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SlideShare a Scribd company logo
Business objectives
Create Awareness Generate Sales
Goals:
- SEO
- Blogs
- Facebook ads
- Google ads
- Email
KPI:
- Brand keywords
- Time on blog
- Engagement
Target:
3000 visits/month
Goals:
Capture leads
(Email/Phone)
KPI:
- Conversions
Target:
20 conversions/day
CLIENT: ABC Laundry
Research
 Identify target audience
Tools: Offline & online surveys
 Understand User behavior
Tools: Think with Google, Facebook
 Ideal target audience:
Male – Age 25 - 45 Female – Age 2- 45
 C-levels C-levels
 Away from home Single
 Expats Expats
 Entrepreneur Entrepreneur
 Income 10 Lac & above Income 10 Lac & above
The team
Head- Digital
marketing
Content
SEO &
Email
PPC
Junior
Social
media
Junior
Channels
Budget
Content Blogs Videos Images Total
Rs
10,000
Rs
50,000
Rs
25,000
Rs
85,000
Ads PPC FB LinkedIn Total
Rs
1,00,000
Rs
1,50,000
Rs
1,25,000
Rs
3,75,000
Requirements:
 Google analytics access
 Search console access
 Website access
 Mobile app
 Access to developers
 Branding, logos
 Merchant center
 Tag manager
 Facebook business manager
 All other social media access
 Landing pages
 Contact details
 CRM/Tools
Process:
Content
Blog: Five-blog post per month
Topics: Educational
Example: How outsourcing your laundry can save 15
hours a month
Tools: Google auto suggest, Answer the public
Person responsible: Content lead
Approval: Client
Deadline: Every Wednesday 4 PM
Promotion: SEO | Social media
Marketing: Short description, 6-8 relevant pictures
for all social channels.
Schedule: | Mon – LinkedIn |Tue – Twitter | Wed –
Instagram | Thu – Facebook | Fri - PPC
SEO – Month 1
Reports
 Competitors rankings
 Updates implemented
 Screen shots
Objectives Major Action Steps
SEO Person
Responsible
Reporting Approve
d by
Qualit
y
Check
Comm
ents
1 Review, diagnose existing
SEO strategies
a. Website structural analysis
and report
b. Current search engine
rankings report
c. Current keyword research
report
d. Website usability analysis &
report
e. Competitor analysis
f. AMP set up
g. Mobile page insight
e. HTML Code Analysis and
validation
h. Non-performing pages
analysis
i. H1 tags, anchor links, on
page optimization analysis
j. Inbound links, external link
analysis and report
Digital Marketing Plan - A Complete Digital Marketing Strategy Sample

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Digital Marketing Plan - A Complete Digital Marketing Strategy Sample

  • 1.
  • 2.
  • 3. Business objectives Create Awareness Generate Sales Goals: - SEO - Blogs - Facebook ads - Google ads - Email KPI: - Brand keywords - Time on blog - Engagement Target: 3000 visits/month Goals: Capture leads (Email/Phone) KPI: - Conversions Target: 20 conversions/day CLIENT: ABC Laundry
  • 4. Research  Identify target audience Tools: Offline & online surveys  Understand User behavior Tools: Think with Google, Facebook  Ideal target audience: Male – Age 25 - 45 Female – Age 2- 45  C-levels C-levels  Away from home Single  Expats Expats  Entrepreneur Entrepreneur  Income 10 Lac & above Income 10 Lac & above
  • 5. The team Head- Digital marketing Content SEO & Email PPC Junior Social media Junior
  • 7. Budget Content Blogs Videos Images Total Rs 10,000 Rs 50,000 Rs 25,000 Rs 85,000 Ads PPC FB LinkedIn Total Rs 1,00,000 Rs 1,50,000 Rs 1,25,000 Rs 3,75,000
  • 8. Requirements:  Google analytics access  Search console access  Website access  Mobile app  Access to developers  Branding, logos  Merchant center  Tag manager  Facebook business manager  All other social media access  Landing pages  Contact details  CRM/Tools
  • 9. Process: Content Blog: Five-blog post per month Topics: Educational Example: How outsourcing your laundry can save 15 hours a month Tools: Google auto suggest, Answer the public Person responsible: Content lead Approval: Client Deadline: Every Wednesday 4 PM Promotion: SEO | Social media Marketing: Short description, 6-8 relevant pictures for all social channels. Schedule: | Mon – LinkedIn |Tue – Twitter | Wed – Instagram | Thu – Facebook | Fri - PPC
  • 10. SEO – Month 1 Reports  Competitors rankings  Updates implemented  Screen shots Objectives Major Action Steps SEO Person Responsible Reporting Approve d by Qualit y Check Comm ents 1 Review, diagnose existing SEO strategies a. Website structural analysis and report b. Current search engine rankings report c. Current keyword research report d. Website usability analysis & report e. Competitor analysis f. AMP set up g. Mobile page insight e. HTML Code Analysis and validation h. Non-performing pages analysis i. H1 tags, anchor links, on page optimization analysis j. Inbound links, external link analysis and report
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