Surveillance of zoonotic diseases in farmed animals is important to prevent pandemics. Many recent outbreaks of influenza started in animals before spreading to humans. Effective surveillance could allow early detection and control of diseases in animals to prevent human transmission. However, current surveillance is inadequate due to factors like cost, lack of reporting incentives for farmers, and negative consequences of reporting diseases. Improved engagement with farmers and the public is needed to develop surveillance systems that manage risks while supporting sustainable agriculture.