Reliance Jio Infocomm Limited (Jio) is an Indian telecommunications company that launched 4G services in 2016. It has a fiber optic network of 250,000 km and partners with local cable operators. Jio's marketing mix includes affordable pricing plans starting at 149 rupees per month, a range of 4G compatible phones and broadband services, and an aggressive promotion strategy using both traditional and digital advertising. It has over 100 million subscribers, making it the fastest company to reach that milestone.