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TAM AdEx-Television Advertising Report VII - Part B

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The report talks about the weekly trends of Ad Volumes with a focus on leading categories and brands and their contribution to the said trends. It also highlights the brands that showed growth in June-July 2020 (Till July 18) in comparison to April-May 2020. 

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TAMAdEx TheTelevisionAdvertisingReport-VII Part-B: Top 5 Advertisers during Jun-Jul’20*
Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun-Jul’20* (till 18th Jul’20) Top Advertisers: Jun-Jul’20* During Jun-Jul’20*, the Top 10 advertisers together contributed 50% share of TV Ad Volumes. ‘HUL’ alone had more than 1/4th of the Ad Volume share followed by ‘Reckitt’ with 7% share
Top 5 Advertisers on Television (Jun-Jul’20*) Period : Jun-Jul’20* (till 18th Jul’20)
Ladder Infographics for PowerPoint 05 04 03 02 01 Godrej Consumer Products (GCP) Hindustan Unilever (HUL) P&G Reckitt Benckiser (RB) ITC
Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Week 23 – Week 29 [ 31st May – 18th Jul’20] 1550 1561 1745 2092 2237 1913 1892 Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 ADVOLUMES(HRS.) Hindustan Unilever Group Hindustan Unilever Brooke Bond Lipton India Ponds India Lakme Lever Advertiser: Hindustan Unilever (HUL) Sharp rise in Ad Volumes from week 25 onwards with a peak in week 27 Ad Volumes increased by 22% in week 29 compared to week 23
Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul] 15% 14% 12% 10%6% 5% 3% 3% 3% 3% 27% Shampoos Toilet Soaps Milk Beverages Washing Powders/Liquids Tea Tooth Pastes Detergent Cakes/Bars Face Wash Moisturising Lotion/Creams Fairness Creams Others (25) Hindustan Unilever Group Hindustan Unilever Brooke Bond Lipton India Ponds India Lakme Lever 1 2 3 15% 14% 12% Top 3 Categories Categories of HUL 73% of HUL’s Ad Volumes in Jun-Jul’20* constituted by Top 10 categories
Total Brands - 105 Top Brands of HUL Hindustan Unilever Group Hindustan Unilever Brooke Bond Lipton India Ponds India Lakme Lever Brands of HUL HUL advertised for 100+ brands during Jun-Jul’20* Top 10 brands of HUL accounted for 34% share of Ad Volumes Clinic Plus Shampoo 4% Horlicks 4% Lux Toilet Soap 4% Surf Excel Easy Wash 4% Sunsilk Black Shine 4% Wheel Active 2 in 1 3% Close Up Ever Fresh 3% Dove Cream Bathing Bar 3% Rin Detergent Cake 2% Pears 2% Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul]
Brands Growth* Sunsilk Black Shine 4 times Lux Toilet Soap 2 times Ponds White Beauty 4 times Vaseline Skin Care Products New^ Tresemme Keratin Smooth Shampoo 10 times Dove Intense Repair Therapy Shampoo 7331 times Clinic Plus Shampoo 2 times Boost 2 times Axe Chocolate 7 times Surf Excel Easy Wash 44% Top 10 growing brands Hindustan Unilever Group Hindustan Unilever Brooke Bond Lipton India Ponds India Lakme Lever Growing Brands of HUL Comparing with Apr-May'20, 64 of the 105 brands reported an increase in Ad Volumes during Jun-Jul'20* Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul] ^ Not Present in Apr-May’20 but present in Jun-Jul ’20* Ranking based on Ad Volume Difference *Growth in Jun’20 – Jul’20* compared to Apr’20 – May’20 Top10growingbrands
