Reliance jio

IIMS PUNE
SEC-D
Mr. AMAN BANCHHOR
Mr. AKASH DASH
Mr. VIJAY AMKARE


 INTRODUCTION
 COMPANY EFFORTS
 MARKETING STRATEGY
 BUSINESS MODEL
 UNIQUENESS
 ISSUES
 FUTURE ASPECTS
 CONCLUSION
CONTENT


 Reliance Jio Infocomm Limited.
 Sanjay Mashruwalla is the Managing Director.
 Headquarters located in Navi Mumbai.
 LYF phones is the subsidiaries of Reliance jio.
 1,50,000 crore have been invested.
 It will cover 22 zones all over India.
 It was incorporated in 2007.
Introduction


Company Efforts
 The Reliance unit has been buying
spectrum since 2010 under a plan to
return this quarter to a market that
now has more than 1 billion mobile
subscribers.
 Reliance jio has appointed Shahrukh
khan as their brand ambassador.
 Invest into wireless unit of about
150 billion rupee.
 Jio have plan to issue 15 billion
new share at RS 10 ,each to
existing share holders.

 Competitive pricing & Tariff Plans.
 Jio is offering special operating own apps like jio play, jio
money, jio security etc.
 Jio is going to charge 1/10th of standard in
telecommunication charges.
 Focusing on calls, text and data respectively without any
roaming charges throughout India.
 Student gets an additional 25% data usage if they register
their sim card on a student ID.
Marketing Strategy


 Jio is the only company who is using fourth generation
(4G) LTE service.
 Jio is operating its network on 1800 MHz and 2300 MHz
bands in Mumbai.
 Normal download speed of Jio is 15-20 Mbps.
 Lowest international call tariff in the world.
 4G handset with free connection for starting at as less as RS
2999.
 No surge pricing on public holidays , festivals and new
year.
Uniqueness


 Initial offer packages are of 90-150 rupees, but few
months down the line these brilliant offer may charge
you 500.
 Offer are of validity of 28 days instead of 31, then for a
year 13 packs are required in place of 12.
 Bandwidth that jio will follow is traffic free but tough
to catch.
 Gaining the sim and operating have some
boundations.
 If try to trick the companies complex network system,
then company have right to bann the sim.
Issues


 It will increase its market share.
 To bring 1Gbps broadband to 100 Indian cities.
 To start a new era of digital life.
 They have target to add up to 100 million user .
 Now they are preparing their base in the market but after 5
years they will work upon their profit.
Future Aspects

Reliance jio

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