This document discusses data governance at Fifth Third Bank and how the Vice President of Enterprise Data, Greg Swygart, is working to improve it. It notes that previously the bank did not have a strong data culture or data literacy. Greg is implementing a centralized data management program to develop these areas using best practices. He is focusing on adoption of the Alation data catalog to help formalize data stewardship and accountability. The document emphasizes that human management and changing behaviors and mindsets is key to successful data governance, and that words used are important to avoid making it feel like a burden.