According to the ThinkNow Research Hispanic Omnibus survey*, U.S. Hispanics are optimistic about their future for the second year in a row, though a little less so this year than last. In early 2013, when asked about their own financial situation and how it would fare in the coming year, 51% of all respondents said they anticipated in would improve (vs. 2012). This year, however, the market research shows that optimism is off a little, with only 46% expecting an improvement. On the other hand, only 9% think it will be worse (same both years).
There are some interesting subsets (related to optimism for the coming year) in the 2014 data… younger Hispanics are more optimistic than older ones, consumer sentiment in the South is the most optimistic of the geographic regions and overall, the most optimistic group is the lowest-acculturated Hispanics, with 61% expecting 2014 to be a better year than 2013. Why is that?
Additionally, Hispanics are a more optimistic group than their non-Hispanic counterparts, where only 42% feel their personal financial situations will improve in 2014 and 13% believe it will get worse.
U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016. The MC economic outlook for 2018 looks remarkably powerful for several reasons:
• The Employment-Participation rate is higher than WNH and continues to step up, especially for Hispanics
• Unemployment rate is at record lows for all MC segments
• Personal Income has continued to increase for all MC segments while it has slowed down for WNH.
The document discusses the multicultural economy outlook for 2018. Some key points:
- Employment and personal income are increasing for multicultural segments while declining for white non-Hispanics. As a result, multicultural segments now account for 100% of new upscale households and 36% of new affluent households in the US.
- While multicultural consumers' personal finances are healthy, their confidence in the future direction of the US economy has been declining, especially among African Americans. However, they remain more resolved than white non-Hispanics to invest in home improvements and purchases.
- The multicultural economy is projected to reach $4.6 trillion in 2018, growing at twice the rate of
February 2016 Real Estate Market UpdateScott Browder
This document provides a summary of housing market indicators and trends in February 2016. It includes data on existing home and new home sales, average days on market, mortgage rates, home prices, inventory levels, distressed sales, first-time buyers, home affordability, and mortgage availability. The overall message is that 2015 was a strong year for the housing market recovery, with existing home sales at the highest level since 2006 and other indicators also showing improvement from prior years. However, inventory remains low in many markets.
The document summarizes a report on global consumer confidence in the second quarter of 2014. Some key findings include:
- Global consumer confidence increased slightly to an index of 97, the highest since 2007, driven by gains in North America and parts of Europe.
- Optimism about job prospects reached 50% globally for the first time since 2007, though outlook varied regionally.
- Confidence increased in the US and Canada in North America and parts of Europe like Italy, but declined in Japan and some emerging markets.
The document provides an overview of the Northeast Ohio real estate market in early 2015. It finds that home prices have risen 4.8% over the last year, with the average sale price reaching $130,000. The number of homes sold is up 3.9% compared to the first quarter of 2014. Inventory remains low at 5 months supply, with fewer foreclosures and short sales contributing to stabilization. The market is becoming more favorable for sellers, though some suburbs remain balanced or tight.
ThinkNow Research - Hispanic consumer sentiment survey - January 2013ThinkNow
The results of a recent ThinkNow Research Hispanic Omnibus survey* about the feelings of the Hispanic community toward the US economy show that, in general, Hispanics are not only optimistic about the future… but that they’re going to be opening their wallets to support it, as well.
It’s no secret the warmer weather played a large role this holiday season. The total weather impact on Apparel Specialty Stores alone was a negative $572 million from November 1 through December 31, 2015 (vs. the same period last year). This does not include apparel sold through dept. stores, discounters, online.
Join Marie Driscoll, CFA, from the Fung Business Intelligence Centre and Planalytics for our Holiday Recap Webcast. The webcast will provide an analysis of the post-holiday shopping season.
Topics covered on this webinar include:
• A recap of initial results and trends from the holiday season.
• A recap of the weather events of the past several weeks.
• A review of weather’s impact on total results and specific business segments.
• The impact of weather on post holiday / January sales including gift card redemption.
This document provides information for potential home buyers on things to consider when buying a home. It includes articles on current housing market trends, the benefits of owning a home compared to renting, tips for finding the right home, and how to prepare for the home buying process. Some key points include: home prices have risen 6.6% in the last year and are projected to continue rising; owning a home is cheaper than renting in most areas due to low mortgage interest rates; buyers should know what features are "must-haves" versus nice-to-haves when looking for a home; and common myths around needing a large down payment or perfect credit can prevent some from buying when suitable programs exist.
U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016. The MC economic outlook for 2018 looks remarkably powerful for several reasons:
• The Employment-Participation rate is higher than WNH and continues to step up, especially for Hispanics
• Unemployment rate is at record lows for all MC segments
• Personal Income has continued to increase for all MC segments while it has slowed down for WNH.
The document discusses the multicultural economy outlook for 2018. Some key points:
- Employment and personal income are increasing for multicultural segments while declining for white non-Hispanics. As a result, multicultural segments now account for 100% of new upscale households and 36% of new affluent households in the US.
- While multicultural consumers' personal finances are healthy, their confidence in the future direction of the US economy has been declining, especially among African Americans. However, they remain more resolved than white non-Hispanics to invest in home improvements and purchases.
- The multicultural economy is projected to reach $4.6 trillion in 2018, growing at twice the rate of
February 2016 Real Estate Market UpdateScott Browder
This document provides a summary of housing market indicators and trends in February 2016. It includes data on existing home and new home sales, average days on market, mortgage rates, home prices, inventory levels, distressed sales, first-time buyers, home affordability, and mortgage availability. The overall message is that 2015 was a strong year for the housing market recovery, with existing home sales at the highest level since 2006 and other indicators also showing improvement from prior years. However, inventory remains low in many markets.
The document summarizes a report on global consumer confidence in the second quarter of 2014. Some key findings include:
- Global consumer confidence increased slightly to an index of 97, the highest since 2007, driven by gains in North America and parts of Europe.
- Optimism about job prospects reached 50% globally for the first time since 2007, though outlook varied regionally.
- Confidence increased in the US and Canada in North America and parts of Europe like Italy, but declined in Japan and some emerging markets.
The document provides an overview of the Northeast Ohio real estate market in early 2015. It finds that home prices have risen 4.8% over the last year, with the average sale price reaching $130,000. The number of homes sold is up 3.9% compared to the first quarter of 2014. Inventory remains low at 5 months supply, with fewer foreclosures and short sales contributing to stabilization. The market is becoming more favorable for sellers, though some suburbs remain balanced or tight.
ThinkNow Research - Hispanic consumer sentiment survey - January 2013ThinkNow
The results of a recent ThinkNow Research Hispanic Omnibus survey* about the feelings of the Hispanic community toward the US economy show that, in general, Hispanics are not only optimistic about the future… but that they’re going to be opening their wallets to support it, as well.
It’s no secret the warmer weather played a large role this holiday season. The total weather impact on Apparel Specialty Stores alone was a negative $572 million from November 1 through December 31, 2015 (vs. the same period last year). This does not include apparel sold through dept. stores, discounters, online.
