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Segmentation of Car Market

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Yashmin Revawala

This document discusses different ways to segment the car market, including by demographics like age and income level, family life cycle, psychographics like lifestyle, and geography. It provides examples of how each of these segmentation types can be used to divide the car market, such as segmenting by income level into lower middle class buying hatchbacks and upper class buying SUVs, or segmenting geographically between the car markets in India, Europe and the USA.

Car Market
Segmentation

Market Segmentation
Market
Segmentation
Demographic
Age Income Level
Family Life
Cycle
Psychographic
Lifestyle
Geographic
Country

Demographic Segmentation
 Age

Income Level
Car
Market
Lower
Middle
Class
Middle
Middle
Class
Upper
Middle
Class
Upper
Class

Family Life Cycle
Family
Life Cycle
Hatchback Sedan SUV MUVs

Psychographic Segmentation
Life Style
Self-
Efficacy
Moderate
Self-
Publicist

Geographic Segmentation
INDIA EUROPE USA

THANK
YOU

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Yashmin Revawala

The document provides a strategic marketing plan for reviving the Hindustan Ambassador car brand in India. It discusses targeting both older customers who have nostalgia for the original Ambassador as well as younger customers. Pricing for the new Ambassador and AMBY models is increased slightly to account for design and engine improvements. Promotion strategies include nostalgia-based advertising for older audiences and positioning the AMBY as a masculine "machine" for younger audiences. Online marketing, partnerships, referral programs, and upselling/cross-selling strategies are recommended to boost sales and increase average transaction prices. The goal is for the company to become profitable again starting in 2017.

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Yashmin Revawala

This document discusses talent management practices in the manufacturing industry. It begins with an introduction to talent management and its importance. It then discusses some key aspects of talent management in manufacturing such as identifying competency requirements, skills gaps, and development plans. It notes that talent management is crucial in manufacturing due to training investments. It also highlights challenges manufacturing faces in attracting and retaining talent due to perceptions of the industry and competition for skills. The document then analyzes factors like advancing technology and demographic changes that are exacerbating skills gaps in manufacturing and increasing needs for continuous learning. It concludes by emphasizing the importance of talent strategies for manufacturers to address these challenges and future talent needs.

Talent Management (Manufacturing Industry)

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Yashmin Revawala

The document discusses talent management in the manufacturing industry. It defines talent management as processes to attract, develop, motivate and retain productive employees. It notes that effective talent management requires having the right people in the right roles at the right time. The document then outlines some common talent management practices like recruitment, training, performance management and succession planning. It discusses challenges in the manufacturing sector, such as skills gaps and negative perceptions of careers in manufacturing. It concludes by presenting some strategies to close skills gaps, like expanding talent searches, offering ongoing training and re-evaluating employee value propositions.

INVESCO Limited

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Yashmin Revawala

Invesco Ltd. is an independent investment management company incorporated in Bermuda and headquartered in Atlanta, Georgia. It has a global presence with offices in 20 countries. The company traces its history back to 1935 and has grown over the years through strategic acquisitions. It currently operates under various brand names including Invesco, Trimark, Invesco Perpetual, WL Ross, and Powershares. The organizational structure is led by a Chairman and a President and CEO. Key executives and the Board of Directors provide oversight of the company's operations across various product lines and geographies.

Power industry

Yashmin Revawala

The document discusses concepts of capital structure and working capital policies for power companies in India. It provides information on major power generation companies in India including Tata Power, NTPC, Power Grid Corporation, Torrent Power, and Suzlon Energy. It discusses the different sources of capital including equity, debt, preference shares, and retained earnings that make up the capital structure of these companies. It also analyzes the working capital, working capital cycle, and working capital policies of these major power companies.

Power industry

Yashmin Revawala

This document provides an overview of several power companies in India including their business operations, financial performance, and capital structure. It discusses Tata Power, NTPC Limited, Power Grid Corporation of India Limited, Torrent Power Limited, and Suzlon Energy Limited. For each company, it provides key details such as type of company, year founded, headquarters, revenue, number of employees, and services provided. It also includes tables and graphs analyzing the companies' financial statements, sources of capital, working capital policies, investments, and dividend payouts for the fiscal year 2013-2014.

Global Automobile Industry

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Yashmin Revawala

The document discusses the global automobile industry and the impact of global distribution of production facilities. It notes that automobile production began in the late 1800s in Western Europe and the US. Global leaders in automobile sales in 2013 included Volkswagen, Toyota, Daimler, GM and Ford. The automobile industry contributes significantly to the global economy, employing over 8 million people directly and 50 million indirectly. The industry has seen a 30% increase in global production over the past decade, driving economic growth worldwide.

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The document discusses the stages of group formation and types of teams. It describes the five stages of group formation as forming, storming, norming, performing, and adjourning. It also outlines four common types of teams - problem-solving teams, self-managed teams, cross-functional teams, and virtual teams. Problem-solving teams are assembled to resolve issues, self-managed teams are independent and self-directed, cross-functional teams combine specialized skills, and virtual teams use technology to collaborate across distances.

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Louis Vuitton is a French luxury fashion company known for leather goods like bags and trunks. It differentiates its products through high quality materials and craftsmanship, limited availability and distribution only through its own stores to prevent counterfeits. Louis Vuitton also focuses on customization and service. For advertising, it uses image-focused ads in magazines and newspapers rather than television to position itself as an exclusive luxury brand.

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This document summarizes the key aspects of trademark law in India based on the Trade Marks Act of 1999. It discusses what constitutes a trademark, who can register and use trademarks, how trademarks can be assigned and licensed, legal requirements for registration, infringement and passing off issues, duration of protection, and a landmark court case around trademark disputes between Mahindra and Mahindra Limited and Mahendra and Mahendra Paper Mills Limited.

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一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理

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原版一模一样【微信：741003700 】【美国加利福尼亚大学旧金山分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

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Segmentation of Car Market

1. Car Market Segmentation

2. Market Segmentation Market Segmentation Demographic Age Income Level Family Life Cycle Psychographic Lifestyle Geographic Country

3. Demographic Segmentation  Age

4. Income Level Car Market Lower Middle Class Middle Middle Class Upper Middle Class Upper Class

5. Family Life Cycle Family Life Cycle Hatchback Sedan SUV MUVs

6. Psychographic Segmentation Life Style Self- Efficacy Moderate Self- Publicist

7. Geographic Segmentation INDIA EUROPE USA

翻译：