Vaseline Skin Care Products Lakme Elle 18 Eye Drama Kajal Fair & Lovely Instant Glow Face Wash Vim Power Scrub Ponds Light Moisturiser Domex Fresh Guard Fair & Lovely Ayurvedic Care Knorr Soupy Noodles Sunsilk Brooke Bond Bru Green Label Not Present in Apr-May’20 but present in Jun-Jul’20* Hindustan Unilever Group Hindustan Unilever Brooke Bond Lipton India Ponds India Lakme Lever Brands of HUL present in Jun-Jul’20* and not in Apr-May’20 28 brands were advertised only during Jun-Jul’20* Top Brands Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul]
Ladder Infographics for PowerPoint 05 04 03 02 01 Godrej Consumer Products (GCP) Hindustan Unilever (HUL) P&G Reckitt Benckiser (RB) ITC
Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Week 23 – Week 29 [ 31st May – 18th Jul’20] 149 491 505 502 409 578 671 Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 ADVOLUMES(HRS.) Advertiser: Reckitt Benckiser (RB) Sharp rise from week 24 onwards with highest Ad Volumes in week 29 Ad Volumes increased by 4.5 times in week 29 compared to week 23
Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul] 27% 21% 15% 9% 7% 6% 6% 10% Toilet/Floor Cleaners Toilet Soaps Antiseptic Creams/Liquids Hair Removers Medicated Skin Treatment Rubs And Balms Pre Post Wash Products Others (7) 1 2 3 27% 21% 15% Top 3 Categories Categories of RB 90% of RB’s Ad Volumes in Jun-Jul’20* constituted by Top 7 categories
Total Brands - 32 Top Brands of Reckitt Benckiser Brands of RB RB advertised for 30+ brands Top 10 brands of RB accounted for 82% share of Ad Volumes Dettol Antiseptic Liquid 15% Dettol Toilet Soaps 12% Harpic Bathroom Cleaner 11% Dettol Intense Cool Soap 8% Lizol 8% Harpic Power Plus/Bathroom Cleaner 7% Moov Advance Diclofenac Gel 6% Vanish Oxi Action 6% Veet Cold Wax Strip 5% Veet Hair Removal System 4% Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul]
Brands Growth* Dettol Antiseptic Liquid 2 times Moov Advance Diclofenac Gel 8 times Veet Cold Wax Strip New^ Vanish Oxi Action 4 times Itch Guard Cream New^ Veet Hair Removal System 8 times Ringguard Cream New^ Colin 774 times Dettol Intense Cool Soap 31% Dettol Liquid Soap 4959 times Top 10 growing brands Growing Brands of RB Comparing with Apr-May'20, 11 of the 32 brands reported an increase in Ad Volumes during Jun- Jul'20* Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul] ^ Not Present in Apr-May’20 but present in Jun-Jul ’20* Ranking based on Ad Volume Difference *Growth in Jun’20 – Jul’20* compared to Apr’20 – May’20 Top10growingbrands
Veet Cold Wax Strip Itch Guard Cream Ringguard Cream Dermi Cool Durex Air Krack Heel Repair Cream Lizol Bathroom Power Cleaner Harpic Power Plus Moov Spray Dettol Aloe Vera Not Present in Apr-May’20 but present in Jun-Jul’20* Brands of RB present in Jun-Jul’20* and not in Apr-May’20 Total 10 brands were advertised only during Jun-Jul’20* Top Brands Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul]
Ladder Infographics for PowerPoint 05 04 03 02 01 Godrej Consumer Products (GCP) Hindustan Unilever (HUL) P&G Reckitt Benckiser (RB) ITC
Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Week 23 – Week 29 [ 31st May – 18th Jul’20] 48 253 297 295 119 193 307 Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 ADVOLUMES(HRS.) Advertiser: P&G Sharp rise from week 24 onwards with highest Ad Volumes in week 29 Ad Volumes increased by more than 6 times in week 29 compared to week 23 P&G Group Procter & Gamble Home Products Procter & Gamble Gillette India Ltd
Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul] 35% 20% 11% 8% 8% 6% 11% Washing Powders/Liquids Shampoos Rubs and Balms Sanitary Napkins Diapers Cough Lozenges Others (6) 1 2 3 35% 20% 11% Top 3 Categories Categories of P&G Nearly 90% of P&G’s Ad Volumes in Jun-Jul’20* constituted by Top 6 categories P&G Group Procter & Gamble Home Products Procter & Gamble Gillette India Ltd
Total Brands - 25 Top Brands of P&G Brands of P&G P&G advertised for 20+ brands Top 10 brands of P&G accounted for 80% share of Ad Volumes Head & Shoulders Dandruff 14% Ariel 14% Tide Ultra 12% Vicks Vaporub 8% Pampers Baby Dry Pants 8% Vicks 3 in 1 6% Tide Plus Extra Power 5% Pantene Advanced Hair Fall Solution 5% Whisper Choice Ultra Xl 5% Oral-B Pro-Health Anti-Bacterial Toothbrush 3% Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul] P&G Group Procter & Gamble Home Products Procter & Gamble Gillette India Ltd
Brands Growth* Head & Shoulders Dandruff 2 times Vicks Vaporub 6 times Tide Ultra 2 times Vicks 3 in 1 7 times Pampers Baby Dry Pants 2 times Oral-B Pro-Health Anti-Bacterial Toothbrush New^ Whisper Choice Ultra Xl 3 times Vicks Inhaler 5 times Tide Bar 4 times Pantene Advanced Hair Fall Solution 2 times Top 10 growing brands Ranking based on Ad Volume Difference *Growth in Jun’20 – Jul’20* compared to Apr’20 – May’20 Growing Brands of P&G Comparing with Apr-May'20, 14 of the 25 brands reported an increase in Ad Volumes during Jun- Jul'20* Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul] ^ Not Present in Apr-May’20 but present in Jun-Jul ’20* P&G Group Procter & Gamble Home Products Procter & Gamble Gillette India Ltd Top10growingbrands
Oral-B Pro-Health Anti-Bacterial toothbrush Gillette Guard 3 Whisper Mobile Shaala Ariel Matic Liquid Vicks Babyrub Not Present in Apr-May’20 but present in Jun-Jul’20* Brands of P&G present in Jun-Jul’20* and not in Apr-May’20 Total 5 brands were advertised only during Jun-Jul’20* Top Brands Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul] P&G Group Procter & Gamble Home Products Procter & Gamble Gillette India Ltd
Ladder Infographics for PowerPoint 05 04 03 02 01 Godrej Consumer Products (GCP) Hindustan Unilever (HUL) P&G Reckitt Benckiser (RB) ITC
Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Week 23 – Week 29 [ 31st May – 18th Jul’20] Advertiser: Godrej Consumer Products (GCP) Ad Volumes for GCP grew steadily each week with sharp rise in week 26 Ad Volumes increased by 2.7 times in week 29 compared to week 23 63 102 136 366 206 230 237 Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 ADVOLUMES(HRS.)
Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul] 30% 27% 27% 10% 4% 3% Mosquito Repellents Hair Dyes Toilet Soaps Toilet Liquids Home Insecticides Others (3) 1 2 3 30% 27% 27% Top 3 Categories Categories of GCP More than 80% of GCP’s Ad Volumes in Jun-Jul’20* constituted by Top 3 categories
Total Brands - 21 Top Brands of GCP Brands of GCP GCP advertised for 21 brands during Jun-Jul’20* Top 10 brands of GCP accounted for 92% share of Ad Volumes Godrej Expert Rich Creme Hair Colour 14% Goodknight Gold Flash 14% Godrej No.1 Soap 13% Godrej Expert Easy Shampoo Hair Colour 12% Godrej Protekt Mr Magic Handwash 10% Goodknight Naturals Neem Agarbatti 8% Cinthol Lime/Cool 7% Hit Mosquitoes And Flies 5% Cinthol Confidence Plus 5% Hit Cockroches 4% Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul]
