This document provides a literature review on studies related to 4G networks and services like Jio. It summarizes research on market potential for 4G in Pune that found customers were dissatisfied with current speeds and willing to switch to 4G. Another study compared technologies like WiFi, 3G and 4G on factors like cost, bandwidth and security. A third study discussed how LTE was developed to address growing mobile broadband demand and transform the mobile industry with ultra-fast speeds and low latency.
Reliance Jio Infocomm Limited, also known as Jio, is an Indian telecommunications company that launched 4G services in India in September 2016. The presentation outlines Jio's journey from its inception to becoming one of the largest mobile operators in India, overcoming obstacles posed by competitors through strategic pricing of services and partnerships. Key points include Jio's fiber optic network, launch of affordable tariff plans and smartphones, growing subscriber base to over 100 million, and resolving issues related to network connectivity and interconnectivity with other operators.
This document provides an overview of Reliance Jio, including its organizational profile and products. Reliance Jio is a subsidiary of Reliance Industries focused on providing 4G mobile and broadband services in India. It holds pan-India licenses and spectrum and aims to provide high-speed internet connectivity and digital services. Reliance Jio offers various apps and services and is building out a next-generation network to handle increasing demand for data and voice.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
Reliance Jio, Marketing and Business Analysis.MARRIVINAY
This project report discusses a study conducted by Vinay Kumar for Reliance Jio to identify factors to enhance Wi-Fi and 4G LTE coverage in Hyderabad, India. It provides background on Reliance Jio and the telecommunications industry in India. The objectives are to identify buildings suitable for coverage expansion and capture their details. The research methodology included a survey of 704 participants. Key findings were that the number of home passes and number of floors in a building depend on internet usage.
Reliance Jio offers affordable 4G services in India including free voice calls, low data rates, and inexpensive LYF smartphones starting at Rs. 2,999. It aims to provide access to its high-speed internet and digital services across all economic classes. Jio also offers a range of apps and services like JioTV, JioCinema, JioMusic as well as the JioFi wireless hotspot device. The launch of Jio has significantly impacted competitors by gaining over 100 million subscribers and increasing India's mobile data usage.
customer satisfaction on Reliance jio, company profile, need & scope, objecti...DevadattaSai Cheedella
The document discusses a study on customer satisfaction with Reliance Jio mobile network in India. It outlines the objectives of studying customer satisfaction levels in areas like network connectivity, internet quality, monthly expenses, and preferred services. A survey was conducted of 101 Jio customers through Google forms to collect primary data on these metrics. The analysis found that over half of respondents use Jio, spend over Rs. 500 monthly on recharges, and have been using Jio for over a year. It also provides suggestions such as expanding rural network coverage and improving call quality and customer service.
Consumer Satisfaction Towards Reliance JIOAyush Solanki
This document provides an overview of Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries focused on providing 4G wireless services across India. Some key points:
- RJIL was formerly known as Infotel Broadband Services Limited and aims to provide high-speed internet connectivity and digital services nationwide.
- It holds spectrum to provide 4G services using LTE technology across 22 telecom circles in India.
- RJIL began beta testing its services in late 2015 and plans to provide services including 4G, mobile apps, and TV content over its fiber network.
- It faces challenges in gaining market share from major competitors and recovering its $
Reliance Jio Infocomm Limited, also known as Jio, is an Indian telecommunications company that launched 4G services in India in September 2016. The presentation outlines Jio's journey from its inception to becoming one of the largest mobile operators in India, overcoming obstacles posed by competitors through strategic pricing of services and partnerships. Key points include Jio's fiber optic network, launch of affordable tariff plans and smartphones, growing subscriber base to over 100 million, and resolving issues related to network connectivity and interconnectivity with other operators.
This document provides an overview of Reliance Jio, including its organizational profile and products. Reliance Jio is a subsidiary of Reliance Industries focused on providing 4G mobile and broadband services in India. It holds pan-India licenses and spectrum and aims to provide high-speed internet connectivity and digital services. Reliance Jio offers various apps and services and is building out a next-generation network to handle increasing demand for data and voice.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
Reliance Jio, Marketing and Business Analysis.MARRIVINAY
This project report discusses a study conducted by Vinay Kumar for Reliance Jio to identify factors to enhance Wi-Fi and 4G LTE coverage in Hyderabad, India. It provides background on Reliance Jio and the telecommunications industry in India. The objectives are to identify buildings suitable for coverage expansion and capture their details. The research methodology included a survey of 704 participants. Key findings were that the number of home passes and number of floors in a building depend on internet usage.
Reliance Jio offers affordable 4G services in India including free voice calls, low data rates, and inexpensive LYF smartphones starting at Rs. 2,999. It aims to provide access to its high-speed internet and digital services across all economic classes. Jio also offers a range of apps and services like JioTV, JioCinema, JioMusic as well as the JioFi wireless hotspot device. The launch of Jio has significantly impacted competitors by gaining over 100 million subscribers and increasing India's mobile data usage.
customer satisfaction on Reliance jio, company profile, need & scope, objecti...DevadattaSai Cheedella
The document discusses a study on customer satisfaction with Reliance Jio mobile network in India. It outlines the objectives of studying customer satisfaction levels in areas like network connectivity, internet quality, monthly expenses, and preferred services. A survey was conducted of 101 Jio customers through Google forms to collect primary data on these metrics. The analysis found that over half of respondents use Jio, spend over Rs. 500 monthly on recharges, and have been using Jio for over a year. It also provides suggestions such as expanding rural network coverage and improving call quality and customer service.
Consumer Satisfaction Towards Reliance JIOAyush Solanki
This document provides an overview of Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries focused on providing 4G wireless services across India. Some key points:
- RJIL was formerly known as Infotel Broadband Services Limited and aims to provide high-speed internet connectivity and digital services nationwide.
- It holds spectrum to provide 4G services using LTE technology across 22 telecom circles in India.
- RJIL began beta testing its services in late 2015 and plans to provide services including 4G, mobile apps, and TV content over its fiber network.
- It faces challenges in gaining market share from major competitors and recovering its $
Jio: Marketing startegy and SWOT analysisRashmi Pandey
Reliance Jio's success is largely due to the strategic management and leadership of Mukesh Ambani. Key aspects of Jio's strategy included undercutting competitors' prices by 10 times, building a vast fiber optic network, focusing on acquiring new internet users, and planning to eventually profit from a large subscriber base. Jio targeted both lower-income and high-end consumers, as well as rural areas. Through innovative offerings like affordable smartphones and data plans, Jio was able to rapidly grow its subscriber base to over 250 million users.
Reliance Jio is a telecommunications company in India that provides 4G LTE services. It was launched in 2007 as Infotel Broadband and later rebranded as Jio in 2013. Jio launched commercial services in 2016 and saw rapid growth, reaching over 16 million subscribers within the first month. Jio utilized an aggressive marketing strategy, providing free data and voice calls initially. This disrupted the telecom industry and forced competitors to lower prices. Jio is now India's largest mobile carrier with over 331 million users.
Reliance Jio introduced in India in 2015 and has since had a major impact on the Indian telecom industry and society. The presentation summarizes Jio's history and launch, products/services, tariff plans, and impact. It discusses how Jio's affordable data and voice calls disrupted the market, increasing internet usage but also potentially negative effects like overuse of online content and less real-world interaction. The presentation provides an overview of Jio's influence in bridging the digital divide while acknowledging some risks to health and education.
Reliance Jio Infocomm Limited (Jio) is an Indian telecommunications company that launched 4G services in 2016. It has a fiber optic network of 250,000 km and partners with local cable operators. Jio's marketing mix includes affordable pricing plans starting at 149 rupees per month, a range of 4G compatible phones and broadband services, and an aggressive promotion strategy using both traditional and digital advertising. It has over 100 million subscribers, making it the fastest company to reach that milestone.
