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International Journal of Engineering Innovations in Advanced Technology
ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024
19
This study Examines the Effectiveness of Talent
Procurement through the Implementation of Digital
Recruitment
DATLA YASODA LAKSHMI
Asst professor, V. S. Lakshmi women’s degree and PG college, Kakinada
Abstract: In the world with high technology and fast
forward mindset recruiters are walking/showing interest
towards E-Recruitment. Present most of the HRs of
many companies are choosing E-Recruitment as the best
choice for recruitment. E-Recruitment is being done
through many online platforms like Linkedin, Naukri,
Instagram , Facebook etc. Now with high technology E-
Recruitment has gone through next level by using
Artificial Intelligence too.
Key Words : Talent Management, Talent Acquisition , E-
Recruitment , Artificial IntelligenceIntroduction
Effectiveness of Talent Acquisition through E-
Recruitment in this topic we will discuss about 4important
and interlinked topics which are
I. INTRODUCTION
Talent Management:
Talent management is defined as the methodically organized,
strategic process of getting the right talent onboard and
helping them grow to their optimal capabilities keeping
organizational objectivesin mind.
Process thus involves identifying talent gaps and vacant
positions, sourcing for and onboarding the suitable
candidates, growing them within the system and developing
needed skills, training for expertise with a future-focus and
effectively engaging, retaining and motivating them to
achieve long-term business goals.
Talent Acquisition
Talent acquisition is the strategic process an organization uses
to identify, recruit and hire the people it needs to achieve its
business goals and optimize its processes.
Manuscript received February 10, 2024; Revised February
25, 2024; Accepted March 12, 2024
Management and Talent Acquisition.Talent acquisition is part
of the talent management process.
E-Recruitment:
Electronic Recruitment refers to the process where HRs
actually use internet – based tech or platform to hire new
employees for the company. Replacement for using
traditional methods for hiring. This process connects
organisations with potential employees through the use of
technology, and it has changed how employers and
employees interact. Employers can use e-recruitment to post
job openings and search resumes electronically, and
employees can use it to submit applications and resumes
electronically, search job postings, and receive job alerts.
II SELECTION OF TECHNOLOGY FOR E-
RECRUITMENT
Applicant tracking system (ATS): Choose an ATS that aligns
with your company size and hiring needs.An ATS allows you
to post jobs, collect applications, filter candidates, and maintain
a database.
Video interview platforms: Platforms like Zoom, Skype, or
specialized tools like HireVue or SparkHireare essential for
remote interviews.
International Journal of Engineering Innovations in Advanced Technology
ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024
20
Online assessment tools: For skills testing, platforms like
Codility (for developers), Vervoe (for various roles), or
HackerRank can be useful.
Develop a digital presence for E-Recruitment:
Company careers page: Create a compelling online careers
page showcasing company culture, benefits, and open
positions. Ensure that the application process is user-friendly.
Leverage social media: Utilize platforms like LinkedIn,
Twitter, and Facebook to advertise job openingsand engage
with potential candidates.
E-Recruitment Process:
E-Recruitment methods or sources:
With the rise of the digital era, e-recruitment methods have
evolved and diversified. Here are someof the most prominent
types of e-recruitment:
Company websites/Career portals:
Many companies have a 'Careers' or 'Jobs' section on their
website where they post current jobopenings.
This method offers a centralized place for applicants to view
job descriptions, company values, and sometimes even
testimonials from current employees.
Job boards and job search engines:
Websites like Indeed, Monster, Glassdoor, and SimplyHired
allow employers to post jobs. They often provide a wide
reach, enabling employers to tap into large pools of
candidates.Professional networking sites:
LinkedIn is the most prominent platform where recruiters
can post jobs, search for potential
candidates, and even use the platform’s advanced analytics to
find matches.
It’s also common for job seekers to directly apply for jobs
through LinkedIn's job section.
Social media recruiting:
Platforms like Facebook , Twitter, and Instagram are
increasingly being used for recruitment. Recruiters can post
job openings, share company culture insights, or use paid
advertising to targetpotential candidates based on specific
demographics.
Recruitment apps:
Mobile applications like Switch and Job function like the
Tinder app but for jobs, allowing recruitersand candidates to
swipe right if they find a match.
Online recruitment agencies:
Websites like Ceipal and Talenttrack offer specialized
recruitment services and often have their owndatabases of
candidates.
E-Recruitment Statistics:
Technologies, especially web job portals or social networks
have also dramatically changed the way people find jobs to
begin with, as well as the way employers look for new recruits.
In 2018, applicationsreceived through job boards accounted
for a fifth of job hires worldwide, ranking only behind career
sites. During the same period, job boards accounted for
almost half of global job applications. According to a global
survey of hiring decision makers in North America, 58 percent
of the respondents regarded social professional
networks as a source for quality hires.
Having a strong presence on social media can work in favor for
the job applicant - or not. In 2018, 57 percent of hiring
professionals decided not to hire a candidate based on
content found on social
media. Provocative or inappropriate photographs, videos or
information is one of the more common social media
discoveries by online recruiters that lead to a candidate not
getting a job. However, social media can also provide certain
benefits to job hunters: background information supporting
the professional qualification of job-seekers is one of the most
common social media discovery that lead online recruiters to
extend an offer to the candidate. Social media users have
become increasingly aware of the two-edged sword of public
social media content and during an September 2018 survey,
18 percent of respondents stated to have altered their social
media account when applying for a job.
Despite the frequent utilization of job websites and online
career pages, only 37 percent of internet users were confident
that job application screenings were unbiased. Employer
usage of social media advertising targeting only select types
on candidates was also viewed critically: only 19 percent of
U.S.internet users thought it was appropriate for employers to
use social media to target only candidatesgraduated from a
specific school, and 68 percent of U.S. online users thought it
was inappropriate for employers to use social media
advertising to target only potential male candidates.
LinkedIn is currently the biggest online job advertising
platform worldwide. With an audience reach of160 million
users, the United States are the leading market of the
professional networking service. The company was acquired
International Journal of Engineering Innovations in Advanced Technology
ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024
21
by Microsoft in 2016.
How Social Media Is Used for Recruitment:
Top social platforms for attracting high-quality candidates:
LinkedIn (53%), Facebook (33%), YouTube(22%), Twitter
(21%) and Instagram (20%).
