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Innovating for growth
Friday 4 July 2014
-
BRAND
INNOVATION
PRESENTATION
AND THEN
~ Innovating for growth ~
policy
bazaar
.com
Friday 4 July 2014
OUR
UNDERSTANDING
OF
POLICY BAZAAR’S
BUSINESS
OBJECTIVES
OF PRESENTATION
CUSTOMER ACQUISITION VIA EARNED MEDIA:
> Make POLICY BAZAAR the preferred destination for
policy shopping
CUSTOMER ENGAGEMENT VIA OWNED MEDIA:
> Simplify, and convert USER EXPERIENCE of policy
bazaar into a memorable, enriching USER INTERFACE
journey
CUSTOMER LOYALTY VIA OWNED MEDIA:
> Simplify, and convert user experience of policy
bazaar into a memorable, enriching journey
AND THEN
~ Innovating for growth ~
Friday 4 July 2014
THE USER
JOURNEY
IN
POLICY BAZAAR
AND THEN
~ Innovating for growth ~
Friday 4 July 2014
&?
&?
AND THEN
~ Innovating for growth ~
POLICY
BAZAAR
3RD
PARTY
Friday 4 July 2014
CONSUMER
BEHAVIOUR
2 PRIMARY REASONS
TO BUY INSURANCE:
1. FEAR OF TAXES
2. FEAR OF UN-CERTAINTY OF LIFE
AND THEN
~ Innovating for growth ~
Friday 4 July 2014
GROWTH
OPPORTUNITY 1
-INNOVATE
THE
BUYING
EXPERIENCE =
ENHANCE
CUSTOMER
ACQUISITION
AND THEN
~ Innovating for growth ~
Friday 4 July 2014
AND THEN
~ Innovating for growth ~
POLICY
BAZAAR
EMBED SOCIAL
CONVERSATION
POINTS IN USER
JOURNEY PRE
AND POST
ORDER
Friday 4 July 2014
AND-SIGHT
FOR BUSINESS
_ _ _
INCREASE ADOPTION PAN
INDIA, BY INNOVATING
THE USER EXPERIENCE
@
AND THEN
~ Innovating for growth ~
Friday 4 July 2014
VISUALIZE THE
USER INTERFACE.
CREATE A SIMPLIFIED VISUAL
ICONOGRAPHY BASED USER
INTERFACE TO INCREASE ADOPTION
80% VISUAL
+
20% TEXTUAL
USER INTERFACE.
AND THEN
~ Innovating for growth ~
Friday 4 July 2014
KNOWLEDGE
SHARING
-CREATE LONG TERM
ENGAGEMENT AND
LOYALTY BY ENABLING
DECISION MAKING & DE-
RISKING WITH VIDEO
CONTENT CAMPAIGNS
ONLINE
Friday 4 July 2014
AND-SIGHT
FOR CONSUMERS
_ _ _
CONSUMERS ARE LOOKING
FOR ANSWERS TO DE-RISK
THEIR LIVES
@
AND THEN
~ Innovating for growth ~
Friday 4 July 2014
MEDIA IS NOT
THE MESSAGE,
BUSINESS
IS THE
MESSAGE!
AND THEN
~ Innovating for growth ~
Friday 4 July 2014
LET’S
TALK
ON
THE
ROAD
AHEAD _ _ _
Friday 4 July 2014
Innovating for growth
Friday 4 July 2014

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