A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
With technology still growing, numerous fields that connect to the technology world grows as well, one of them being Digital Marketing. It is no surprise that in the near future approaches related to technology can change drastically, some already are prepared and some are already advancing. So what will the future of Digital Marketing be ?
This document outlines the six steps to create a perfect digital marketing campaign plan:
1. Do market research and competitor analysis to understand customer interests, keywords, and competitors' efforts.
2. Set clear campaign goals and objectives related to sales, communication, value-addition, costs, and audience reach.
3. Define your channel strategy by listing channels, grouping by goal, and setting prerequisites.
4. Establish a tone for your content based on audience, keywords, imagery, and colors.
5. Prioritize channels and allocate budgets based on objectives, with 70% for sales, 20% for awareness, and 10% for nurturing.
6. Plan campaign execution, tracking
If your company needs to submit a Brand Launch Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31NASCa
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
Digital marketing assignment 30.3.2015- finalArun Shiva K
The document assesses the current eMarketing strategy of The Willow Tea Rooms located in Glasgow, Scotland, analyzing the macro and micro environment and developing new strategic objectives and tactics. It identifies key opportunities and challenges in the online space, develops consumer personas, and recommends strategies around market penetration, customer engagement, and brand positioning to increase sales and build awareness of the tea rooms. Evaluation metrics are suggested to refine and manage the eMarketing strategy over the long run.
The document discusses creating an effective social media marketing plan. It recommends setting goals and objectives using the SMART framework. Conducting a social media audit to understand current metrics and accounts. Creating and optimizing social media profiles for search engine optimization. Identifying an ideal customer profile and creating a content plan and editorial calendar to share engaging content regularly. Testing the plan, tracking key metrics, and making adjustments based on results. The overall aim is to guide businesses to successfully connect with customers through a strategic social media approach.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
With technology still growing, numerous fields that connect to the technology world grows as well, one of them being Digital Marketing. It is no surprise that in the near future approaches related to technology can change drastically, some already are prepared and some are already advancing. So what will the future of Digital Marketing be ?
This document outlines the six steps to create a perfect digital marketing campaign plan:
1. Do market research and competitor analysis to understand customer interests, keywords, and competitors' efforts.
2. Set clear campaign goals and objectives related to sales, communication, value-addition, costs, and audience reach.
3. Define your channel strategy by listing channels, grouping by goal, and setting prerequisites.
4. Establish a tone for your content based on audience, keywords, imagery, and colors.
5. Prioritize channels and allocate budgets based on objectives, with 70% for sales, 20% for awareness, and 10% for nurturing.
6. Plan campaign execution, tracking
If your company needs to submit a Brand Launch Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31NASCa
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
Digital marketing assignment 30.3.2015- finalArun Shiva K
The document assesses the current eMarketing strategy of The Willow Tea Rooms located in Glasgow, Scotland, analyzing the macro and micro environment and developing new strategic objectives and tactics. It identifies key opportunities and challenges in the online space, develops consumer personas, and recommends strategies around market penetration, customer engagement, and brand positioning to increase sales and build awareness of the tea rooms. Evaluation metrics are suggested to refine and manage the eMarketing strategy over the long run.
The document discusses creating an effective social media marketing plan. It recommends setting goals and objectives using the SMART framework. Conducting a social media audit to understand current metrics and accounts. Creating and optimizing social media profiles for search engine optimization. Identifying an ideal customer profile and creating a content plan and editorial calendar to share engaging content regularly. Testing the plan, tracking key metrics, and making adjustments based on results. The overall aim is to guide businesses to successfully connect with customers through a strategic social media approach.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
This document provides information about an integrated advertising agency. It summarizes the agency's services which include media communication strategy, branding, PR management, creative solutions, and social media management. It highlights some of the agency's past projects, solutions developed, and results achieved for clients. These included developing branding, websites and creative materials for new companies, and campaigns that increased sales and brand awareness. The agency prides itself on its transparent work process and creative solutions to meet client needs. It also lists the agency's team and contact information.
Graham Robertson, President of Beloved Brands Inc., discusses the importance of strategic thinking for marketers. He defines strategic thinkers as those who see "what if" questions before solutions, while non-strategic thinkers see answers before questions. Robertson argues that to be a great marketer, one must be both strategic and tactical. He provides a four stage model for strategic thinking: focus, early win, leverage, and gateway. Applying this model to historical examples like D-Day and marketing examples like Avril Lavigne's 2005 album launch, Robertson argues that focusing energy in the right areas can lead to bigger successes.