The primary motivation for 82% of employers to utilize social
media in the hiring process is to connect with passive
candidates.
To establish connections with potential hires, 45% of
companies actively share engaging content onsocial media
platforms.
Upon coming across a professionally presented social media
profile of a candidate, 33% of employers have proactively
reached out to initiate contact.
Over a third of businesses have adjusted their recruitment
approaches to prioritize mobile and socialmedia platforms,
focusing on smartphone users.
Global Online Recruitment Market:
The global online recruitment market revenue is projected to
reach $58.0 billion in 2032.
In the global online recruitment market, North America
dominates with a significant market share of43.0%, reflecting
its advanced digital infrastructure and mature economy.
In 2021, Recruit Holdings from Japan led the global online job
portal market with a substantial marketcapitalization of $79.8
billion.
Topping the most visited jobs and employment websites list is
indeed.com, with an impressive averageof 8.65 pages visited
per user and a relatively low bounce rate of 34.87%.
Collegerecruiter.com emerged as the fastest-growing
platform, boasting an impressive traffic growthof 637.1%
from January 2021 to March 2023.
LinkedIn emerges as the most popular choice, with a
staggering 90% of job seekers utilizing theprofessional
networking platform for job search purposes.
Marketing stands out as the industry most actively recruiting via
social media, with an impressive 86%of companies utilizing
platforms for talent acquisition and employer branding
initiatives.
Global Online Recruitment Market Size Statistics:
The global online recruitment market has exhibited consistent
growth over the past decade at a CAGR of 6.4%, with
revenues increasing steadily from $32.0 billion in 2022 to
$58.0 billion in 2032.
This growth trajectory reflects the expanding role and
significance of digital platforms in modern hiringpractices.
In recent years, the market has experienced incremental gains,
with revenues reaching $34.0 billion in 2023 and continuing
to rise to $36.0 billion in 2024, $39.0 billion in 2025, and
$41.0 billion in 2026.By 2027, revenues surged to $44.0
billion, indicating a notable acceleration in growth.
Subsequent years saw continued expansion, with revenues
reaching $45.0 billion in 2028, $48.0billionin 2029, and $51.0
billion in 2030.
The market’s upward trajectory persisted into the early 2030s,
with revenues climbing to $54.0 billionin 2031 and eventually
peaking at $58.0 billion in 2032.
This robust growth underscores the increasing reliance on
online recruitment platforms by businessesworldwide, driven
by factors such as globalization, technological advancements,
and evolving workforce dynamics.
International Journal of Engineering Innovations in Advanced Technology
ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024
22
Artificial Intelligence:
What is Artificial Intelligence?
Artificial intelligence (AI) technology allows computers and
machines to simulate human intelligence and problem-
solving tasks. The ideal characteristic of artificial
intelligence is its ability to rationalize and take action to
achieve a specific goal.
Why is AI Important For E-Recruitment?
AI in Recruitment has its many perks, some of which are:
Improving the quality of recruitment.
Attracting the right candidates and filtering for the most
suitable ones.Not overlooking any candidate right from the
screening process.
Saving organisation resources and filling positions faster.
Enhancing candidate experience and brand image of the
employer.
Automating time-consuming tasks and accurately assessing
the right skills for the right role.Scaling communication for
candidates and recruiters so everyone is on the same page.
AI-powered recruitment helps recruiters make better
decisions by using data to source, screen, assess, and predict
candidate success and cultural fit. It eliminates biases and
guesswork in HR processes, ensuring a fair and unbiased
hiring process. To ensure the responsible use of AI in
recruitment, the 'Responsible AI in Recruitment' guidance
focuses on good practices for AI systems in HR and
recruitment, ensuring ethical and fair hiring practices.
Use of Artificial Intelligence in E-Recruitment :
Implementing AI-powered applicant tracking systems to
streamline candidate sourcing and screening. Leverage AI
algorithms to analyze candidate data and identify top talents
efficiently.
Onboarding and Training
How AI is Transforming the World of E- Recruitment:
Artificial intelligence (AI) is revolutionizing the world of E-
Recruitment. So, it is no surprise that 43% of Human
Resources professionals are already using AI in their hiring
processes. The reason behind this rapid adoption is that
organizations are starting to see the potential of AI and what
it can do to improve their recruitment efforts. With the global
AI market expected to reach over $1.8 billion by 2030, it is
clear that this transformation is here to stay.
Top 9 Companies That are Using AI for E- Recruitment:
Amazon:
Amazon has built tools to help job applicants throughout the
hiring process - from identifying the rightposition to apply for,
to giving them more flexibility through online assessments.
Amazon goes above and beyond industry requirements to
create technology that is "born inclusive." "Born inclusive"
implies examining results for applicants from all identity
groups and emphasising equity at every level of production.
Unilever:
Unilever has been using AI technology in hiring people. They
have partnered with skills assessmenttools to streamline their
recruitment process.
The AI system they use analyses video interviews, scanning
candidates’ facial expressions, body language, and word
choice, and checks them against traits that are considered to
be predictive of jobsuccess.
£1 million in annual savings and over 100,000 hours of human
recruitment time in implementing AI intheir process.
Delta Air Lines:
Delta Air Lines uses AI technology to enhance the candidate
International Journal of Engineering Innovations in Advanced Technology
ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024
23
experience and streamline recruitment. The company has
developed an AI-powered chatbot to answer candidate
queries and provide personalised feedback.
The use of AI in recruitment for Delta Air Lines led to a
Forbes ranking of the sixth-best employer inthe world.
25% of corporate and management positions are filled,
exceeding company objectives.
The use of AI in recruitment for Delta Air Lines led to a
Forbes ranking of the sixth-best employer inthe world.
Siemens AG:
Siemens harnesses the power of AI in its recruitment
practices to streamline and enhance the candidate selection
process through their new underlying provider - Eightfold.
Eightfold is a new, innovative recruiting platform created by
partnering with GBS H2R. It focuses on employee experience
and drives digitalisation along the entire process of
employees’ life cycles – from onboarding to pension
services.
The company utilizes AI algorithms to analyze candidate
profiles, resumes, and online assessments toidentify suitable
candidates for specific roles.
Siemens has also developed an AI-powered assistant,
Siemens Industrial Copilot, in collaboration withMicrosoft,
which promises to boost productivity and efficiency across
the industrial lifecycle.
The company’s digital solutions for factory administration
have helped to reduce manual planning
efforts by up to 40%.
