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Brand design strategy as a service

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vikram sood
vikram sood

A unique service I used to, and sometimes still offer to a select group of brands. Whereby I play the role of their external creative director, showing news ways to see and new ways to think to the companies internal teams. Which can get mired in operations.

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Women’s Fashion Brand BRAND CURATION PROJECT OUTSOURCED CREATIVE DEPARTMENT AS A SERVICE
THE WORK PROCESS: 1. Custom Created Talent Curation Criteria’s 2. Talent curation process 3. Proposed Team Structure 4. Educational & Professional networks contacted 5. Fashion Professionals contacted 6. Curated Resource List 7. Proposed process & designers
PROJECT DELIVERABLES Iconic shoe families Iconic hand-bag families Material Target Group
TALENT CURATION CRITERIA - CREATE AN ALL WOMEN DESIGN TEAM - MORE THAN 5 YEARS OF EXPERIENCE - PROFILE, PAST EXPERIENCE - WORK SAMPLES - DELIVERY, PROTOTYPING CAPABILITY - WORKING METHOD (REMOTE/ INDIA) - COSTING
TALENT CURATION PROCESS 1. Research upcoming Designers & Portfolios 2. Approach qualified Designers for further enquiry about skills & experiences 3. Discuss work process and shortlist possible collaborators, freelancers or employees
PROPOSED TEAM STRUCTURE AND THENAND THENAND THEN Chief curator Fashion and consumer researcher Assistant curator Account/ project manager and client relations Curated design poolCurated design poolCurated design pool Senior shoe designer Software for managing delivery Senior bag designer Shoe designer Software for managing delivery Bag designer
EDUCATIONAL & PROFESSIONAL NETWORKS CONTACTED 21 COUNTRIES 28 CITIES 100+ DESIGNERS
Shoe Design and craft School Japan The Esperanza - Institute of Footwear Design & Technique Japan Vatan Design Institute Japan Sekiguchi good shoes large studio Japan Shoe & Leather by Cool Strutting Japan SHRDC of Malaysia Malaysia Jouw stoute schoenen Netherlands Technical University "Gheorghe Asachi" University - Faculty of Textile and Leather Industrial Management Romania Temasek Polytechnic - School of Design Singapore La Salle Singapore Singapore Footwear Design and Technology School of South Africa South Africa Cyan Design Company South Korea Supreme Trade Company - 'Kyongnam College' South Korea Hansung University South Korea STI. Seoul South Korea The Textile Institute - Manchester UK BLC Leather Technology Centre Ltd UK De Montfort University Leicester UK Leicester College UK Tresham College Uk University of the Arts - London UK Central Saint Martins UK Fashion Insitute of Technology - State University of New York USA RISD - Rhode Island School of Design USA Bonney & Wills - School of Schoemaking & Design USA Universite des Chaussures USA Douglas Mawson Institute of Tafe Australia RMIT University Australia Prescott & Mackay - School of Fachion and Accessory Design Australia / UK Stedelijke Academie voor Schone Kunsten Belgium Kyungnam Colege of Information and Technology China Clothing Industry Training Authority Hong Kong China Guangdong Baiyun Univestiy China The Hong Kong Polytechnic University China Tomas Bata University in Zlin Czech Republic HAMK Hameen Ammattikorkeakoulu University of applied sciences Finland Sataedu University Finland Berufsbildende Schule Pirmasens Germany Hong Kong Design Centre Hong Kong Hong Kong Design Insitute Hong Kong ITS Hong Kong Hong Kong The Guild School of Design and Manufacturing Israel Accademia Riaci Italy Cercal Italy Moda pelle Academy Italy Polimoda Italy Politechnico Calzaturiero Italy International Technical Institute of Art of Footwear and Leather Goods Italy / Mexico/ US IED - Italy / Spain/ Brazil Hiko Mizuno College of Jewelry Japan