Brands Growth* Goodknight Gold Flash 13 Godrej Expert Easy Shampoo Hair Colour 20 Godrej Expert Rich Creme Hair Colour 3 Goodknight Naturals Neem Agarbatti New^ Hit Mosquitoes And Flies New^ Cinthol Lime/Cool 3 Hit Cockroches New^ Godrej No.1 Soap 35% Goodknight Green Shakti New^ Godrej Aer Pocket 9632 Top10growingbrands Ranking based on Ad Volume Difference *Growth in Jun– Jul’20* compared to Apr– May’20 Growing Brands of GCP 8 of the 19 brands reported an increase in Ad Volumes during Jun-Jul'20* compared to Apr- May’20 Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul] ^ Not Present in Apr-May’20 but present in Jun-Jul ’20*
Goodknight Naturals Neem Agarbatti Hit Mosquitoes And Flies Hit Cockroches Goodknight Green Shakti Cinthol Health Plus Soap Godrej Nupur Natural Henna Based Hair Colour Goodknight Power Activ Plus Goodknight Power Chip Godrej Ezee Godrej Aer Twist Not Present in Apr-May’20 but present in Jun-Jul’20* Brands of GCP present in Jun-Jul’20* and not in Apr-May’20 11 out of 21 brands exclusively advertised during Jun-Jul’20* Top Brands Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul]
Ladder Infographics for PowerPoint 05 04 03 02 01 Godrej Consumer Products (GCP) Hindustan Unilever (HUL) P&G Reckitt Benckiser (RB) ITC
Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Week 23 – Week 29 [ 31st May – 18th Jul’20] Advertiser: ITC For ITC, Ad Volumes grew steadily each week with sharp rise in week 26 Ad Volumes increased by 80% in week 29 compared to week 23 100 147 151 202 169 178 180 Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 ADVOLUMES(HRS.)
Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul] 15% 13% 12% 10%10% 7% 6% 5% 5% 4% 13% Toilet Soaps Wafer/Chips Biscuits Range of Toiletries Noodles/Pasta Hand Sanitizers Toilet Liquids Toilet/Floor Cleaners Namkin Branded Atta Others (13) 1 2 3 15% 13% 12% Top 3 Categories Categories of ITC More than 80% of ITC’s Ad Volumes in Jun-Jul’20* constituted by Top 10 categories
Total Brands - 48 Top Brands of ITC Brands of ITC ITC advertised for 48 brands Top 10 brands of ITC accounted for 69% share of Ad Volumes Bingo Potato Chips 13% Sunfeast Yippee Noodles 10% Savlon Range Of Prods 10% Savlon Hexa Hand Sanitizer Liquid 7% Vivel Cool Mint Soap 7% Nimyle Floor Cleaner 5% Bingo Tedhe Medhe 5% Aashirvaad Atta 4% Sunfeast Moms Magic 4% Savlon Surface Disinfectant Spray 4% Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul]
Brands Growth* Bingo Potato Chips New^ Savlon Hexa Hand Sanitizer Liquid New^ Vivel Cool Mint Soap 4 Sunfeast Moms Magic New^ Savlon Surface Disinfectant Spray 21 Bingo Tedhe Medhe 3 B Natural Plus New^ Vivel Body Wash 26 Sunfeast Bounce Choco Cream Biscuits New^ Savlon Hexa Advanced Soap New^ Ranking based on Ad Volume Difference *Growth in Jun– Jul’20* compared to Apr– May’20 Growing Brands of ITC 7 of the 30 brands reported an increase in Ad Volumes during Jun-Jul'20* compared to Apr-May’20 Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul] ^ Not Present in Apr-May’20 but present in Jun-Jul ’20* Top10growingbrands
Bingo Potato Chips Savlon Hexa Hand Sanitizer Liquid Sunfeast Moms Magic B Natural Plus Sunfeast Bounce Choco Cream Biscuits Savlon Hexa Advanced Soap Sunfeast Marie Light Mangaldeep Marigold Aashirvaad Svasti Ghee Superia Gangajal Soap Not Present in Apr-May’20 but present in Jun-Jul’20* Brands of ITC present in Jun-Jul’20* and not in Apr-May’20 23 out of total 48 brands advertised only during Jun-Jul’20* Top Brands Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul]