Domino’s:
partnered with pre-employment assessment firms to
streamline their recruitment process. The AIsystem they use
analyses video interviews, scanning candidates’ facial
expressions, body language,and word choice, and checks
them against traits that are considered to be predictive of job
success. Electrolux:
Electrolux has been using AI technology in hiring people.
They have partnered with assessment firmsto streamline their
recruitment process.
The AI system they use analyses video interviews, scanning
candidates’ facial expressions, body language, and word
choice, and checks them against traits that are considered to
be predictive of jobsuccess.
.
Hilton:
Hilton uses AI technology to enhance the candidate
experience and streamline recruitment. The company has
developed an AI-powered chatbot that can answer candidate
queries and provide personalised feedback.
The chatbot also helps in scheduling
interviews and providing feedback to
candidates.Procter & Gamble (P&G):
introduced a bot based on a foundational model which assists
cloud engineers.
That investment let the company experiment and pilot
different generative AI tools. The company hasalso rolled out
an internal generative AI tool called chatPG, which was first
introduced in beta mode in February.
The company officially launched the internal tool in
September. The tool supports over 35 use cases. Nomad
Health:
Nomad Health utilises transformative technology to connect
travel clinicians to open jobs all over thecountry and help
facilities fill their staffing needs quickly and efficiently.
AI Recruitment Statistics 2024:
The global market size of the AI recruitment Industry is
$590.50 billion as of 2023.
The enterprise sector of AI recruitment will grow at a CAGR
of 6.17% between 2023 to 2030.
As of 2024, 44% of recruiters said saving time is one of the
main reasons to implement AI in hiring.35% of recruiters
worry that AI may exclude candidates with unique skills
and experiences.
35% to 45% of companies use AI recruitment.
24% of companies use AI to hire talented employees.
According to 67% of hiring decision-makers, the main
advantage of using AI in the recruitment processis its ability
to save time.
When recruiting new employees in 2024, 58% of recruiters who
use AI find it most useful for candidatesourcing.
66% of adults in the United States say they will not apply for
a job that uses AI to help make hiringdecisions.
37% of American adults think racial or ethnic bias is a
significant problem in the hiring process. 60% of
respondents said their organizations use AI to manage
talent as of 2024.
Overall, 35.5% of small and medium businesses allocate their
budget toward recruiting tools utilizingArtificial Intelligence
or machine learning.
44% of HR executives are started using AI for recruiting and
hiring.
21% of respondents say overlooking typical qualities and
experiences by AI will be the main danger ofAI recruitment.
Leading recruiting tools tech companies intend to invest
60% in AI-powered recruiting softwareworldwide.
International Journal of Engineering Innovations in Advanced Technology
ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024
24
The Market Size Of AI Recruitment:
The Opinion Of Recruiters On AI In The Hiring Process:
Recruiters and Companies Are Using AI:
35% to 45% of companies use AI recruitment.
Using AI recruitment practices has become increasingly
popular among large companies andrecruiters.
For example, 99% of Fortune 500 companies currently utilize
these methods, while 65% of recruitersalso use them.
More than 73% of companies will invest in recruitment
automation in 2023.
The percentage of companies investing in AI had increased
by 6% compared to 2021 when it wasaround 67%.
If this growth rate persists, most companies will likely
invest in recruitment automation by 2025. 24% of
companies use AI to hire talented employees.
Additionally, a vast majority (89%) of HR professionals
recognize the potential for AI to improve the applicant
application process.
AI is utilized in various industries worldwide, including
marketing, healthcare, education, small business, and
retail/ecommerce.
Benefits of Using AI in Recruitment Statistics:
A table shows how many adults in the United States
believe AI will make racial bias worse inrecruitment
processes than humans by ethnicity.
Tech companies want to invest:
The game of talent acquisition has evolved beyond simply
posting jobs online.
E-recruitment,powered by a suite of AI-driven advancements,
is transforming the entire process, streamlining it from
applicant sourcing to onboarding. the pace of technological
innovation has necessitated a fresh examination of this critical
topic. This guide delves deeper into the intricate mechanisms
of e- recruitment, exploring the power of AI and automation;
International Journal of Engineering Innovations in Advanced Technology
ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024
25
Implementing electronic recruitment tactics can markedly
smooth the process of hiring. By harnessingthe power of
digital platforms, vacancies can be broadcast to an extensive
audience with remarkable efficiency. Furthermore, the
simplicity with which applications can be organised and
processed digitally conserves precious time and resources
for businesses. Employing software to perform initial
screenings of candidates also aids in swiftly pinpointing
those who are apt for the role,consequently accelerating the
recruitment timeline.
E-recruitment represents a revolutionary shift in recruitment
practices, harnessing the capabilities ofnew technologies to
enhance and diversify the hiring process. This doesn't spell
the demise of conventional recruitment tactics; rather, it
marks their progression, a fusion in which technology
augments human judgment to forge more equitable and
varied working environments. In its core, e- recruitment is
not solely focused on the present day—it is about setting the
groundwork for a forward-thinking, enduring approach to
talent sourcing.
Mobile optimization:
Ensure your e-recruitment platforms are mobile-friendly,
as many job seekers use mobile devices. Clear job
descriptions:
Write clear and concise job descriptions to attract the right
candidates.Utilize multiple channels:
Use a combination of job boards, social media,
company websites, and employee referrals.
Engaging content:
Create content that showcases company culture and values.
Feedback mechanism:
Even if a candidate isn’t selected, providing feedback can
enhance the candidate experience.
Regularly update technology:
Technology evolves rapidly; ensure your e-recruitment tools
are updated to stay efficient andcompetitive.
Diverse representation:
Make sure your online materials showcase a diverse
workforce and inclusive culture to attract abroader range of
candidates.
III. IMPORTANCE OF EFFECTIVENESS OF ALENT
ACQUISITION THROUGH E-RECRUITMENT:
Time-saving:
No matter where you are, you can send out job postings
anytime with Internet access. In other words,you can forget
about the paperwork and the action of entering data
manually. As a result, it will not only save time for HR
managers, but by retrieving files from LinkedIn, the process
of application will speed up.
Dynamic content:
Generate dynamic content could build up your employer
branding in a successful way to attract top talents and to
boost corporate culture. Use your social media account to
spread the word and to attract more traffic to both your
website and social media accounts.
