internet trends & Snapchat

Market Applications And Practices
INTERNET
Afshan Hirji -50
Rajendra Hiwale -51
Rameez Iraqi -52
Adhithi Iyer -53
Aditya Iyer -54
Dinesh Jadhav -55

Internet
Internet Marketing 2/17/2014
2
 Global Network
 Who owns the Internet?
 Internet & World Wide
Web
 Communication

Worldwide Users
3

Internet trends in India
4
 In a span of four years (2008-2012) India
added 88 Million internet users reaching to
total of 137 Million internet, growing 26%
 In 2013, there are 67 million smartphone
subscribers, which is 6% of the total
subscribers in India, growing at the rate of
52% .
 More than 50% of Indians share almost
everything or most things online in
comparison to 15 % in US and 24%
Globally

Challenges & Problems faced by
internet marketing
5
 Creating Content
 Converting leads to sales
 Reliability And Security Issues
 Technical skills
 Keeping pace with market and technological
change
 Abiding by laws and legislations
 Ensuring maximum access

Contribution to GDP
6
 Internet services and devices industry has potential to increase
its contribution to up to 3.3 per cent to India's Gross domestic
product by 2015, a report by McKinsey & Company.
 "The Internet currently contributes a modest 1.6 per cent to
India's GDP in line with most aspiring countries.
 This could grow to 2.8-3.3 per cent by 2015, if India achieves its
potential for growth in the number of Internet users and Internet
technology related consumption and investment over this period

7

Search
Engine
Optimization
(SEO)
Internet
marketing
Blog
Marketing
Affiliate
Marketing
Pay Per
Click
Viral
Marketing
Search
Engine
Marketing

SNAPCHAT
May 2009 | Co-founders Bobby Murphy and
Evan Spiegel meet at Stanford
February 2011 | Version 1.0 of the Snapchat
Prototype is tested
June 2011 | Version 2.0 (official) of Snapchat is
tested
September 2011 | Initial Launch of Snapchat App
June 2012 | Over 100 million photos have been
shared over Snapchat
September 26, 2012 | Snapchat celebrates its 1-
year birthday
October, 2012 | Snapchat releases version for
Android platform
Developers
Evan Spiegel David Kravitz
Bobby Murphy Daniel Smith
• Photos shared through
Snapchat are known as
“SNAPS”.
• Time limit for view of snaps
then that snap will be hidden
and deleted from server.
• Began under the name of
“Picaboo”
• App’s mascot is "Ghostface
Chillah“

12

13

Brand Milestones
14
 Dosomething.Org Taps Snapchat For Teen-Centric Valentine’s
Campaign
 Snapchat to Celebrate 1 Billionth Snap Shared with Massive
“Group Snap” in Times Square
 Snapchat Named Best Mobile App | Crunchies Awards 2013

S
Demographic
Behavioural
Psychographic
T
Youth
Venture
capital firms.
P
Changing
trends
D
Phenomenal
Privacy
Fancy text
Smart filters
15

16

17
Strengths
Opportunities
Weakness
Threats
•Unique approach
•Functionality
Simplistic
•Controversies
•Inability to retain
messages
•Monetize the app
•Absent On
Windows ,
BlackBerry
•Teenage segment
•Additional
features
•Legal
ramifications
•Press coverage
and public opinion

BRAND STRATEGIES :
Logo : Change in Logo
Tagline : “Real-Time Picture Chatting”
18
Distribution Of SnapChat :
Available on Android , iOS ,
 Absent onWindows and BlackBerry

Promotional Strategies
19
1. Contests
2. Discounts

3. Send Insider
Marketing
4: Preview A New
Product
20

5. Event
6. Gain Followers
With A Giveaway
21

7: Take People Behind
The Scenes
22

Pricing Strategies
APPLICATION :Free of Cost!
 COMPANY :
• Snapchat CEO Reveals Rejected
FaceBook's $3 Billion Offer
• Google reportedly offers Snapchat with $4
billion deal.
23

Competition Analysis
24
DIRECT
COMPETITION : 1.Poke 2. Instagram 3.Flickr

25

INDIRECT COMPETITION
Whatsapp Messenger
BlackBerry Messenger
WeChat
Line
Hike
Viber
Skype
26

Instagram
 Instagram is a photo sharing app that connect users.
 Instant photo uploads with real time comments and feedbacks.
 Launched in October 2010.
 150 million users worldwide.
 3 million photos uploaded daily.

Swot analysis of Instagram
Strenght
• Instant action
• Connecting people through hash
tag
• Free application
• Easy to use application
weakness
• No revenue .
• Occasional bugs and crashes
Opportunities
• Purchased by Social Gient
facebook Inc.
• Most popular photo app in the
market
• Development of mobile web
Threats
Competition getting more and more
serious
Rising interest in videos than
pictures

WeChat
29
 It is a mobile text and voice messaging application.
 Launched in October 2010 by Tencent naming
Weixin.
 Rebranded as WeChat in April 2012 for
international market.
 Had 300 million users by January 2013.

Who uses WeChat?
AGE GROUP
0-19 20-29 30-39 40-49 50+
30
16%
40%
28%
12%
4%

Swot analysis of WeChat
Strength
 Allows to send
videos,voice notes,
pictures.
 Profile Picture Facility
 No need to add friends
 Available for all
platforms
Weakness
 Not diversified
 Weak distribution of
network

Opportunities
 Advanced technology
 Recognized application
 Modernization of people
 Increased demand for
smartphones
Threats
 Competition
 Product substitution
 Similar applications for
free too.

Business Plan for India
33
Objectives
 Establishing the brand
 Penetrating the big Indian youth market
Segmentation
 Mainly targeting the teens and the 20's users
 Psychographic Segmentation
Positioning
 Creating a brand image of SnapChat through Celebrity
Endorsements

34

4Ps
35
Product
 Direct addition of a friend list
 Profile Picture and with a Status Facility.
 Conversation (self destructive in nature) features
 More Security Options to curb Sexting Issues
Place
 Metropolitan Cities, Followed by Other Major Cities
 Rural India

36
Promotions
 Social Media Forums
 Celebrity Endorsements
 Free Recharge offers And Discount Coupons
 Web Banners on Websites
Price
 Free of Cost

37

internet trends & Snapchat

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