TAMAdEx TheTelevisionAdvertisingReport–VIII Tobereleasedsoon… For any queries write to: vinita.shah@tamindia.com

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TAM AdEx-Television Advertising Report VII - Part B

  • 2. Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun-Jul’20* (till 18th Jul’20) Top Advertisers: Jun-Jul’20* During Jun-Jul’20*, the Top 10 advertisers together contributed 50% share of TV Ad Volumes. ‘HUL’ alone had more than 1/4th of the Ad Volume share followed by ‘Reckitt’ with 7% share
  • 3. Top 5 Advertisers on Television (Jun-Jul’20*) Period : Jun-Jul’20* (till 18th Jul’20)
  • 4. Ladder Infographics for PowerPoint 05 04 03 02 01 Godrej Consumer Products (GCP) Hindustan Unilever (HUL) P&G Reckitt Benckiser (RB) ITC
  • 5. Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Week 23 – Week 29 [ 31st May – 18th Jul’20] 1550 1561 1745 2092 2237 1913 1892 Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 ADVOLUMES(HRS.) Hindustan Unilever Group Hindustan Unilever Brooke Bond Lipton India Ponds India Lakme Lever Advertiser: Hindustan Unilever (HUL) Sharp rise in Ad Volumes from week 25 onwards with a peak in week 27 Ad Volumes increased by 22% in week 29 compared to week 23
  • 6. Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul] 15% 14% 12% 10%6% 5% 3% 3% 3% 3% 27% Shampoos Toilet Soaps Milk Beverages Washing Powders/Liquids Tea Tooth Pastes Detergent Cakes/Bars Face Wash Moisturising Lotion/Creams Fairness Creams Others (25) Hindustan Unilever Group Hindustan Unilever Brooke Bond Lipton India Ponds India Lakme Lever 1 2 3 15% 14% 12% Top 3 Categories Categories of HUL 73% of HUL’s Ad Volumes in Jun-Jul’20* constituted by Top 10 categories
  • 7. Total Brands - 105 Top Brands of HUL Hindustan Unilever Group Hindustan Unilever Brooke Bond Lipton India Ponds India Lakme Lever Brands of HUL HUL advertised for 100+ brands during Jun-Jul’20* Top 10 brands of HUL accounted for 34% share of Ad Volumes Clinic Plus Shampoo 4% Horlicks 4% Lux Toilet Soap 4% Surf Excel Easy Wash 4% Sunsilk Black Shine 4% Wheel Active 2 in 1 3% Close Up Ever Fresh 3% Dove Cream Bathing Bar 3% Rin Detergent Cake 2% Pears 2% Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul]
  • 8. Brands Growth* Sunsilk Black Shine 4 times Lux Toilet Soap 2 times Ponds White Beauty 4 times Vaseline Skin Care Products New^ Tresemme Keratin Smooth Shampoo 10 times Dove Intense Repair Therapy Shampoo 7331 times Clinic Plus Shampoo 2 times Boost 2 times Axe Chocolate 7 times Surf Excel Easy Wash 44% Top 10 growing brands Hindustan Unilever Group Hindustan Unilever Brooke Bond Lipton India Ponds India Lakme Lever Growing Brands of HUL Comparing with Apr-May'20, 64 of the 105 brands reported an increase in Ad Volumes during Jun-Jul'20* Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul] ^ Not Present in Apr-May’20 but present in Jun-Jul ’20* Ranking based on Ad Volume Difference *Growth in Jun’20 – Jul’20* compared to Apr’20 – May’20 Top10growingbrands
  • 9. Vaseline Skin Care Products Lakme Elle 18 Eye Drama Kajal Fair & Lovely Instant Glow Face Wash Vim Power Scrub Ponds Light Moisturiser Domex Fresh Guard Fair & Lovely Ayurvedic Care Knorr Soupy Noodles Sunsilk Brooke Bond Bru Green Label Not Present in Apr-May’20 but present in Jun-Jul’20* Hindustan Unilever Group Hindustan Unilever Brooke Bond Lipton India Ponds India Lakme Lever Brands of HUL present in Jun-Jul’20* and not in Apr-May’20 28 brands were advertised only during Jun-Jul’20* Top Brands Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul]