Minimized hiring cost:
Labour costs in recruiting are usually high in terms of
advertising, travel expenses, third-party recruiterfees etc. As a
result, the hiring process usually takes up too much time and
its cost could be minimizedby implementing a software which
allows you to post free job openings on multiple social
platforms just by one click.
Effective:
Online recruitment is easily accessible to individuals, making
it a more effective method of getting your posts noticed.
Online job ads can be posted within few minutes and they can
be easily posted onseveral social media platform with no
waste of time.
Shorten hiring process:
The hiring process could be shortened by just clicking a few
buttons to screen, filter, and sort applicants data and CV.
Online recruiting streamlines the process of inviting or
rejecting applicants one by one and inserting applicants’ data
manually is no longer needed.
Accessible:
Job ads and campaigns can be released through various social
media platforms reaching the specifictarget group.
Broader scope for candidates:
By using recruitment software, recruiters will be helped in
reaching a wider amount of candidates locally and abroad.
Moreover, statistical analysis will be essential for recruiters
to track where applicants have seen the job advertisements.
Personalized design:
Your professional career page is tailored made accordingly to
the graphical identity of the company.
As a result, this will help your employer branding, underlining
the company’s identity and values.
Recruitment systems have filtration tools to help recruiters to
find the ideal candidates with competencies that match the job
position. Therefore, the filtration tools provided by e-
recruitment systems speed up the process of sorting the
candidates according to experience, education, competencies,
and many more criteria.
Flexible and easy:
There is no hassle in learning how to use an e-recruitment
system. So, it is easy to use and provides aplatform where all
the HR managers could follow the hiring process. Moreover,
the cloud-based feature allows the employer to have a CV
database with no limits and to be GDPR-compliant.
ADVANTAGES OF EFFECTIVENESS OF TALENT
ACQUISITION THROUGH E-RECRUITMENT:
Employers can reach a bigger number of potential employees
by using electronic recruitment. Companies can build their
own e-recruitment stages in-house, use e-recruitment HR
International Journal of Engineering Innovations in Advanced Technology
ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024
26
software, or userecruiting firms that include e-recruitment in
their services. Using online stages and HR software, e-
recruitment is the automated process of identifying,
attracting, screening, and hiring candidates. Businesses can
use this internet recruitment strategy to develop an online
presence and communicatewith candidates.
Cost-Effective
Work costs in recruiting are generally high in terms of
advertising, travel expenses, outside recruiter fees etc. As a
result, the employing process generally takes up an excessive
amount of time and its expense could be minimized by
switching to e-recruitment, which permits you to post free
employment opportunities on multiple social stages just by
one tick.
Quicker process
The hiring process could be shortened simply by clicking a
few catches to screen, filter, and sort candidates' information
and CV. E-recruitment streamlines the process of welcoming
or rejecting candidates one by one and inserting candidates'
information physically is not, at this point needed.
Customized filtration
E-recruitment allows filtering requirements to help recruiters
to track down the ideal candidates withcompetencies that
match the work position. Therefore, the filtration
apparatuses provided by e- recruitment systems speed up the
process of arranging the candidates as indicated by
experience, education, competencies, and a lot more criteria.
Flexible
The E-recruitment process is easy to get adapted to. Thus, it
is easy to use and provides a stage whereall the HR managers
could follow the hiring process and their funnel smoothly.
Moreover, the cloud- based feature permits the employer to
have a CV database stored in one place making it easier to
refer or come back to in future.
DISADVANTAGES OF EFFECTIVENESS OF TALENT
ACQUISITION THROUGH E-RECRUITMENT:
Tech problems
Some candidates may not be confident enough with the
security of an online application. There's always the
possibility that the application system may operate slowly or
lose information during the submission process.
Fraudulent applicants
A few applications may be phoney to get data about the
company or hiring official. At the same time,spammers may
utilize the data presented online to advance a help or item to
your company. On the off chance that you part with an
excessive number of subtleties in your promotion, vindictive
programmers can even utilize the data to possibly access
your company's IT frameworks.
Less effective
Not all e-recruitment administrations offer an inside and out
investigation of your posting; consequently, it tends to be
difficult to sort out the thing is and isn't working and how to
advance youradvertisement. Obviously, this is a typical issue
in disconnected recruitment.
Misunderstandings
Speaking with planned representatives through a screen can
prompt confounded messages or wrong suspicions. In any
case, conversing with somebody face to face can explain what
an individual resembles as a first impression while likewise
keeping up with clear correspondence with each other.
Diverse audience
Since e-recruitment creates countless applicants each day,
organizations ought to be more cautious when utilizing this.
Scouts should guarantee proficiency consistently and try not
to tap unfit candidates, just as candidates who live excessively
far from the workplace.
IV. CONCLUSION
Effectiveness of talent acquisition through e-recruitment has
become the most effective means of recruiting, screening,
hiring, and retaining highly skilled professionals. Both
employers and job seekers are utilizing the extensive, unique,
highly specialized features of top performing social media,
professional networking, and e-recruiting websites
comprising modern day technological driven recruiting.
Specialized mathematical formulas can be implemented to aid
in organizations analyzationof the cost savings in establishing
e-recruiting as the primary means of the overall recruiting and
hiringprocess. Utilizing social media in a legal and ethical
manner has aided in the overall e-recruiting process. While e-
recruiting aids in the reputable presence of organizations in
their specified markets.To an end result of retaining highly
skilled employees, a desired, positive effect of organizations
implementing e-recruiting systems.
REFERENCES
1 Braddy, P. W., Meade, A. W., and Kroustalis, C. M.(
2006),"Organizational recruitment website effects on
viewers' perceptions of organizational culture," Journal of
Business and Psychology.
2 Breaugh, JA, Starke. (2000), “Research on employee
recruitment: So many studies, so many remaining
questions”. Journal of management.
3 Cappali, Peter (March 2001), “Making the most of Online
Recruiting”, Harvard Business Review.
4 Cober, R.T., Brown, D.J. and Levy, P.E. (2004) “Form,
content and function: an evaluative methodology for
corporate employment websites”. Human Resource
Management.
5 Feldman, D. C. and Klaas, S. B. (2002), "Internet job
hunting: A field study of applicant experiences with on-
line recruiting," Human Resource Management.
6 Galanaki, E. (2002) "The decision to recruit online: a
descriptive study," Career Development International.
