kings - 18%
Share (% of Unaided Recall)
Gujarat Titans
– 8%

Top 8 Favorite Sports Stars
MS Dhoni Rohit Sharma Cristiano Ronaldo
19% 12% 7%
Sachin Tendulkar Lionel Messi Neeraj Chopra Sunil Chhetri
Virat Kohli
35%
5% 2% 2%
6%

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TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf

1. The Ormax Sports Audience Report: 2024 India’s largest sports research, covering 12000 audiences and 21 sports

2. Research Design Sample size Methodologies Period of data collection: Nov 2023-Jan 2024 Computer Assisted Telephonic Interviews (CATI) & Online Interviews Face-to-Face Interviews (Kids & Rural) All states & UTs except J&K and Ladakh Markets

3. Definition: Sports Audience For the purpose of this report, 'Sports Audience’ is defined as someone who watched sports content on TV or OTT in the last one year for at least 30 mins.

4. India’s Sports Audience Universe 678.2 Million 67.82 Crore

5. India’s Sports Audience Universe 1416.2 Mn India’s Population (2023 estimate*) 47.9% Sports Audience Penetration 678.2 Mn India’s Sports Audience Universe *Based on Census 2011, UN & GOI sources

6. Audience Base by Sport: Top 10 The report covers 21 sports, including Arm Wrestling, Basketball, Chess, Golf, Handball, Kho Kho, MMA, Shooting, Swimming, Table Tennis & Tennis. 612 (90%) 305 (45%) 280 (41%) 163 (24%) 154 (23%) 145 (21%) 126 (19%) 108 (16%) 107 (16%) 97 (14%) 0 130 260 390 520 650 Audience Base in Mn (% of India’s Sports Audience Universe) Cricket Kabaddi Football WWE/ Wrestling Hockey Volleyball Badminton Athletics Boxing Car Racing

7. Most-Recalled Franchise by Sport Cricket Football Kabaddi

8. IPL Franchises Lucknow Super Giants - 5% Rajasthan Royals – 11% Sunrisers Hyderabad - 7% Delhi Capitals - 7% Punjab Kings - 6% Kolkata Knight Riders - 9% Royal Challengers Bangalore - 13% Mumbai Indians - 16% Chennai Super Kings - 18% Share (% of Unaided Recall) Gujarat Titans – 8%

9. Top 8 Favorite Sports Stars MS Dhoni Rohit Sharma Cristiano Ronaldo 19% 12% 7% Sachin Tendulkar Lionel Messi Neeraj Chopra Sunil Chhetri Virat Kohli 35% 5% 2% 2% 6%

10. The Ormax Sports Audience Report: 2024 India’s largest sports research, covering 12000 audiences and 21 sports

TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf

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