Reliance Industries Chairman Mukesh Ambani announced plans to launch 4G services in India under the Jio brand, including free voice calls, zero roaming charges, and affordable data plans priced well below competitors. Jio will aim to cover 90% of India's population by March 2017. Ambani announced several attractive introductory offers for Jio customers, including free data services for the first four months. Jio also plans to launch affordable smartphones under the LYF brand starting at Rs. 2,999. The launch of Jio's low-cost 4G services posed a major competitive threat to existing telecom companies like Airtel and Idea in India.
- Reliance Jio Infocomm Limited, often simply called Jio, is a subsidiary of Reliance Industries and is India's largest telecommunications operator.
- Jio launched in 2016 and disrupted the market by offering free voice calls and very cheap data plans starting at just Rs. 50 per month.
- In response to Jio's competitive pricing, other major operators like Airtel have had to rethink their own data plans and come up with new offers like 10GB of 4G data for Rs. 259 to try and compete.
Jio and Airtel are two major telecom companies in India. Jio began as Reliance Industries' telecom subsidiary after acquiring spectrum licenses in 2010. It commercially launched services in 2016. Airtel was founded in 1984 and became India's first GSM mobile operator after winning a license in 1992. It has expanded across India and currently has the largest rural subscriber base. Both companies offer 4G services and plans, but their network sizes and customer bases differ based on their different histories and approaches to building out infrastructure. Overall, their competition has benefited customers by driving down prices and improving service quality.
This document provides a report on Bharti Airtel Limited that was submitted to Prof. A. Nag. It includes an executive summary, introduction on the company overview, objectives, methodology used including primary and secondary data sources, analyses using models like SWOT, BCG matrix, Porter's five forces, Ansoff matrix, and environmental and competitor analyses. It also includes findings, recommendations, bibliography and references.
Bharti Airtel is an Indian multinational telecommunications company headquartered in New Delhi. It operates mobile networks in 20 countries across South Asia, Africa, and the Channel Islands. Airtel was founded in 1995 and is now the third largest mobile operator globally with over 275 million subscribers. Airtel provides 2G, 3G, and 4G services depending on the country and has a presence in India, Sri Lanka, Bangladesh, and 17 African nations. The company employs over 24,000 people worldwide and had revenues of over 35,000 crores in 2014. Airtel utilizes different levels of sales managers including operational, middle, and top-level managers to oversee its sales teams.
Reliance Jio is a telecommunications company in India that provides 4G LTE services. It was launched in 2007 as Infotel Broadband and later rebranded as Jio in 2013. Jio launched commercial services in 2016 and saw rapid growth, reaching over 16 million subscribers within the first month. Jio utilized an aggressive marketing strategy, providing free data and voice calls initially. This disrupted the telecom industry and forced competitors to lower prices. Jio is now India's largest mobile carrier with over 331 million users.
The document provides an overview of a market analysis project conducted on Airtel in India. It examines Airtel's revenue streams like Airtel Money and 3G projects. The project was undertaken to analyze Airtel's market share in assigned areas of Pune city and steps taken to promote products to retailers and increase sales/awareness. The report includes an acknowledgements section, executive summary, literature review, objectives, methodology, data analysis and findings, conclusions, limitations and recommendations.
Marketing Strategy of Reliance Jio against Airtel Arjun Gupta
Airtel and Reliance Jio marketing management analysis on India based on stipulated target audience with a detailed discussion on their objectives, expenditure, effectiveness with a brief understanding of product life cycle.
This document provides an overview of Bharti Airtel, a major telecommunications company in India. It discusses Airtel's position as one of the largest mobile operators globally with over 250 million subscribers in India. The document also summarizes Airtel's organizational structure, vision, financial performance, strategies around partnerships and acquisitions, and future opportunities in emerging markets. It analyzes Airtel using tools like Porter's 5 Forces, SWOT analysis, and BCG matrix.
- Reliance Jio Infocomm Limited, often simply called Jio, is a subsidiary of Reliance Industries and is India's largest telecommunications operator.
- Jio launched in 2016 and disrupted the market by offering free voice calls and very cheap data plans starting at just Rs. 50 per month.
- In response to Jio's competitive pricing, other major operators like Airtel have had to rethink their own data plans and come up with new offers like 10GB of 4G data for Rs. 259 to try and compete.
Jio and Airtel are two major telecom companies in India. Jio began as Reliance Industries' telecom subsidiary after acquiring spectrum licenses in 2010. It commercially launched services in 2016. Airtel was founded in 1984 and became India's first GSM mobile operator after winning a license in 1992. It has expanded across India and currently has the largest rural subscriber base. Both companies offer 4G services and plans, but their network sizes and customer bases differ based on their different histories and approaches to building out infrastructure. Overall, their competition has benefited customers by driving down prices and improving service quality.
This document provides a report on Bharti Airtel Limited that was submitted to Prof. A. Nag. It includes an executive summary, introduction on the company overview, objectives, methodology used including primary and secondary data sources, analyses using models like SWOT, BCG matrix, Porter's five forces, Ansoff matrix, and environmental and competitor analyses. It also includes findings, recommendations, bibliography and references.
Bharti Airtel is an Indian multinational telecommunications company headquartered in New Delhi. It operates mobile networks in 20 countries across South Asia, Africa, and the Channel Islands. Airtel was founded in 1995 and is now the third largest mobile operator globally with over 275 million subscribers. Airtel provides 2G, 3G, and 4G services depending on the country and has a presence in India, Sri Lanka, Bangladesh, and 17 African nations. The company employs over 24,000 people worldwide and had revenues of over 35,000 crores in 2014. Airtel utilizes different levels of sales managers including operational, middle, and top-level managers to oversee its sales teams.