7 Kuhn, PK.(October 2000) , “Policies for an internet labour
International Journal of Engineering Innovations in Advanced Technology
ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024
27
market.” Policy options.
8 Lievens, F., Van Dam, K., and Anderson, N (2002).,
"Recent trends and challenges in personnel selection,"
Personnel Review.
9 Lievens, F, Harris.(2002), “Research on Internet
recruiting and testing: Current status and future
directions.” International review of industrial and
organizational psychology.
Author Profile
DATLA YASODA LAKSHMI
Asst professor, V. S. Lakshmi women’s degree and PG
college, Kakinada

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This study Examines the Effectiveness of Talent Procurement through the Implementation of Digital Recruitment

  • 1. International Journal of Engineering Innovations in Advanced Technology ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024 19 This study Examines the Effectiveness of Talent Procurement through the Implementation of Digital Recruitment DATLA YASODA LAKSHMI Asst professor, V. S. Lakshmi women’s degree and PG college, Kakinada Abstract: In the world with high technology and fast forward mindset recruiters are walking/showing interest towards E-Recruitment. Present most of the HRs of many companies are choosing E-Recruitment as the best choice for recruitment. E-Recruitment is being done through many online platforms like Linkedin, Naukri, Instagram , Facebook etc. Now with high technology E- Recruitment has gone through next level by using Artificial Intelligence too. Key Words : Talent Management, Talent Acquisition , E- Recruitment , Artificial IntelligenceIntroduction Effectiveness of Talent Acquisition through E- Recruitment in this topic we will discuss about 4important and interlinked topics which are I. INTRODUCTION Talent Management: Talent management is defined as the methodically organized, strategic process of getting the right talent onboard and helping them grow to their optimal capabilities keeping organizational objectivesin mind. Process thus involves identifying talent gaps and vacant positions, sourcing for and onboarding the suitable candidates, growing them within the system and developing needed skills, training for expertise with a future-focus and effectively engaging, retaining and motivating them to achieve long-term business goals. Talent Acquisition Talent acquisition is the strategic process an organization uses to identify, recruit and hire the people it needs to achieve its business goals and optimize its processes. Manuscript received February 10, 2024; Revised February 25, 2024; Accepted March 12, 2024 Management and Talent Acquisition.Talent acquisition is part of the talent management process. E-Recruitment: Electronic Recruitment refers to the process where HRs actually use internet – based tech or platform to hire new employees for the company. Replacement for using traditional methods for hiring. This process connects organisations with potential employees through the use of technology, and it has changed how employers and employees interact. Employers can use e-recruitment to post job openings and search resumes electronically, and employees can use it to submit applications and resumes electronically, search job postings, and receive job alerts. II SELECTION OF TECHNOLOGY FOR E- RECRUITMENT Applicant tracking system (ATS): Choose an ATS that aligns with your company size and hiring needs.An ATS allows you to post jobs, collect applications, filter candidates, and maintain a database. Video interview platforms: Platforms like Zoom, Skype, or specialized tools like HireVue or SparkHireare essential for remote interviews.
  • 2. International Journal of Engineering Innovations in Advanced Technology ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024 20 Online assessment tools: For skills testing, platforms like Codility (for developers), Vervoe (for various roles), or HackerRank can be useful. Develop a digital presence for E-Recruitment: Company careers page: Create a compelling online careers page showcasing company culture, benefits, and open positions. Ensure that the application process is user-friendly. Leverage social media: Utilize platforms like LinkedIn, Twitter, and Facebook to advertise job openingsand engage with potential candidates. E-Recruitment Process: E-Recruitment methods or sources: With the rise of the digital era, e-recruitment methods have evolved and diversified. Here are someof the most prominent types of e-recruitment: Company websites/Career portals: Many companies have a 'Careers' or 'Jobs' section on their website where they post current jobopenings. This method offers a centralized place for applicants to view job descriptions, company values, and sometimes even testimonials from current employees. Job boards and job search engines: Websites like Indeed, Monster, Glassdoor, and SimplyHired allow employers to post jobs. They often provide a wide reach, enabling employers to tap into large pools of candidates.Professional networking sites: LinkedIn is the most prominent platform where recruiters can post jobs, search for potential candidates, and even use the platform’s advanced analytics to find matches. It’s also common for job seekers to directly apply for jobs through LinkedIn's job section. Social media recruiting: Platforms like Facebook , Twitter, and Instagram are increasingly being used for recruitment. Recruiters can post job openings, share company culture insights, or use paid advertising to targetpotential candidates based on specific demographics. Recruitment apps: Mobile applications like Switch and Job function like the Tinder app but for jobs, allowing recruitersand candidates to swipe right if they find a match. Online recruitment agencies: Websites like Ceipal and Talenttrack offer specialized recruitment services and often have their owndatabases of candidates. E-Recruitment Statistics: Technologies, especially web job portals or social networks have also dramatically changed the way people find jobs to begin with, as well as the way employers look for new recruits. In 2018, applicationsreceived through job boards accounted for a fifth of job hires worldwide, ranking only behind career sites. During the same period, job boards accounted for almost half of global job applications. According to a global survey of hiring decision makers in North America, 58 percent of the respondents regarded social professional networks as a source for quality hires. Having a strong presence on social media can work in favor for the job applicant - or not. In 2018, 57 percent of hiring professionals decided not to hire a candidate based on content found on social media. Provocative or inappropriate photographs, videos or information is one of the more common social media discoveries by online recruiters that lead to a candidate not getting a job. However, social media can also provide certain benefits to job hunters: background information supporting the professional qualification of job-seekers is one of the most common social media discovery that lead online recruiters to extend an offer to the candidate. Social media users have become increasingly aware of the two-edged sword of public social media content and during an September 2018 survey, 18 percent of respondents stated to have altered their social media account when applying for a job. Despite the frequent utilization of job websites and online career pages, only 37 percent of internet users were confident that job application screenings were unbiased. Employer usage of social media advertising targeting only select types on candidates was also viewed critically: only 19 percent of U.S.internet users thought it was appropriate for employers to use social media to target only candidatesgraduated from a specific school, and 68 percent of U.S. online users thought it was inappropriate for employers to use social media advertising to target only potential male candidates. LinkedIn is currently the biggest online job advertising platform worldwide. With an audience reach of160 million users, the United States are the leading market of the professional networking service. The company was acquired