FASHION PROFESSIONALS AND DESIGNERS CONTACTED 23 COUNTRIES 34+ CITIES 100+ DESIGNERS
CURATED RESOURCE LIST We identified: We contacted We are in discussion Design Universities & Colleges 91 51 2 Bespoke Accessory Schools 34 9 0 Independent Handbag & Shoe Designers 100+ 60+ 10 Job sites & University Job Portals 13 13 13
CURATED DESIGN TEAM
AND THENAND THENAND THEN Chief curator Fashion and consumer researcher Assistant curator Account/ project manager and client relations Curated design poolCurated design poolCurated design pool Senior shoe designer Software for managing delivery Software for managing delivery Bag designer SHORTLISTED DESIGNERS
MIHAELA GLAVAN (15+ YEARS) - - Mercedes Benz Berlin FW - MQ Vienna Fashion Week - London Fashion Week - Cyprus Fashion Week - Kiev Fashion Week - Montreal Fashion Week
COLLABORATIONS & PR - WORK COLLABORATIONS: - Brown - Philips - Redd’s - Philip Morris - Finlandia - FEATURED IN: - InStyle - Unica - Elle - Marie Claire - ABC News - Cosmopolitan - LOOK
SHOES DELIVERY CAPABILITY Annual delivery: 10 styles x 2 colors = 20 pieces
HANDBAGS DELIVERY CAPABILITY Annual delivery: 10 families x 3 silhouettes x 3 colors = 90 pieces
RATING (0-5 AS BEST) 5 - CREATE AN ALL WOMEN DESIGN TEAM 5 - MORE THAN 5 YEARS OF EXPERIENCE 5 - MATCH TO WORK PROCESS 5 - PROFILE, PAST EXPERIENCE 5 - WORK SAMPLES 5 - DELIVERY, PROTOTYPING CAPABILITY 5 - WORKING METHOD REMOTE 0 - WORKING METHOD INDIA 4 - COSTING 34 RATING
AND THENAND THENAND THEN Chief curator Fashion and consumer researcher Assistant curator Account/ project manager and client relations Curated design poolCurated design poolCurated design pool Software for managing delivery Senior shoe designer Software for managing delivery SHORTLISTED DESIGNERS
IVETTE DELEON(10+ YEARS) - Senior Handbag Designer at Calvin Klein Accessories
COLLABORATIONS - - Calvin Klein Accessories - ABS by Allen Schwartz - Vera Wang - Liz Claiborne - Mitzi Handbags - Liz & Co. - Villager - Carlos Fellini - ZinaEva
HANDBAGS DELIVERY CAPABILITY Annual delivery: 10 families x 3 silhouettes x 3 colors = 90 pieces
AND THEN RATING (0-5 AS BEST) 5 - CREATE AN ALL WOMEN DESIGN TEAM 5 - MORE THAN 5 YEARS OF EXPERIENCE 5 - MATCH TO WORK PROCESS 4 - PROFILE, PAST EXPERIENCE 4 - WORK SAMPLES 5 - DELIVERY, PROTOTYPING CAPABILITY 5 - WORKING METHOD REMOTE 0 - WORKING METHOD INDIA 4 - COSTING 32 RATING
AND THENAND THENAND THEN Chief curator Fashion and consumer researcher Assistant curator Account/ project manager and client relations Curated design poolCurated design poolCurated design pool Software for managing delivery Shoe Designer Software for managing delivery Bag Designer SHORTLISTED DESIGNERS
YONGEE LEE (4+ YEARS) - - Abercrombie & Fitch - SCAD Fashion & Accessory Static Show
HANDBAGS DELIVERY CAPABILITY Annual delivery: 3 families x 3 silhouettes x 3 colors = 27 pieces
AND THEN RATING (0-5 AS BEST) 5 - CREATE AN ALL WOMEN DESIGN TEAM 4 - MORE THAN 5 YEARS OF EXPERIENCE 5 - MATCH TO WORK PROCESS 2 - PROFILE, PAST EXPERIENCE 3 - WORK SAMPLES 0 - DELIVERY, PROTOTYPING CAPABILITY 5 - WORKING METHOD REMOTE 0 - WORKING METHOD INDIA 5 - COSTING 29 RATING
