TAM AdEx - Quarterly Report for Advertising in FMCG Sector_Jul-Sept'23.pdf

Quarterly Advertising Report for
1
FMCG Sector
MEDIA: TV, PRINT, RADIO & DIGITAL
PERIOD: JUL-SEPT’23

2.
3.
4.
1.
In Jul-Sept’23, FMCG ad volumes on Television
witnessed a growth of 3% over Jan-Mar’23.
May’23 had the highest share of ad volumes i.e.
12%.
Ad space on Print Medium witnessed growth of 12%
in Jul-Sept’23 over Jan-Mar’23.
Aug’23 saw the highest share of ad space i.e. 13% for
FMCG Sector.
Toilet Soaps retained its 1st position with 10% share
of ad volumes in Jul-Sept’23 over Apr-Jun’23.
Among the Top 10 FMCG brands, 5 of them belonged
to Reckitt Benckiser (India).
SBS Biotech was the leading advertiser with 14%
share of ad space in Jul-Sept’23.
North Zone was the leading territory with 36% share
of ad space in Jul-Sept’23.
Period : Q’1, Q’2 and Q’3 of Y 2023
Highlights – Part 1
Television Print

7.
5.
6.
FMCG ad volumes on Radio increased by 19% in Jul-
Sept’23 over Jan-Mar’23.
May’23 and Aug’23 both witnessed the highest share
of ad volumes i.e. 13%.
FMCG ad impressions on Digital witnessed degrowth
of 6% in Jul-Sept’23 compared to Jan-Mar’23.
In Digital Medium, Apr’23 & Jun’23 both had the
highest share of ad impressions i.e. 14%.
Gujarat was the leading state for FMCG Advertising
on Radio with 24% share of ad volumes in Jul-
Sept’23.
Advertising for FMCG was preferred in Evening and
Morning time-band on Radio.
Period : Q’1, Q’2 and Q’3 of Y 2023
Highlights – Part 2
8.
Top 10 Advertisers accounted for 48% share of ad
impressions in Jul-Sept’23 with Hindustan Unilever
leading the list.
Programmatic (86%) was the top transaction method for
Digital FMCG advertising during Jul-Sept’23.
Radio Digital

Ad Volumes for FMCG sector on TV : Apr-Jun’23 and Jul-Sept’23 Vs Jan-Mar’23
100
104 103
Jan-Mar'23 Apr-Jun'23 Jul-Sept'23
INDEXED GROWTH IN AD VOLUMES
Index: Jan-Mar’23= 100
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jan-Sept’23
 Ad volumes on Television for FMCG Sector witnessed growth in Apr-Jun’23 and Jul-Sept’23 by 4% and 3% over
Jan-Mar’23.
 Also, Jul-Sept’23 observed growth of 2% in ad volumes over Jul-Sept’22 for FMCG Sector.

Monthly Ad Volume Trend of FMCG sector on TV : Jan-Sept’23
 May’23 had the highest share of ad volumes of 12% for FMCG Sector. Whereas, Feb’23 had the lowest share of ad
volumes on Television Advertising for FMCG Sector.
11%
10%
11% 11% 12%
11%
11% 11% 11%
Jan'23 Feb'23 Mar'23 Apr'23 May'23 Jun'23 Jul'23 Aug'23 Sept'23
Monthly Share of Ad Volumes

Top 10 Categories of FMCG Sector on TV
Note: Figures are based on Secondages for TV; Commercial ads only; excluding promos and social ads Period : Jul-Sept’23
 Toilet Soaps, Toilet/Floor Cleaners and Washing Powders/Liquids retained their 1st, 2nd and 3rd positions
respectively in Jul-Sept’23 compared to Apr-Jun’23.
 Tea and Mosquito Repellents were the only new entrants in the top 10 category list during Jul-Sept’23 over Apr-
Jun’23.
 The top 10 categories collectively added 47% share of ad volumes on TV for FMCG Sector.
1
2
3
4
5
6
7
Toilet Soaps
Toilet/Floor Cleaners
Washing Powders/Liquids
Milk Beverages
Tooth Pastes
Shampoos
Biscuits
5%
5%
5%
4%
4%
4%
8
9
Tea
Mosquito Repellents
Chocolates
3%
3%
3%
10
10%
1
2
3
5
4
7
9
11
13
10
Rank in Apr-Jun’23
Next 40 Categories 44%
Top 10 Categories [135+]

