This document discusses customer segmentation and provides details on its various phases and processes. It is divided into the following key sections: 1. It outlines a three phase customer segmentation framework: customer segmentation, planning and execution, and institutionalization. 2. It then provides more details on the customer segmentation analytics process, including defining objectives, identifying relevant variables, data preparation, modeling, scoring, profiling segments, and identifying segment strategies. 3. Various statistical tools for segmentation like cluster analysis and CHAID are mentioned. Example attributes for segmenting banking customers and IT company customers are also listed.