Reliance Jio is preparing to launch 4G services in India and the report analyzes the market potential in the Dahisar East area of Mumbai. Retailers were surveyed about customers' preferences, awareness of Jio, and willingness to sell Jio plans. Most customers prioritize connectivity and many retailers are likely to sell Jio plans. However, Jio needs to improve its network reputation and offer better margins to retailers to succeed in this market.
Reliance Jio is a subsidiary of Reliance Industries that provides 4G LTE mobile network services across India. It launched commercial services in 2016, offering free voice calls, data and access to apps for an introductory period. Reliance Jio aims to be India's largest and most affordable telecom network through aggressive expansion and competitive pricing starting at Rs. 50 per GB after the free offer period ends. It uses celebrities and sports sponsorships for promotional activities to increase brand awareness as India's newest major telecom operator.
Jio as a game changer in Indian Telecom Service Industry_Manosij RahaManosij Raha
Jio Infocomm Limited as a game changer in Indian Telecom Service Industry-
Topics-
Introduction
Services and products
Brand Strategies
Potter’s Five Forces Model
STP
Competitor Analysis
Marketing Mix (4 P’s)
Gaps Model
Flower of Services
SWOT Analysis
Reliance Jio is a wholly owned subsidiary of Reliance Industries that provides 4G LTE mobile network services in India. It launched in 2016 with affordable 4G plans and its own smartphones. Reliance Jio's strategy is to acquire 100 million subscribers within the first year by offering free data and voice calls initially. This large subscriber base will help Reliance Jio recover the $25 billion invested in its network infrastructure and become profitable within 5 years. Reliance Jio has disrupted India's telecom market and forced other providers to lower prices in this oligopolistic market.
This document contains two questionnaires about Jio mobile network and Colgate toothpaste. The Jio questionnaire contains 10 multiple choice questions regarding the respondent's awareness and usage of Jio network, their spending on current network plans, problems with current network, rating of Jio network performance, and which Jio plan they use. The Colgate toothpaste questionnaire contains 10 similar multiple choice questions regarding the respondent's current and previous usage of Colgate toothpaste, purchase frequency, future purchase plans, triggers for purchase, and brushing habits. The questionnaires gather demographic details of respondents like name, occupation, income, education level and place of living.
- Reliance Jio Infocomm Limited, often simply called Jio, is a subsidiary of Reliance Industries and is India's largest telecommunications operator.
- Jio launched in 2016 and disrupted the market by offering free voice calls and very cheap data plans starting at just Rs. 50 per month.
- In response to Jio's competitive pricing, other major operators like Airtel have had to rethink their own data plans and come up with new offers like 10GB of 4G data for Rs. 259 to try and compete.
Reliance Jio launched commercial 4G services in September 2016, offering free voice and data. Jio provides 4G broadband and voice services across India along with content like TV and music. It launched its own LYF smartphone brand. While Jio gained users quickly, data speeds declined with increased demand. Airtel responded by slashing data prices but users report Jio speeds now lag competitors. Jio faces challenges around maintaining speeds as more customers join but its low prices increased competition and progress in India's telecom industry.
This document discusses Reliance Jio, a new Indian telecommunications company founded by Mukesh Ambani. It was launched in 2016 and has invested heavily to build out 4G infrastructure across India. The document examines Jio's strategy of using low pricing to rapidly gain subscribers. While it has seen great growth, Jio is still unprofitable and must adopt revenue-generating strategies. The conclusion is that Jio has potential to become a "star" player in India if it can transition successfully from its current model.
Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited, is India's largest telecommunications company. It owns wireless telecommunications brands including Jio and provides 4G/LTE mobile data and voice services, fiber internet (JioFiber), and apps. RJIL has over 350 million subscribers, a market share of 29.2%, and aims to reach 45% by 2022. It competes primarily with Airtel, Vodafone, and Idea and has invested heavily to build its network infrastructure. Through promotions and partnerships, Jio positions itself as providing high-quality, affordable services to customers across India.
The document is a major project report submitted by a student named Narender Singh Bhandari to fulfill requirements for a BBA program. The report examines customer satisfaction towards Airtel. It includes an executive summary that outlines Airtel's business operations and growth factors in India. It also provides details about Airtel's network infrastructure, services, and SWOT analysis. The report aims to understand customer psychology and buying behavior to help Airtel develop marketing strategies.
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
This document provides a report on Bharti Airtel Limited that was submitted to Prof. A. Nag. It includes an executive summary, introduction on the company overview, objectives, methodology used including primary and secondary data sources, analyses using models like SWOT, BCG matrix, Porter's five forces, Ansoff matrix, and environmental and competitor analyses. It also includes findings, recommendations, bibliography and references.
The Indian telecommunications network is the second largest in the world with over 904 million connections. It has low call rates and a large internet user base of over 137 million users. Major sectors include telephone, internet, and television. Bharti Airtel is India's largest mobile operator and second largest fixed line provider, operating in 20 countries across Asia and Africa. It has over 287 million subscribers and a 13% increase in connections, making it one of the top 5 mobile operators worldwide. Airtel has received numerous awards for quality of service, innovation, and brand recognition.
Reliance Jio Infocomm Limited (Jio) is an Indian mobile network operator owned by Reliance Industries. Jio launched its 4G LTE services in September 2016 and saw rapid subscriber growth, reaching over 100 million subscribers within 6 months of its launch. Jio differentiated itself from other operators by building an all-IP optical fiber network and offering free voice calls as well as low-priced data plans, which helped spark a price war in the industry and boosted data usage in India. While Jio's strategy involved initially low pricing to gain subscribers, its owner Mukesh Ambani aims to earn significant long-term profits through a large customer base and billing revenues over time.
The document provides an overview of advertising and Reliance Jio. It discusses that advertising is a form of communication used to promote products and services. It then summarizes Reliance Jio, including that it is India's largest 4G-only network, launched various affordable smartphone and internet plans, and developed apps like JioChat, JioMusic and JioTV. The document also outlines Jio's vision, mission and provides a SWOT analysis, noting strengths like low pricing but also threats like a saturated market and changing policies.
Reliance Jio Infocomm Limited (RJIL), known as Jio, is an Indian telecommunications company founded in 2007. It launched commercial 4G services in September 2016 and has grown rapidly, reaching over 16 million subscribers within its first month. Jio leveraged a strategy of providing free services, apps, and smartphones to attract customers and gain market share from competitors like Airtel, Vodafone, and Idea. While this led to initial issues with network speeds, Jio plans to focus on improving its network and expanding into broadband to continue its growth.
Jio: Marketing startegy and SWOT analysisRashmi Pandey
Reliance Jio's success is largely due to the strategic management and leadership of Mukesh Ambani. Key aspects of Jio's strategy included undercutting competitors' prices by 10 times, building a vast fiber optic network, focusing on acquiring new internet users, and planning to eventually profit from a large subscriber base. Jio targeted both lower-income and high-end consumers, as well as rural areas. Through innovative offerings like affordable smartphones and data plans, Jio was able to rapidly grow its subscriber base to over 250 million users.
Reliance Jio is a telecommunications company in India that provides 4G LTE services. It was launched in 2007 as Infotel Broadband and later rebranded as Jio in 2013. Jio launched commercial services in 2016 and saw rapid growth, reaching over 16 million subscribers within the first month. Jio utilized an aggressive marketing strategy, providing free data and voice calls initially. This disrupted the telecom industry and forced competitors to lower prices. Jio is now India's largest mobile carrier with over 331 million users.
Reliance Jio introduced in India in 2015 and has since had a major impact on the Indian telecom industry and society. The presentation summarizes Jio's history and launch, products/services, tariff plans, and impact. It discusses how Jio's affordable data and voice calls disrupted the market, increasing internet usage but also potentially negative effects like overuse of online content and less real-world interaction. The presentation provides an overview of Jio's influence in bridging the digital divide while acknowledging some risks to health and education.
