Jio 4G BATTLE

UNIVERSITY SCHOOL OF MANAGEMENT
KURUKSHETRA UNIVERSITY
COURSE:
MBA (2YR)
www.linkedin.com/in/yatin1994

PRESENTATION ON
4G BATTLE
AIRTEL
IDEA
VODAFONE JIO

CONTENTS
 What is 4G
 TELECOM SPECTRUM
 MAIN PLAYERS
 Market capital
 ENTRY OF JIO
 DEFENSEIVE STRATEGY OF IDEA VODAFONE
 Effect of appeal by jio
 4G SPEED BATTLE
 JIO v/s AIRTEL
 Blocking mnp requests
 4G LICENCE HOLDERS IN INDIA
 BATTLE HEATS UP
 effect of jio
 DATA PLANS
 CONCLUSION

What is 4G?
 4G Is The Fourth Generation Of Wireless Mobile Telecommunications
Technology, Succeeding 3G
 “Of Course, It's Impossible To Predict Technology Developments And The
Evolution Of Culture And Customer Needs.
 4g In Principle Will Allow High-quality Smooth Video Transmission”
 “4G Will Make Possible Pervasive, Immediate, Visual Interactions That Will
Make For A Better, And More Human World”
 4G Is Faster Than 3G But Not Always Faster Than 3G Of Other
Telecom Service Providers.
 Fastest Video Playing.
 Minimum Downloading Time Required.

4G license holders
 With Airtel launching 4G in Kolkata, lot of people have been wondering
what are their options in the city/region they live in. Well, here is a quick
list of all 4G license holders in India.
LICENSE
HOLDERS
HOLDING IN
Airtel Andhra Pradesh, Assam, Bihar, J&K, North East, Orissa,
Tamilnadu, West Bengal, Madhya Pradesh & Chhattisgarh,
Karnataka, Kolkata, Maharashtra and Goa, Punjab
BSNL All India except Delhi & Mumbai
MTNL Delhi, Mumbai Reliance
Vodafone Germany, Italy, Spain, UK, Albania, Greece Ireland
Malta Netherlands Portugal Australia Czech Republic Egypt
Hungary India New Zealand Romania Turkey

Indian Telecom Spectrum
 In India, The Department Of Telecommunications (Dot) Conducts Auctions
Of Licenses For Electromagnetic Spectrum. India Was Among The Early
Adopters Of Spectrum Auctions Beginning Auctions In 1994.
 A Telecom Company That Wishes To Offer Services In Any Of The 22
Telecom Circles In India Must Purchase A Unified Access Services (Uas)
License To Operate That Circle.
 2016 Auction: The 2016 Spectrum Will Be Held in October. A Total Of
2354.55 Mhz Of Spectrum Ranging Across The 7 Bands Of 700 Mhz, 850
Mhz, 900 Mhz, 1800 Mhz, 2100 Mhz, 2300 Mhz And 2500 Mhz Will Be Put
Up For Sale. This Is The First Auction In India In Which 700 Mhz Band
Spectrum Will Be Sold.
 Bharti Airtel, Vodafone, Idea Cellular, Reliance Communications, Tata
Teleservices, Aircel And Reliance Jio Have Applied To Participate In The
Auction.
www.dot.govt.in

Main players
 ACCORDING TO THEIR ENTRY IN MARKET
1. AIRTEL 2. IDEA
3. VODAFONE 4. JIO

AIRTEL
the smart phone network
 Bharti Airtel Limited, The Third Largest Mobile Services Provider
Globally With Operations In 20 Countries Across Asia And Africa,
Announced The Commercial Launch Of Its High Speed 4G Services (Also
Called LTE) On August 6, 2015 In 296 Towns Across India.
 This Follows The Successful Trial Of Services In Select Cities And The
Feedback Received From Customers.
 Gopal Vittal, Md & Ceo, Bharti Airtel (India & South Asia)
 Airtel Has Led The 4G Story In India, Having Launched India’s First 4G
Network In Kolkata In April 2012.
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IDEA
 Announcing the launch of 4G services Mr. Himanshu Kapania, Managing
Director, Idea Cellular
 Idea 4G has been launched in 10 circles, over 700 towns on the 1800 Mhz
band
Top Offers during launch
 Now get 4G @ Rs. 51*/GB for 1 Year. Recharge for Rs. 1499 and get 6GB
to start with.
 Idea Subscribers Get 2GB 4G FREE for upgrading to a 4G SIM
 Get 10GB FREE on joining our 4G network thru your 4G smartphone.
 Get 100% cashback* on Idea 4G devices with postpaid plans starting at Rs.
650.
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Idea the biggest small Change