Top 10 Advertisers of FMCG sector on TV
 Hindustan Unilever and Reckitt Benckiser (India) retained their 1st and 2nd positions throughout 1st, 2nd and 3rd quarters of Y
2023.
 Together, the top 10 advertisers covered 71% share of ad volumes on Television Advertising for FMCG Sector.
 The top 7 advertisers present in all the quarters of Y 2023 i.e. Jan-Sep.
 Britannia Industries and Nestle India entered the top 10 advertisers list and secured 9th and 10th positions compared to their 12th
and 11th positions in Apr-Jun’23.
Leading Advertisers: Jan-Mar’23
Hindustan Unilever
Reckitt Benckiser (India)
P&G
Godrej Consumer Products
Cadburys India
Coca Cola India
ITC
Pepsi Co
Britannia Industries
Colgate Palmolive India
Leading Advertisers: Apr-Jun’23
Hindustan Unilever
P&G
Cadburys India
ITC
Coca Cola India
Pepsi Co
Wipro
Colgate Palmolive India
Leading Advertisers: Jul-Sep’23
Hindustan Unilever
P&G
Cadburys India
ITC
Coca Cola India
Wipro
Britannia Industries
Nestle India
Total Advertisers: 770+ Total Advertisers: 710+ Total Advertisers: 730+

Top 10 Brands of FMCG sector on TV
 The top 10 brands collectively added highest share of ad volumes of 17% in Apr-Jun’23.
 Out of the top 10 brands present in Jul-Sept’23, 5 of them belonged to Reckitt Benckiser (India), 4 belonged to Hindustan
Unilever and 1 belonged to Wipro.
 Dettol Toilet Soaps ascended to 1st position in Jul-Sept’23 compared to its 4th position in Apr-Jun’23.
 Santoor Sandal and Turmeric, Lifebuoy Toilet Soap and Surf Excel Easy Wash were the new entrants in the top 10 brand list in Jul-
Sept’23 over Apr-Jun’23.
Leading Brands: Jan-Mar’23 (16%)
Harpic Power Plus 10x Max Clean
Dettol Antiseptic Liquid
Lizol All In 1
Dettol Skincare Soap
Harpic Bathroom Cleaner
Dettol Toilet Soaps
Thums Up
Maaza
Moov Strong Spray
Glow & Lovely Advanced Multivitamin
Leading Brands: Apr-Jun’23 (17%)
Lizol All In 1
Dettol Toilet Soaps
Dettol Lime Cool Soap
Colin
Dettol Liquid Soap
Close Up Ever Fresh
Leading Brands: Jul-Sep’23 (15%)
Dettol Toilet Soaps
Lizol All In 1
Santoor Sandal And Turmeric
Lifebuoy Toilet Soap
Surf Excel Easy Wash
Close Up Ever Fresh
Total Brands: 1,970+ Total Brands: 1,870+ Total Brands: 1,940+

Top Channel Genres preferred by advertisers of FMCG sector on TV
 GEC Channel Genre was majorly preferred by FMCG sector advertisers in Jul-Sept’23 with 37% share of ad
volumes.
 Top 2 channel genres i.e. GEC and Movies together accounted 63% of the ad volumes’ share for FMCG sector
during Jul-Sept’23.
Channel Genres % Share
GEC 37%
Movies 26%
News 15%
Music 15%
Kids 5%
Others (6) 2%

Top 10 Program Genres preferred by advertisers of FMCG sector on TV
 Feature Films is the most commonly used genre for promoting FMCG brands on Television with 28% share.
 Top 2 Program Genres i.e. Feature Films and Drama Soap together added 43% share of ad volumes on TV.
Program Genres % Share
Feature Films 28%
Drama/Soap 15%
News Bulletin 12%
Film Songs 11%
Cartoons/Animation 7%
Music Shows/Songs 5%
Comedies 3%
Religious/Devotional/Astrology 3%
Film Based Magazines 3%
Mythological/Costume Dramas 2%

Time band analysis for FMCG advertising on TV
11%
18%
23%
11%
31%
6%
Early Morning
6:00 to 08:59
Morning
09:00 to 11:59
Afternoon
12:00 to 15:59
Evening
16:00 to 17:59
Prime Time
18:00 to 22:59
Night
23:00 to 05:59
 Prime Time had the highest advertising share on TV followed by Afternoon and Morning time-bands.
 Prime Time, Afternoon & Morning time bands together accounted for 72% share of ad volumes.