  • 3. International Journal of Engineering Innovations in Advanced Technology ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024 21 by Microsoft in 2016. How Social Media Is Used for Recruitment: Top social platforms for attracting high-quality candidates: LinkedIn (53%), Facebook (33%), YouTube(22%), Twitter (21%) and Instagram (20%). The primary motivation for 82% of employers to utilize social media in the hiring process is to connect with passive candidates. To establish connections with potential hires, 45% of companies actively share engaging content onsocial media platforms. Upon coming across a professionally presented social media profile of a candidate, 33% of employers have proactively reached out to initiate contact. Over a third of businesses have adjusted their recruitment approaches to prioritize mobile and socialmedia platforms, focusing on smartphone users. Global Online Recruitment Market: The global online recruitment market revenue is projected to reach $58.0 billion in 2032. In the global online recruitment market, North America dominates with a significant market share of43.0%, reflecting its advanced digital infrastructure and mature economy. In 2021, Recruit Holdings from Japan led the global online job portal market with a substantial marketcapitalization of $79.8 billion. Topping the most visited jobs and employment websites list is indeed.com, with an impressive averageof 8.65 pages visited per user and a relatively low bounce rate of 34.87%. Collegerecruiter.com emerged as the fastest-growing platform, boasting an impressive traffic growthof 637.1% from January 2021 to March 2023. LinkedIn emerges as the most popular choice, with a staggering 90% of job seekers utilizing theprofessional networking platform for job search purposes. Marketing stands out as the industry most actively recruiting via social media, with an impressive 86%of companies utilizing platforms for talent acquisition and employer branding initiatives. Global Online Recruitment Market Size Statistics: The global online recruitment market has exhibited consistent growth over the past decade at a CAGR of 6.4%, with revenues increasing steadily from $32.0 billion in 2022 to $58.0 billion in 2032. This growth trajectory reflects the expanding role and significance of digital platforms in modern hiringpractices. In recent years, the market has experienced incremental gains, with revenues reaching $34.0 billion in 2023 and continuing to rise to $36.0 billion in 2024, $39.0 billion in 2025, and $41.0 billion in 2026.By 2027, revenues surged to $44.0 billion, indicating a notable acceleration in growth. Subsequent years saw continued expansion, with revenues reaching $45.0 billion in 2028, $48.0billionin 2029, and $51.0 billion in 2030. The market’s upward trajectory persisted into the early 2030s, with revenues climbing to $54.0 billionin 2031 and eventually peaking at $58.0 billion in 2032. This robust growth underscores the increasing reliance on online recruitment platforms by businessesworldwide, driven by factors such as globalization, technological advancements, and evolving workforce dynamics.
  • 4. International Journal of Engineering Innovations in Advanced Technology ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024 22 Artificial Intelligence: What is Artificial Intelligence? Artificial intelligence (AI) technology allows computers and machines to simulate human intelligence and problem- solving tasks. The ideal characteristic of artificial intelligence is its ability to rationalize and take action to achieve a specific goal. Why is AI Important For E-Recruitment? AI in Recruitment has its many perks, some of which are: Improving the quality of recruitment. Attracting the right candidates and filtering for the most suitable ones.Not overlooking any candidate right from the screening process. Saving organisation resources and filling positions faster. Enhancing candidate experience and brand image of the employer. Automating time-consuming tasks and accurately assessing the right skills for the right role.Scaling communication for candidates and recruiters so everyone is on the same page. AI-powered recruitment helps recruiters make better decisions by using data to source, screen, assess, and predict candidate success and cultural fit. It eliminates biases and guesswork in HR processes, ensuring a fair and unbiased hiring process. To ensure the responsible use of AI in recruitment, the 'Responsible AI in Recruitment' guidance focuses on good practices for AI systems in HR and recruitment, ensuring ethical and fair hiring practices. Use of Artificial Intelligence in E-Recruitment : Implementing AI-powered applicant tracking systems to streamline candidate sourcing and screening. Leverage AI algorithms to analyze candidate data and identify top talents efficiently. Onboarding and Training How AI is Transforming the World of E- Recruitment: Artificial intelligence (AI) is revolutionizing the world of E- Recruitment. So, it is no surprise that 43% of Human Resources professionals are already using AI in their hiring processes. The reason behind this rapid adoption is that organizations are starting to see the potential of AI and what it can do to improve their recruitment efforts. With the global AI market expected to reach over $1.8 billion by 2030, it is clear that this transformation is here to stay. Top 9 Companies That are Using AI for E- Recruitment: Amazon: Amazon has built tools to help job applicants throughout the hiring process - from identifying the rightposition to apply for, to giving them more flexibility through online assessments. Amazon goes above and beyond industry requirements to create technology that is "born inclusive." "Born inclusive" implies examining results for applicants from all identity groups and emphasising equity at every level of production. Unilever: Unilever has been using AI technology in hiring people. They have partnered with skills assessmenttools to streamline their recruitment process. The AI system they use analyses video interviews, scanning candidates’ facial expressions, body language, and word choice, and checks them against traits that are considered to be predictive of jobsuccess. £1 million in annual savings and over 100,000 hours of human recruitment time in implementing AI intheir process. Delta Air Lines: Delta Air Lines uses AI technology to enhance the candidate
  • 5. International Journal of Engineering Innovations in Advanced Technology ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024 23 experience and streamline recruitment. The company has developed an AI-powered chatbot to answer candidate queries and provide personalised feedback. The use of AI in recruitment for Delta Air Lines led to a Forbes ranking of the sixth-best employer inthe world. 