BRAND CURATION PROJECT

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Brand design strategy as a service

  • 2. THE WORK PROCESS: 1. Custom Created Talent Curation Criteria’s 2. Talent curation process 3. Proposed Team Structure 4. Educational & Professional networks contacted 5. Fashion Professionals contacted 6. Curated Resource List 7. Proposed process & designers
  • 3. PROJECT DELIVERABLES Iconic shoe families Iconic hand-bag families Material Target Group
  • 4. TALENT CURATION CRITERIA - CREATE AN ALL WOMEN DESIGN TEAM - MORE THAN 5 YEARS OF EXPERIENCE - PROFILE, PAST EXPERIENCE - WORK SAMPLES - DELIVERY, PROTOTYPING CAPABILITY - WORKING METHOD (REMOTE/ INDIA) - COSTING
  • 5. TALENT CURATION PROCESS 1. Research upcoming Designers & Portfolios 2. Approach qualified Designers for further enquiry about skills & experiences 3. Discuss work process and shortlist possible collaborators, freelancers or employees
  • 6. PROPOSED TEAM STRUCTURE AND THENAND THENAND THEN Chief curator Fashion and consumer researcher Assistant curator Account/ project manager and client relations Curated design poolCurated design poolCurated design pool Senior shoe designer Software for managing delivery Senior bag designer Shoe designer Software for managing delivery Bag designer
  • 8. Shoe Design and craft School Japan The Esperanza - Institute of Footwear Design & Technique Japan Vatan Design Institute Japan Sekiguchi good shoes large studio Japan Shoe & Leather by Cool Strutting Japan SHRDC of Malaysia Malaysia Jouw stoute schoenen Netherlands Technical University "Gheorghe Asachi" University - Faculty of Textile and Leather Industrial Management Romania Temasek Polytechnic - School of Design Singapore La Salle Singapore Singapore Footwear Design and Technology School of South Africa South Africa Cyan Design Company South Korea Supreme Trade Company - 'Kyongnam College' South Korea Hansung University South Korea STI. Seoul South Korea The Textile Institute - Manchester UK BLC Leather Technology Centre Ltd UK De Montfort University Leicester UK Leicester College UK Tresham College Uk University of the Arts - London UK Central Saint Martins UK Fashion Insitute of Technology - State University of New York USA RISD - Rhode Island School of Design USA Bonney & Wills - School of Schoemaking & Design USA Universite des Chaussures USA Douglas Mawson Institute of Tafe Australia RMIT University Australia Prescott & Mackay - School of Fachion and Accessory Design Australia / UK Stedelijke Academie voor Schone Kunsten Belgium Kyungnam Colege of Information and Technology China Clothing Industry Training Authority Hong Kong China Guangdong Baiyun Univestiy China The Hong Kong Polytechnic University China Tomas Bata University in Zlin Czech Republic HAMK Hameen Ammattikorkeakoulu University of applied sciences Finland Sataedu University Finland Berufsbildende Schule Pirmasens Germany Hong Kong Design Centre Hong Kong Hong Kong Design Insitute Hong Kong ITS Hong Kong Hong Kong The Guild School of Design and Manufacturing Israel Accademia Riaci Italy Cercal Italy Moda pelle Academy Italy Polimoda Italy Politechnico Calzaturiero Italy International Technical Institute of Art of Footwear and Leather Goods Italy / Mexico/ US IED - Italy / Spain/ Brazil Hiko Mizuno College of Jewelry Japan
  • 10.
