This document discusses the shifting landscape of data integration. It begins with an introduction by William McKnight, who is described as the "#1 Global Influencer in Data Warehousing". The document then discusses how challenges in data integration are shifting from dealing with volume, velocity and variety to dealing with dynamic, distributed and diverse data in the cloud. It also discusses IDC's view that this shift is occurring from the traditional 3Vs to the 3Ds. The rest of the document discusses Matillion, a vendor that provides a modern solution for cloud data integration challenges.