Reliance Jio is a telecommunications company in India that provides 4G LTE services. It was launched in 2007 as Infotel Broadband and later rebranded as Jio in 2013. Jio launched commercial services in 2016 and saw rapid growth, reaching over 16 million subscribers within the first month. Jio utilized an aggressive marketing strategy, providing free data and voice calls initially. This disrupted the telecom industry and forced competitors to lower prices. Jio is now India's largest mobile carrier with over 331 million users.
The document provides an overview of a market analysis project conducted on Airtel in India. It examines Airtel's revenue streams like Airtel Money and 3G projects. The project was undertaken to analyze Airtel's market share in assigned areas of Pune city and steps taken to promote products to retailers and increase sales/awareness. The report includes an acknowledgements section, executive summary, literature review, objectives, methodology, data analysis and findings, conclusions, limitations and recommendations.
Marketing Strategy of Reliance Jio against Airtel Arjun Gupta
Airtel and Reliance Jio marketing management analysis on India based on stipulated target audience with a detailed discussion on their objectives, expenditure, effectiveness with a brief understanding of product life cycle.
This document provides an overview of Bharti Airtel, a major telecommunications company in India. It discusses Airtel's position as one of the largest mobile operators globally with over 250 million subscribers in India. The document also summarizes Airtel's organizational structure, vision, financial performance, strategies around partnerships and acquisitions, and future opportunities in emerging markets. It analyzes Airtel using tools like Porter's 5 Forces, SWOT analysis, and BCG matrix.
Vodafone India and Idea Cellular agreed to merge in March 2017, creating the largest telecom company in India with over 394 million customers. Vodafone would own 45.1% of the merged entity, while Idea's promoters would hold 26% and the rest would be publicly owned. The merger was aimed at making the combined company the largest in India by subscribers as well as boosting revenue through increased market share and an expanded customer base. However, integrating the networks and strategies of the two companies, which had different areas of strength and approaches, could also lead to clashes or loss of consumer choice and jobs.
Airtel is the second largest mobile operator in Asia-Pacific by subscriber base, operating in 20 countries in South Asia and Africa. It was the first to provide 4G service in India. The CEO of Airtel is Gopal Vittal, who has been CEO since 2013. Airtel began in 1992 when Sunil Mittal won a bid to set up a cellular network in Delhi and has grown to over 66 million customers across its mobile, broadband, and DTH services in India and Africa. It has a large workforce and focus on telecom but depends heavily on the domestic market and faces competition from other operators.
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
Bharti Airtel is an Indian multinational telecommunications company with operations in 20 countries. It has over 275 million subscribers worldwide, making it one of the largest mobile operators globally. The document discusses Airtel's marketing mix, known as the 4 P's - Product, Price, Place, and Promotion. It details Airtel's various product offerings, pricing strategies, distribution channels, and promotional activities.
Vodafone and Idea Cellular merged in a horizontal merger to combat competition from Reliance Jio. As the two companies were in the growth stage of their product lifecycles, the merger aimed to achieve synergies like reduced costs, expanded networks and spectrum to move to the maturity stage. Valuation methodologies like NAV, comparable market multiples and earnings multiples were used. While initial synergies of Rs. 3000 crore were realized, the merger has not yet benefited shareholders as the combined entity continues to post losses due to price wars with Jio.
Bharti Airtel is an Indian telecommunications company established in 1983 that now operates in 20 countries. It has over 251 million subscribers and is India's largest cellular provider. Airtel provides cellular, landline, broadband, and digital TV services. It has expanded rapidly through acquisitions and innovation, becoming a leading global telecom brand known for high quality customer service.
Reliance Jio introduced in India in 2015 and has since had a major impact on the Indian telecom industry and society. The presentation summarizes Jio's history and launch, products/services, tariff plans, and impact. It discusses how Jio's affordable data and voice calls disrupted the market, increasing internet usage but also potentially negative effects like overuse of online content and less real-world interaction. The presentation provides an overview of Jio's influence in bridging the digital divide while acknowledging some risks to health and education.
This document appears to be a minor project report submitted by a student to fulfill requirements for a Bachelor of Business Administration degree. It provides an executive summary of the report which evaluates the character ethics of Bharti Airtel, India's largest mobile operator. The report includes sections on the company profile, literature review on ethics and Airtel's strategies, a case study, SWOT analysis, and research methodology.
This document is a student's term paper report on the marketing strategies of Bharti Airtel, the largest telecommunications company in India. It includes an introduction providing background on the development of the Indian telecommunications sector. It then outlines the contents of the report, which will cover Airtel's marketing strategies, SWOT analysis, competitive advantages, and current market position. The report was submitted in partial fulfillment of a B.Com degree and includes standard elements like an acknowledgments section, table of contents, and executive summary.
Reliance Jio is an Indian telecommunications company that launched 4G services in 2016. It acquired spectrum and built infrastructure over 2010-2015. Jio launched commercially on September 5, 2016 and acquired 16 million subscribers within the first month, the fastest ramp-up ever for a mobile network. Jio offers 4G broadband, apps, smartphones, WiFi hotspots, and phones. Its strategies include digital HR management and offering initially free services. Jio faces threats from potential network slowdowns from increased users and price wars with competitors, but its strengths are low prices, apps, and VOLTE technology.
