Policy Bazaar aims to become the preferred destination for policy shopping through customer acquisition via earned media and customer engagement/loyalty via owned media. This can be achieved by simplifying the user experience through a memorable and enriching user interface journey. Growth opportunities include innovating the buying experience to enhance customer acquisition and embedding social conversation points in the user journey before and after purchase. Creating a simplified visual iconography-based user interface could also increase adoption across India. Enabling decision making and risk reduction through online video content campaigns can generate long-term engagement and loyalty.