  • 10. Ladder Infographics for PowerPoint 05 04 03 02 01 Godrej Consumer Products (GCP) Hindustan Unilever (HUL) P&G Reckitt Benckiser (RB) ITC
  • 11. Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Week 23 – Week 29 [ 31st May – 18th Jul’20] 149 491 505 502 409 578 671 Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 ADVOLUMES(HRS.) Advertiser: Reckitt Benckiser (RB) Sharp rise from week 24 onwards with highest Ad Volumes in week 29 Ad Volumes increased by 4.5 times in week 29 compared to week 23
  • 12. Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul] 27% 21% 15% 9% 7% 6% 6% 10% Toilet/Floor Cleaners Toilet Soaps Antiseptic Creams/Liquids Hair Removers Medicated Skin Treatment Rubs And Balms Pre Post Wash Products Others (7) 1 2 3 27% 21% 15% Top 3 Categories Categories of RB 90% of RB’s Ad Volumes in Jun-Jul’20* constituted by Top 7 categories
  • 13. Total Brands - 32 Top Brands of Reckitt Benckiser Brands of RB RB advertised for 30+ brands Top 10 brands of RB accounted for 82% share of Ad Volumes Dettol Antiseptic Liquid 15% Dettol Toilet Soaps 12% Harpic Bathroom Cleaner 11% Dettol Intense Cool Soap 8% Lizol 8% Harpic Power Plus/Bathroom Cleaner 7% Moov Advance Diclofenac Gel 6% Vanish Oxi Action 6% Veet Cold Wax Strip 5% Veet Hair Removal System 4% Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul]
  • 14. Brands Growth* Dettol Antiseptic Liquid 2 times Moov Advance Diclofenac Gel 8 times Veet Cold Wax Strip New^ Vanish Oxi Action 4 times Itch Guard Cream New^ Veet Hair Removal System 8 times Ringguard Cream New^ Colin 774 times Dettol Intense Cool Soap 31% Dettol Liquid Soap 4959 times Top 10 growing brands Growing Brands of RB Comparing with Apr-May'20, 11 of the 32 brands reported an increase in Ad Volumes during Jun- Jul'20* Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul] ^ Not Present in Apr-May’20 but present in Jun-Jul ’20* Ranking based on Ad Volume Difference *Growth in Jun’20 – Jul’20* compared to Apr’20 – May’20 Top10growingbrands
  • 15. Veet Cold Wax Strip Itch Guard Cream Ringguard Cream Dermi Cool Durex Air Krack Heel Repair Cream Lizol Bathroom Power Cleaner Harpic Power Plus Moov Spray Dettol Aloe Vera Not Present in Apr-May’20 but present in Jun-Jul’20* Brands of RB present in Jun-Jul’20* and not in Apr-May’20 Total 10 brands were advertised only during Jun-Jul’20* Top Brands Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul]
  • 16. Ladder Infographics for PowerPoint 05 04 03 02 01 Godrej Consumer Products (GCP) Hindustan Unilever (HUL) P&G Reckitt Benckiser (RB) ITC
  • 17. Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Week 23 – Week 29 [ 31st May – 18th Jul’20] 48 253 297 295 119 193 307 Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 ADVOLUMES(HRS.) Advertiser: P&G Sharp rise from week 24 onwards with highest Ad Volumes in week 29 Ad Volumes increased by more than 6 times in week 29 compared to week 23 P&G Group Procter & Gamble Home Products Procter & Gamble Gillette India Ltd
  • 18. Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul] 35% 20% 11% 8% 8% 6% 11% Washing Powders/Liquids Shampoos Rubs and Balms Sanitary Napkins Diapers Cough Lozenges Others (6) 1 2 3 35% 20% 11% Top 3 Categories Categories of P&G Nearly 90% of P&G’s Ad Volumes in Jun-Jul’20* constituted by Top 6 categories P&G Group Procter & Gamble Home Products Procter & Gamble Gillette India Ltd