Bharti Airtel is India's largest telecommunications services provider with over 220 million subscribers across its mobile, broadband, and enterprise services. It faces competition from other major players like Reliance, Idea, Vodafone, and public sector providers BSNL and MTNL. Airtel has a 28% market share of India's GSM subscriber base. It has strengths in its nationwide network footprint and strong brand recognition, but also faces threats from new low-cost entrants and market saturation. The document analyzes Airtel's competitive position and provides recommendations around rural marketing, advertising, and product development.
Reliance Jio Infocomm Limited is an Indian telecommunications company that provides 4G wireless services and fiber-optic infrastructure. It owns mobile apps like MyJio, JioTV, JioCinema and others. On social media, Jio posts daily on Facebook and Twitter to promote contests, videos, photos and engage users. Jio's marketing strategy focuses on competitive pricing, tariff plans, and offering own apps while eliminating roaming charges across India. It plans to expand broadband network coverage and continue developing new apps to meet future generation needs.
Jio: Marketing startegy and SWOT analysisRashmi Pandey
Reliance Jio's success is largely due to the strategic management and leadership of Mukesh Ambani. Key aspects of Jio's strategy included undercutting competitors' prices by 10 times, building a vast fiber optic network, focusing on acquiring new internet users, and planning to eventually profit from a large subscriber base. Jio targeted both lower-income and high-end consumers, as well as rural areas. Through innovative offerings like affordable smartphones and data plans, Jio was able to rapidly grow its subscriber base to over 250 million users.
This case study examines Jio Infocomm Ltd and the Indian telecommunication industry. It provides background on the industry, major players like Airtel, Jio, and Vodafone Idea, and details on Jio's services, products, and key leadership. A PESTLE analysis identifies factors supporting Jio like government favoritism and its cost leadership strategy. However, risks also exist like dependency on data usage and fiber optic capacity issues. Jio has grown rapidly to 369 million subscribers through its low pricing but this has forced competitors to consolidate and reduced industry ARPU. The case examines Jio's differentiation strategy and performance metrics like revenue for the industry.
Reliance was founded in 1966 in India by Dhirubhai Ambani. It is now led by his sons Mukesh and Anil Ambani and has diversified into many industries including oil, gas, petrochemicals, textiles, retail, and telecommunications. Reliance Retail was established in 2006 as the retail division of Reliance Industries and has grown to over 900 stores across various formats. The company focuses on sustainable growth, enhancing quality of life, and ensuring energy security for India through its businesses and corporate social responsibility programs in education, health, community development, and the environment.
The document provides an overview of Bharti Airtel, India's largest telecommunications company. It discusses Airtel's establishment in 1985, its structure into four strategic business units, and its position as one of India's leading private providers serving over 66 million customers. It also summarizes Airtel's key business areas, leadership, expansion milestones, and strategic priorities around customer service and innovation.
Project on Organization study at Bharti Airtel dasdebabrata25
Airtel is one of the leading telecom service providers operating in 18 countries across Asia and Africa. It is one of the largest mobile networks in India, providing mobile, broadband, and DTH TV services. The company has four strategic business units - Mobile, Tele Media, Enterprise, and Digital TV. The objective of the study is to understand Airtel's business, products, services, internal and external environment, and the telecom industry.
The document presents a filed study report on customer perception towards Vodafone services after its merger with Idea. It includes details of the telecom industry in India, profiles of Vodafone and Idea, objectives of the study, research methodology used including data collection and analysis. The study aims to understand customer expectations and perception of services provided by Vodafone Idea after the merger of the two companies.
Reliance Jio, Marketing and Business Analysis.MARRIVINAY
This project report discusses a study conducted by Vinay Kumar for Reliance Jio to identify factors to enhance Wi-Fi and 4G LTE coverage in Hyderabad, India. It provides background on Reliance Jio and the telecommunications industry in India. The objectives are to identify buildings suitable for coverage expansion and capture their details. The research methodology included a survey of 704 participants. Key findings were that the number of home passes and number of floors in a building depend on internet usage.
This document compares the marketing strategies of Airtel and Vodafone in India. It outlines their objectives, profiles, target markets and marketing mixes. Airtel targets young urban customers while Vodafone focuses on rural areas. Both use low pricing, extensive networks and varied products. Subscriber data is presented and analyzed to compare their market performance, finding that Airtel needs to improve customer service and update strategies to better compete with Vodafone.
Vodafone India and Idea Cellular agreed to merge in March 2017, creating the largest telecom company in India with over 394 million customers. Vodafone would own 45.1% of the merged entity, while Idea's promoters would hold 26% and the rest would be publicly owned. The merger was aimed at making the combined company the largest in India by subscribers as well as boosting revenue through increased market share and an expanded customer base. However, integrating the networks and strategies of the two companies, which had different areas of strength and approaches, could also lead to clashes or loss of consumer choice and jobs.
Airtel is the second largest mobile operator in Asia-Pacific by subscriber base, operating in 20 countries in South Asia and Africa. It was the first to provide 4G service in India. The CEO of Airtel is Gopal Vittal, who has been CEO since 2013. Airtel began in 1992 when Sunil Mittal won a bid to set up a cellular network in Delhi and has grown to over 66 million customers across its mobile, broadband, and DTH services in India and Africa. It has a large workforce and focus on telecom but depends heavily on the domestic market and faces competition from other operators.