Join Marie Driscoll, CFA, from the Fung Business Intelligence Centre and Planalytics for our Holiday Recap Webcast. The webcast will provide an analysis of the post-holiday shopping season.
Topics covered on this webinar include:
• A recap of initial results and trends from the holiday season.
• A recap of the weather events of the past several weeks.
• A review of weather’s impact on total results and specific business segments.
• The impact of weather on post holiday / January sales including gift card redemption.
This document provides information for potential home buyers on things to consider when buying a home. It includes articles on current housing market trends, the benefits of owning a home compared to renting, tips for finding the right home, and how to prepare for the home buying process. Some key points include: home prices have risen 6.6% in the last year and are projected to continue rising; owning a home is cheaper than renting in most areas due to low mortgage interest rates; buyers should know what features are "must-haves" versus nice-to-haves when looking for a home; and common myths around needing a large down payment or perfect credit can prevent some from buying when suitable programs exist.
Here are the key reasons for the extensive paperwork required for a mortgage loan application:
1. Increased regulations - Following the housing crisis and recession, the mortgage industry came under heavy scrutiny for risky lending practices. New regulations like the Dodd-Frank Act require lenders to thoroughly verify a borrower's income, assets, employment history and ability to repay to protect both the borrower and lender.
2. Protection from fraud - Strict documentation standards help lenders avoid high-risk loans that borrowers may not be able to afford. Requiring multiple sources of verification for things like income, employment, assets etc. makes it harder to falsify application information and commit mortgage fraud.
3. Automated underwriting - Lenders use
This document provides an overview of key considerations for buying a home. It discusses how interest rates and housing inventory impact home prices and purchasing power. It also outlines reasons to buy now rather than waiting, such as how rising prices and interest rates will increase costs. The document provides tips on factors to research like mortgage rates and closing costs to best prepare for the home buying process.
Want to know whats happening in the Real Estate Market in Santa Clara County and East Bay County?
Is There a Housing Bubble ? What do the expert say ?
Want to know more ? Contact us today.
www.ValleyRG.com
Matt Nguyen, 408-816-9698
CPG growth is anemic and marketplace competition is fierce, so winning in this environment requires a keen understanding of consumers’ evolving path to purchase and dynamic marketplace shifts. To get a clear understanding of the rapidly changing CPG marketplace and the latest growth opportunities, IRI® took a closer look at how consumers’ shopping patterns as well as emerging marketing programs are impacting retail channel trends in its granular analysis, “IRI Channel Performance Report.”
Are you thinking about buying a home this spring 2019? Then this Free Guide will help answer a lot of your questions about why you should buy, and when you should do that.
This document provides information and tips for potential home buyers. It discusses reasons to buy a home in the fall of 2018, including that home prices are projected to continue rising and mortgage interest rates are expected to increase further. It also addresses common misconceptions about down payment amounts and credit scores needed to qualify for a mortgage. Overall, the document encourages potential buyers not to wait to purchase a home and emphasizes that less money is needed for a down payment than many believe.
IRI’s Consumer Connect™ survey provides a quarterly snapshot of shoppers’ behaviors and attitudes as they directly relate to their strategies for learning about, purchasing and utilizing CPG and health care products, as well as information regarding perceptions of economic conditions and their ability to provide for their families.
Are you considering buying a home? This Home Buyer Guide covers useful information for people buying a home. Should you have any questions, please reach out to me at www.ThePeak.com
This document provides information for potential home buyers. It begins with an overview of factors impacting the current housing market, including interest rates and inventory levels. It then discusses reasons why buying a home this spring makes financial sense, such as prices continuing to rise and interest rates expected to increase. The document provides tips for buyers, such as getting pre-approved, understanding common real estate terms, and noting that down payments of less than 20% are widely available. Overall, it argues that owning a home is a sound financial decision that builds wealth.
The document discusses reasons to sell a home in the summer of 2018. It notes that:
1) Buyer demand remains strong while housing inventory is still low, giving sellers an advantage.
2) Inventory levels may rise as more homeowners gain equity and free to move. Sellers should act before this additional competition.
3) The home selling process is quicker now as buyers are pre-approved for loans, shortening the closing period.
AHAA presented new research on how Consumer Packaged Goods (CPG) and CPG-driven retail companies are increasing their investment and honing their strategies to better target Hispanic consumers. The outcome of this increased focus is impacting companies overall growth rate and is being noticed by Wall Street analysts.
Some of the companies featured in this new study include:
Coca-Cola, Ralcorp, Groupe Danone, Nestle, Walgreens, Church & Dwight, General Mills, Hormel Foods, Walmart, CVS/Caremark, McCormick, Dean Foods, LVMH Moet Hennessy, Louis Vuitton, Tyson Foods, JM Smucker, Kellogg, Clorox, Target, Pernod Ricard, Campbell Soup, Kimberly-Clark, Diageo, Procter & Gamble, Hershey, Brown-Forman, Unilever, Big Lots, Conagra Foods, Kraft Foods, Pepsico, Henkel Kgaa, Nutrisystem, Newell Rubbermaid, Fortune Brands, and Sara Lee.
The data will show the strong correlation (with a 95% confidence level) between corporate revenue growth and Hispanic marketing -- indicating that the Hispanic market can be a big determinant in corporate success.
As Obi-Wan Kenobi said, “It takes strength to resist the dark side. Only the weak embrace it.” Here is why… Companies cutting Hispanic dedicated media allocation, while increasing allocation to English media, tend to suffer a reduction in their sales growth. In fact, the reduction of the growth is sometimes so large that it could wipe out nearly the entire annual growth attained by all competitors in a category.
The Cost of the Dark Side: Across CPG-Retail, Auto and Financial-Insurance Services categories: a five point cutback in Hispanic media allocation yields a reduction in Total Market revenue growth rate of minus 1.8% per year.
What’s the learning? A near proportional balance of opportunity and investments yields incremental growth rates for products and services. Companies that allow their brands to slash meager budgets and continuously under-invest in the Hispanic segment are minimizing their growth potential at their own peril.
This “Seller Guide” will help you simply and effectively explain the current market to potential sellers, and give you powerful marketing materials to share with clients, or bring to your pre-listing appointments.
While most Americans are chasing diets and making healthier lifestyle choices, Multicultural consumers are most likely to be generating faster growth for “Better-For-You” products.
Yet, since cuisine and taste preferences are so embedded in our formative culture, ‘wellness’ is in the eyes of the beholder.
In fact, the ‘healthier’ brands that are growing most rapidly are extremely different between Multicultural & White-Non-Hispanic segments.
IRI’s Consumer Connect survey provides a quarterly snapshot of shoppers’ behaviors and attitudes as they directly relate to their strategies for learning about, purchasing and utilizing CPG and health care products, as well as information regarding perceptions of economic conditions and their ability to provide for their families
- Toronto Real Estate Board President Tim Syrianos announced residential MLS sales, listings, and price statistics for June 2017, as well as an updated mid-year forecast and results from an Ipsos consumer survey on home buying and selling intentions.
