SEO Consulting Proposal. How to write a Digital Marketing Consulting Proposal

SEO Consulting Proposal - 2020
SEO Consulting Proposal
- Conde Villas
Courtesy: | www.webmarketingacademy.in | Confidential

Prepared for [ __________ ]
Created by [Suresh Babu]
Executive Summary
The goal of this plan is to consult for ___________ to achieve their
business objectives, goals and KPI”s through SEO
Background
About Conde Villas :
________________________________________________________
________________________________________________________
________________________________________________________
The Need

The management is keen to increase organic traffic to
https://www______.com website, which will increase the villa’s visit
through SEO search engine optimization. The paid traffic is working
well as of now, bringing in new customers.
Two key areas identified:
1. ___________ is looking at an external mentor to work with the
SEO team to increase leads
2. To evaluate their current SEO strategies, are following industry
best practices, validate, fine-tune/come up with an actionable
plan, identify new opportunities, come up with suggestions &
measure the results
Proposal:
Web Marketing Academy is happy to propose the role of external
consultant/mentor for this project. Suresh Babu, The founder & CEO
will lead this project
● Six months of SEO Consulting
● Additional business opportunities
● Consultancy services: 10 hours per month with additional
support via phone, emails
● Additional digital marketing strategy like social media ads
● Digital Marketing training & mentoring
The process in phrases:
Phase 1: Understanding & Expectations
● Understand business objectives, goals and KPI’s
● Understand the market, industry trends, and benchmarks
● Understand partner expectations
● Understand ___________ expectations

● Understand the SEO team members
● Understand the current state of SEO
Activities Why
Interact, Meetings with management
- Know the Business objectives,
Goals and KPI”s
- Understand specific details
- Understand expectations from
the management and stakeholders
Research on Market, Industry - Understand the market, industry,
trends
Interact, Meetings with SEO team,
technical team, the content team
- Understand the current state of
SEO
- Know specific SEO activities done
so far on the website
- Understand the team capability
- Understand challenges &
opportunities
Phase 1
Phase 2: Research & Analysis
● Research current SEO strategies
● Research the market, industry
trends, and benchmarks
● Research Industry best practices
● Competitor analysis

Activities Why
The study, research, document the
current SEO strategies
- Know what has implemented
- Ranking report on keywords
- What worked and what’s not
working
Research on Market, Industry - Research on similar industry
- Market opportunities
Research on SEO best practices
- SEO Audit
- Specific page research
- Search console ranking analysis
- Google analytics ranking reports
Research on Competitors
- Identifying competitors
- Current rankings
- Compare competitors
Phase 2
Phase 3: Implement, Fine Tune & Report
● SEO best practices
● SEO strategy & plan
● Implementation
● Working with team
● Mentor, monitor, manage
● Fine-tune

● Suggestions
● Reporting
Activities Why
Come up with SEO customized best
practices for the firm
- To know if best practices are
valid
- To build confidence
- Document industry best practices
for future reference
A detailed SEO strategy & plan based on
research, analysis, resources
- A step by step plan for
on-page/off-page SEO
- Page by page guidelines for
on-page SEO
- Off-page validation
- Local, universal SEO plan. A plan
to optimize image, videos and
other documents
Implementing the SEO strategy
- Working with developers to
implement SEO
- Page by page On-Page SEO
implementation
- Prioritizing pages based on the
report
Working with team, mentor, monitor,
manage campaigns
- Guide the team to implement all
SEO strategies
- Guide the team in the right
direction
- Support online and offline
Fine-tune, suggest
- Based on the ranking report
fine-tune content

- Stay up to date with current SEO
trends
- Suggestions for new updates
Reporting - Defining success metrics
- What reports matters
- Where to find reports, how to
measure
- Why strategy x worked why
strategy y didn’t work
- Metrics for management, metrics
for the team
Phase 3
Support & Requirement:
Web Marketing Academy is excited to consult, work, mentor the team
in line with the business objectives, goals and KPI’s. Here are a few
things we might need your support with:
1. Google Analytics reports/access
2. Search Console access/reports
3. Historical data
4. Team members time including SEO, technical, content
5. Meetings with external agencies
6. Creatives, content, blog posts and videos
This consulting service is for the first few months. We will revisit the
engagements after 3 months based on the scope of work, progress,
and mutual understanding.

Proposed Plan & Commercials:
Description Total (INR)
1. SEO Consulting
(10+ hours a month with the phone, email support)
Additional time: hourly basis based on the situation
Outcomes:
● Increase in organic traffic (% increase will be
given after research)
● Increase in organic leads
● Approximate projections based on the research,
implementation capabilities
● Set up SEO best practices
● Latest SEO practices and suggestions
● Action plan for the team for new opportunities
1,75,000 + GST
per month
2. SEO Training & Implementation
(Suggested based on the resources)
If we have to scale, one SEO person with developers
will be a challenge, in the long run, with the help of
Training: 10+
hours
1,50,000 + GST

our SEO experts we can do the groundwork and give
it to the SEO resource to implement. (This will save a
lot of time, implement the SEO faster at the same
time the team will be ready for the future)
Examples: One of our SEO experts will do the
keyword research for each page and finazling those
keywords, How to do structured data for blogs and
product pages, How to optimize images, videos, Local
SEO, reviews, other documents
● Working with the team to implement
● Training, showing the team how to implement
themselves. Practical real-time training to in
house team, developers, content developers,
creative teams
(10+ hours for the first month, followed by
support and guidance with a phone, Skype, or
in-person)
● Mentoring the team after the training
● Latest updates and how to implement and stay
up to date
Implementation
60,000 + GST
Our SEO expert
with other
resources
person with be
helping your
team
3. 360 Digital & Social Media Marketing Consulting
(Recommended)
(Performance-based: Test for one month period, if we
can see significant results, we can continue and
optimize)
New business opportunities Including Social media:
organic and paid, Content Marketing and
Optimization, App Marketing
1,75,000 + GST
10+ hours per
month
Why?
● The target audience is in this space if done right
social media can help significantly
● The competitors like ___________ up and likely
to be social first.

“Currently, the co-living sector in India is
pegged at around $120 million (Rs 845 crore). It
is set to touch $2 billion by 2022”
● OYO is investing heavily and aggressively
getting into co-living, co-working, senior
assisted living space: Fundings
Oyo in talks to raise another round at a
valuation of $12.5bn
Outcomes:
● 3-5 % Increase in traffic through social media
(approximate, it could be more if executed well)
● New % increase in business via social media
● Increase in Leads through social media both
organic and paid campaign
● Increase in reach, brand awareness, and
engagement
● Best practices for social media including
Facebook, Instagram, LinkedIn. This is a new
business opportunity and when done right the
results might surprise.
● Social media calendar for Instagram, FB,
LinkedIn
● Content calendar for blogs, social media organic
posts
● Social media best practices
● Measuring success metrics via social and
content
(Requires a lot of research, competitor analysis, content and then come
up with a strategy with an actionable plan)
We look forward to working with you and take the business to the next
level

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