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
Bharti Airtel is an Indian multinational telecommunications company with operations in 20 countries. It has over 275 million subscribers worldwide, making it one of the largest mobile operators globally. The document discusses Airtel's marketing mix, known as the 4 P's - Product, Price, Place, and Promotion. It details Airtel's various product offerings, pricing strategies, distribution channels, and promotional activities.
Vodafone and Idea Cellular merged in a horizontal merger to combat competition from Reliance Jio. As the two companies were in the growth stage of their product lifecycles, the merger aimed to achieve synergies like reduced costs, expanded networks and spectrum to move to the maturity stage. Valuation methodologies like NAV, comparable market multiples and earnings multiples were used. While initial synergies of Rs. 3000 crore were realized, the merger has not yet benefited shareholders as the combined entity continues to post losses due to price wars with Jio.
Bharti Airtel is an Indian telecommunications company established in 1983 that now operates in 20 countries. It has over 251 million subscribers and is India's largest cellular provider. Airtel provides cellular, landline, broadband, and digital TV services. It has expanded rapidly through acquisitions and innovation, becoming a leading global telecom brand known for high quality customer service.
Reliance Jio introduced in India in 2015 and has since had a major impact on the Indian telecom industry and society. The presentation summarizes Jio's history and launch, products/services, tariff plans, and impact. It discusses how Jio's affordable data and voice calls disrupted the market, increasing internet usage but also potentially negative effects like overuse of online content and less real-world interaction. The presentation provides an overview of Jio's influence in bridging the digital divide while acknowledging some risks to health and education.
This document appears to be a minor project report submitted by a student to fulfill requirements for a Bachelor of Business Administration degree. It provides an executive summary of the report which evaluates the character ethics of Bharti Airtel, India's largest mobile operator. The report includes sections on the company profile, literature review on ethics and Airtel's strategies, a case study, SWOT analysis, and research methodology.
This document is a student's term paper report on the marketing strategies of Bharti Airtel, the largest telecommunications company in India. It includes an introduction providing background on the development of the Indian telecommunications sector. It then outlines the contents of the report, which will cover Airtel's marketing strategies, SWOT analysis, competitive advantages, and current market position. The report was submitted in partial fulfillment of a B.Com degree and includes standard elements like an acknowledgments section, table of contents, and executive summary.
Reliance Jio is an Indian telecommunications company that launched 4G services in 2016. It acquired spectrum and built infrastructure over 2010-2015. Jio launched commercially on September 5, 2016 and acquired 16 million subscribers within the first month, the fastest ramp-up ever for a mobile network. Jio offers 4G broadband, apps, smartphones, WiFi hotspots, and phones. Its strategies include digital HR management and offering initially free services. Jio faces threats from potential network slowdowns from increased users and price wars with competitors, but its strengths are low prices, apps, and VOLTE technology.
Bharti Airtel is India's largest telecommunications services provider with over 220 million subscribers across its mobile, broadband, and enterprise services. It faces competition from other major players like Reliance, Idea, Vodafone, and public sector providers BSNL and MTNL. Airtel has a 28% market share of India's GSM subscriber base. It has strengths in its nationwide network footprint and strong brand recognition, but also faces threats from new low-cost entrants and market saturation. The document analyzes Airtel's competitive position and provides recommendations around rural marketing, advertising, and product development.
Reliance Jio Infocomm Limited is an Indian telecommunications company that provides 4G wireless services and fiber-optic infrastructure. It owns mobile apps like MyJio, JioTV, JioCinema and others. On social media, Jio posts daily on Facebook and Twitter to promote contests, videos, photos and engage users. Jio's marketing strategy focuses on competitive pricing, tariff plans, and offering own apps while eliminating roaming charges across India. It plans to expand broadband network coverage and continue developing new apps to meet future generation needs.
Jio: Marketing startegy and SWOT analysisRashmi Pandey
Reliance Jio's success is largely due to the strategic management and leadership of Mukesh Ambani. Key aspects of Jio's strategy included undercutting competitors' prices by 10 times, building a vast fiber optic network, focusing on acquiring new internet users, and planning to eventually profit from a large subscriber base. Jio targeted both lower-income and high-end consumers, as well as rural areas. Through innovative offerings like affordable smartphones and data plans, Jio was able to rapidly grow its subscriber base to over 250 million users.
This case study examines Jio Infocomm Ltd and the Indian telecommunication industry. It provides background on the industry, major players like Airtel, Jio, and Vodafone Idea, and details on Jio's services, products, and key leadership. A PESTLE analysis identifies factors supporting Jio like government favoritism and its cost leadership strategy. However, risks also exist like dependency on data usage and fiber optic capacity issues. Jio has grown rapidly to 369 million subscribers through its low pricing but this has forced competitors to consolidate and reduced industry ARPU. The case examines Jio's differentiation strategy and performance metrics like revenue for the industry.
Reliance was founded in 1966 in India by Dhirubhai Ambani. It is now led by his sons Mukesh and Anil Ambani and has diversified into many industries including oil, gas, petrochemicals, textiles, retail, and telecommunications. Reliance Retail was established in 2006 as the retail division of Reliance Industries and has grown to over 900 stores across various formats. The company focuses on sustainable growth, enhancing quality of life, and ensuring energy security for India through its businesses and corporate social responsibility programs in education, health, community development, and the environment.