  • 11. CURATED RESOURCE LIST We identified: We contacted We are in discussion Design Universities & Colleges 91 51 2 Bespoke Accessory Schools 34 9 0 Independent Handbag & Shoe Designers 100+ 60+ 10 Job sites & University Job Portals 13 13 13
  • 13. AND THENAND THENAND THEN Chief curator Fashion and consumer researcher Assistant curator Account/ project manager and client relations Curated design poolCurated design poolCurated design pool Senior shoe designer Software for managing delivery Software for managing delivery Bag designer SHORTLISTED DESIGNERS
  • 14. MIHAELA GLAVAN (15+ YEARS) - - Mercedes Benz Berlin FW - MQ Vienna Fashion Week - London Fashion Week - Cyprus Fashion Week - Kiev Fashion Week - Montreal Fashion Week
  • 15.
  • 16. COLLABORATIONS & PR - WORK COLLABORATIONS: - Brown - Philips - Redd’s - Philip Morris - Finlandia - FEATURED IN: - InStyle - Unica - Elle - Marie Claire - ABC News - Cosmopolitan - LOOK
  • 18. HANDBAGS DELIVERY CAPABILITY Annual delivery: 10 families x 3 silhouettes x 3 colors = 90 pieces
  • 19. RATING (0-5 AS BEST) 5 - CREATE AN ALL WOMEN DESIGN TEAM 5 - MORE THAN 5 YEARS OF EXPERIENCE 5 - MATCH TO WORK PROCESS 5 - PROFILE, PAST EXPERIENCE 5 - WORK SAMPLES 5 - DELIVERY, PROTOTYPING CAPABILITY 5 - WORKING METHOD REMOTE 0 - WORKING METHOD INDIA 4 - COSTING 34 RATING
  • 20. AND THENAND THENAND THEN Chief curator Fashion and consumer researcher Assistant curator Account/ project manager and client relations Curated design poolCurated design poolCurated design pool Software for managing delivery Senior shoe designer Software for managing delivery SHORTLISTED DESIGNERS
  • 21. IVETTE DELEON(10+ YEARS) - Senior Handbag Designer at Calvin Klein Accessories
  • 22.
  • 23. COLLABORATIONS - - Calvin Klein Accessories - ABS by Allen Schwartz - Vera Wang - Liz Claiborne - Mitzi Handbags - Liz & Co. - Villager - Carlos Fellini - ZinaEva
  • 24. HANDBAGS DELIVERY CAPABILITY Annual delivery: 10 families x 3 silhouettes x 3 colors = 90 pieces
  • 25. AND THEN RATING (0-5 AS BEST) 5 - CREATE AN ALL WOMEN DESIGN TEAM 5 - MORE THAN 5 YEARS OF EXPERIENCE 5 - MATCH TO WORK PROCESS 4 - PROFILE, PAST EXPERIENCE 4 - WORK SAMPLES 5 - DELIVERY, PROTOTYPING CAPABILITY 5 - WORKING METHOD REMOTE 0 - WORKING METHOD INDIA 4 - COSTING 32 RATING
  • 26. AND THENAND THENAND THEN Chief curator Fashion and consumer researcher Assistant curator Account/ project manager and client relations Curated design poolCurated design poolCurated design pool Software for managing delivery Shoe Designer Software for managing delivery Bag Designer SHORTLISTED DESIGNERS
  • 27. YONGEE LEE (4+ YEARS) - - Abercrombie & Fitch - SCAD Fashion & Accessory Static Show
  • 28.
  • 29. HANDBAGS DELIVERY CAPABILITY Annual delivery: 3 families x 3 silhouettes x 3 colors = 27 pieces
  • 30. AND THEN RATING (0-5 AS BEST) 5 - CREATE AN ALL WOMEN DESIGN TEAM 4 - MORE THAN 5 YEARS OF EXPERIENCE 5 - MATCH TO WORK PROCESS 2 - PROFILE, PAST EXPERIENCE 3 - WORK SAMPLES 0 - DELIVERY, PROTOTYPING CAPABILITY 5 - WORKING METHOD REMOTE 0 - WORKING METHOD INDIA 5 - COSTING 29 RATING
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