- June 2017 saw 7,974 home sales, down 37.3% from June 2016, while new listings rose 15.9% to 19,614. The average selling price increased 6.3% to $793,915.
- The Ipsos survey found 30% of GTA households were likely to list their home for sale in the next year, while 35% intended to purchase, similar to fall 2016 levels.
Since 1998, AHAA has been helping its members serve its clients through breakthrough independent studies that
increase understanding of what it takes to win the market,
share new concepts, and identify best practices of marketing to Latinos.
While overall ad spend among the top 500 advertisers increased by 5% from $79.0 Bn to $83.1Bn from 2010 to 2014, marketers made a steep increase in Hispanic Ad Spend, jumping 61% from $4.4Bn to $7.1Bn.
The document provides an in-depth analysis of how affluent consumers in the U.S. have responded to the economic crisis since 2007. It finds that affluent consumers felt the effects of the recession more strongly, with their average income becoming more volatile and feelings of financial insecurity increasing. The report tracks changes in affluent consumer attitudes, spending, and behavior during the recession based on surveys. It aims to give marketers insights into opportunities in the still attractive affluent consumer market segment despite challenging economic conditions.
This “Seller Guide” will help you simply and effectively explain the current market to potential sellers, and give you powerful marketing materials to share with clients, or bring to your pre-listing appointments.
Insights from the 2019 ThinkNow™ Pulse survey are timely as we embark upon another year of projected growth for the U.S. economy. The study contents include the following:
Recent Trends in Household Income
Changes in Employment
Outlook for Household Finances
Outlook for US Economy
And More...
How do Total Market consumers feel? We conducted a nationwide study to discover their feelings about the economy, their financial situations, and a few of their spending plans. Take a look at what we learned.
Here are the key reasons for the extensive paperwork required for a mortgage loan application:
1. Increased regulations - Following the housing crisis and recession, the mortgage industry came under heavy scrutiny for risky lending practices. New regulations like the Dodd-Frank Act require lenders to thoroughly verify a borrower's income, assets, employment history and ability to repay to protect both the borrower and lender.
2. Protection from fraud - Strict documentation standards help lenders avoid high-risk loans that borrowers may not be able to afford. Requiring multiple sources of verification for things like income, employment, assets etc. makes it harder to falsify application information and commit mortgage fraud.
3. Automated underwriting - Lenders use
This document provides an overview of key considerations for buying a home. It discusses how interest rates and housing inventory impact home prices and purchasing power. It also outlines reasons to buy now rather than waiting, such as how rising prices and interest rates will increase costs. The document provides tips on factors to research like mortgage rates and closing costs to best prepare for the home buying process.
Want to know whats happening in the Real Estate Market in Santa Clara County and East Bay County?
Is There a Housing Bubble ? What do the expert say ?
Want to know more ? Contact us today.
www.ValleyRG.com
Matt Nguyen, 408-816-9698
CPG growth is anemic and marketplace competition is fierce, so winning in this environment requires a keen understanding of consumers’ evolving path to purchase and dynamic marketplace shifts. To get a clear understanding of the rapidly changing CPG marketplace and the latest growth opportunities, IRI® took a closer look at how consumers’ shopping patterns as well as emerging marketing programs are impacting retail channel trends in its granular analysis, “IRI Channel Performance Report.”
Are you thinking about buying a home this spring 2019? Then this Free Guide will help answer a lot of your questions about why you should buy, and when you should do that.
This document provides information and tips for potential home buyers. It discusses reasons to buy a home in the fall of 2018, including that home prices are projected to continue rising and mortgage interest rates are expected to increase further. It also addresses common misconceptions about down payment amounts and credit scores needed to qualify for a mortgage. Overall, the document encourages potential buyers not to wait to purchase a home and emphasizes that less money is needed for a down payment than many believe.
IRI’s Consumer Connect™ survey provides a quarterly snapshot of shoppers’ behaviors and attitudes as they directly relate to their strategies for learning about, purchasing and utilizing CPG and health care products, as well as information regarding perceptions of economic conditions and their ability to provide for their families.
Are you considering buying a home? This Home Buyer Guide covers useful information for people buying a home. Should you have any questions, please reach out to me at www.ThePeak.com
This document provides information for potential home buyers. It begins with an overview of factors impacting the current housing market, including interest rates and inventory levels. It then discusses reasons why buying a home this spring makes financial sense, such as prices continuing to rise and interest rates expected to increase. The document provides tips for buyers, such as getting pre-approved, understanding common real estate terms, and noting that down payments of less than 20% are widely available. Overall, it argues that owning a home is a sound financial decision that builds wealth.
The document discusses reasons to sell a home in the summer of 2018. It notes that:
1) Buyer demand remains strong while housing inventory is still low, giving sellers an advantage.
2) Inventory levels may rise as more homeowners gain equity and free to move. Sellers should act before this additional competition.
3) The home selling process is quicker now as buyers are pre-approved for loans, shortening the closing period.
AHAA presented new research on how Consumer Packaged Goods (CPG) and CPG-driven retail companies are increasing their investment and honing their strategies to better target Hispanic consumers. The outcome of this increased focus is impacting companies overall growth rate and is being noticed by Wall Street analysts.
Some of the companies featured in this new study include:
Coca-Cola, Ralcorp, Groupe Danone, Nestle, Walgreens, Church & Dwight, General Mills, Hormel Foods, Walmart, CVS/Caremark, McCormick, Dean Foods, LVMH Moet Hennessy, Louis Vuitton, Tyson Foods, JM Smucker, Kellogg, Clorox, Target, Pernod Ricard, Campbell Soup, Kimberly-Clark, Diageo, Procter & Gamble, Hershey, Brown-Forman, Unilever, Big Lots, Conagra Foods, Kraft Foods, Pepsico, Henkel Kgaa, Nutrisystem, Newell Rubbermaid, Fortune Brands, and Sara Lee.
The data will show the strong correlation (with a 95% confidence level) between corporate revenue growth and Hispanic marketing -- indicating that the Hispanic market can be a big determinant in corporate success.
As Obi-Wan Kenobi said, “It takes strength to resist the dark side. Only the weak embrace it.” Here is why… Companies cutting Hispanic dedicated media allocation, while increasing allocation to English media, tend to suffer a reduction in their sales growth. In fact, the reduction of the growth is sometimes so large that it could wipe out nearly the entire annual growth attained by all competitors in a category.
The Cost of the Dark Side: Across CPG-Retail, Auto and Financial-Insurance Services categories: a five point cutback in Hispanic media allocation yields a reduction in Total Market revenue growth rate of minus 1.8% per year.
What’s the learning? A near proportional balance of opportunity and investments yields incremental growth rates for products and services. Companies that allow their brands to slash meager budgets and continuously under-invest in the Hispanic segment are minimizing their growth potential at their own peril.
This “Seller Guide” will help you simply and effectively explain the current market to potential sellers, and give you powerful marketing materials to share with clients, or bring to your pre-listing appointments.