The document provides an overview of Bharti Airtel, India's largest telecommunications company. It discusses Airtel's establishment in 1985, its structure into four strategic business units, and its position as one of India's leading private providers serving over 66 million customers. It also summarizes Airtel's key business areas, leadership, expansion milestones, and strategic priorities around customer service and innovation.
Project on Organization study at Bharti Airtel dasdebabrata25
Airtel is one of the leading telecom service providers operating in 18 countries across Asia and Africa. It is one of the largest mobile networks in India, providing mobile, broadband, and DTH TV services. The company has four strategic business units - Mobile, Tele Media, Enterprise, and Digital TV. The objective of the study is to understand Airtel's business, products, services, internal and external environment, and the telecom industry.
The document presents a filed study report on customer perception towards Vodafone services after its merger with Idea. It includes details of the telecom industry in India, profiles of Vodafone and Idea, objectives of the study, research methodology used including data collection and analysis. The study aims to understand customer expectations and perception of services provided by Vodafone Idea after the merger of the two companies.
Reliance Jio, Marketing and Business Analysis.MARRIVINAY
This project report discusses a study conducted by Vinay Kumar for Reliance Jio to identify factors to enhance Wi-Fi and 4G LTE coverage in Hyderabad, India. It provides background on Reliance Jio and the telecommunications industry in India. The objectives are to identify buildings suitable for coverage expansion and capture their details. The research methodology included a survey of 704 participants. Key findings were that the number of home passes and number of floors in a building depend on internet usage.
This document compares the marketing strategies of Airtel and Vodafone in India. It outlines their objectives, profiles, target markets and marketing mixes. Airtel targets young urban customers while Vodafone focuses on rural areas. Both use low pricing, extensive networks and varied products. Subscriber data is presented and analyzed to compare their market performance, finding that Airtel needs to improve customer service and update strategies to better compete with Vodafone.
This document provides a summary of a summer training report submitted by Narendra Kumar Koli on a study of sales promotion activities and consumer age on Bharti Airtel's network. It includes an introduction describing the objectives and scope of the study. It also includes sections on Bharti Airtel's company profile, history, vision, governance, competitors, marketing strategy, promotional strategy, and target market segments. The report will analyze collected data on Airtel's sales promotion schemes and consumer retention on networks to determine best practices and opportunities for improvement.
A project report on comparative analysis of airtel and bsnl landlineBabasab Patil
This document summarizes a project report that analyzes and compares the landline services of Airtel and BSNL in India. It conducted a survey of 300 customers and found that BSNL had the largest market share of landline customers at 52%. The report also found that most BSNL customers were satisfied with the coverage provided, though some felt call rates could be lower. It suggests that telecom companies focus on pricing, enhancing coverage, and leveraging existing market share to gain more customers.
Reliance Jio Infocomm Limited is a 4G mobile network operator in India owned by Reliance Industries. It launched 4G services in 2016 with a focus on network infrastructure, devices, content, services and affordable tariffs. Mukesh Ambani outlined Jio's strategy to build the largest and most advanced 4G network in India using fiber optic technology. Jio has seen rapid subscriber growth and aims to make India a global leader in digital services.
Bharti Airtel launched wireless services in India in 1995 under the brand Airtel in Delhi and Himachal Pradesh. The document discusses a PESTLE analysis of Bharti Airtel, noting that political factors like mobile number portability and 3G spectrum auctions impact the company, economic factors indicate the telecom sector contributes significantly to India's GDP and employment, and technological factors position Airtel as an innovator with extensive network infrastructure including undersea cables. Environmental concerns about the potential health effects of radio waves remain unproven risks.
The document discusses the Indian mobile industry and consumer behavior related to mobile services. It provides an overview of the industry players and stages of growth. Key points discussed include:
- The mobile industry has grown at a CAGR of 28.3% since 2009 but competition has led to declining profit margins. Stronger players with financial backing will dominate future profits.
- The industry is shifting from the growth stage to the shakeout stage. Smaller players without strong financials will be acquired by larger players.
- Factors like network expansion, lower prices, and demand from smaller cities will support continued growth and an extended growth-shakeout phase.
- Consumer behavior is influenced by perceptions of quality,
The Indian telecom industry has grown rapidly, contributing significantly to GDP. Privatization beginning in the 1990s with cellular and value-added services helped augment growth. Upcoming technologies like 3G and WiMax will further increase growth rates. Total mobile users in India are expected to reach nearly 1 billion by 2014. Key service providers like Bharti Airtel, Reliance, and Vodafone continue expanding their subscriber bases.
a study on advertising in jio and its impact on customersmehul chopra
its the internship report on how the advertising in jio is done and what are its impact on the customers. this is a primary research done by me as i have done the internship in jio rajasthan in the head office sdm team
Nokia international product life cycle 1Nits Kedia
1) Nokia was founded in 1865 as a paper company and diversified into rubber, cables, and telecommunications. In 1996 the companies merged to form Nokia Group.
2) Nokia entered the mobile phone business in 1981 and launched the first GSM network in 1991. It became a global leader in mobile phones and networks.
3) Nokia entered the Indian market in 1994 and has since established local manufacturing, R&D centers, and launched several "firsts" for India including the first phone with an Indian ringtone.
Reliance Jio launched commercial 4G services in September 2016, offering free voice and data. Jio provides 4G broadband and voice services across India along with content like TV and music. It launched its own LYF smartphone brand. While Jio gained users quickly, data speeds declined with increased demand. Airtel responded by slashing data prices but users report Jio speeds now lag competitors. Jio faces challenges around maintaining speeds as more customers join but its low prices increased competition and progress in India's telecom industry.
