Sample project -Marketing Management

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This document outlines the structure and content for a sample marketing management project. It includes sections on the cover page, index, introduction, competitors, product details, pricing, packaging, distribution, promotion, findings, conclusion, and appendices. The project aims to provide students a template to develop a marketing plan for a selected product, modify it with their own creativity, and demonstrate their understanding of key marketing concepts. It guides students through developing various elements of the marketing mix and product details over 24-30 pages.

Page 1 - Cover Page
Write your
name ,board
roll number
,school name
etc.

Page 4 –Preface and Acknowledgement
Write this on your own
and acknowledge all
the people who have
helped you like
shopkeeper, teacher,
Librarian ,websites
etc.

Page 5 – Introduction
Why have
you selected this
product/service

 Write at least 5
competitive brands that
exist in the market.
 Write their features
and Unique Selling
Proposition.[U.S.P.]
 You can paste picture
and wrappers

Page -7
Our product and its features &U.S.P
 What is the name of your
product?
 Enlist its features.
 What is going to be your ‘U.S.P

Page 8 -Range of product
 Does your product have any range ?
 Give details and its features

Page 9 Permission and Licences
What permission and
licences would be
required to make the
product

Page 10- Label of product and
social message
 Draw the label of product
 Both front and Back
 Draft a social message for your
label.
This label
can be
pulled out

Page 12- Selling price and profit
margins of competitors
 Strategy followed by you competitors for
setting selling price
 Give reference of Appendix no.
 Make table to be put in end under
Appendix

Selling price and profit margins
of competitors (cont.)
Draw diagrams
where ever
possible

Page 13- Pricing of our Product
 What factors are you considering for
setting selling price
 Give reference of Appendix no.
 Make table to be put in end under
Appendix

Page 14- Packaging
 Importance of packaging
 Types of Packaging-Primary,
secondary & transportation
 Material used or any
innovation in packaging

Page 16 -Channels of distribution
 Importance of Channels of
distribution
 Which channel level will you use-
Zero, One , Two or three level
 Reason for selecting particular
level
 Make diagram

 Importance of warehousing in brief
 Number of warehouses
 Location of warehouses
 Own warehouses or rented
Page 17 -Warehousing

Page 19 –Promotion
 Ways of promoting your product
 Explain how will you use 4
elements of Promotion:
Advertising, Personal Selling,
Sales promotion and Public
Relations

Page 20 -Promotion schemes
Any Promotion schemes for
(i) The wholesaler
(ii) The retailer
(iii) The consumer

Page 22 -Conclusion
 Suggestions
 Future scope of study

Page 23 - Appendix
Includes all
 tables
 questionnaires used for
study
 bibliography

• The total length of the
project will be of 25 to 30
pages.
• The project should be
handwritten.
• The project should be
presented in a neat folder.
This project will give you
basic idea .
You can use your own
creativity and modify it
according to your
requirement and
according to product
selected.

Class Xll Business Studies - B.st Cbse Project Practical File on Marketing Management sample last year topper cbse usp unique selling proposition Start a company of your choice, brand name, product name conclusion acknowledgement teachers signature Syllabus of Project Work Practical File Class 12 1. Elements of Business Environment: a) Changes in mode of Packaging. (milk supplied in plastic bottles to vending machines) b) Change from Coca cola and fanta in the seventies to pepsi and coke in nineties. c) Change in role of women in the past 25 years relating to joint families, Women as bread earner of family , Changes in the requirement of trend of mixers , washing machines , micro wave and standard of living.