VODAFONE
 Vodafone Mobile Services Limited Is The Second Largest Mobile
Network Operator In India
 On 8 December 2015, Vodafone Announced The Roll Out Of Its 4G
Network In India On 1800 Mhz Band, Starting From Kochi, Kerala
 Data Packs Starting From Rs 12 For 45MB
 Vodafone Was The Third Major Telecom Company To Start 4G Services In
The Country With Its Rollout In Kozhikode On 6 January.
 In December, The Company Announced Its Plan To Roll Out Services In
The Five Circles Of Delhi, Mumbai, Kolkata, Karnataka And Kerala
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Jio launch
 Mr.Mukesh Ambani Announced “Always” Free Voice Calls And Priced Data
At Rs 50/Gb, 80% Lower Than The Current Industry Average Of Rs
250/Gb.
 The Company Also Announced The Launch Of 4g Handsets Priced At Rs
3,999 And Personal Routers At Rs 1,999.
 Free Voice Calls; Data Priced At 80% Lower Than Prevailing Industry
Rates; Commercial Launch On 5th September, Service To Be Free Till Year
End.
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MARKET CAPITAL
Company Name Market Cap in Crores
Bharti Airtel 108066.23
Reliance Communications 32683.44
Idea Cellular 14368.92
Vodafone 36535.34

Jio vs Airtel battle turning into full scale
war
 JIO Over two crore call failures between Airtel and Jio
 Airtel Hit Jio Claiming These Statements Are Baseless And Rhetorical
To Cover Up Technical Issues In Their Own Networks.
 Statement Made ByJio Regarding This Issue:
 The Statements From Airtel Are Misleading And Unfortunate In The
Context Of The Severe Quality Of Service Issues Being Faced By The
Indian Customers.
 While There Are Over Two Crore Call Failures Every Day Between The Two
Networks, There Are No Incidents Of Call Failures Within The Jio
Network. We Encourage All Customers To Make Jio To Jio Calls To
Experience HD Quality Voice Services Without Any Disruptions

Defensive Strategy of
Vodafone & Idea
 Jio Has Accused Bigger Rivals Vodafone And Idea Cellular Of Violating
Regulations By Not Releasing Adequate Points Of Interconnection (Po-
is), Resulting In Severe Call Failures, And Threatened To Hold Them
“Responsible For All Consequences.”
 on 23 September, Jio said that over 12 crore calls failed daily between
Jio and the networks of Airtel, Vodafone, and Idea.
 October 12, Jio Said The Average Call Failure Rate On Vodafone’s
Network Was More Than 63% While On Idea Network, It Was 44% As
On October 8.Failure Rates With Airtel Were Just Over 29%, Far Below
That Of The Other Two.
 As per THE HINDU

EFFECT OF APPEAL BY JIO
trai imposed penalty rs3050cr
 The regulator has given a deadline of 17 October, 2016, to mobile
operators to resolve the matter so that customers do not experience
poor quality of service.
 Regulatory Authority (TRAI) Has Issued A Show cause Notice To Bharti
Airtel, Vodafone India And Idea Cellular, Giving Them 10 Days To Explain
Why Action Could Not Be Taken Against Them, For Violating Service
Quality Guidelines.
 Trai on Friday,21 oct imposing Rs 3,050 crores penalty on Bharti
Airtel, Vodafone, and Idea for allegedly denying interconnectivity to
newcomer Reliance Jio.
As per economics times

Appeal of unfair competition
 Vodafone , Idea and Airtel gave a notice to TRAI about unfair means of
JIO that JIO is not following FAIR COMPITION BY GIVING
EVERYTHING FREE
 Result of it;
 TRAI then found this appeal valid and ordered JIO
 That JIO have to stop this till 3rd December,2016
 Because a promotional offer could only run for 90 days and which would end
much earlier than 31 dec 2016
As per economic times

4G Speed Battle
 The Speed Battle Comes On The Back Of An Anticipated Tariff War, Given
Jio's Comments That It Will Offer Services At "Substantially Lower"
Rates Than Rivals.
 According To TRAI'S Website: 4g Speed On The Network Of Reliance
Jio Slower Than Speeds Offered By Airtel , Idea Cellular And Vodafone.
TRAI‘S Analytics Portal Listed
0N 21-OCT-2016
NEXT SLIDE......