While most Americans are chasing diets and making healthier lifestyle choices, Multicultural consumers are most likely to be generating faster growth for “Better-For-You” products.
Yet, since cuisine and taste preferences are so embedded in our formative culture, ‘wellness’ is in the eyes of the beholder.
In fact, the ‘healthier’ brands that are growing most rapidly are extremely different between Multicultural & White-Non-Hispanic segments.
IRI’s Consumer Connect survey provides a quarterly snapshot of shoppers’ behaviors and attitudes as they directly relate to their strategies for learning about, purchasing and utilizing CPG and health care products, as well as information regarding perceptions of economic conditions and their ability to provide for their families
- Toronto Real Estate Board President Tim Syrianos announced residential MLS sales, listings, and price statistics for June 2017, as well as an updated mid-year forecast and results from an Ipsos consumer survey on home buying and selling intentions.
- June 2017 saw 7,974 home sales, down 37.3% from June 2016, while new listings rose 15.9% to 19,614. The average selling price increased 6.3% to $793,915.
- The Ipsos survey found 30% of GTA households were likely to list their home for sale in the next year, while 35% intended to purchase, similar to fall 2016 levels.
Since 1998, AHAA has been helping its members serve its clients through breakthrough independent studies that
increase understanding of what it takes to win the market,
share new concepts, and identify best practices of marketing to Latinos.
While overall ad spend among the top 500 advertisers increased by 5% from $79.0 Bn to $83.1Bn from 2010 to 2014, marketers made a steep increase in Hispanic Ad Spend, jumping 61% from $4.4Bn to $7.1Bn.
The document provides an in-depth analysis of how affluent consumers in the U.S. have responded to the economic crisis since 2007. It finds that affluent consumers felt the effects of the recession more strongly, with their average income becoming more volatile and feelings of financial insecurity increasing. The report tracks changes in affluent consumer attitudes, spending, and behavior during the recession based on surveys. It aims to give marketers insights into opportunities in the still attractive affluent consumer market segment despite challenging economic conditions.
This “Seller Guide” will help you simply and effectively explain the current market to potential sellers, and give you powerful marketing materials to share with clients, or bring to your pre-listing appointments.
Insights from the 2019 ThinkNow™ Pulse survey are timely as we embark upon another year of projected growth for the U.S. economy. The study contents include the following:
Recent Trends in Household Income
Changes in Employment
Outlook for Household Finances
Outlook for US Economy
And More...
How do Total Market consumers feel? We conducted a nationwide study to discover their feelings about the economy, their financial situations, and a few of their spending plans. Take a look at what we learned.
Get insights into how Americans feel about the state of the economy, its impact on their household income, and how the political climate influences their economic outlook. Study contents include outlooks on the following:
1. Household Income
2. Personal Finances
3. Employment
4. U.S. Economy
5. Political Climate
Thinknow Pulse Total Market Consumer Sentiment 2018ThinkNow
ThinkNow Research conducted its annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Below are insights gleaned from this year's ThinkNow Pulse study:
# Most American's household income stayed the same in 2017
# In 2017, fewer Americans experienced a job loss or a reduction of work hours or salary
# Employment numbers improved in 2017 across the four major race/ethnic segments
# Just under half of consumers are anticipating a better year financially in 2018
# About half of Americans feel the US economy is growing
Hispanic omnibus w5 2013 quick poll on mobile usageThinkNow
This document contains the results of a survey on mobile phone usage among Hispanic consumers:
- Hispanic consumers most often use their mobile phones to aid purchase decisions in electronics, movie, grocery, and clothing stores. Younger consumers and those who speak Spanish at home use their phones more frequently for this purpose.
- 60% of Hispanic consumers report using their phone to help friends/relatives shop, and being helped by friends'/relatives' phones. Younger consumers and those who speak Spanish at home are more likely to help and be helped.
- While most agree ads on phones are annoying, majorities also agree they would accept ads for discounts/perks and that ads provide product information. Younger consumers and those
This document summarizes the results of an omnibus survey of 500 Hispanic and 300 non-Hispanic adults aged 18-64 conducted in September-October 2013 about their holiday shopping behaviors. Key findings include that Hispanic respondents are more likely than non-Hispanics to make multiple shopping trips, communicate deals via texting and social media, and travel over two hours for the holidays. Online shopping intent is similar between the groups.
This document summarizes the results of an omnibus survey of 500 Hispanic and 300 non-Hispanic adults aged 18-64 conducted in September-October 2013 about their holiday shopping behaviors. Key findings include that Hispanic respondents are more likely than non-Hispanics to make multiple shopping trips, communicate deals via texting and social media, and travel over two hours for the holidays. Online shopping intent is similar between the groups.
This document discusses consumer sentiment in Virginia based on surveys conducted by the Institute for Policy and Opinion Research (IPOR). It provides details on IPOR's survey methodology and presents data on how Virginians view their current and future financial situations compared to a year ago. The data shows that in February 2014, 29% felt better off financially currently compared to a year ago while 28% felt worse off. Looking ahead a year, 37% expected to be better off while 13% expected to be worse off. It also presents index data for Virginia measuring current conditions, expectations, and overall sentiment, which were all up compared to previous months and years.
2017 Edelman Trust Barometer - California ResultsEdelman
For 17 years, the Edelman Trust Barometer has measured trust in institutions including business, media, NGOs and government. View the California Trust survey results.
Read the full global results at www.edelman.com/trust2017
This document summarizes research comparing different survey question designs for measuring attribute importance among Hispanic and non-Hispanic consumers. A branched Likert scale that first asks respondents to rate attributes as important/unimportant and then further differentiates those responses yielded results more consistent with direct ranking questions than a traditional 5-point Likert scale. For Hispanics, the traditional scale showed a different ordering of attributes than rankings, but the branched scale maintained the same relationships. For non-Hispanics, both scales were generally consistent with rankings, but the branched scale eliminated potential distortions.
Consumer decision journey for Christmas 2016 in LatinoamericaeCMetrics
Consumers have changed their way to research and buy products. With the holiday season, companies do well to understand the consumer decision journey to direct their spending and messaging to the moments of maximum influence to get a much greater chance of reaching consumers in the right place at the right time with the right message. Precisely our study is showing the Consumer decision journey for Christmas 2016 in Latino america.
To what extent are you committed to success? Don’t miss the most compelling marketing event of the year. Come and hear how three leading marketers have dealt with challenging situations, turning them into outstanding successes. Here is your opportunity to ask questions and workshop issues and ideas. Learn how to focus your marketing energy, recognise what you are good at and charge on!
Catherine Eddy: How have businesses and consumers in SE Asia reacted to the c...Marketing Week
The document summarizes the economic and social impacts of the global financial crisis across several Southeast Asian countries:
1) GDP growth forecasts were negative for Singapore, Malaysia, and Thailand, while Indonesia and Vietnam were expected to see continued growth.
2) Political stability faced challenges in Thailand and the Philippines, while Indonesia, Singapore, and Malaysia remained stable.
3) Consumer sentiment varied across countries due to differences in inflation, unemployment, and economic conditions. Internet penetration and reliance on exports also differed significantly.