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Final Project CS 105 Summer 2016 DUE DATES: FINAL PROJECT PROSPECTUS DUE: THURSDAY, JULY 14. WHAT TO TURN IN (SUBMIT ON CANVAS): -A brief description of the problem you are planning to solve. COMPLETED PROJECT DUE: WHEN YOU ARRIVE FOR YOUR FINAL EXAM ON THURSDAY JULY 28. WHAT TO TURN IN: -Hard copy of source code with signed pledge -Complete description of the problem you solved (submit on Canvas). -Pseudocode: i.e. the programming steps needed to solve the problem (submit on Canvas). -Sketch of the form (submit on Canvas). -If applicable, at least three test cases (submit on Canvas). -Your project must be located in your CS105 account. INSTRUCTIONS: 1. You decide on a problem to solve and develop the solution. 2. In your CS account create a new folder and name it FinalProject. Save your completed project within this folder. 3. Rubric that will be followed to determine your grade: P oint s Possible BBA 3201, Principles of Marketing 1 Course Learning Outcomes for Unit IV Upon completion of this unit, students should be able to: 1. Discuss the importance of determining value proposition of the consumer. 1.1 Relate the importance of the value proposition to competitive advantage with respect to a company’s product offering. 4. Explain how the marketing mix is used to reach the target market. 4.1 Analyze whether a company maintains a competitive advantage in reaching its target market with respect to its product/service offering. 6. Explain the importance of positioning as it relates to brand strategy leading to brand equity. 6.1 Describe the positioning strategy of a company. Unit Lesson Marketing operates in two unique worlds: the business-to-consumer (B2C) world and the business-to-business (B2B) world. These descriptions identify exactly who the primary end customer will be. With respect to B2C, the end consumer is the actual consumer whereas with the B2B, the end consumer is actually another business. Marketing effectively within each of these environments requires unique marketing strategies. Generally speaking, the B2B environment involves multiple decision makers who are making high volume purchases on behalf of a company. Additionally, in the B2B world, the relationships between the seller and buyer tend to be close. The B2B buying scenario usually involves multiple buying situations lending itself to a shared trust between the buyer and seller. All companies, whether B2B or B2C, work toward achieving a competitive advantage in each of the areas of the marketing mix (four Ps). A competitive advantage suggests that a company is “better” than their competition in one or more areas of the marketing mix. An example might be the famous retailer, Walmart, who seemingly has a competitive advantage with respect to their pricing strategies. They have maintained a lower price model that equates to a c ...

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Sample project -Marketing Management

1. Sample Project On Marketing Management

2. Page 1 - Cover Page Write your name ,board roll number ,school name etc.

3. Page 2 Write the product selected

4. Page 3 –Index Page

5. Page 3 –Index Page(cont.)

6. Page 4 –Preface and Acknowledgement Write this on your own and acknowledge all the people who have helped you like shopkeeper, teacher, Librarian ,websites etc.

7. Index Page(cont.)

8. Page 5 – Introduction Why have you selected this product/service

9. Page 6

10.  Write at least 5 competitive brands that exist in the market.  Write their features and Unique Selling Proposition.[U.S.P.]  You can paste picture and wrappers

11.

12. Page -7 Our product and its features &U.S.P  What is the name of your product?  Enlist its features.  What is going to be your ‘U.S.P

13. Product and its features &U.S.P (Cont.)

14. Page 8 -Range of product  Does your product have any range ?  Give details and its features

15. Range of product(Cont.)

16. Page 9 Permission and Licences What permission and licences would be required to make the product

17. Page 10- Label of product and social message  Draw the label of product  Both front and Back  Draft a social message for your label. This label can be pulled out

18. Front side of Label

19. Back side of Label

20. Page 11- Tagline and Logo of product  Brief reason for design of logo and its significance  Draw the logo of product  Brief reason why taglines are used for products  Draft a tag line

21. Tagline and Logo of product (Cont.)

22. Page 12- Selling price and profit margins of competitors  Strategy followed by you competitors for setting selling price  Give reference of Appendix no.  Make table to be put in end under Appendix

23. Selling price and profit margins of competitors (cont.) Draw diagrams where ever possible

24. Page 13- Pricing of our Product  What factors are you considering for setting selling price  Give reference of Appendix no.  Make table to be put in end under Appendix

25. Pricing of our Product(Cont.)

26. Page 14- Packaging  Importance of packaging  Types of Packaging-Primary, secondary & transportation  Material used or any innovation in packaging

27. Packaging (Cont.)

28. Page 15 -Grading and Standardisation

29. Page 16 -Channels of distribution  Importance of Channels of distribution  Which channel level will you use- Zero, One , Two or three level  Reason for selecting particular level  Make diagram

30. Channels of distribution (Cont.)

31.  Importance of warehousing in brief  Number of warehouses  Location of warehouses  Own warehouses or rented Page 17 -Warehousing

32. Warehousing (Cont.)

33. Page 18 - Transportation

34. Page 19 –Promotion  Ways of promoting your product  Explain how will you use 4 elements of Promotion: Advertising, Personal Selling, Sales promotion and Public Relations

35. Page 20 -Promotion schemes Any Promotion schemes for (i) The wholesaler (ii) The retailer (iii) The consumer

36. Page 21 -Observations and Findings

37. Page 22 -Conclusion  Suggestions  Future scope of study

38. Page 23 - Appendix Includes all  tables  questionnaires used for study  bibliography

39. Questionnaires (Cont.)

40. Price tables

41. Bibliography

42. Page 24 - Teacher’s observation

43. • The total length of the project will be of 25 to 30 pages. • The project should be handwritten. • The project should be presented in a neat folder. This project will give you basic idea . You can use your own creativity and modify it according to your requirement and according to product selected.

44. Compiled by Mamta Narula

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