Preference of ad size by advertisers of FMCG on TV
70%
29%
1% 0.2%
20-40 sec <20 sec 45-60 sec >60 sec
 Advertisers of FMCG sector majorly preferred 20 - 40 secs ad size on TV with 70% share of ad volumes
followed by <20 secs ads.

Ad Space for FMCG sector in Print: Apr-Jun’23 and Jul-Sept’23 Vs Jan-Mar’23
100
106
112
INDEXED GROWTH IN AD SPACE
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Jan-Sept’23
 Ad space in Print Medium for FMCG Sector witnessed growth of 6% and 12% during both the quarters Apr-Jun’23
and Jul-Sept’23 respectively.
 Also, Jul-Sept’23 observed growth of 7% in ad space for FMCG Sector compared to Jul-Sept’22.

Monthly Ad Space Trend of FMCG sector in Print
Period : Jan-Sept’23
 The highest share of ad space on Print medium was observed in Aug’23 with 13% and the lowest share of ad space was in
Feb’23 with 9% for FMCG Sector.
11%
9%
12%
10% 11%
12%
11%
13%
11%
Monthly Share of Ad Space
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads

Top 10 Categories FMCG Sector on Print
 During Jul-Sept’23, Range of OTC Products ascended to 1st position with 9% share of ad space compared to its 3rd
position in Apr-Jun’23.
 Tooth Pastes and Range of Food Products were the new entrants in the top 10 category list during Jul-Sept’23
over Apr-Jun’23.
 The top categories together contributed 47% share of ad space in Jul-Sept’23.
1
2
3
4
5
6
7
Range of OTC Products
Digestives
Rubs And Balms
Spices
Vitamins/Tonics/Health Supplements
Pan Masala
Tooth Pastes
6%
5%
5%
5%
5%
3%
8
9
Furniture
Corporate-Pharma/Healthcare
Range of Food Products
3%
3%
3%
10
9%
3
1
5
6
4
2
11
10
8
18

Top 10 Advertisers of FMCG on Print
 SBS Biotech was the leading Advertiser during Q’1, Q’2 and Q’3 of Y 2023. It had 14% share of ad space during Jul-Sept’23.
 The top 10 advertisers together added 41% share of ad space in Jul-Sept’23.
 Divya Pharmacy was an exclusive advertiser that entered the top 10 advertiser list and secured 3rd position compared to Apr-
Jun’23.
 Hindustan Unilever, Dabur India and K P Pan Foods were the new entrants in the top 10 advertisers list in Jul-Sept’23 over Apr-
Jun’23.
SBS Biotech
Torque Pharma
GCMMF (Gujarat Coop Milk Mkt Fed)
Patanjali Ayurved
Shubham Goldiee Masale
Hindustan Unilever
Rohit Surfactants
Dabur India
K P Pan Foods
SBS Biotech
Torque Pharma
Patanjali Ayurved
Emami
Sheth Brothers
Som Global Pan Masala
Mankind Pharma
Munimjee & Sons
SBS Biotech
Patanjali Ayurved
Divya Pharmacy
Hindustan Unilever
Munimjee & Sons
Mankind Pharma
Dabur India
K P Pan Foods
Sheth Brothers
Total Advertisers: 2,220+ Total Advertisers: 1,840+ Total Advertisers: 2,040+

