What is CRO? Conversion Rate Optimization, or CRO, is the process of enhancing your website to increase the percentage of visitors who take a desired action. This could be anything from purchasing a product to signing up for a newsletter. Essentially, CRO is about making your website more effective in turning visitors into customers. Why is CRO Important? CRO is crucial because it directly impacts your bottom line. A higher conversion rate means more customers and revenue without needing to increase your website traffic. Plus, a well-optimized site improves user experience, which can lead to higher customer satisfaction and loyalty.