Reliance Jio Infocomm Limited (Jio) is an Indian telecommunications company that launched 4G services in 2016. It has a fiber optic network of 250,000 km and partners with local cable operators. Jio's marketing mix includes affordable pricing plans starting at 149 rupees per month, a range of 4G compatible phones and broadband services, and an aggressive promotion strategy using both traditional and digital advertising. It has over 100 million subscribers, making it the fastest company to reach that milestone.
Reliance Jio is preparing to launch 4G services in India and the report analyzes the market potential in the Dahisar East area of Mumbai. Retailers were surveyed about customers' preferences, awareness of Jio, and willingness to sell Jio plans. Most customers prioritize connectivity and many retailers are likely to sell Jio plans. However, Jio needs to improve its network reputation and offer better margins to retailers to succeed in this market.
Reliance Jio is a subsidiary of Reliance Industries that provides 4G LTE mobile network services across India. It launched commercial services in 2016, offering free voice calls, data and access to apps for an introductory period. Reliance Jio aims to be India's largest and most affordable telecom network through aggressive expansion and competitive pricing starting at Rs. 50 per GB after the free offer period ends. It uses celebrities and sports sponsorships for promotional activities to increase brand awareness as India's newest major telecom operator.
Jio as a game changer in Indian Telecom Service Industry_Manosij RahaManosij Raha
Jio Infocomm Limited as a game changer in Indian Telecom Service Industry-
Topics-
Introduction
Services and products
Brand Strategies
Potter’s Five Forces Model
STP
Competitor Analysis
Marketing Mix (4 P’s)
Gaps Model
Flower of Services
SWOT Analysis
Reliance Jio is a wholly owned subsidiary of Reliance Industries that provides 4G LTE mobile network services in India. It launched in 2016 with affordable 4G plans and its own smartphones. Reliance Jio's strategy is to acquire 100 million subscribers within the first year by offering free data and voice calls initially. This large subscriber base will help Reliance Jio recover the $25 billion invested in its network infrastructure and become profitable within 5 years. Reliance Jio has disrupted India's telecom market and forced other providers to lower prices in this oligopolistic market.
This document contains two questionnaires about Jio mobile network and Colgate toothpaste. The Jio questionnaire contains 10 multiple choice questions regarding the respondent's awareness and usage of Jio network, their spending on current network plans, problems with current network, rating of Jio network performance, and which Jio plan they use. The Colgate toothpaste questionnaire contains 10 similar multiple choice questions regarding the respondent's current and previous usage of Colgate toothpaste, purchase frequency, future purchase plans, triggers for purchase, and brushing habits. The questionnaires gather demographic details of respondents like name, occupation, income, education level and place of living.
- Reliance Jio Infocomm Limited, often simply called Jio, is a subsidiary of Reliance Industries and is India's largest telecommunications operator.
- Jio launched in 2016 and disrupted the market by offering free voice calls and very cheap data plans starting at just Rs. 50 per month.
- In response to Jio's competitive pricing, other major operators like Airtel have had to rethink their own data plans and come up with new offers like 10GB of 4G data for Rs. 259 to try and compete.
Reliance Jio launched commercial 4G services in September 2016, offering free voice and data. Jio provides 4G broadband and voice services across India along with content like TV and music. It launched its own LYF smartphone brand. While Jio gained users quickly, data speeds declined with increased demand. Airtel responded by slashing data prices but users report Jio speeds now lag competitors. Jio faces challenges around maintaining speeds as more customers join but its low prices increased competition and progress in India's telecom industry.
This document discusses Reliance Jio, a new Indian telecommunications company founded by Mukesh Ambani. It was launched in 2016 and has invested heavily to build out 4G infrastructure across India. The document examines Jio's strategy of using low pricing to rapidly gain subscribers. While it has seen great growth, Jio is still unprofitable and must adopt revenue-generating strategies. The conclusion is that Jio has potential to become a "star" player in India if it can transition successfully from its current model.
Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited, is India's largest telecommunications company. It owns wireless telecommunications brands including Jio and provides 4G/LTE mobile data and voice services, fiber internet (JioFiber), and apps. RJIL has over 350 million subscribers, a market share of 29.2%, and aims to reach 45% by 2022. It competes primarily with Airtel, Vodafone, and Idea and has invested heavily to build its network infrastructure. Through promotions and partnerships, Jio positions itself as providing high-quality, affordable services to customers across India.
The document is a major project report submitted by a student named Narender Singh Bhandari to fulfill requirements for a BBA program. The report examines customer satisfaction towards Airtel. It includes an executive summary that outlines Airtel's business operations and growth factors in India. It also provides details about Airtel's network infrastructure, services, and SWOT analysis. The report aims to understand customer psychology and buying behavior to help Airtel develop marketing strategies.
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
This document provides a report on Bharti Airtel Limited that was submitted to Prof. A. Nag. It includes an executive summary, introduction on the company overview, objectives, methodology used including primary and secondary data sources, analyses using models like SWOT, BCG matrix, Porter's five forces, Ansoff matrix, and environmental and competitor analyses. It also includes findings, recommendations, bibliography and references.
The Indian telecommunications network is the second largest in the world with over 904 million connections. It has low call rates and a large internet user base of over 137 million users. Major sectors include telephone, internet, and television. Bharti Airtel is India's largest mobile operator and second largest fixed line provider, operating in 20 countries across Asia and Africa. It has over 287 million subscribers and a 13% increase in connections, making it one of the top 5 mobile operators worldwide. Airtel has received numerous awards for quality of service, innovation, and brand recognition.
Reliance Jio Infocomm Limited (Jio) is an Indian mobile network operator owned by Reliance Industries. Jio launched its 4G LTE services in September 2016 and saw rapid subscriber growth, reaching over 100 million subscribers within 6 months of its launch. Jio differentiated itself from other operators by building an all-IP optical fiber network and offering free voice calls as well as low-priced data plans, which helped spark a price war in the industry and boosted data usage in India. While Jio's strategy involved initially low pricing to gain subscribers, its owner Mukesh Ambani aims to earn significant long-term profits through a large customer base and billing revenues over time.
The document provides an overview of advertising and Reliance Jio. It discusses that advertising is a form of communication used to promote products and services. It then summarizes Reliance Jio, including that it is India's largest 4G-only network, launched various affordable smartphone and internet plans, and developed apps like JioChat, JioMusic and JioTV. The document also outlines Jio's vision, mission and provides a SWOT analysis, noting strengths like low pricing but also threats like a saturated market and changing policies.
Reliance Jio Infocomm Limited (RJIL), known as Jio, is an Indian telecommunications company founded in 2007. It launched commercial 4G services in September 2016 and has grown rapidly, reaching over 16 million subscribers within its first month. Jio leveraged a strategy of providing free services, apps, and smartphones to attract customers and gain market share from competitors like Airtel, Vodafone, and Idea. While this led to initial issues with network speeds, Jio plans to focus on improving its network and expanding into broadband to continue its growth.
SIP Report on Customer Acquisition and Retention for Reliance Jio,By Faijan M...FaijanMustafa
Jio Assistant is an AI assistant developed by Anthropic to be helpful, harmless, and honest. It aims to be helpful by answering questions, harmless by avoiding offensive responses, and honest about what it knows and doesn't know.
Mission: Our mission is to spread the benefits of digital connectivity across India so that every Indian has access to affordable internet and digital services. We aim to transform India into a leading digital society and put India on the global map as a leading digital economy.
Vision: Our vision is to strengthen the digital backbone of New India and build a truly digital society for 1.3 billion Indians. We aim to empower every Indian with the power of internet and digital services so that they can lead better lives and build
Reliance Industries Limited (RIL) acquired a 96% stake in Infotel Broadband Services Limited (IBSL) in 2010, later renaming it Reliance Jio Infocomm Limited (RJIL) in 2013. Jio analyzed the untapped potential of India's telecom sector after demonetization and gained customers by offering free data and services, increasing GDP by 1.38%. While Jio leads in technology like VoLTE and plans to offer 5G, it faces challenges from competitors and limitations of existing 3G networks, while seeking to merge services and address issues like reduced speeds and battery drain from its 4G services.