Fact-filled, addressing everything you need to know to add Hispanic to your AdWords formula. Current trends that make up U.S. Hispanic consumer behavior; benefits that come from targeting U.S. Hispanics; how to analyze your account to know if this demographic is right for you; and never before seen tips to set up your campaign for this demographic.
Howtobreakintotheadwordshispanicmarket 160713211229White Shark Media
The document discusses strategies for connecting with U.S. Hispanic buyers through search advertising, highlighting that Hispanics are comfortable consuming both English and Spanish content online and cultural relevance is important regardless of language. It provides insights into Hispanic search behaviors and recommendations for crafting multilingual search campaigns that target Spanish, English, and bilingual users through customized ad groups, match types, locations, and devices. Case studies show how adopting these strategies led to increased conversions and lower costs for clients.
Chinese online retail sales are projected to grow over 20% annually through 2016. US retailers are the top destination for Chinese cross-border buyers, outpacing Hong Kong, UK, and Japan. Chinese buyers seek out US retailers for higher quality, authentic American products and good value. They rely on recommendations and major search engines over unfamiliar sites when shopping cross-border. While price is a secondary concern, promotions are noticed through social media and holiday seasons.
1) Dollar General has bought 41 former Walmart Express small-format stores across several states. Dollar General plans to relocate existing stores and add fresh food options to these new locations.
2) McDonald's reported weaker-than-expected sales growth in the US, hurt by rising food costs in restaurants compared to grocery stores. Lower grocery prices are encouraging more eating at home.
3) Pizza chains like Domino's are thriving where other restaurants are struggling, with Domino's reporting accelerated US same-store sales growth of nearly 10% as consumers cut spending.
Position yourself better!
Check out the latest on Consumer, Business, and Media Trends. Use this to target your BEST customers and increase your business.
1) Dollar General has bought 41 former Walmart Express small-format stores across several states. Dollar General plans to relocate existing stores to the new locations and expand product selection to include fresh food.
2) McDonald's reported weaker-than-expected sales growth in the US, hurt by rising labor costs as minimum wages increase that are outpacing lower grocery prices. Other restaurant chains are also struggling with traffic declines.
3) Pizza chains like Domino's are better positioned than other restaurants in a slowing market, as pizza offers value and affordable family meals during economic uncertainty.
Similar to ThinkNow Research - Hispanic Consumer Sentiment Study 2014 (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
ThinkNow recently conducted a nationally representative quantitative survey revealing insights into what Americans buy and spend for the holidays. From shopping habits to spending patterns, let's delve into the top five trends shaping the 2023 holiday shopping season.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
The beauty industry has transformed in recent years driven by consumer demands for products that align with their cultural values and personal beliefs. While the top cosmetic brands continue to be L’Oreal and Estee Lauder, they are being challenged by younger, edgier brands like Selena Gomez’s Rare Beauty, Rihanna’s Fenty and e.l.f. Cosmetics. Consumer opinion, however, is not homogeneous. There are significant differences in preferences based on ethnicity, age, income and gender. ThinkNow uncovered some of those differences in our recent Inclusive Beauty Report based on a nationally representative online survey of 2,800 respondents.
Black Consumer Project Wave 4 - Media + EntertainmentThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The fourth wave of the Black Consumer Project explores explores media consumption, behaviors and the power of creators.
Black Consumer Project Wave 3 - Health + WellnessThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The third wave of the Black Consumer Project explores the intersections of health, wellness and lifestyle from a mindset and behavioral lens.
Black Consumer Project Wave 2 - Finance + BankingThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The second wave of the Black Consumer Project explores banking behaviors, financial perceptions and aspirations for the future.
Black Consumer Project Wave 1 - Identity + ValuesThinkNow
This document provides a summary of key findings from a survey of Black consumers in the United States. Some of the main findings include:
- There is no universally preferred label for Black identity, though "Black American" emerged as one of the top three preferred names.
- Black Americans are more likely than non-Blacks to believe that their race/heritage defines who they are.
- While family and faith are top values for all Americans, Black Americans more highly rank personal growth as a driving value.
- Around 57% of Black Americans believe in the American Dream, though rates vary by age, geography, and nativity.
- Black Americans define success more in terms of maintaining personal and financial health rather
We surveyed a nationally representative sample of LGBTQ+ Americans on their views of the current social climate, corporate support for LGBTQ+ causes, personal pronouns, and mental health care.
Our report findings highlight the persistent challenges faced by the LGBTQ+ community and emphasize the role that acceptance, advocacy and allyship play in fostering their well-being and advancement.
The earth isn’t having a good 21st century. In terms of environmental health, the planet is deteriorating across all metrics, and most governments worldwide have failed to address this issue adequately. Politicians may be more willing to push for substantive policies on issues like climate change if they feel their constituents would support them, but they need the data. So, to commemorate Earth Day and Arbor Day, ThinkNow conducted a nationally representative quantitative consumer research study to identify sustainability policies that Americans support and to highlight their views on environmental concerns.
How America Celebrates Holidays & Traditions: Black AmericansThinkNow
Celebrations are positive ways for communities to connect and families to bond. How we celebrate differs by ethnicity, values, traditions, and even geography. In honor of Black History Month, ThinkNow conducted a national study of U.S. adults to understand Black Americans’ attitudes and behaviors toward holiday celebrations and traditions and how they compare to other demographic groups. This report is one in a series of reports examining how Americans celebrate popular holidays throughout the calendar year.
ThinkNow teamed up with Venci Group to create The Digital Media Buyer's Guide to Zero-Party Data – a complete guide for advertisers who want to get the most out of their campaigns using zero-party data. Inside our guidebook, you will:
# Understand why zero-party data is different
# Get a refresher on the different types of data
# Learn why ZPD has become so effective when targeting multicultural audiences
America is at a critical crossroads regarding guns. With growing gun violence being normalized in American culture, we felt as researchers and communicators that we needed to understand the hard facts.
How do gun owners feel about gun control? How about Republican voters? Are there gun control measures that Republicans, Democrats, and Independents would all support?
In a collaborative research project, Team Friday and ThinkNow asked 1,200 Americans their opinions and attitudes toward gun laws.
In a time when U.S. viewership of international sporting events like the Olympics is declining, more attention will be placed on the expanding World Cup audience. Americans will be tuning in, or more precisely, logging on. Brands that care about staying relevant need to be there with them.
ThinkNow conducted a nationwide online survey of U.S. adults to understand how people will be engaging with the 2022 World Cup.
Multicultural consumers are often motivated by a desire to represent their culture in how they identify their race and ethnicity. In 2020, ThinkNow conducted a nationwide online survey among Hispanics, African Americans, and Asian Americans ages 18 to 64 to understand how they prefer to identify themselves among peers and in marketing and media. This year, we conducted a follow-up study in which we found that the needle hadn’t moved much, with a few exceptions.
