Top Takeaways from the Promotions Summit

The Second Street Promotions Summit was an exciting, sold-out event in our hometown of St. Louis that explored how media companies can drive revenue and results with promotions. It was a unique gathering with many different media types and market sizes represented – there were newspapers, magazines, television & radio stations, cable companies, industry consultants, and more. The summit focused on the shift in advertisers’ marketing spend toward promotions. While the change in spending is disruptive for media companies, the group at the Promotions Summit was bent on turning it into an opportunity. Media companies are beginning to generate millions of dollars with promotions, and, more importantly, to drive remarkable results for businesses in their markets. Read less