This document contains the results of a survey on mobile phone usage among Hispanic consumers: - Hispanic consumers most often use their mobile phones to aid purchase decisions in electronics, movie, grocery, and clothing stores. Younger consumers and those who speak Spanish at home use their phones more frequently for this purpose. - 60% of Hispanic consumers report using their phone to help friends/relatives shop, and being helped by friends'/relatives' phones. Younger consumers and those who speak Spanish at home are more likely to help and be helped. - While most agree ads on phones are annoying, majorities also agree they would accept ads for discounts/perks and that ads provide product information. Younger consumers and those