Reliance Jio is India's largest telecom operator with the longest fiber optic network of over 2.5 lakh kilometers. It has invested heavily to build this network infrastructure and provide 4G services across India. Jio's network, devices, content and services are aimed at making high-speed internet affordable and accessible to all. It has ambitious plans to connect over a billion Indians digitally and bring transformative changes through its digital offerings. However, some customers have raised concerns about call drops, limited coverage area and slower than advertised speeds on the Jio network.
Reliance Industries Chairman Mukesh Ambani announced plans to launch 4G services in India under the Jio brand, including free voice calls, zero roaming charges, and affordable data plans priced well below competitors. Jio will aim to cover 90% of India's population by March 2017. Ambani announced several attractive introductory offers for Jio customers, including free data services for the first four months. Jio also plans to launch affordable smartphones under the LYF brand starting at Rs. 2,999. The launch of Jio's low-cost 4G services posed a major competitive threat to existing telecom companies like Airtel and Idea in India.
Reliance Jio Infocomm Limited is a 4G mobile network operator in India owned by Reliance Industries. It launched 4G services in 2016 with a focus on network infrastructure, devices, content, services and affordable tariffs. Mukesh Ambani outlined Jio's strategy to build the largest and most advanced 4G network in India using fiber optic technology. Jio has seen rapid subscriber growth and aims to make India a global leader in digital services.
Reliance jio india the market disruption of the decadeAkancha Verma
Reliance Jio disrupted the Indian telecom industry through aggressive pricing strategies targeting consumers at the base of the pyramid (BoP) in India. Jio offered free voice and data services for the first six months, and then continued with extremely low pricing, gaining over 50% market share by 2020. This led competitors to merge in order to compete. Jio's strategies benefited both consumers and society through increased digital access and services, and also proved financially successful for Reliance Industries. However, sustaining this business model with the rise of 5G may pose new challenges.
Reliance Jio is an Indian telecommunications company that provides 4G LTE services across India. It is a subsidiary of Reliance Industries and launched commercial services in September 2016. Reliance Jio has invested ₹2.50 lack crore to build its network and was the first operator to provide pan-India 4G coverage. It has disrupted the market with cheap voice and data plans, gaining over 50 million subscribers quickly and losing market share for other major operators like Airtel, Vodafone and Idea.
This document provides a SWOT analysis of Reliance Jio Industries. It introduces the company and provides details on its strengths, weaknesses, opportunities, and threats. Some of Jio's key strengths include its use of an advanced 4G network, integration of technology companies, and strong branding strategies. Weaknesses include an inability to attract 2G users and occasional connectivity issues. Opportunities lie in expanding to foreign markets and supporting future 5G/6G technologies. Threats include potential loss of customers if prices increase or free offers end. In conclusion, Jio has seen strong growth through investments and marketing but faces challenges in maintaining customers and resolving disputes.
Reliance Jio is the largest mobile network operator in India with over 42 crore subscribers. It was founded in 2007 and launched services in 2016. Jio uses a low-price strategy, offering the cheapest mobile and internet services in India. It promotes through aggressive advertising campaigns. Jio offers a wide range of affordable mobile and internet services, including voice, data, entertainment apps, and fiber broadband. Its low prices helped it gain significant market share from competitors like Airtel and Vi.
Reliance Jio aims to usher in a digital revolution in India by building an extensive 4G network and creating a digital ecosystem. It plans to provide affordable internet access, smartphones, and digital services across India to bridge the rural-urban divide. Reliance Jio has invested over $10 billion to acquire wireless spectrum and build fiber optic infrastructure to cover 100% of India's population by 2018. It offers affordable 4G-enabled smartphones and plans to provide services like digital payments, cloud storage, telemedicine, education and more to empower individuals and businesses across India.
The document provides an overview of the major players in the Indian telecom industry. It discusses that India has over 1.21 billion subscribers as of July 2017 and is the second largest telecom market globally. It then profiles three of the major players in India - Idea Cellular, Reliance Jio, and Vodafone India. For each company, it discusses their history, market share, services offered, partnerships, and growth. It provides details on revenue, subscriber numbers, network coverage and investments for each player.
The Effect on the Telecom Industry and Consumers after the Introduction of Re...Dr. Amarjeet Singh
In the world of intense competition amongst all the
industries, the telecom industry also does not fail to stay
behind. With the belief that the customer is the king, each and
every company in India is willing to go to depths and cross
lines every day so that they can be that one brand that
customers look for. While choosing a Network, one looks for
various factors such as Network coverage, the call rates, the
internet plan offered and not to forget but the value-added
services as well. Satisfying the consumers in each of this aspect
is not an easy task. Based on the literature review and after
considering the questions we want to answer; the research
problem of the research paper is “The Effect on The
Consumers and Telecom Industry after the Introduction of
Reliance Jio.” The problem mainly focuses on how the telecom
industry was before and after Jio, what people believe and
perceive about Reliance Jio and what challenges the
competitors faced with the introduction of Jio. Based on the
research problem, these are some of the objectives of our
study,
1. To study the impact of Reliance Jio on the telecom
industry, the change in composition of industry,
change in market share and the reforms that were
undertaken
2. To identify the effect of Jio on common people and
consumer behavior
3. To identify the business strategy followed by Jio and
its Competitors
The methodology used in the research paper was s Single
Cross-Sectional Descriptive Design. With the objective and
design, the tool used for analysis were Mean, Standard
Deviation to compare and analyze the data, also test like the Ztest and Chi-Square Test were done to test the hypothesis.
Finally, the findings of the research paper concluded
that Jio disrupted the market to such a level forcing
competitors to exit or merge, amongst the consumers, the
respondents were eager to test the new competitor in the
market and thus the research witnessed a significant shift in
the network from other networks to Jio.
Through our research we recommend that
Consumers should try to shift to Jio, with their very low
monthly plans and Huge value-added services offered, which
the competitors are still not able to achieve, adds to the success
of Jio in India.
JioReliance Jio Infocomm Limited is a wholly owned subsidiary of Reliance Industries, headquartered in Navi Mumbai, Maharashtra. It provides 4G LTE wireless services and is the only operator providing VoLTE services without 2G/3G networks. It was founded in 2010 and launched its commercial operations in September 2016. Within the first month, it acquired over 16 million subscribers, making it the fastest growing network operator. Jio aims to provide affordable internet access to help bridge the digital divide in India.
Reliance Jio launched 4G services in India in 2016, aiming to revolutionize the telecom industry and tap into the large untapped market for mobile data. Jio invested $20 billion to build a pan-India 4G network and offered affordable data plans bundled with content. This attracted many new customers but also faced challenges from competitors lowering prices and a nascent 4G infrastructure in India. The Indian telecom industry had grown significantly over the past decades since liberalization, with over 1 billion subscribers by 2016, but data usage and revenues remained low compared to other markets.
Reliance JIO is a 4G LTE mobile network operator in INDIA.(without 2G/3G based service.
The services were first beta-launched to JIo's partner and employees.
1. company profile
3. CEO
4. Board of Directors
5. profit earned
6. mission
7.Vision
8.Objectives
9.Jio competitors
10. Social Responsibilties
11.Porters Five Force model
12. Retrenchment
13. Diversification
Reliance Jio is a new LTE mobile network operator in India and subsidiary of Reliance. It has invested $22 billion to build its network across India. Jio launched free services in 2016 and now has over 100 million subscribers. It aims to increase digital access for Indians and compete with other telecom companies through competitive pricing and exclusive apps. However, concerns exist around whether its low prices can be sustained long-term and network speeds may decline with more users.