Reliance Jio offers affordable 4G services in India including free voice calls, low data rates, and inexpensive LYF smartphones starting at Rs. 2,999. It aims to provide access to its high-speed internet and digital services across all economic classes. Jio also offers a range of apps and services like JioTV, JioCinema, JioMusic as well as the JioFi wireless hotspot device. The launch of Jio has significantly impacted competitors by gaining over 100 million subscribers and increasing India's mobile data usage.
The document discusses business-level strategies, including defining business-level strategy, the relationship between customers and strategy, and the five main types of business-level strategies: cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated low cost/differentiation. It describes the purpose and characteristics of each type of strategy and the competitive risks they pose.
This document discusses strategy implementation and the key management issues involved. It outlines various management concerns for implementing strategies, such as establishing annual objectives, devising policies, allocating resources, altering organizational structure, restructuring and reengineering, revising reward and incentive programs, managing resistance to change, and developing a strategy-supportive culture. Successful strategy implementation requires motivation, discipline, support and hard work to drive change within an organization.
A project report on comparative analysis of marketing strategies of vodafone ...Projects Kart
The document provides information about a project report on the comparative analysis of marketing strategies of Bharti Airtel and Vodafone. It includes an introduction to the topic, background details on the telecom sector in India and profiles of Airtel and Vodafone. It also describes the objectives of the study, research methodology used and the contents that will be covered in the report such as the marketing strategies, SWOT analysis, suggestions and conclusions.
Airtel and Vodafone are two major telecommunications companies operating globally. Airtel has over 261 million subscribers across 20 countries as of 2012, making it the world's third largest mobile operator. It is the largest mobile provider in India with over 185 million subscribers. Vodafone has over 439 million subscribers as of 2011, making it the second largest mobile operator globally. Both companies utilize similar marketing mix strategies of providing a range of products and services, establishing widespread distribution networks, employing flexible pricing, and conducting significant promotional activities.
Bharti Airtel is India's largest telecommunications company, providing mobile and fixed line services. Its mission is to meet customer needs through error-free service, innovative products and cost efficiency. Airtel has the largest subscriber base in India and is among the top 3 mobile operators globally. It operates through three strategic business units and offers a range of pre-paid and post-paid plans, value-added services, and business solutions. Airtel promotes its brand through celebrity endorsements, innovative services, and wide distribution channels. It aims to provide excellent customer service through its large workforce and efficient processes.
Reliance Communications owns the world's largest next-generation fiber optic cable network spanning 280,000 km. Reliance Group is one of India's largest private sector businesses. Reliance Jio is setting up a pan-India 4G LTE network to provide high-speed internet, communication services, and digital services across education, healthcare, security and entertainment. Reliance's vision is for broadband and digital services to become basic necessities available to all consumers and small businesses in line with India's Digital India initiative. Reliance Jio's disruptive entry into the market with free voice calls and cheap data plans caused shares of competitors Bharti Airtel and Idea Cellular to drop, reducing their
This document provides a literature review on studies related to 4G networks and services like Jio. It summarizes research on market potential for 4G in Pune that found customers were dissatisfied with current speeds and willing to switch to 4G. Another study compared technologies like WiFi, 3G and 4G on factors like cost, bandwidth and security. A third study discussed how LTE was developed to address growing mobile broadband demand and transform the mobile industry with ultra-fast speeds and low latency.
This document provides a literature review on studies related to 4G networks and services like Jio. It summarizes research on market potential for 4G in Pune that found customers were dissatisfied with current speeds and willing to switch to 4G. Another study compared technologies like WiFi, 3G and 4G on factors like cost, bandwidth and security. A third study discussed how LTE was developed as an evolution from 3G to address growing mobile broadband demand, with benefits like ultra-fast speeds, low latency and costs for operators.
Reliance Jio is India's largest telecom operator with the longest fiber optic network of over 2.5 lakh kilometers. It has invested heavily to build this network infrastructure and provide 4G services across India. Jio's network, devices, content and services are aimed at making high-speed internet affordable and accessible to all. It has ambitious plans to connect over a billion Indians digitally and bring transformative changes through its digital offerings. However, some customers have raised concerns about call drops, limited coverage area and slower than advertised speeds on the Jio network.
Reliance Jio Infocomm Limited (RJIL), known as Jio, is an Indian telecommunications company founded in 2007. It launched commercial 4G services in September 2016 and has grown rapidly, reaching over 16 million subscribers within its first month. Jio leveraged a strategy of providing free services, apps, and smartphones to attract customers and gain market share from competitors like Airtel, Vodafone, and Idea. While this led to initial issues with network speeds, Jio plans to focus on improving its network and expanding into broadband to continue its growth.
Jio as a game changer in Indian Telecom Service Industry_Manosij RahaManosij Raha
Jio Infocomm Limited as a game changer in Indian Telecom Service Industry-
Topics-
Introduction
Services and products
Brand Strategies
Potter’s Five Forces Model
STP
Competitor Analysis
Marketing Mix (4 P’s)
Gaps Model
Flower of Services
SWOT Analysis
Bharti Airtel Limited is a public telecommunications company founded in 1995 and headquartered in New Delhi, India. It operates in 18 countries across South Asia and Africa. Airtel offers mobile voice and data services, fixed line, high-speed broadband, digital TV and business services. Sunil Bharti Mittal is the founder and chairman. Airtel has over 20,000 employees and is one of the largest mobile service providers globally in terms of subscribers.