Top 10 Brands of FMCG sector on Print
 The top 10 brands in Jul-Sept’23 together added the highest share of ad space of 20%.
 Patanjali Divya OTC Products was an exclusive brand that entered the top 10 list and secured 1st position in Jul-Sept’23 over Apr-Jun’23.
 Dr Ortho Oil descended to 2nd position in Jul-Sept’23 compared to its 1st position in Apr-Jun’23.
 Patanjali Range of Products, Patanjali Dant Kanti and Pushp Tikha Tadka Mirch Powder were the entrants in the top 10 brand list in Jul-Sept’23 over
Apr-Jun’23.
 Out of the top 10 brands present in Jul-Sept’23, 4 of them belonged to SBS Biotech and 2 belonged to Patanjali Ayurved.
Dr Ortho Oil
Pet Saffa Range
No Scars Range Of Products
Eye Mantra Eye Drops
Ghadi Maha Shaktishali Det Powder
Patanjali Range Of Products
Torque Orthomac Gel
Dr Ortho Range Of Products
Sachi Saheli Ayurvedic Tonic
Torex Cough Syrup
Dr Ortho Oil
Kayam Churna Advance Granules
Dilbagh Siggnature Finest Silver Elaichi
Mankind Pharma
Roop Mantra Ayur Face Cream
Pet Saffa Range
Rajshree Silver Coated Elaichi
No Scars Range Of Products
Patanjali Divya OTC Products
Dr Ortho Oil
Pet Saffa Range
Patanjali Dant Kanti
Roop Mantra Ayur Face Cream
Pushp Tikha Tadka Mirch Powder
Mankind Pharma

Newspaper: Publication Language for FMCG sector in Print
Note: Figures are based on Ad Space for Print; excluding house ads, promos and social ads Period : Jul-Sept’23
 In the period of Jul-Sept’23, Publication with Hindi language dominated by securing a 51% share of
advertising space.
 The top 5 publication languages together accounted for 85% share of ad space.
Publication Language % Share
Hindi 51%
English 13%
Marathi 11%
Kannada 6%
Telugu 4%
Others (8) 15%

Zone % Share
North Zone 36%
West Zone 26%
South Zone 20%
East Zone 17%
Top 2 Cities - East Zone
Kolkata
Patna
Top 2 Cities - West Zone
Mumbai
Nagpur
Top 2 Cities - North Zone
New Delhi
Lucknow
Zone wise Advertising share of FMCG sector in Print
Top 2 Cities - South Zone
Bangalore
Hyderabad
 North Zone was the leading territory for advertising with 36% share of ad space during Jul-Sept’23 for FMCG
Sector.
 Mumbai & Kolkata were top 2 cities in Pan India during Jul-Sept’23.

80%
18%
2%
Brand Promotion Sales Promotion Others
39%
22%
16%
15%
7%
Volume Promotion Discount Promotion
Multiple Promotion Add On Promotion
Others (3)
Sales Promo
Advertising Promotions of FMCG sector in Print
 Sales Promotion for ‘FMCG’ sector accounted for 18% share of ad space in Print medium.
 Among Sales Promotions, Volume Promotion occupied 39% share of the pie followed by Discount Promotion with 22%
share in Jul-Sept’23.

Ad Volumes for FMCG sector on Radio : Apr-Jun’23 and Jul-Sept’23 Vs Jan-Mar’23
100
112
119
INDEXED GROWTH IN AD VOLUMES
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Jan-Sept’23
 FMCG Sector observed growth in ad volumes on Radio Medium by 12% and 19% during Apr-Jun’23 and Jul-Sept’23
respectively.
 Compared to Jul-Sept’22, ad volumes of FMCG Sector observed growth of 48% in Jul-Sept’23.

Monthly Ad Volume Trend of FMCG sector on Radio
 May’23 and Aug’23 had the highest share of ad volumes of 13% on Radio Medium for FMCG Sector.
 Whereas, Jan’23 & Feb’23 had the lowest share of ad volumes of 9%.
9% 9%
12%
11%
13%
10%
11%
13%
12%
Monthly Share of Ad Volumes
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads

Top 10 Categories FMCG Sector on Radio
 In Jul-Sept’23, Pan Masala category retained its 1st position with 14% share of ad volumes compared to Apr-Jun’23.
 Range of Hair Car was a new category that entered the top 10 category list and secured 7th position in Jul-Sept’23 over Apr-
Jun’23.
 The top 10 Categories together added 59% share of ad volumes during Jul-Sept’23.
 Edible Oil and Rubs and Balms were the new entrants in the top 10 category list in Jul-Sept’23 over Apr-Jun’23.
1
2
3
4
5
6
7
Pan Masala
Digestives
Spices
Milk
Edible Oil
Range of Hair Care
9%
8%
6%
5%
5%
4%
8
9
Range of OTC Products
Range of Food Products
Rubs And Balms
3%
3%
3%
10
14%
1
3
6
5
9
11
New
4
7
32