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1. 1
A PROJECT REPORT ON
“CONSUMER PERCEPTION AND
SATISFACTION TOWARDS RELAINCE JIO”
Requirement for the award of
DAV COLLEGE, ABOHAR
(Batch 2015-2018)
(At Abohar)
SUBMITTEED TO :- SUBMITTED BY :-
Mrs. HARVINDER KAUR RAJAT KUMAR
H.O.D COMMERCE DEPARTMENT Roll no.15043253
2. 2
DECLARATION
I hereby declare that the Project Report titled “CUSTOMER
SATISFACTION AND PERCEPTION TOWARDS RELAINCE
JIO” is my original work and has not been published or submitted
for any degree, diploma or other similar titles elsewhere. This has
been undertaken for the purpose of partial fulfillment of
BACHLEOR OF BUSINESS ADMINISTRATION AT DAV
COLLEGE ABOHAR.
Signature of the student:-
Student name : Rajat Kumar
Student Roll No. : 15043253
3. 3
PREFACE
This project report attempts to bring under one cover the entire hard
work and dedication put in by me in the completion of the project
work on CUSTOMERSATISFACTION AND PERCEPTION
TOWARDS RELAINCE JIO.
I have expressed my experiences in my own simple way. I hope
who goes through it will find it interesting and worth reading. All
constructive feedback is cordially invited.
4. 4
ACKNOWLEDGEMENT
It is my proud privilege to release the feelings of my gratitude to
several persons who helped me directly or indirectly to conduct this
research project work.
I am extremely thankful to my parents and faculty members of DAV
College, Abohar for their coordination and cooperation and for their
guidance and encouragement.
I also thank all my friends who have more or less contributed to the
preparation of this project report.
The study has indeed helped me to explore more knowledgeable
avenues related to my topic and I am sure it will help me in my
future.
(Rajat Kumar)
6. 6
Introduction to TELECOM
After the globalization of India economy in 1991 the telecommunication sector remained
one of the most happening sectors in India. The recent years witnesses rapid and dramatic
changes in the field of telecommunications. In the last few years more and more companies
both foreign, domestic, come into cellular service, service market and offers large number
of services to the people. A consumer may be referred to anyone engaged in evaluating,
acquiring, using or disposing of services which he expects will satisfy his wants. If any
producer makes out the marketing programmer ignoring the consumer preferences, he
cannot possibly achieve his ultimate objectives. A manufacturer must plan his production
and distribution to suit the consumer’s convenience rather than his own. Therefore a
marketer must know more and more about the consumers, so that the products can be
produced in such a fashion to give satisfaction to them. In the year of 1989, the number of
cell phone users in India was zero. In the year of 1999 the number of cell phone users has
gone up by 13 lakh. In the year of 2000 the number of cell phone users has risen by one
million. Indian telecom sector added a staggering 227.27 million wireless mobile users in the
12 months between March 2010 and March 2011, while the overall tele density has
increased to 81.82% as of 30 November 2015, and the total numbers of telephone phone
users (mobile & landline) have reached 1009.46 million as of May,2015.Now currently
telephone subscriber (mobile & landline) is 1058.01 million (May 2016). The company is
reconfiguring to meet the growing demand for mobile services. It will differentiate our
7. 7
mobile services from our competitors through ongoing investment in technology,
distribution and customer services, providing both a great customer experience and
competitive value.
COMPANY PROFILE
Headquarter Navi Mumbai, Maharashtra, India
Formally called Reliance Jio Infocomm Limited
Type Subsidiary
Industry Telecommunication
Key People Sanjay Mashruwala (Managing Director)
Jyotindra Thacker (Head of IT)
8. 8
Akash Ambani (Chief of Strategy)
Products Mobile telephony, Broadband, 4g data services, Jio apps.
Parent Reliance Industry
Website www.jio.com
Founder Mukesh Ambani
Founded 2010, 8 years ago
Subsidiary LYF
Reliance Jio Infocomm Limited or Jio is an LTE mobile network operator in
India. It is a wholly owned subsidiary of Reliance Industries headquartered in Navi
Mumbai, Maharashtra that provides wireless 4G LTE service network (without 2G/3G-based
services) and is the only 'VoLTE-only' (voice over LTE) operator in the country which lacks
legacy network support of 2G and 3G, with coverage across all 22 telecom circles in India.
The services were first beta-launched to Jio's partners and employees on 27 December 2015
on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance
Industries and later services were commercially launched on 5th September 2016.
Reliance Jio Infocomm Limited, more popular known as Reliance Jio, recently shot to
news when Mukesh Ambani announced the ideas and plans of Jio which shook the
industry. Share prices of Airtel, Vodafone, and Idea fell considerably when the launch
of Jio was made. Though the Lyf phones and Jio sim had already started doing the
rounds through preview offer, this was the first proper launch event that took the
industry by storm.
9. 9
HISTORY
In 2005, Reliance Industries Limited split and there was one major de-merger of note
for Mukesh Ambani. His dream project- Reliance Infocom became a part of Anil
Dhirubhai Ambani Group. Mukesh Ambani went on to acquire Infotel Broadband
Services Limited. The company was the only successful bidder for pan-India 4G
network. Reliance then worked on establishing base for high-speed optical fibre 4G
network. It is actually capable of much more than 4G.
Then slowly and steadily, Lyf phones made foray into the market with Jio preview
offers. Free unlimited data for 3 months and free voice calls and sms was the way they
10. 10
entered the market. Lyf phones seemed a decent deal, but it was Jio sim that caught
people’s eyes.
Jio Products and Services
Jio 4G BROADBAND
.
11. 11
Jio 4G Broadband is one of the game-changers. The destructive idea that RJIL has
proposed, has shook the market. With Jio 4G broadband, people may be able to access
high-speed broadband for as low as Rs. 50 per GB. With 2300 Hz spectrum for 4G all
over India- 22 circles, and 800Hz and 1800Hz spectrum for 4G in 10 and 6 circles
respectively, Jio has it all covered.
The licenses are valid till 2035. With 250,000 km of fibre network across the country, it
is supposed to be the fastest and the widest network with least data drop. With Jionet
WiFi, it can be used to transmit WiFi in homes and offices at affordable prices
LYF Smartphones
12. 12
Jio had earlier tied up with Intex for providing handsets with 4G VolTe technology all
over the country. They manufactured several models low on cost and high on features-
ready for the next level of 4G and voice telephony. However, they soon decided to
launch their own brand of phones. They named the range as Lyf phones. The names
have been consistent with the models such as Water 1, Water 2, Flame 1, Flame 2,
Wind, Earth, among others.
At present, the company offers more than 15 handsets with varying range of features.
They are mostly made in China phones repackaged as Lyf phones. They come with a Jio
preview offer, prior to September 5, the only way to get access to a Jio Sim.
Jio apps
Jio Apps- announced free till 2017, are one of the major ideas of investment of RJIL.
With subscription-based apps across various categories- all in beta phase so that they
can be tested and more content can be added easily, they have a base to get large
numbers of users through these apps alone. At present, the following apps are
13. 13
available in beta phase only for Jio sim users (although anyone can download, it
requires Jio sim to use them),
JioTV – live TV services
JioCinema – just like Netflix, a video library.
JioChatMessenger – like Whatsapp, a messenger service for Jio users.
JioMusic – music player and subscription model.
JioJoin- Volte Phone Simulator
JioMags- Magazine reader and subscriptions
JioXpressNews – News and daily events
JioSecurity – Security app
JioDrive Cloud storage app
JioMoney Wallet – like Paytm and Airtel money.
15. 15
LYF-powered JioFi is a portable broadband device brought to you by Reliance Digital. JioFi
device allows multiple users and mobile devices to access Jio's 4G high-speed internet
connectivity and create a personal Wi-Fi hotspot. The LYF-powered JioFi device can connect
a minimum of 10 devices + 1 USB connection, with some models having the ability to
support many more connections.