TRAI‘S Analytics Portal Listed
Airtel
11.4 Mbps
Vodafone
7.3 Mbps
Idea
7.6 Mbps
JIO, Which Is
Only 4G
Network, Was
Recorded At
6.2 Mbps.
4G SPEED OF:

After tariff war, Bharti Airtel challenges
Reliance Jio with 135 mbps data speed
 After Preparing For A Tariff War, India's Top Telecom Operator Bharti
Airtel Gearing Up To Engage With New Entrant Reliance Jio On Another
Front: Data Speed.
 The Company Said It Has Deployed Technology Known As "Carrier
Aggregation" In Mumbai And Kerala To Combine Different Bands Of
Spectrum And Create Larger Blocks Of Airwaves To Offer Faster And
More Stable 4g Data Services For Mobile Users.
 The Enhanced Service Enables Peak Download Speeds Of As Much As 135
Mbps, Which Is Faster Than What Users Get On A Normal
 In Jio's Ongoing Trial Phase, A Relatively Empty Network Has Offered
Peak Speeds Of 80-90 Mbps. Faster Speeds Achieved Through Carrier
Aggregation Will Transform 4G Into A Better Product For Consumers.
as per economic times

Airtel idea vodafone blocking MNP
requests: Jio
 On MNP, There Is No Right That Any Operator Has To Block MNP
Requests.
 Reliance Jio has accused incumbent operators Bharti Airtel, Idea Cellular
and Vodafone for deliberately refusing to help their mobile phone users
port or switch to the new operator.
 the operators have rejected all the requests made for porting between
September 9 and September 12
 Almost all of these rejections have been made on the baseless and
unsubstantiated ground of ‘violation of contractual obligation’.
 Jio asked Trai to take serious action on complaint and intervene by taking
strict action against the operators under the relevant provisions.

Battle heats up between Reliance Jio and
other GSM operators;
now, Airtel slashes data tariff for
corporate customers
 Airtel is working to retain customers ahead of the launch of Reliance Jio
 Airtel slashed from Rs 250/GB to Rs 99.5/GB for corporate consumers as
they contribute 6-8% of mobility revenues of Airtel.
 “BSNL announced a national unlimited 3G mobile data plan for Rs 1,099 and
doubled the data usage limit in some existing plans.
 Last month, some telecom operators like Airtel, Vodafone, and Idea hiked
data usage limit in some of their plans by up to 67% to counter the
threat from Reliance Jio
 Reliance Jio, which is expected to roll out commercial services in the
coming months, is likely to offer huge freebies to get customers.
www.financialexpress.com

Jio impact: RIL,
three telecom companies lose Rs 22,522 crore
mcap
company loss Loss in % of mkt capital
Bharti Airtel Rs. 8,455 crore 6.4%
Idea Cellular Rs. 3,528 crore 10.5%
vodafone Rs. 1,182 crore 9%
The Largest Loser In Terms Of Mkt Cap IS AIRTEL Lost Rs 8,455 Crore

Effect of jio on other telecom service
providers
 Bharti Airtel, Vodafone India And Idea Cellular Have Already Slashed
Effective Data Tariffs By 67 Per Cent For Prepaid Customers.
 Market Leader Airtel Has Started Offering Free And Unlimited Voice Calls
With Some Post-paid Data Packs
 Airtel Has Also Offered Data At Rock-bottom Prices In Some Plans, Aiming
To Retain Higher-paying Users.
 Vodafone Also Revised Its 3gb 4G Monthly Recharge Pack. Earlier A Rs 650
Plan Came Bundled With 3GB Data, But Now You Get 5GB For The Same
Price
 Idea Also Recently Slashed Its Data Tariffs By Up To 67 Percent. As
Detailed By The Company, Users On Their Network Will Now Get 5GB Of
4G/3G Data For Rs 649. If Anyone Wants 10GB Of 4G/3G Then Rs 990 Is
Your Price. Interestingly, Idea Is Also Letting Users Pick Their 2GB Data Plan
For Rs 349.

Data plans
Airtel
• Airtel Recently Revised Its Data Pack Plans For Their Prepaid And Corporate Customers. It
Slashed Its Internet Prepaid Tarifs To 80% For Its Corporate Customers.
• Bringing Down The Former To As Low As Rs 51/GB, You Spend Rs 1,498 For 1GB 3G/4G Data
And Post Exhaustion, Customers Can Enjoy 1GB 3G/4G For Just Rs 51.
• For A Year Long Period, You Get 12 GB 3G/4G Of Data At Rs 2110 For 12 Months (13
Packs Of 1 GB Each), If You Are A Airtel Customer
Vodafone
• On The Other Hand, Vodafone Is Giving 1GB Data (3G/4G) For Rs 297
With Validity For 28 Days. This Sums Up To Rs 3,861 For 13 GB Of Data
For 12 Months
Idea
• Idea Which Is Also Trying To Catch Up With Competitors Is Providing
1GB (3G) At Rs 249 For 28 Days. You Will End Up Spending Rs 3,237 For
13 GB For A Year.

conclusion
 Whatever Be The Outcome Of This
Fight, But Customers Are Benefited
From This 4g Battle..

references
www.thehindu.com
www.thetimesofindia.com
www.trai.gov.in
www.itu.int
www.hindustantimes.com
www.dot.gov.in
www.Vodafone.in
www.airtel.in
www.idea.in
www.financialexpress.in

THANKYOU…

Jio 4G BATTLE

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