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent ReportThinkNow
America’s youth, the first multicultural majority generation in U.S. history, is growing rapidly, adding over 2.3 million consumers (about twice the population of New Hampshire) to the population each year, making them a significant force to be reckoned with. These "mini-millennials” challenge brands to address societal stereotypes, particularly around gender identity, and use their influence to support or disapprove of brands’ diversity and inclusion efforts.
In our first report on diversity and inclusion last year, we analyzed consumer reactions to companies' public declarations of support for social justice in 2020. In our latest wave of ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent, we find differences in perceptions and expectations among key demographic groups compared to last year’s report.
ThinkNow Web 3.0 Cryptocurrency Report 2022ThinkNow
Mobile apps like Apple Pay have made online and offline purchases more convenient for consumers, liberating them from having to pull out their wallets, credit cards, and wads of dollar bills and loose change. But the innovations of Web 2.0 are in the rearview, as consumers explore Web 3.0 where digital currency is just a fraction of what the virtual experience has to offer.
For enthusiasts, Web 3.0, or Web3, is a way of democratizing the internet, shifting power away from the behemoths dominating search, sales, and social and giving it back to consumers. The blockchain has made bitcoin, non-fungible tokens (NFTs), and other forms of cryptocurrency ubiquitous among devotees, and the metaverse has become a virtual utopia for consumers and brands.
In our second look at cryptocurrency, ThinkNow conducted a nationwide online survey of adults ages 18 to 64 to understand their familiarity, usage, and interest in cryptocurrency and other Web3 technologies.
Two years ago, the global shutdown sent the economy reeling, and many Americans, especially lower-income households, experienced a seismic shift in their financial security. Consumers reported worsening personal finances and a feeling that the economy was weakening. Their outlook for 2021 was equally as dim, with fewer Americans feeling optimistic about improvements in personal finances for the coming year. Uncertainty about the pandemic, unemployment, and higher prices threatened to thwart the comeback story of the American consumer. But with the mass distribution of COVID-19 vaccines, better protocols and treatments, and the distribution of trillions of dollars in federal stimulus, consumer sentiment has returned to pre-pandemic levels. In our seventh annual ThinkNow Pulse™ Report, Americans say their income has improved in the past year, and their outlook on personal finances and the U.S. economy is just as strong as it was in 2019 or stronger. Download the report here.
ThinkNow Smart Fitness: The Rise of Connected Fitness and CommunityThinkNow
The pandemic has accelerated the shift from traditional in-person gym memberships to broader acceptance of at-home connected fitness equipment. But a recent ThinkNow study shows that the gym isn’t dead, and connected fitness has a long way to go.
For our 2021 ThinkNow Smart Fitness Report, ThinkNow conducted a nationwide online survey of American adults ages 18 to 64 to understand consumer usage of internet-connected fitness equipment and perceptions of connected fitness brands.
Room To Grow
Twenty-five percent of respondents report owning connected fitness equipment. Ownership is highest among Non-Hispanic Whites and African Americans. Within the Total Market, ownership is highest among Millennials and increases drastically with income, and men are twice as likely as women to own smart exercise equipment.
It’s important to reiterate that only one out of four respondents report owning connected fitness equipment, and 20% of those who do not currently own it are at least somewhat interested in purchasing it. This data suggests a tremendous opportunity for brands innovating in or entering the connected fitness space.
Most Popular Connected Fitness Equipment
However, differences emerge when we take a closer look at the types of connected fitness equipment consumers own. Exercise bikes and treadmills, artifacts of the 1970s and 80s fitness movement, have maintained their appeal over the years, getting “smarter” with each passing year. Traditional resistance weight machines, reminiscent of the bodybuilding craze, appear to be losing some ground to, more minimalistic forms of strength training, like resistance bands.
Of the most popular brands of connected fitness equipment available, Peloton, Mirror, and NordicTrack are favored by respondents, while CLMBR, Tonal, and SoulCycle, rank in the bottom few. However, competition within this space is heated, with only a slim margin separating one brand from the next, especially as lines start to blur on product offerings.
Mirror, for example, offers a variety of workouts, from cardio and strength training to Pilates and Tai Chi. Accessories include fitness bands and yoga blocks but no weights. They likely pride themselves on their minimal impact on home life. Tempo and Tonal, however, both positioning themselves as “smart gyms,” offers accessories like weights and smart handles to maximize workouts. NordicTrack has a suite of products, including exercise bikes and an interactive “mirror” similar to Tempo, with a vault of weights and accessories inside. And while Peloton is probably more known for its bikes, the company also offers boot camp style workouts, yoga, barre, among others, with no equipment required.
The most significant threat to the success and continued adoption of connected fitness equipment is forward-thinking gyms innovating to stay competitive.
In today’s digital-first era, leading the pack in local search visibility is not just beneficial—it's crucial.
But it’s not without its challenges, especially with so many new developments in search lately.
Watch as we clear the noise of an ever-evolving search world and explore the latest insights and best practices in local SEO. We’ll show you exclusive tips designed to enhance your local SEO strategy and scale the visibility of your businesses.
You’ll hear:
- Expert insights from Local SEO experts and industry leaders, along with future predictions for local search.
- Actionable recommendations on how to turn the latest industry insights into a winning SEO strategy.
- An exclusive look at Genius Search, a groundbreaking new product that can have a remarkable impact on multi-location businesses.
With Kaci McBride and Mike Snow, we’ll cover how to stay ahead of the competition and keep your SEO game strong using the tools at your disposal. You’ll also get a demonstration of Genius Search, so you can see firsthand how it can elevate your local SEO efforts.
If you’re looking to scale the local visibility and impact of your business, you can’t miss this webinar.
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Explore Premium Graphic Design Templates for versatile use.
Discover Endless Possibilities with Our costume design template. Download Templates or customise them with an easy-to-excess policy. Let’s transform Your Ideas into Masterpieces!
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Join us to transform your A/B testing approach and achieve sustained growth through effective feedback loops. This session will equip you with the tools and mindset needed to navigate the complexities of experimentation and maximize your results.
Helene Jelenc - Transactional Pages That Rank: Insights From a Multi-Year StudyHelene Jelenc
Derived from original research conducted by Flow SEO. We examined over 1000 SaaS landing pages and selected the top 112 URLs to figure out what it takes to rank in the top 10 results. This talk will dive into the top findings, dispel a few SEO myths, and some clever examples of real-life strategies from top software brands.
2. Survey Background and Methodology
1. Summary of Key Findings
2. Survey Results
Household Financial Situation
Major Purchase Activity
U.S. Economic Outlook
3. Appendix
Contents
2
3. Research Methodology
3
Method: Online survey programmed and hosted by ThinkNow
Sample size:
• Hispanics: n=500 (2013 and 2014)
• Non-Hispanics: n=300 (2014 only)
Screening criteria: • Age 18-64
Sample quotas:
• Age bracket
• Gender balance
• Region
• Primary language spoken at home (Hispanics only)
Weighting applied to balance 2014 samples to U.S. Census
data with respect to age, gender and region.