JIO PREVIEW OFFER (JPO)
3 Months Free Unlimited 4G Internet in LYF smartphones and others all 4G
smartphone
3 Months Free Unlimited Calling
3 Months Free Unlimited SMS (audio+video)
16. 16
Branding and Marketing
On December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as Jio's brand
ambassador.
BUSINESS FOCUS
Reliance’s vision for India is that broadband and digital services will no longer be a luxury
item. Rather, Reliance envisions an India where these are basic necessities to be consumed
in abundance by consumers and small businesses alike, as much in far-flung villages as in
our largest cities. The initiatives are truly aligned with the Government of India's ‘Digital
India’ vision for our nation.
Affordable Devices: Jio has worked with all the leading device manufacturers of the world to
ensure availability of 4G LTE smartphones across all price points – from ultra-premium
models on one hand, to entry level models on the other.
Digital Communication: The application Jio4GVoice brings the 4G communication suite to all
smartphones. With its RCS (Rich Communication Services) features like Enriched calling,
Chat, File share and Unified Messaging, it redefines the calling and messaging experience. It
also enables Jio’s cutting edge voice and video call service on non-VoLTE smartphones.
Digital Currency: Jio envisions a new India which will use digital currency instead of paper
money for a more secure and convenient way to transact. Jio Money, Jio’s digital currency
and digital payments business, will play a crucial role in this by offering a platform for
ubiquitous, affordable and secure digital payments.
17. 17
Jio Drive: Micro and small businesses will soon have access to cutting-edge cloud storage
technologies which were once affordable to big companies only, giving them a new edge to
compete on a global landscape. Jio Drive is an application that brings powerful cloud
capabilities to every smartphone. Using Jio Drive, anyone can store, sync and share any
content between their own devices and also with their friends.
Digital Education: Teachers and students from far flung areas can connect with each other,
crowd-source knowledge and adapt new age learning techniques and thus lift the level of
education to a completely different plane.
Digital Healthcare: Expert medical advice would be available anytime, anywhere - with
medical practitioners able to grow their practice without constraint, and provide quality of
life to the crores that make up our country.
Digital Entertainment and social connectivity: Jio Chat is a powerful communication
application that integrates chat, voice, video calling, conferencing, file sharing, photo
sharing and much more. Jio Play enables users to watch HD TV anytime, anywhere on any
device, from hundreds of channels, across categories and languages. Jio Beats is a premier
digital music streaming service that gives instant access to millions of songs and curated
playlists. Jio Mags and Jio News provide access to the most popular collection of magazines
and news from leading publishing houses across multiple languages.
Digital Entrepreneurship: Jio is building is a powerful platform on which a range of rich
digital products and services can be enabled - digital currency, digital commerce, digital
education, digital healthcare, e-governance, Smart Cities, M2M and the Internet of Things. It
does not matter whether these services are created by Jio itself, its ecosystempartners or
anyone globally. Reliance is committed to the principles of Net Neutrality.
18. 18
MISSION STATEMENT OF RELAINCEJIO
Reliance’s mission is:
• To provide the best and most value-adding advice within investor relations, financial
communications, media relations, crisis communications, issues management and CSR
reporting
• To be an independent sparring-partner and to provide excellent advice for our
clients in connection with IPOs, ECM and M&A transactions, corporate governance-related
issues as well as in connection with preparations of contingency communications plans
regarding public takeovers
Reliance’s activities shall be of benefit for both our clients, collaboration partners,
employees and shareholders.
VISION STATEMENT OF RELIANCE JIO
19. 19
“We will leverage our strengths to execute complex global-scale projects to facilitate leading
edge information and communication services affordable to all individual consumers and
businesses in India. We will offer unparalleled value to create customer delight and enhance
business productivity .We will also generate value for our capabilities beyond Indian borders
and enable millions of India's knowledge workers to deliver their services globally.”
Chapter 2
20. 20
Literature Review
Review of literature
Abhishek Kumar Singh and MalharPangrikar (2013) did a study titled “A Study Report, to
Find out Market Potential for 4g Businesses in Pune”. The Report is all about “Study of
market potential for 4G business in pune” and also to know about the customer perceptions
and attitudes towards their current service provider. Satisfaction level of the customers was
also judged. The customer expectations were analyzed thoroughly. Major factors considered
in research are: what are the needs of the companies based on the data services usage,
major player in internet services, and support to customers. The research was conducted on
companies mainly from Industries like IT, Education, Manufacturing and others which are
located in Pune city. It is clear from the survey done that Reliance & Tata are Leading
Internet service Provider; they are providing products like Data Card, Broadband etc to the
corporate end users. Most of the companies are getting internet speed form 1MBPS-4MBPS.
Most of the companies are having good perception about 4 G and are willing to switch to it
from their current service provider. Speed of 4G is around than 30 to 35 MBPS, is going too
boom the Market. Because majority of the companies are facing Speed problem with their
current ISP.
Irfan Ullah (2012) Did a study titled“A study and analysis of Public WiFi”. The objective of
this survey is to compare different technologies with WiFi in terms of cost factor, bandwidth
and performance factor, and technology implementation factor The goal of this thesis is to
analyze and compare different wireless network technologies with as focus on availability,
number of nodes, total cost, end-user cost, vendor cost, range, reliability and security. The
goal is to compare Local Area Network Wi-Fi technology (IEEE 802.11 a/g) with mobile
wireless technology like 3G, 4G and LTE.
21. 21
Ayvazian, B., 2010 did a study on the other backs LTE – “Long Term Evolution (LTE) has
entered the mobile market as 3G has achieved wide deployment by mobile operators and
subscriber adoption worldwide. Mobile broadband traffic is exploding at 100 percent per
year in many markets, largely due to the growing popularity of 3G-enabled smart-phones,
laptops, and tablet computers. To address this growing demand for mobile broadband, the
3rd Generation Partnership Project (3GPP) standards body developed LTE as the next logical
technological step for over 4 billion mobile subscribers on existing 3GPP and 3GPP2
networks. 7 On the one hand, LTE serves as the evolutionary path from 3G to 4G,
transforming the mobile industry by supporting ultra-fast broadband, significantly improving
the user experience, substantially improving end-user throughputs, increasing sector
capacity, and reducing user plane latency. LTE is designed as a simple and flat, all-IP data-
centric network architecture resulting in low operating costs for operators. LTE has an
extremely low latency between network elements and end-to-end devices which is about 10
times lower than that of current 3G networks. LTE leverages existing mature radio
technologies while also taking advantage of the fast moving semiconductor processing
technologies that enables a low cost deployment even from the very beginning.”
Liwen Zhang (2010) did a study titled “a survey on long term evolution” Long Term
Evolution (LTE) is a significant project of 3rd Generation Partnership Project (3GPP), initially
proposed on the Toronto conference of 3GPP in 2004 and officially started as LTE work item
in 2006. LTE, as a transition from the 3rd generation (3G) to the 4th generation (4G), has
achieved great capacity and high speed of mobile telephone networks without doubt. It
defines a new packet-only wideband radio with flat architecture and assumes a full Internet
Protocol (IP) network architecture in order to assure voice supported in packet domain in
design. In addition, it is combined with top-of-the-line radio techniques in order to gain
better performance than Code Division Multiple Access (CDMA) approaches. LTE provides
scalable carrier bandwidths from 1.4 MHz to 20 MHz and frequency division duplexing
(FDD), as well as time division duplexing (TDD). In this paper, it presents an overall
description of LTE technology separately in different aspects of LTE architecture and
technical principles to clarify how LTE as a radio technology achieves a high performance for
cellular mobile communication systems.
22. 22
4G spectrum is a research item for next-generation wide-area cellular radio, which focuses
on 4G technologies, 4G networks and 4G systems. 4G technologies shall include three basic
areas of connectivity which are personal area networking (such as Bluetooth), local high-
speed access points on the network such as wireless technologies and cellular connectivity.
Customer satisfaction, as we discussed before, has the most important effect on
customer perception and in order to narrowing down we focus on 4G service as one of the
customer satisfaction’s factors. The aim of the company is to find the most important
service dimensions that affect customer satisfaction.