  • 19. Total Brands - 25 Top Brands of P&G Brands of P&G P&G advertised for 20+ brands Top 10 brands of P&G accounted for 80% share of Ad Volumes Head & Shoulders Dandruff 14% Ariel 14% Tide Ultra 12% Vicks Vaporub 8% Pampers Baby Dry Pants 8% Vicks 3 in 1 6% Tide Plus Extra Power 5% Pantene Advanced Hair Fall Solution 5% Whisper Choice Ultra Xl 5% Oral-B Pro-Health Anti-Bacterial Toothbrush 3% Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul] P&G Group Procter & Gamble Home Products Procter & Gamble Gillette India Ltd
  • 20. Brands Growth* Head & Shoulders Dandruff 2 times Vicks Vaporub 6 times Tide Ultra 2 times Vicks 3 in 1 7 times Pampers Baby Dry Pants 2 times Oral-B Pro-Health Anti-Bacterial Toothbrush New^ Whisper Choice Ultra Xl 3 times Vicks Inhaler 5 times Tide Bar 4 times Pantene Advanced Hair Fall Solution 2 times Top 10 growing brands Ranking based on Ad Volume Difference *Growth in Jun’20 – Jul’20* compared to Apr’20 – May’20 Growing Brands of P&G Comparing with Apr-May'20, 14 of the 25 brands reported an increase in Ad Volumes during Jun- Jul'20* Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul] ^ Not Present in Apr-May’20 but present in Jun-Jul ’20* P&G Group Procter & Gamble Home Products Procter & Gamble Gillette India Ltd Top10growingbrands
  • 21. Oral-B Pro-Health Anti-Bacterial toothbrush Gillette Guard 3 Whisper Mobile Shaala Ariel Matic Liquid Vicks Babyrub Not Present in Apr-May’20 but present in Jun-Jul’20* Brands of P&G present in Jun-Jul’20* and not in Apr-May’20 Total 5 brands were advertised only during Jun-Jul’20* Top Brands Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul] P&G Group Procter & Gamble Home Products Procter & Gamble Gillette India Ltd
  • 22. Ladder Infographics for PowerPoint 05 04 03 02 01 Godrej Consumer Products (GCP) Hindustan Unilever (HUL) P&G Reckitt Benckiser (RB) ITC
  • 23. Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Week 23 – Week 29 [ 31st May – 18th Jul’20] Advertiser: Godrej Consumer Products (GCP) Ad Volumes for GCP grew steadily each week with sharp rise in week 26 Ad Volumes increased by 2.7 times in week 29 compared to week 23 63 102 136 366 206 230 237 Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 ADVOLUMES(HRS.)
  • 24. Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul] 30% 27% 27% 10% 4% 3% Mosquito Repellents Hair Dyes Toilet Soaps Toilet Liquids Home Insecticides Others (3) 1 2 3 30% 27% 27% Top 3 Categories Categories of GCP More than 80% of GCP’s Ad Volumes in Jun-Jul’20* constituted by Top 3 categories
  • 25. Total Brands - 21 Top Brands of GCP Brands of GCP GCP advertised for 21 brands during Jun-Jul’20* Top 10 brands of GCP accounted for 92% share of Ad Volumes Godrej Expert Rich Creme Hair Colour 14% Goodknight Gold Flash 14% Godrej No.1 Soap 13% Godrej Expert Easy Shampoo Hair Colour 12% Godrej Protekt Mr Magic Handwash 10% Goodknight Naturals Neem Agarbatti 8% Cinthol Lime/Cool 7% Hit Mosquitoes And Flies 5% Cinthol Confidence Plus 5% Hit Cockroches 4% Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul]
  • 26. Brands Growth* Goodknight Gold Flash 13 Godrej Expert Easy Shampoo Hair Colour 20 Godrej Expert Rich Creme Hair Colour 3 Goodknight Naturals Neem Agarbatti New^ Hit Mosquitoes And Flies New^ Cinthol Lime/Cool 3 Hit Cockroches New^ Godrej No.1 Soap 35% Goodknight Green Shakti New^ Godrej Aer Pocket 9632 Top10growingbrands Ranking based on Ad Volume Difference *Growth in Jun– Jul’20* compared to Apr– May’20 Growing Brands of GCP 8 of the 19 brands reported an increase in Ad Volumes during Jun-Jul'20* compared to Apr- May’20 Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul] ^ Not Present in Apr-May’20 but present in Jun-Jul ’20*