Test areas / cities: Nationwide
2014 Fieldwork dates: 1/2/14 – 1/15/14
Survey margin of error:
At the 95% confidence interval:
2014 Hispanic sample (n=500) +/- 4.7%
2014 Non-Hispanic sample (n=300) +/- 5.7%
5. Compared to last year, the economic situation and outlook among U.S. Hispanics
shows improvement and/or greater stability going into 2014.
70% of Hispanics indicate their household finances have stayed the same or
improved in the past year, up from 65% last year.
A significantly higher share of Hispanic consumers indicate plans to purchase a new
smartphone this year compared to a year ago.
This year Hispanics are more likely than they were a year ago to expect both their
own household finances and the overall U.S. economy will be “about the same as
last year” rather than notably improving or declining.
Compared to non-Hispanics, Hispanic consumers express greater optimism about the
economy and their own household finances.
Hispanics are significantly less likely than non-Hispanics to indicate their household
financial situation worsened during 2013.
Hispanics are significantly more likely than non-Hispanics to report purchasing a
home or condominium in the past 12 months and are also more likely to have plans
to purchase a home or condominium in the next 12 months.
Key Findings
5
6. The desire for better gas mileage will be an important factor in new car and truck
purchases for both Hispanics and non-Hispanics alike.
35% of Hispanics report plans to purchase a new car or truck in the next 12 months.
Of these, 85% say getting better fuel economy is at least part of their motivation for
purchasing.
Likewise, 35% of non-Hispanics report plans to purchase a new car or truck in the
next 12 months, with 86% of these buyers reporting better fuel economy is at least
part of their motivation for purchasing.
Availability of jobs and rising prices are the macroeconomic issues of greatest concern
to both Hispanics and non-Hispanics alike.
A small, but growing share of Hispanics say the housing market is the economic
issue that they are most concerned about.
While it is still the second most important concern to Hispanics, the survey finds
that Hispanics are less concerned about rising prices than their non-Hispanic peers.
Key Findings
6
8. Recent Trend in Household Finances
Q: Thinking of all of the sources of income that contribute to your household, compared to this same time last year would you say your household financial
situation has: Base: All respondents. indicates statistically significant differences (95% confidence)
Hispanics are reporting greater stability in their finances this year compared to last year.
Hispanics are less likely than non-Hispanics to report a recent worsening of their finances.
8
29%
46%
21%
4%
1%
27%
53%
16%
2% 2%
0%
10%
20%
30%
40%
50%
60%
Improved Stayed the
same
Worsened Not sure Prefer to
not answer
Household Financial Situation Has…
Trends Among U.S. Hispanics
2012-13 2013-14
27%
53%
16%
2% 2%
31%
44%
23%
2%
0%
0%
10%
20%
30%
40%
50%
60%
Improved Stayed the
same
Worsened Not sure Prefer to
not answer
Household Financial Situation Has…
Current Wave Comparison
Hispanics non-Hispanics
9. Outlook for Household Finances
Q: Thinking of your own personal and your family finances for 2014, which of the following would you say best describes your feelings towards this upcoming
year? Base: All respondents. indicates statistically significant differences (95% confidence)
Hispanics are somewhat less optimistic about 2014 than they were a year ago about 2013,
but the outlook of Hispanics and non-Hispanics for 2014 is not significantly different.
9
51%
28%
9% 10%
2%
46%
34%
9% 10%
1%
0%
10%
20%
30%
40%
50%
60%
better than
last year
about the
same as
last year
worse than
last year
Not sure Prefer to
not answer
I think my personal finances will be…
Trends Among U.S. Hispanics
2012-13 2013-14
46%
34%
9% 10%
1%
42%
36%
13%
9%
0%
0%
10%
20%
30%
40%
50%
60%
better than
2013
about the
same as
2013
worse than
2013
Not sure Prefer to
not answer
I think my personal finances will be…
Current Wave Comparison
Hispanics non-Hispanics
10. Recent Purchases
Q: Thinking about major purchases that people might buy for themselves or their family, have you purchased any of the following in the past 12 months?
Base: All respondents. indicates statistically significant differences (95% confidence)
Hispanics are slightly less likely than they were a year ago to report recent technology
purchases, but are more likely than non-Hispanics to have purchased a new home.
10
28%
23%
24%
22%
13%
7%
12%
24%
20%
19%
18%
15%
10%
9%
0% 5% 10% 15% 20% 25% 30%
Smartphone with Internet such
as an iPhone, Android or
Samsung Galaxy, etc.
New tablet such as an iPad,
Galaxy Tab, Kindle Fire, etc.
New computer or laptop
New home electronics such as a
flat screen TV, home theater
system or game console
Large kitchen appliance such as
a refrigerator, stove or a
washer/dryer
Home, condominium
Brand new car or truck
Trends Among U.S. Hispanics
2012-13 2013-14
24%
20%
19%
18%
15%
10%
9%
26%
18%
25%
21%
15%
4%
9%
0% 5% 10% 15% 20% 25% 30%
Smartphone with Internet such
as an iPhone, Android or
Samsung Galaxy, etc.
New tablet such as an iPad,
Galaxy Tab, Kindle Fire, etc.
New computer or laptop
New home electronics such as a
flat screen TV, home theater
system or game console
Large kitchen appliance such as
a refrigerator, stove or a
washer/dryer
Home, condominium
Brand new car or truck
Current Wave Comparison
Hispanics non-Hispanics
11. Purchases Planned for Next 12 Months
Q: Thinking about major purchases that people might buy for themselves or their family, are you planning to purchase any of the following in the next 12 months?
Base: All respondents. indicates statistically significant differences (95% confidence)
More Hispanics have plans to purchase smartphone in 2014 than was the case a year ago
and Hispanics are more likely than non-Hispanics to have plans to buy a home or condo.
11
33%
32%
35%
33%
32%
22%
21%
40%
36%
36%
35%
34%
26%
19%
0% 10% 20% 30% 40% 50%
Smartphone with Internet such
as an iPhone, Android or
Samsung Galaxy, etc.
New computer or laptop
New home electronics such as a
flat screen TV, home theater
system or game console
Brand new car or truck
New tablet such as an iPad,
Galaxy Tab, Kindle Fire, etc.
Large kitchen appliance such as
a refrigerator, stove or a
washer/dryer
Home, condominium
Trends Among U.S. Hispanics
2012-13 2013-14
40%
36%
36%
35%
34%
26%
19%
38%
43%
38%
35%
41%
26%
12%
0% 10% 20% 30% 40% 50%
Smartphone with Internet such
as an iPhone, Android or
Samsung Galaxy, etc.
New computer or laptop
New home electronics such as a
flat screen TV, home theater
system or game console
Brand new car or truck
New tablet such as an iPad,
Galaxy Tab, Kindle Fire, etc.
Large kitchen appliance such as
a refrigerator, stove or a
washer/dryer
Home, condominium
Current Wave Comparison
Hispanics non-Hispanics
12. New Car/Truck Purchases
Q: Was your decision to purchase a brand new car or truck motivated in whole or in part by the desire to get a car that gets better gas mileage?