To have a thorough satisfaction firstly the company is needed to bring satisfied
customers which leads to loyal customers and by preparing all this, good services would be
followed which influenced on Customer satisfaction and make them loyal in future.
At the moment, many companies have established projects for 4G systems
development. 4G can provide services for a wide range of speed facility that support global
roaming and each company will be able to interact with internet-based information and
available in every part of country.
In this literature review, the consumer perceptions about 4G services in India. The
objectives of the study was
(1) to find the most influencing factor in selection of service provider, and
23. 23
(2) to measure customer perception and satisfaction as regards the 4G service provided.
The study on a 4G indicated that some problems exist that deserve the attention of the
company. The company needs to bridge the gap between the services promised and 4G
services offered. And to conclude, “Delivering service without measuring the impact on the
customer is like driving a car without a windshield”
Chapter 3
Research Methodology
24. 24
Objective of the study
To study of customer satisfaction and perception level on Reliance JIO products & services.
To study the importance and development of the telecommunication industry in
India.
To study the customer perception and satisfaction level on Reliance JIO products &
services.
To find the market potential and market penetration of reliance jio products and
services.
To study on need and usage of internet data in telecommunication market.
To study on competition and problems faced by telecom companies in India.
Scope of the study
This study covers the mindsets of customers about Reliance JIO in the areas of Abohar. The
study makes effort to ascertain the satisfaction level of customer of Reliance JIO. Through
survey so that company would be able to come up to the expectation level of its customer.
The company can come up to the expectation only by finding out the problem that
customer are facing during their purchase of Reliance JIO products.
The subject has been taken for the research as it plays key role in the success of
Telecom sector. No company can think of selling their product without having satisfied
25. 25
customer. No company can survive in long run without coming up to the satisfaction level of
customer.
In short it is the level of satisfaction that is link between end-user and company. As
long as the company is able to satisfy its customer, customer would remain in the bracket of
loyal customer. Hence it is very essential to understand the customer satisfaction and to
measure the satisfaction level time to time as there is always scope of improvement.
The research will also be beneficial in analyzing the overall market position of the
company and measures which should be adopted by the Reliance JIO to increase their
market share.
Source for data collection
The purpose of the methodology is to design the research procedure. This includes the
overall design, the sampling procedure, the data collection method and analysis procedure.
Marketing research is the systematic gathering recoding and analyzing of data about
problem retaining to the marketing of goods and services.
The essential purpose of marketing research is to provide information, which will
facilitate the identification of an opportunity of problem situation and to assist manager in
arriving at the best possible decisions when such situations are encountered.
Basically there are two types of researches, which according to their applicability,
strength, weaknesses, and requirements used before selecting proper type of research,
their suitability must be seen with respect to a specific problem two general types of
researches are exploratory and conclusive.
Sample Size
Sample size refers to the numbers of respondents researcher have selected for the
survey.
I have selected 50 sample units from market and individual customers.
26. 26
Sampling Technique
The sample design provides information on the target information and final sample sizes. I
used conveyed convenient sampling surveyed in research.
Sampling Area
While collecting sample, I went many places of Abohar.
Data collection tool
I have used Questionnaire, as the research instrument to conduct the market survey. The
questionnaire consisted closed ended questions designed in such a way that it should gather
maximum information possible.
The questionnaire was a combination of 14 questions. If choices are given it is easier
for the respondent to respond from the choices rather they think and reply also it takes
lesser time. Because the keep on responding and one has tick mark the right choice
accordingly.
Data was collected through two sources:
Primary Source: Primary data was collected directly from the customers through a
questionnaire.
Secondary Source: The secondary source was the company website and my colleagues.
Method of sampling
Convenient sampling is used to do sampling as all the customers in the sites are Surveyed.
28. 28
Data Analysis
Data analysis was done mainly from the data collected through the customers. The data
Collected from secondary sources is also used to analyze on one particular parameter.
Qualitative analysis was done on the data collected from the primary as well as secondary
Sources.
30. 30
Interpretation
From the above table it can be seen that
68% respondents are Male
32% respondents are Female
Occupation
Occupation Percentage Frequency
68%
32%
Gender
Male
Female
31. 31
Students 42 21
Govt. employees 8 4
Private 44 22
Housewife 6 3
Total 100 50
Interpretation
From the above table it can be seen that
42% respondents are students
8% respondents are government employees
42%
8%
44%
6%
Occupation
Students
Govt
Private
Housewife
32. 32
4% respondents are private employees
6% respondents are housewife
Que 1. Since when you are using jio ?
Time Period Frequency Percentage
Less than three month 5 10%
3 to 4 months 7 14%
More than 4 months 37 74%
Not user 1 2%
Total 50 100%
33. 33
Interpretation
10% respondents are using since less than 3 months
14% respondents are using since 3-4 months
74% respondents are using from more than 4 months
2% respondents are not user of jio
Que 2. From which source you came to know about Jio ?
10%
14%
74%
2%
Sales
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
34. 34
Sources Frequency Percentage
Television 8 16%
Newspaper 1 2%
Internet 11 22%
Family & Friends 30 60%
Total 50 100%
Interpretation
16%
2%
22%
60%
82%
Sales
Television
Newspaper
Internet
Family & Friends
35. 35
16% respondents came to know about jio from Television
60% respondents from Family and Friends
22% from Internet
2% from newspaper
Que 3 Which feature of reliance jio convinced you to use this ?
Feature Frequency Percentage
Connectivity 15 30%
Advertisement 4 8%
Schemes 30 60%
Goodwill 1 2%
Total 50 100
36. 36
Interpretation
30% respondents convinced from connectivity
8% respondents from Advertisements
60% respondents from Schemes
2% respondents from Goodwill
Que 4. Which service do you like the most while using reliance jio ?
Service Frequency Percentage
Data services 25 50%
30%
8%60%
2%
Features
connectivity
Advertisement
Schemes
Goodwill
37. 37
Call rate 7 14%
Network coverage 18 36%
Value added services 0 0%
Total 50 100%
Interpretation
50% people like Data services
14% people like Call rate
36% people like network coverage
0% people like value added services
50%
14%
36%
0%
Services
Data Servuices
Call rate
Network coverage
Value added services
38. 38
Ques 5. Why did you choose this service provider ?
Services Frequency Percentage
Unlimited calling
services
11 22%
Unlimited sms services 0 0%
Unlimited data services 11 22%
All services 28 56%
Total 50 100%
39. 39
Interpretation
22% respondents choose jio because of unlimited calling services
22% respondents choose jio because of unlimited data services
56% respondents choose jio because of unlimited all services
0% respondents choose jio because of unlimited sms services
Ques 6. Have you called anytime at customer care ?
Respondents Frequency Percentage
22%
0%
22%
56%
Services
Unlimited calling services
Unlimited sms services
unlimited data services
All services
41. 41
Interpretation
34% respondents made call to customer care
76% respondents not made call to customer care
Ques 7. If yes, For what reason do you call customer
care(cc) ?
Reason Frequency Percentage
Value added Services 0 0%
Complaints 7 14%
Information of new
schemes
3 6%
Other queries 2 4%
Not Called Or Not
answered
38
76%
42. 42
Total 50 100%
Interpretation
14% respondents called cc for complaints
7% respondents called cc for taking information regarding new schemes
4% respondents called cc for other queries
76% respondents not called cc or not answered
0%
14%
7%
4%
76%
Services
Value added services
Complaints
Information
Other queries
Not called or Not answered
43. 43
Ques 8. Rate the following Reliance jio services on
the basis of your satisfaction ?