Digital Marketing in the Retail Sector: What to Expect in 2022Jomer Gregorio
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved giving either the new drug or a placebo to 100 volunteers aged 65-80 over a 6 month period. Testing showed those receiving the drug experienced statistically significant improvements in short-term memory retention and processing speed compared to the placebo group.
Social Media Management Proposal PowerPoint Presentation SlidesSlideTeam
The document is a social media management proposal submitted to a client. It outlines the problems with managing multiple social media accounts, including that it is time-consuming. It proposes that the client rely on the submitting agency to manage their social media presence across different platforms through one centralized system. This would allow the client to focus on other tasks while their social media is effectively managed. The proposal promises to discuss solutions and costs in more detail and seeks a response from the client.
This presentation analyses the growing importance of social media marketing. It looks at the factors that are driving the trend towards social media marketing. It evaluate the value of social media marketing for organisations.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
This document outlines strategies for online marketing through social media. It discusses creating profiles and pages on platforms like Facebook, LinkedIn, Twitter and Google+ and posting daily to engage customers and promote products. It also discusses using blogs, email marketing, video promotion on YouTube, search engine optimization, and pay-per-click advertising. The goal is to generate leads and traffic through an integrated online marketing approach across multiple channels. Regular reports will measure progress and customer feedback.
Digital marketing - An Emerging Career OptionEduFairLive
This document discusses digital marketing as an emerging career option for those passionate about technology and its impact, who see creativity as a strength, and believe in the potential of the internet. It outlines the growth of internet and digital marketing in India, and types of digital advertising and websites. Career opportunities in digital marketing include SEO, search engine marketing, affiliate marketing, and social media marketing. Companies providing jobs include digital agencies, e-commerce firms, and those with in-house online marketing teams.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
This document discusses 10 key digital marketing trends for 2023, including increased use of artificial intelligence, personalization, video marketing, voice search optimization, and influencer marketing. Personalization and AI will be used to deliver more tailored experiences to customers. Video content will remain important for connecting with audiences and driving engagement. Voice search optimization requires natural language and long-tail keywords. Influencer marketing and chatbots will also grow in importance for customer service and sales. Embracing these evolving trends will help businesses succeed in digital marketing.
This document discusses how visual content like videos, infographics, presentations, and ebrochures are the future of content marketing and inbound marketing. It outlines 5 types of visual content and their impact on search engine optimization and customer acquisition. Keys to success with visual content include telling a compelling story, choosing the right format, and promoting the content strategically across websites and social media. In particular, videos are emphasized as they are 53 times more likely to rank highly and raise click-through rates in emails.
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
The document summarizes the services offered by LEAP, a creative agency based in Jakarta and Hong Kong. LEAP provides design, publishing, and interactive services including branding, publications, websites, and custom content management systems. They work with clients across various industries from finance to fitness. The document highlights sample projects in design, publishing, and interactive media to showcase LEAP's work.
Presenting this set of slides with name - Ecommerce Market Overview Powerpoint Presentation Slides. Our topic specific Ecommerce Market Overview Powerpoint Presentation Slides presentation deck contains twenty three slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
The document outlines a 6-stage sales enablement plan to develop and implement a sales enablement strategy. Stage 1 involves getting project approval, including assessing organizational readiness, building a business case, and creating a strategy scorecard. Stage 2 prepares the company by surveying sales, aligning sales and marketing, and auditing assets. Stage 3 implements enabling solutions like CRM and marketing automation. Stage 4 builds a sales playbook. Stage 5 launches the strategy to sales. Stage 6 measures results and evolves the strategy. The plan provides templates, tools and resources to execute each stage.
With hundreds of different ways to reach customers online, businesses are competing to stay relevant in a complex and crowded environment. We surveyed 200+ digital marketing executives to hear their thoughts on the future of digital marketing and how it's evolving.
This document provides information about an integrated advertising agency. It summarizes the agency's services which include media communication strategy, branding, PR management, creative solutions, and social media management. It highlights some of the agency's past projects, solutions developed, and results achieved for clients. These included developing branding, websites and creative materials for new companies, and campaigns that increased sales and brand awareness. The agency prides itself on its transparent work process and creative solutions to meet client needs. It also lists the agency's team and contact information.
Graham Robertson, President of Beloved Brands Inc., discusses the importance of strategic thinking for marketers. He defines strategic thinkers as those who see "what if" questions before solutions, while non-strategic thinkers see answers before questions. Robertson argues that to be a great marketer, one must be both strategic and tactical. He provides a four stage model for strategic thinking: focus, early win, leverage, and gateway. Applying this model to historical examples like D-Day and marketing examples like Avril Lavigne's 2005 album launch, Robertson argues that focusing energy in the right areas can lead to bigger successes.