25% of corporate and management positions are filled, exceeding company objectives. The use of AI in recruitment for Delta Air Lines led to a Forbes ranking of the sixth-best employer inthe world. Siemens AG: Siemens harnesses the power of AI in its recruitment practices to streamline and enhance the candidate selection process through their new underlying provider - Eightfold. Eightfold is a new, innovative recruiting platform created by partnering with GBS H2R. It focuses on employee experience and drives digitalisation along the entire process of employees’ life cycles – from onboarding to pension services. The company utilizes AI algorithms to analyze candidate profiles, resumes, and online assessments toidentify suitable candidates for specific roles. Siemens has also developed an AI-powered assistant, Siemens Industrial Copilot, in collaboration withMicrosoft, which promises to boost productivity and efficiency across the industrial lifecycle. The company’s digital solutions for factory administration have helped to reduce manual planning efforts by up to 40%. Domino’s: partnered with pre-employment assessment firms to streamline their recruitment process. The AIsystem they use analyses video interviews, scanning candidates’ facial expressions, body language,and word choice, and checks them against traits that are considered to be predictive of job success. Electrolux: Electrolux has been using AI technology in hiring people. They have partnered with assessment firmsto streamline their recruitment process. The AI system they use analyses video interviews, scanning candidates’ facial expressions, body language, and word choice, and checks them against traits that are considered to be predictive of jobsuccess. . Hilton: Hilton uses AI technology to enhance the candidate experience and streamline recruitment. The company has developed an AI-powered chatbot that can answer candidate queries and provide personalised feedback. The chatbot also helps in scheduling interviews and providing feedback to candidates.Procter & Gamble (P&G): introduced a bot based on a foundational model which assists cloud engineers. That investment let the company experiment and pilot different generative AI tools. The company hasalso rolled out an internal generative AI tool called chatPG, which was first introduced in beta mode in February. The company officially launched the internal tool in September. The tool supports over 35 use cases. Nomad Health: Nomad Health utilises transformative technology to connect travel clinicians to open jobs all over thecountry and help facilities fill their staffing needs quickly and efficiently. AI Recruitment Statistics 2024: The global market size of the AI recruitment Industry is $590.50 billion as of 2023. The enterprise sector of AI recruitment will grow at a CAGR of 6.17% between 2023 to 2030. As of 2024, 44% of recruiters said saving time is one of the main reasons to implement AI in hiring.35% of recruiters worry that AI may exclude candidates with unique skills and experiences. 35% to 45% of companies use AI recruitment. 24% of companies use AI to hire talented employees. According to 67% of hiring decision-makers, the main advantage of using AI in the recruitment processis its ability to save time. When recruiting new employees in 2024, 58% of recruiters who use AI find it most useful for candidatesourcing. 66% of adults in the United States say they will not apply for a job that uses AI to help make hiringdecisions. 37% of American adults think racial or ethnic bias is a significant problem in the hiring process. 60% of respondents said their organizations use AI to manage talent as of 2024. Overall, 35.5% of small and medium businesses allocate their budget toward recruiting tools utilizingArtificial Intelligence or machine learning. 44% of HR executives are started using AI for recruiting and hiring. 21% of respondents say overlooking typical qualities and experiences by AI will be the main danger ofAI recruitment. Leading recruiting tools tech companies intend to invest 60% in AI-powered recruiting softwareworldwide.
  • 6. International Journal of Engineering Innovations in Advanced Technology ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024 24 The Market Size Of AI Recruitment: The Opinion Of Recruiters On AI In The Hiring Process: Recruiters and Companies Are Using AI: 35% to 45% of companies use AI recruitment. Using AI recruitment practices has become increasingly popular among large companies andrecruiters. For example, 99% of Fortune 500 companies currently utilize these methods, while 65% of recruitersalso use them. More than 73% of companies will invest in recruitment automation in 2023. The percentage of companies investing in AI had increased by 6% compared to 2021 when it wasaround 67%. If this growth rate persists, most companies will likely invest in recruitment automation by 2025. 24% of companies use AI to hire talented employees. Additionally, a vast majority (89%) of HR professionals recognize the potential for AI to improve the applicant application process. AI is utilized in various industries worldwide, including marketing, healthcare, education, small business, and retail/ecommerce. Benefits of Using AI in Recruitment Statistics: A table shows how many adults in the United States believe AI will make racial bias worse inrecruitment processes than humans by ethnicity. Tech companies want to invest: The game of talent acquisition has evolved beyond simply posting jobs online. E-recruitment,powered by a suite of AI-driven advancements, is transforming the entire process, streamlining it from applicant sourcing to onboarding. the pace of technological innovation has necessitated a fresh examination of this critical topic. This guide delves deeper into the intricate mechanisms of e- recruitment, exploring the power of AI and automation;
  • 7. International Journal of Engineering Innovations in Advanced Technology ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024 25 Implementing electronic recruitment tactics can markedly smooth the process of hiring. By harnessingthe power of digital platforms, vacancies can be broadcast to an extensive audience with remarkable efficiency. Furthermore, the simplicity with which applications can be organised and processed digitally conserves precious time and resources for businesses. Employing software to perform initial screenings of candidates also aids in swiftly pinpointing those who are apt for the role,consequently accelerating the recruitment timeline. E-recruitment represents a revolutionary shift in recruitment practices, harnessing the capabilities ofnew technologies to enhance and diversify the hiring process. This doesn't spell the demise of conventional recruitment tactics; rather, it marks their progression, a fusion in which technology augments human judgment to forge more equitable and varied working environments. In its core, e- recruitment is not solely focused on the present day—it is about setting the groundwork for a forward-thinking, enduring approach to talent sourcing. Mobile optimization: Ensure your e-recruitment platforms are mobile-friendly, as many job seekers use mobile devices. Clear job descriptions: Write clear and concise job descriptions to attract the right candidates.Utilize multiple channels: Use a combination of job boards, social media, company websites, and employee referrals. Engaging content: Create content that showcases company culture and values. Feedback mechanism: Even if a candidate isn’t selected, providing feedback can enhance the candidate experience. Regularly update technology: Technology evolves rapidly; ensure your e-recruitment tools are updated to stay efficient andcompetitive. Diverse representation: Make sure your online materials showcase a diverse workforce and inclusive culture to attract abroader range of candidates. III. IMPORTANCE OF EFFECTIVENESS OF ALENT ACQUISITION THROUGH E-RECRUITMENT: Time-saving: No matter where you are, you can send out job postings anytime with Internet access. In other words,you can forget about the paperwork and the action of entering data manually. As a result, it will not only save time for HR managers, but by retrieving files from LinkedIn, the process of application will speed up. Dynamic content: Generate dynamic content could build up your employer branding in a successful way to attract top talents and to boost corporate culture. Use your social media account to spread the word and to attract more traffic to both your website and social media accounts. Minimized hiring cost: Labour costs in recruiting are usually high in terms of advertising, travel expenses, third-party recruiterfees etc. As a result, the hiring process usually takes up too much time and its cost could be minimizedby implementing a software which allows you to post free job openings on multiple social platforms just by one click. Effective: Online recruitment is easily accessible to individuals, making it a more effective method of getting your posts noticed. Online job ads can be posted within few minutes and they can be easily posted onseveral social media platform with no waste of time. Shorten hiring process: The hiring process could be shortened by just clicking a few buttons to screen, filter, and sort applicants data and CV. Online recruiting streamlines the process of inviting or rejecting applicants one by one and inserting applicants’ data manually is no longer needed. Accessible: Job ads and campaigns can be released through various social media platforms reaching the specifictarget group. Broader scope for candidates: By using recruitment software, recruiters will be helped in reaching a wider amount of candidates locally and abroad. Moreover, statistical analysis will be essential for recruiters to track where applicants have seen the job advertisements. Personalized design: Your professional career page is tailored made accordingly to the graphical identity of the company. As a result, this will help your employer branding, underlining the company’s identity and values. Recruitment systems have filtration tools to help recruiters to find the ideal candidates with competencies that match the job position. Therefore, the filtration tools provided by e- recruitment systems speed up the process of sorting the candidates according to experience, education, competencies, and many more criteria. Flexible and easy: There is no hassle in learning how to use an e-recruitment system. So, it is easy to use and provides aplatform where all the HR managers could follow the hiring process. Moreover, the cloud-based feature allows the employer to have a CV database with no limits and to be GDPR-compliant. ADVANTAGES OF EFFECTIVENESS OF TALENT ACQUISITION THROUGH E-RECRUITMENT: Employers can reach a bigger number of potential employees by using electronic recruitment. Companies can build their own e-recruitment stages in-house, use e-recruitment HR
  • 8. International Journal of Engineering Innovations in Advanced Technology ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024 26 software, or userecruiting firms that include e-recruitment in their services. Using online stages and HR software, e- recruitment is the automated process of identifying, attracting, screening, and hiring candidates. Businesses can use this internet recruitment strategy to develop an online presence and communicatewith candidates. Cost-Effective Work costs in recruiting are generally high in terms of advertising, travel expenses, outside recruiter fees etc. As a result, the employing process generally takes up an excessive amount of time and its expense could be minimized by switching to e-recruitment, which permits you to post free employment opportunities on multiple social stages just by one tick. Quicker process The hiring process could be shortened simply by clicking a few catches to screen, filter, and sort candidates' information and CV. E-recruitment streamlines the process of welcoming or rejecting candidates one by one and inserting candidates' information physically is not, at this point needed. Customized filtration E-recruitment allows filtering requirements to help recruiters to track down the ideal candidates withcompetencies that match the work position. Therefore, the filtration apparatuses provided by e- recruitment systems speed up the process of arranging the candidates as indicated by experience, education, competencies, and a lot more criteria. Flexible The E-recruitment process is easy to get adapted to. Thus, it is easy to use and provides a stage whereall the HR managers could follow the hiring process and their funnel smoothly. Moreover, the cloud- based feature permits the employer to have a CV database stored in one place making it easier to refer or come back to in future. DISADVANTAGES OF EFFECTIVENESS OF TALENT ACQUISITION THROUGH E-RECRUITMENT: Tech problems Some candidates may not be confident enough with the security of an online application. There's always the possibility that the application system may operate slowly or lose information during the submission process. Fraudulent applicants A few applications may be phoney to get data about the company or hiring official. At the same time,spammers may utilize the data presented online to advance a help or item to your company. On the off chance that you part with an excessive number of subtleties in your promotion, vindictive programmers can even utilize the data to possibly access your company's IT frameworks. Less effective Not all e-recruitment administrations offer an inside and out investigation of your posting; consequently, it tends to be difficult to sort out the thing is and isn't working and how to advance youradvertisement. Obviously, this is a typical issue in disconnected recruitment. Misunderstandings Speaking with planned representatives through a screen can prompt confounded messages or wrong suspicions. In any case, conversing with somebody face to face can explain what an individual resembles as a first impression while likewise keeping up with clear correspondence with each other. Diverse audience Since e-recruitment creates countless applicants each day, organizations ought to be more cautious when utilizing this. Scouts should guarantee proficiency consistently and try not to tap unfit candidates, just as candidates who live excessively far from the workplace. IV. CONCLUSION Effectiveness of talent acquisition through e-recruitment has become the most effective means of recruiting, screening, hiring, and retaining highly skilled professionals. Both employers and job seekers are utilizing the extensive, unique, highly specialized features of top performing social media, professional networking, and e-recruiting websites comprising modern day technological driven recruiting. Specialized mathematical formulas can be implemented to aid in organizations analyzationof the cost savings in establishing e-recruiting as the primary means of the overall recruiting and hiringprocess. Utilizing social media in a legal and ethical manner has aided in the overall e-recruiting process. While e- recruiting aids in the reputable presence of organizations in their specified markets.To an end result of retaining highly skilled employees, a desired, positive effect of organizations implementing e-recruiting systems. REFERENCES 1 Braddy, P. W., Meade, A. W., and Kroustalis, C. M.( 2006),"Organizational recruitment website effects on viewers' perceptions of organizational culture," Journal of Business and Psychology. 2 Breaugh, JA, Starke. (2000), “Research on employee recruitment: So many studies, so many remaining questions”. Journal of management. 3 Cappali, Peter (March 2001), “Making the most of Online Recruiting”, Harvard Business Review. 4 Cober, R.T., Brown, D.J. and Levy, P.E. (2004) “Form, content and function: an evaluative methodology for corporate employment websites”. Human Resource Management. 5 Feldman, D. C. and Klaas, S. B. (2002), "Internet job hunting: A field study of applicant experiences with on- line recruiting," Human Resource Management. 6 Galanaki, E. (2002) "The decision to recruit online: a descriptive study," Career Development International. 7 Kuhn, PK.(October 2000) , “Policies for an internet labour
  • 9. International Journal of Engineering Innovations in Advanced Technology ISSN: 2582-1431 (Online), Volume-6 Issue-1, March 2024 27 market.” Policy options. 8 Lievens, F., Van Dam, K., and Anderson, N (2002)., "Recent trends and challenges in personnel selection," Personnel Review. 9 Lievens, F, Harris.(2002), “Research on Internet recruiting and testing: Current status and future directions.” International review of industrial and organizational psychology. Author Profile DATLA YASODA LAKSHMI Asst professor, V. S. Lakshmi women’s degree and PG college, Kakinada
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