8.1 Network Coverage
8.2 Data services
8.3 Calling services
8.4 Value added services
8.5 Customer care
8.6 New schemes and offers
:-
8.1 Network coverage
44. 44
Satisfaction Frequency Percentage
Excellent 25 50%
Very good 20 40%
Fairly good 3 6%
Average 0 0%
Poor 1 2%
Not answered 1 2%
Total 50 100%
50%
40%
6%
0% 2% 2%
Satisfaction
Excellent
Very goog
Fairly good
Average
Poor
Not answered
45. 45
Interpretation
50% respondents said network coverage is Excellent
40% said very good
6% said fairly good
2% said poor
2% not answered
8.2 Data Services
Satisfaction Frequency Percentage
Excellent 19 38%
Very Good 22 44%
Fairly good 6 12%
Average 1 2%
46. 46
Poor 0 0%
Not answered 2 4%
Total 50 100 %
Interpretation
38% respondents said data service is Excellent
44% said very good
12% said fairly good
2% said average
0% said poor
4% not answered
38%
44%
12%
2%
0%
4%
Satisfaction
Excellent
very good
fairly good
average
poor
not answered
47. 47
8.3 Calling services
Satisfaction Frequency Percentage
Excellent 36 72%
Very Good 11 22%
Fairly good 2 4%
Average 0 0%
Poor 0 0%
Not answered 1 2%
Total 50 100 %
48. 48
Interpretation
72% respondents said Calling service is Excellent
22% said very good
4% said fairly good
0% said average
0% said poor
2% not answered
8.4 Value added services
Satisfaction Frequency Percentage
Excellent 13 26%
Very Good 27 54%
72%
22%
4%
0%
0%
2%
satisfaction
Excellent
very good
fairly good
average
poor
not answered
49. 49
Fairly good 7 14%
Average 1 2%
Poor 0 0%
Not answered 2 4%
Total 50 100 %
Interpretation
26% respondents said value added service is Excellent
54% said very good
14% said fairly good
2% said average
0% said poor
4% not answered
26%
54%
14%
2% 0% 4%
Satisfaction
excellent
very good
fairly good
average
poor
not answered
50. 50
8.5 Customer care
Satisfaction Frequency Percentage
Excellent 7 14%
Very Good 16 32%
Fairly good 15 30%
Average 5 10%
Poor 2 2%
Not answered 5 20%
Total 50 100%
51. 51
Interpretation
14% respondents said Customer care is Excellent
32% said very good
30% said fairly good
10% said average
2% said poor
20% not answered
8.6 New Schemes and offers
Satisfaction Frequency Percentage
14%
32%
30%
10%
2%
20%
satisfaction
Excellent
very good
fairly good
average
poor
not answered
52. 52
Excellent 18 36%
Very Good 25 50%
Fairly good 5 10%
Average 1 2%
Poor 0 0%
Not answered 1 2%
Total 50 100%
36%
50%
10%
4% 0% 2%
satisfaction
Excellent
Very good
Fairly good
Average
poor
not answered
53. 53
Interpretation
36% respondents said New schemes and offers is Excellent
50% said very good
10% said fairly good
4% said average
0% said poor
2% not answered
Ques 9. Are you satisfied with reliance jio service ?
Response Frequency Percentage
Yes 46 92%
No 4 8%
Total 50 100%
54. 54
Interpretation
92% respondents are satisfied with reliance jio services
8% respondents are not satisfied reliance jio services
Ques 10 Would you recommend jio to others ?
Response Frequency Percentage
92%
8%
Satisfaction
Yes
No
55. 55
Yes 41 82%
No 9 18%
Total 50 100%
Interpretation
82% respondents said that they will recommend jio to others
18% respondents said they will not recommend jio to others
82%
18%
Respond
Yes
No
56. 56
Ques 11. Are you using any other service provider than
reliance jio ?
Response Frequency Percentage
Yes 42 84%
No 8 16%
Total 50 100%
57. 57
Interpretation
84% respondents also using other service provider than jio
16% respondents are not using other service provider than jio
Ques 12. If yes, which one ?
Service Provider Frequency Percentage
Airtel 22 44%
Idea 6 12%
Vodafone 19 38%
84%
16%
Respond
Yes
No
58. 58
Bsnl 3 6%
Aircel 0 0%
Total 50 100%
Interpretation
44% respondents are using Airtel
12% respondents are using Idea
38% respondents are using Vodafone
6% respondents are using Bsnl
0 % respondents are using Aircel
44%
12%
38%
6%
0%
User
Airtel
Idea
Vodafone
Bsnl
Aircel
59. 59
Ques 13. In comparison to Reliance jio do you find the
services of any other service provider is better ?
Responds Frequency Percentage
Yes 10 20%
No 40 80%
Total 50 100%
60. 60
Interpretation
80% respondents said they don’t any other service provider than jio
20% respondents said other service providers are better than jio
Ques 14. What should be improvedin Reliance jio
services ?
20%
80%
Comparison
Yes
No
61. 61
Responds Frequency Percentage
Data services 16 32%
Value added services 1 2%
Customer care 18 36%
Calling services 6 12%
Nothing 9 18%
Total 50 100%
Interpretation
32%
2%36%
12%
18%
Responds
Data Services
Value added service
Customer care
calling services
Nothing
62. 62
32% respondents said data services should be improved in jio
2% respondents said value added services should be improved in jio
36% respondents said customer care services should be improved in jio
12% respondents said calling services should be improved in jio
18% respondents said nothing to be improved in jio
Findings
The following are the findings of the study:
1.Reliance JIO has wide market captured in Abohar
2. Most customers purchased JIO because of its free services and new schemes
3.Customers are nearly satisfied with the 4G unlimited services as comparison to
others services.
4.Reliance JIO is the market leader in Abohar, all the customers are preferably happy
with its products & services.
5.Wide network coverage is available in Abohar areas according to the customers.
63. 63
6. JIO services are highly effective in Abohar as the no. of calls made to the customer
care are low.
At last it can be said that there are a lot of scope of Reliance jio market in near
future.
SUGGESTIONS
1. Spread out the awareness about Reliance JIO in deep rural areas.
2. Replenish the products on Retailer’s shop on right time, where it is lacking.
3. Get the feedback from existing customers about Reliance JIO and take the
reference for making new customers.
4. The customer care people and also employees in Reliance JIO should try to convey
brand Reliance JIO while talking to people.
5. Enhance the market penetration & shares in every market and give the high
competition to others company.
64. 64
Limitations
1. The first problem I faced is in getting the co-operation of the customers. Many of
the respondents I approached did not agree to the need and utility of the project and
hence did not agree to provide me with information.
2. The behavior of the customer is unpredictable which may result in the lacking of
accuracy in the data.
3. As the sample size of the survey was so small and comprise of only 50 customers,
the results may have some prone to errors.
4. Study accuracy totally based upon the respondents response.
65. 65
Conclusion
Reliance JIO has become a very successful brand in India & providing customer
satisfaction is to be there main motive. It provides unlimited free calling and data
services & SMS on the move as people are more dependent on it in their daily lives
like wide network coverage and good 4G services. Because 3G services was unable to
meet our customer needs and wants. That’s why 4G has been evolved for Indian
customers.
Reliance JIO possesses congestion free & wide network coverage, attractive 4G
schemes & customer services as well as lifetime roaming free services.
Providing customer satisfaction is the most crucial step of the company as they are
to be satisfied and provides Internet access on the move such as Wide network
66. 66
coverage and good 4G services as they are important and technology advanced stuff
required by almost everybody in today’s environment, Reliance JIO is a home brand
company and a very emerging brand in India and will be successful in overseas
market in upcoming years. It possesses congestion free & wide network, attractive
4G schemes & customer services to cover one of the widest areas.
From the details it can be concluded that 75% of Reliance JIO users preferred to
remain with Reliance JIO and fully satisfied. Also good number of customers who are
willing to switch from their respective subscribers showed interest in Reliance JIO.
Reliance JIO is capturing the wide area of Indian markets increasingly day by day.
Hence, these statistics imply a bright future for the company. It can be said that in
near future, the company will be booming in the telecom industry.
Chapter 5
Bibliography