  • 27. Goodknight Naturals Neem Agarbatti Hit Mosquitoes And Flies Hit Cockroches Goodknight Green Shakti Cinthol Health Plus Soap Godrej Nupur Natural Henna Based Hair Colour Goodknight Power Activ Plus Goodknight Power Chip Godrej Ezee Godrej Aer Twist Not Present in Apr-May’20 but present in Jun-Jul’20* Brands of GCP present in Jun-Jul’20* and not in Apr-May’20 11 out of 21 brands exclusively advertised during Jun-Jul’20* Top Brands Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul]
  • 28. Ladder Infographics for PowerPoint 05 04 03 02 01 Godrej Consumer Products (GCP) Hindustan Unilever (HUL) P&G Reckitt Benckiser (RB) ITC
  • 29. Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Week 23 – Week 29 [ 31st May – 18th Jul’20] Advertiser: ITC For ITC, Ad Volumes grew steadily each week with sharp rise in week 26 Ad Volumes increased by 80% in week 29 compared to week 23 100 147 151 202 169 178 180 Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 ADVOLUMES(HRS.)
  • 30. Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul] 15% 13% 12% 10%10% 7% 6% 5% 5% 4% 13% Toilet Soaps Wafer/Chips Biscuits Range of Toiletries Noodles/Pasta Hand Sanitizers Toilet Liquids Toilet/Floor Cleaners Namkin Branded Atta Others (13) 1 2 3 15% 13% 12% Top 3 Categories Categories of ITC More than 80% of ITC’s Ad Volumes in Jun-Jul’20* constituted by Top 10 categories
  • 31. Total Brands - 48 Top Brands of ITC Brands of ITC ITC advertised for 48 brands Top 10 brands of ITC accounted for 69% share of Ad Volumes Bingo Potato Chips 13% Sunfeast Yippee Noodles 10% Savlon Range Of Prods 10% Savlon Hexa Hand Sanitizer Liquid 7% Vivel Cool Mint Soap 7% Nimyle Floor Cleaner 5% Bingo Tedhe Medhe 5% Aashirvaad Atta 4% Sunfeast Moms Magic 4% Savlon Surface Disinfectant Spray 4% Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jun’20 – Jul’20* [till 18th Jul]
  • 32. Brands Growth* Bingo Potato Chips New^ Savlon Hexa Hand Sanitizer Liquid New^ Vivel Cool Mint Soap 4 Sunfeast Moms Magic New^ Savlon Surface Disinfectant Spray 21 Bingo Tedhe Medhe 3 B Natural Plus New^ Vivel Body Wash 26 Sunfeast Bounce Choco Cream Biscuits New^ Savlon Hexa Advanced Soap New^ Ranking based on Ad Volume Difference *Growth in Jun– Jul’20* compared to Apr– May’20 Growing Brands of ITC 7 of the 30 brands reported an increase in Ad Volumes during Jun-Jul'20* compared to Apr-May’20 Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul] ^ Not Present in Apr-May’20 but present in Jun-Jul ’20* Top10growingbrands
  • 33. Bingo Potato Chips Savlon Hexa Hand Sanitizer Liquid Sunfeast Moms Magic B Natural Plus Sunfeast Bounce Choco Cream Biscuits Savlon Hexa Advanced Soap Sunfeast Marie Light Mangaldeep Marigold Aashirvaad Svasti Ghee Superia Gangajal Soap Not Present in Apr-May’20 but present in Jun-Jul’20* Brands of ITC present in Jun-Jul’20* and not in Apr-May’20 23 out of total 48 brands advertised only during Jun-Jul’20* Top Brands Source: AdEx India (A Division of TAM Media Research) Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Apr-May ‘20, Jun– Jul ’20* [till 18th Jul]
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