Base: Respondents who recently purchased or are planning to purchase a brand vehicle. No statistically significant differences (95% confidence)
The desire for better gas mileage is at least a partial motivating factor for more than 80%
of Hispanics and non-Hispanics planning to purchase a vehicle in 2014.
12
77%
21%
2%
47%
34%
19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Yes, in whole Yes, in part No, gas mileage
was not an
important factor
Recent Vehicle Purchase
Was decision motivated by a desire for
better gas mileage?
Hispanics
non-Hispanics*
42% 43%
15%
36%
50%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Yes, in whole Yes, in part No, gas mileage is
not an important
factor
Vehicle Planning to Purchase in 2014
Is decision motivated by a desire for better
gas mileage?
Hispanics
non-Hispanics
* Sample size n=28. Statistical testing not valid.
13. Outlook for U.S. Economy
Q: Thinking about the U.S. economy in general, which of the following would you say best describes your feelings about where things are headed over the next
year? Base: All respondents. indicates statistically significant differences (95% confidence)
Hispanics are significantly more optimistic than non-Hispanics about the U.S. economy in
2014.
13
41%
25%
18%
14%
2%
37%
38%
14%
9%
1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
better than
last year
about the
same as last
year
worse than
last year
Not sure Prefer to
not answer
I think the economy this coming year will be…
Trends Among U.S. Hispanics
2012-13 2013-14
37%
38%
14%
9%
1%
27%
34%
28%
12%
0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
better than
2013
about the
same as
2013
worse than
2013
Not sure Prefer to
not answer
I think the economy in 2014 will be…
Current Wave Comparison
Hispanics non-Hispanics
14. Economic Issues of Concern to Hispanics
Q: If you were to rank the following economic issues in our economy as a whole where "1" is the issue you are currently most concerned about and "5" equals
the one you are least concerned about, how would you rank the following? Base: Hispanic respondents.
Availability of jobs and rising prices are the economic issues of greatest concern to
Hispanics.
14
35%
29%
17%
11%
9%
25%
28%
18%
13%
16%
15%
19%
24%
20%
21%
15%
12%
20%
23%
28%
9%
12%
21%
33%
24%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Availability of jobs
Rising prices
National budget deficit
Housing market
Financial markets
Rank of Economic Issues Among U.S. Hispanics, January 2014
1 - Issue most concerned about 2 3 4 5 - Issue least concerned about
15. Economic Issue of Greatest Concern
Q: If you were to rank the following economic issues in our economy as a whole where "1" is the issue you are currently most concerned about and "5" equals the
one you are least concerned about, how would you rank the following? Base: All respondents. indicates statistically significant differences (95% confidence)
Availability of jobs and rising prices are also the economic issues of greatest concern to
non-Hispanics. The housing market is of growing concern to some Hispanics.
15
34%
33%
17%
7%
9%
35%
29%
17%
11%
9%
0% 10% 20% 30% 40%
Availability of jobs
Rising prices
National budget deficit
Housing market
Financial markets
Trends Among U.S. Hispanics
2012-13 2013-14
35%
29%
17%
11%
9%
39%
38%
13%
3%
7%
0% 10% 20% 30% 40% 50%
Availability of jobs
Rising prices
National budget deficit
Housing market
Financial markets
Current Wave Comparison
Hispanics non-Hispanics
17. Sample Profile
17
Metric
Hispanics
n=500
Non-
Hispanics
n=300 Metric
Hispanics
n=500
Non-
Hispanics
n=300
Male 51% 49% Born in the U.S. 74% 92%
Female 49% 51% Moved here 26% 8%
Average years living in U.S. 30 39
Age:
18 to 24 20% 15% Household Income:
25 to 34 27% 20% Less than $10,000 7% 4%
35 to 44 24% 20% $10,000 to less than $20,000 10% 13%
45 to 54 18% 23% $20,000 to less than $30,000 14% 12%
55 to 64 11% 21% $30,000 to less than $40,000 11% 14%
Mean age 37 41 $40,000 to less than $50,000 7% 9%
Median age 35 41 $50,000 to less than $60,000 11% 16%
$60,000 to less than $70,000 7% 7%
Census Region: $70,000 to less than $80,000 5% 6%
Northeast 14% 19% $80,000 to less than $100,000 14% 4%
Midwest 9% 24% $100,000 or more 9% 8%
South 36% 37% Prefer not to state 3% 6%
West 40% 20% Average income ($000) $61 $55
Median income ($000) $48 $44
18. Sample Profile
18
Metric
Hispanics
n=500
Non-
Hispanics
n=300 Metric
Hispanics
n=500
Non-
Hispanics
n=300
Marital Status: Educational Attainment:
Married 52% 45% Grade school 1% -
Single 28% 33% Some high school 6% 5%
Separated/divorced 9% 13% High school graduate 20% 27%
Living with partner 8% 6% Some College, but no degree 25% 27%
Widowed 2% 2% Trade or technical school 4% 5%
Prefer not to answer <1% 1% Graduated from 2-year College 9% 11%
Graduated from 4-5 year College 29% 18%
Average household size 3.2 3.0 Post Graduate Degree 5% 7%
Average years 14 14
No children <18 present 43% 56%
Any children <18 present 57% 44% Employment Status:
Employed (net) 64% 57%
Ages of children:^ n=304 n=129 Work full-time 48% 35%
Under age 6 42% 41% Work part-time 12% 14%
Ages 6 to 12 46% 45% Self-employed/business owner 5% 8%
Ages 13 to 17 37% 41% Full-time Homemaker 10% 10%
Retired 5% 6%
Own home 58% 56% Student, not employed 6% 6%
Rent home 40% 43% Currently unemployed 11% 14%
Do not know/ refused 2% 1% Unable to work/Disabled 3% 7%
^ Among respondents with children
19. Sample Profile
19
Metric
Hispanics
n=500 Metric
Hispanics
n=500
Cultural Identification: Language Spoken at Home:
Much closer to Hispanic/Latino Culture 18% Spanish only 8%
Somewhat closer to Hispanic/Latino 20% Spanish mostly 24%
Equally close to both cultures 33% Spanish and English equally 28%
Somewhat closer to U.S. Culture 10% English mostly 17%
Much closer to U.S. Culture 18% English only 24%
Survey completed in Spanish: 17%
Overall Media Language Preference:
Spanish only 3% Hispanic Origin:
Spanish mostly 9% Mexican 33%
Spanish and English equally 37% Mexican American 32%
English mostly 21% Puerto Rican 17%
English only 30% Cuban 8%
South American 8%
Acculturation: Central American 5%
Low Acculturation 10% Dominican 4%
Medium Acculturation 59%
High Acculturation 31%
20. CONTACT
INFO:
2100 W. Magnolia Blvd.
Suite A-B
Burbank, CA 91506
Main Phone: 877-200-2710
Mario X. Carrasco, M.A.
818-843-0220 x101
mario@thinknowresearch.com
Roy Eduardo Kokoyachuk, MBA
818-843-0220 x102
roy@thinknowresearch.com