Bharti Airtel Limited is a major Indian telecommunications services company founded in 1995 and headquartered in New Delhi, India. It operates in 18 countries across South Asia and Africa. Airtel provides telecommunications services including mobile voice and data services, fixed line, high speed broadband, digital TV, and business services. Sunil Bharti Mittal founded Bharti Enterprises which established Airtel as India's largest mobile operator with over 250 million subscribers. Airtel has expanded internationally through acquisitions in Sri Lanka, Bangladesh and 15 countries in Africa.
Reliance Jio Infocomm Limited, also known as Jio, is an Indian telecommunications company that launched 4G services in India in September 2016. The presentation outlines Jio's journey from its inception to becoming one of the largest mobile operators in India, overcoming obstacles posed by competitors through strategic pricing of services and partnerships. Key points include Jio's fiber optic network, launch of affordable tariff plans and smartphones, growing subscriber base to over 100 million, and resolving issues related to network connectivity and interconnectivity with other operators.
Reliance Jio is a subsidiary of Reliance Industries focused on providing 4G broadband services, mobile telephony, and digital services across India. It has invested over 250,000 crores to build telecom infrastructure like optic fiber cables and plans to provide high-speed internet connectivity to over 80% of India's 1.3 billion people by 2017. Reliance Jio launched its 4G services in 2016 and has over 10 crore subscribers currently. It aims to become the largest telecom operator in India and transform the country digitally through its services and initiatives in areas like healthcare, education and entertainment.
Reliance Jio Infocomm Limited is an Indian telecommunications company owned by Reliance Industries. It launched commercial operations in September 2016 and has over 227 million subscribers as of 2022. The document provides details about Jio's history, mission, objectives, SWOT analysis using Porter's Five Forces model, competitive advantage, impact on the telecom industry, and data usage growth in India post Jio's launch. It establishes Jio's leadership position through affordable services, high-speed network coverage, and disruption of traditional pricing models in the country.
The document provides an overview of advertising and Reliance Jio. It discusses that advertising is a form of communication used to promote products and services. It then summarizes Reliance Jio, including that it is India's largest 4G-only network, launched various affordable smartphone and internet plans, and developed apps like JioChat, JioMusic and JioTV. The document also outlines Jio's vision, mission and provides a SWOT analysis, noting strengths like low pricing but also threats like a saturated market and changing policies.
Reliance Jio aims to usher in a digital revolution in India by building an extensive 4G network and creating a digital ecosystem. It plans to provide affordable internet access, smartphones, and digital services across India to bridge the rural-urban divide. Reliance Jio has invested over $10 billion to acquire wireless spectrum and build fiber optic infrastructure to cover 100% of India's population by 2018. It offers affordable 4G-enabled smartphones and plans to provide services like digital payments, cloud storage, telemedicine, education and more to empower individuals and businesses across India.
Reliance JIO is a 4G LTE mobile network operator in INDIA.(without 2G/3G based service.
The services were first beta-launched to JIo's partner and employees.
Reliance Industries Limited (RIL) acquired a 96% stake in Infotel Broadband Services Limited (IBSL) in 2010, later renaming it Reliance Jio Infocomm Limited (RJIL) in 2013. Jio analyzed the untapped potential of India's telecom sector after demonetization and gained customers by offering free data and services, increasing GDP by 1.38%. While Jio leads in technology like VoLTE and plans to offer 5G, it faces challenges from competitors and limitations of existing 3G networks, while seeking to merge services and address issues like reduced speeds and battery drain from its 4G services.
Reliance Jio is a wholly owned subsidiary of Reliance Industries that provides 4G LTE mobile network services in India. It launched in 2016 with affordable 4G plans and its own smartphones. Reliance Jio's strategy is to acquire 100 million subscribers within the first year by offering free data and voice calls initially. This large subscriber base will help Reliance Jio recover the $25 billion invested in its network infrastructure and become profitable within 5 years. Reliance Jio has disrupted India's telecom market and forced other providers to lower prices in this oligopolistic market.
Reliance Jio has disrupted the Indian telecom sector by providing 4G data at very low prices. Mr. Ambani views Jio as a tech company, not a telecom company. Jio is fighting the data war by offering free voice calls, affordable 4G phones and plans, and premium content. This has forced competitors like Airtel and Vodafone to slash data pack prices significantly. In the future, Jio aims to acquire high spending customers from competitors and transition the market from 3G to 4G. However, it must retain subscribers beyond free offers and work to improve its new VoLTE network to succeed long term.
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3. INTRODUCTION OF JIO 4G(DATAGIRI)
Reliance Industries Limited (RIL) Chairman Mukesh Ambani laid out his plans to
unveil a 4G mobile network in the country, including making all domestic voice
calls and roaming free, while asserting that data would be priced well below its
competitors.
Addressing the company’s 42th annual general meeting in Mumbai for an hour,
Mr. Ambani said the 4G network of Reliance Jio would cover 90 per cent of
India's 1.25 billion population by March 2017 and would eventually cover 18,000
cities and 200,000 villages.
Aims for 100 million customers till year end.
Mr. Ambani announced a ‘free welcome offer’ for Jio customers from September
5 to December 31. Reliance Jio will offer users data services free for four
months, after which it will offer 10 tariff plans starting at Rs 19 a day for
occasional users, Rs 149 a month for low data users and Rs 4,999 a month for
heavy data users.