Top 10 Advertisers of FMCG on Radio
 Vishnu Packaging secured 1st position in the first three quarters of Y 2023.
 Together, the top 10 advertisers added 46% share of ad volumes in Jul-Sept’23.
 Compared to Apr-Jun’23, Vishnu Packaging and SBS Biotech retained their 1st and 2nd positions with 11% and 8% share of ad
volumes in Jul-Sept23.
 DN Global Marketing and Lakshmi Snacks were exclusive brands that entered the top 10 advertiser list in Jul-Sept’23 over Apr-
Jun’23.
Vishnu Packaging
Himalaya Wellness Company
SBS Biotech
Sri Renuka Sugars
Greenply Industries
N K Proteins
Kothari Products
Vimal Agro Products
Jivraj Tea
Vishnu Packaging
SBS Biotech
Vadilal Enterprises
Pfizer
Hamdard
Patanjali Ayurved
Som Global Pan Masala
Abbott India
Vishnu Packaging
Sbs Biotech
Patanjali Ayurved
Mother Dairy Fruit & Veg
DN Global Marketing
Glaxo Smithkline Pharmaceutic
Pfizer
Lakshmi Snacks
Total Advertisers: 365 Total Advertisers: 335 Total Advertisers: 366

Top 10 Brands of FMCG sector on Radio
 Vimal Pan Masala was consistent in securing 1st position during the first three quarters of Y 2023.
 Jan-Mar’23 had the highest collective ad volume share of the top 10 brands with 35% for FMCG Category.
 There were 4 exclusive advertisers present in Jul-Sept’23 compared to Apr-Jun’23.
 Glaxo Smithkline entered the top 10 list in Jul-Sept’23 and secured 3rd position, compared to its 34th position in
Apr-Jun’23.
Vimal Pan Masala
Himalaya Ashvagandha
Madhur Sugar
Pet Saffa
Amul Milk
Tirupati Cotton Seed Oil
Greenply Green Platinum
Pan Parag Pan Masala
Swad Mango Pulp
Himalaya Gasex Fizz
Vimal Pan Masala
Vadilal Ice Cream
Pfizer
Himalaya Ashvagandha
Pet Saffa
Dilbagh Siggnature Finest Pan Masala
Amul Milk
Abbott India
Vimal Pan Masala
Magics Hair Care
Glaxo Smithkline
Pfizer
Mother Dairy Milk
Pet Saffa
Real Namkin
Himalaya Rumalaya Active Spray
Total Brands: 489 Total Brands: 455 Total Brands: 507

24%
17%
15%
8%
7%
7%
6%
5%
5%
5% 1%
Gujarat Uttar Pradesh Maharashtra Delhi
Rajasthan West Bengal Madhya Pradesh Andhra Pradesh
Tamil Nadu Karnataka Kerala
State-wise share of FMCG advertising on Radio: Jul-Sept’23
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Jul-Sept’23
 Gujarat was the leading state with 24% share of ad volumes on Radio for FMCG Sector.
 The Top 3 states occupied 56% share of ad volumes for the FMCG sector.

33%
29%
37%
1%
Time band analysis for FMCG advertising on Radio
Morning
6:00 to 10:59
Afternoon
11:00 to 16:59
Evening
17:00 to 21:59
Night
22:00 to 05:59
Note: Figures are based on Secondages for Radio; Commercial ads only; excluding promos and social ads Period : Jul-Sept’23
 Advertising for FMCG was preferred in Evening followed by Morning time-band on Radio.
 Together, Evening and Morning time bands added 70% share of ad volumes on Radio advertising for FMCG Sector.

Ad Impressions of FMCG sector on Digital : Apr-Jun’23 and Jul-Sept’23 Vs Jan-Mar’23
100
129
94
INDEXED GROWTH IN AD IMPRESSIONS
Note: Figures are based on Impressions for Digital; Period : Jan-Sept’23
 Ad impressions on Digital medium for FMCG Sector witnessed growth of 29% during Apr-Jun’23 compared to Jan-
Mar’23. Whereas, Jul-Sept’23 observed de-growth of 6% over Jan-Mar’23.
 Also, ad impressions decreased by 29% in Jul-Sept’23 compared to Jul-Sept’22.