The company also announced “super-affordable” handsets under the LYF brand,
starting Rs 2999.
4. RELIANCE JIO’S OFFERS
1. Free voice calls
2. Zero roaming charges
3. 45 plans at Rs.50 per GB
4. Students to get 25% more data
5. Free data services for the first four months after the launch
6. 10 tariff plans starting at Rs 19 a day for occasional users
7. Rs 149 a month for light users, Rs 4,999 a month for heavy
datausers
8. To achieve 100 million customers in record time
9. "Super-affordable” handsets under the LYF brand starting at
Rs2999.
10. To be formally launched on September
5. INTRODUCTION AIRTEL 4G
Airtel launched India's first 4G
service
Airtel deploys one of the world’s first state-of-the-art TD-LTE networks to
deliver best-in-class wireless broadband experience
airtel 4G LTE to put India on to the data superhighway
Lightning fast internet speed - HD video streaming, instant photo and
video downloads and sharing will now be just a click away
4G LTE services will contribute to Government’s vision of Broadband on
Demand and building India’s digital economy
airtel Kolkata becomes the launch pad for 4G in India, just as the
country’s first mobile call was made from this very network in this city in
August 1995
7. COMPANY PROFILE (RELIANCE JIO)
Reliance Communications owns and operates the world's largest next
generation IP enabled connectivity infrastructure which comprises
280,000 kilometres of fibre optic cable systems in India, USA, Europe,
Middle East and the Asia Pacific region.
Reliance Group ranks among India's top private sector business houses
in terms of net worth.
The Company has a good customer base.
Reliance covers over 21,000 cities and towns and over 400,000
villages.(india)
Reliance Jio is in process to set-up the 4G LTE infrastructure .
RJIL is setting up reliable (4th generation) high speed internet
connectivity, rich communication services and various digital services on
pan India basis in key domains such as education, healthcare, security,
financial services, government citizen interfaces and entertainment.
8. RELIANCE JIO’S VISION
Reliance’s vision for India is that broadband and digital
services will no longer be a luxury item ,Rather convert it
into a basic necessity that can be consumed in abundance
by consumers and small businesses .The initiatives are truly
aligned with the Government of India's ‘Digital India’ vision
for our nation.
Digital Healthcare
Affordable Devices
Jio Drive
Digital Education
Digital Currency
Digital Entertainment and social connectivity
15. OPEN NETWORK PUBLIC OPINION
Publicizing their flawed network coverage is yet
another convincing excuse by airtel for low signal and
call drops.
Moreover, their open-network webpage also gives an
option for people to “host” airtel network towers, so
that they don’t even have to search for a place to host
their towers!
All I see is how airtel as a company has benefited
from this new feature. Not sure how individual airtel
users will gain from this.
It’s ironic that one of the girl in the ad says, “the youth
right now, we’re not stupid!”
16. AIRTEL’S MISSION, VISION AND VALUES
THE WAY AHEAD
OUR MISSION
Hunger to win customers for life.
OUR VISION
Our vision is to enrich the lives of our customers. Our obsession is to win customers for life through
an exceptional experience.
OUR VALUES
We aim to work towards our vision, driven by our values of AIR - Alive, Inclusive & Respectful.
ALIV E We are alive to the needs of our customers. We act with passion, energy and a can-do
attitude to help our customers realize their dreams. Innovation and an entrepreneurial spirit drive
us - if it can’t be done, we’ll find a way.
INCLUSIVE Airtel is for everyone - we champion diversity, recognizing the breadth and depth of
the communities we serve. We work with them, anticipating, adapting and delivering solutions
that enrich their lives. We do this by having an open mind and embracing change.
RESPECTFUL We live the same lives as our customers, sharing the same joys and the same
pains. We never forget that they are why we exist. We act with due humility, always open and
honest, to achieve mutual respect.
39. CUSTOMERS OPINION FOR JIO 4G
The main is the call drop issue. You might have experienced that you calls being
dropped when we call to vodafone user. but other carrier works fine I dont know why
but yes this is you can try calling at a vodafone user number you will get a call drop
im about 80% sure.
NETWORK COVERAGE-
Another main disadvantage is the coverage of jio 4g .mIts working in the main cities
only. I live in punjab so there are very less no. of cities that have jio 4g coverage
4G SPEED-
Everyone is saying that they are getting speed about 130mbps I dont know how its
possible im not able to get even 1mbps since im using it like about 4-5months. I dont
know what is the truth but according to me max speed is 2mbps.
SHOULD USE MAIN PHONE NO-
The answer is know. I would reccomed you to use jio as a secondry sim for the time
being because the jio is not fully developed its not available in some areas and yes
the call drop issue suppose you have a important meeting that you want to cancel
and you call you employees and it say call dropp and so on. that can become a great
trouble.
According to me yes jio is a good network for phone and data but it need to develop
more there are lots of bugs here and there and I would like to see the fully developed
version of the 4g.
40. CONCLUSION
Since Reliance Jio is backed by its parent company with a
pan-India 4G spectrum, it is here to stay for a long time.
Free voice calls & cheap data tariffs offer might not seem
sustainable in the long run, but one mustn't forget that Jio
derives its strength from RIL's balance sheet, sitting on a
cash pile of nearly Rs 91,000 crore. Similarly, although
Bharti Airtel will take a significant hit but being the
incumbent market leader & having presence in all circles
shall survive.Consumer are the one who are going to get
maximum advantage from this DATAWAR….
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