Monthly Ad Impression Trend of FMCG sector on Digital : Jan-Sept’23
 In Digital Medium, Apr’23 & Jun’23 both had the highest monthly ad impressions of 14%, whereas Feb’23 and Jul’23
had the lowest share of ad impressions i.e. 9%.
11%
9%
11%
14%
12%
14%
9%
10% 10%
Monthly Share of Ad Impressions
Note: Figures are based on Impressions for Digital;

Top 10 Categories FMCG Sector on Digital: Jul-Sept’23
 Corporate-Pharma/Healthcare ascended to 1st position with 11% share of ad impressions compared to its 2nd
 Out of the top 10 categories, 5 of them were new entrants in Jul-Sept’23 compared to Apr-Jun’23.
 The top 10 Categories together added 45% share of ad volumes during Jul-Sept’23.
1
2
3
4
5
6
7
Non Aerated Soft Drink
Hearing Aids
Vitamins/Tonics/Health Supplements
Edible Oil
Biscuits
Moisturizing Lotion/Creams
5%
5%
5%
4%
3%
3%
8
9
Face Wash
Detergent Cakes/Bars
Range of Hair Care
3%
3%
3%
10
11%
2
3
5
6
54
28
8
24
21
25

Top 10 Advertisers of FMCG on Digital
 Hindustan Unilever ascended to 1st position in Jul-Sept’23 with 7% share of ad impressions compared to its 3rd
 Out of the top 10 advertisers present in Jul-Sept’23, 4 of them were new entrants compared to Apr-Jun’23.
 The top 10 advertisers together accounted for 48% share of ad volumes on Radio in Jul-Sept’23 for FMCG Sector.
Coca Cola India
ITC
Pepsi Co
Ferrero India
Cadburys India
L Oreal India
Herbolab
Nivea India
JNTL Consumer Health (India)
Soundrise Hearing Solutions
L Oreal India
Hell-Energy
Hindustan Unilever
Pepsi Co
Coca Cola India
Glaxo Smithkline Pharmaceutic
Tata Chemicals
Nivea India
Cadburys India
Hindustan Unilever
L Oreal India
Coca Cola India
Serum Institute Of India
Adani Wilmar
Nivea India
Cadburys India
Mosaic Wellness
Total Advertisers: 2,530+ Total Advertisers: 2,570+ Total Advertisers: 2,440+

Top 10 Brands of FMCG sector on Digital
 Hear.Com retained its 1st position in Jul-Sept’23 compared to Apr-Jun’23.
 The top 10 brands of Jan-Mar’23 and Jul-Sept’23 had maximum share of ad impressions i.e. 28%.
 Fortune Xpert Total Balance and Britannia Nutri Choice Seeds were exclusive brands present in Jul-Sept’23.
 Out of the top 10 brands present in Jul-Sept’23, 7 of them were new entrants compared to Apr-Jun’23.
Maaza
Nutella
Herbo 24 Turbo Capsules
Thums Up
Sunfeast Moms Magic
Sting Energy Drink
Coca Cola Zero
Sprite
Tic Tac
Aashirvaad Multigrains Atta
Hear.Com
Hell Energy Drink
Glaxo Smithkline
Hell Energy Coffee
Tata Sampann Yumside Paste
Cadburys Dairy Milk Chocolate
Tata Gluco Plus
Sting Energy Drink
Maybelline Fit Me Foundation
Red Bull Energy Drink
Hear.Com
Serum Institute Of India
Fortune Xpert Total Balance
Rin Detergent Cake
Maaza
Garnier Color Naturals
Bebodywise Hair Health Gummies
Maybelline The Colossal Waterproof Mascara
Britannia Nutri Choice Seeds
Happiest Health

86%
7%
3%
2% 1%
Programmatic Ad Network
Programmatic/Ad Network Programmatic Direct
Direct
Transaction Methods of Digital Advertising in FMCG sector
Period : Jul-Sept’23
Note: Figures are based on Impressions for Digital;
 Programmatic (86%) was the top transaction method for Digital FMCG advertising based on impressions during Jul-
Sept’23.
 Programmatic and Ad Network transaction methods together captured 94% share of FMCG ad impressions on
Digital.

Website Link: www.tamindia.com For any queries write to: taminsights@tamindia.com

TAM AdEx - Quarterly Report for Advertising in FMCG Sector_Jul-Sept'23.pdf

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