Digital Marketing in the Retail Sector: What to Expect in 2022Jomer Gregorio
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved giving either the new drug or a placebo to 100 volunteers aged 65-80 over a 6 month period. Testing showed those receiving the drug experienced statistically significant improvements in short-term memory retention and processing speed compared to the placebo group.
Social Media Management Proposal PowerPoint Presentation SlidesSlideTeam
The document is a social media management proposal submitted to a client. It outlines the problems with managing multiple social media accounts, including that it is time-consuming. It proposes that the client rely on the submitting agency to manage their social media presence across different platforms through one centralized system. This would allow the client to focus on other tasks while their social media is effectively managed. The proposal promises to discuss solutions and costs in more detail and seeks a response from the client.
This presentation analyses the growing importance of social media marketing. It looks at the factors that are driving the trend towards social media marketing. It evaluate the value of social media marketing for organisations.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
This document outlines strategies for online marketing through social media. It discusses creating profiles and pages on platforms like Facebook, LinkedIn, Twitter and Google+ and posting daily to engage customers and promote products. It also discusses using blogs, email marketing, video promotion on YouTube, search engine optimization, and pay-per-click advertising. The goal is to generate leads and traffic through an integrated online marketing approach across multiple channels. Regular reports will measure progress and customer feedback.
Digital marketing - An Emerging Career OptionEduFairLive
This document discusses digital marketing as an emerging career option for those passionate about technology and its impact, who see creativity as a strength, and believe in the potential of the internet. It outlines the growth of internet and digital marketing in India, and types of digital advertising and websites. Career opportunities in digital marketing include SEO, search engine marketing, affiliate marketing, and social media marketing. Companies providing jobs include digital agencies, e-commerce firms, and those with in-house online marketing teams.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
This document discusses 10 key digital marketing trends for 2023, including increased use of artificial intelligence, personalization, video marketing, voice search optimization, and influencer marketing. Personalization and AI will be used to deliver more tailored experiences to customers. Video content will remain important for connecting with audiences and driving engagement. Voice search optimization requires natural language and long-tail keywords. Influencer marketing and chatbots will also grow in importance for customer service and sales. Embracing these evolving trends will help businesses succeed in digital marketing.
This document discusses how visual content like videos, infographics, presentations, and ebrochures are the future of content marketing and inbound marketing. It outlines 5 types of visual content and their impact on search engine optimization and customer acquisition. Keys to success with visual content include telling a compelling story, choosing the right format, and promoting the content strategically across websites and social media. In particular, videos are emphasized as they are 53 times more likely to rank highly and raise click-through rates in emails.
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
The document summarizes the services offered by LEAP, a creative agency based in Jakarta and Hong Kong. LEAP provides design, publishing, and interactive services including branding, publications, websites, and custom content management systems. They work with clients across various industries from finance to fitness. The document highlights sample projects in design, publishing, and interactive media to showcase LEAP's work.
Presenting this set of slides with name - Ecommerce Market Overview Powerpoint Presentation Slides. Our topic specific Ecommerce Market Overview Powerpoint Presentation Slides presentation deck contains twenty three slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
The document outlines a 6-stage sales enablement plan to develop and implement a sales enablement strategy. Stage 1 involves getting project approval, including assessing organizational readiness, building a business case, and creating a strategy scorecard. Stage 2 prepares the company by surveying sales, aligning sales and marketing, and auditing assets. Stage 3 implements enabling solutions like CRM and marketing automation. Stage 4 builds a sales playbook. Stage 5 launches the strategy to sales. Stage 6 measures results and evolves the strategy. The plan provides templates, tools and resources to execute each stage.
With hundreds of different ways to reach customers online, businesses are competing to stay relevant in a complex and crowded environment. We surveyed 200+ digital marketing executives to hear their thoughts on the future of digital marketing and how it's evolving.
How Safe Are We? The Changing World of Cyber SecurityMondo
With data breaches topping the daily headlines, are you confident that your data is protected? If companies and leaders don't educate themselves on the risks at hand, and have a team in place to protect against hackers, they will be left behind.
This document provides an overview and analysis of digital marketing salaries and trends in 2014-2015. It discusses the evolution of marketing departments in response to new digital technologies and platforms. Key points include:
- Marketing departments face challenges in finding the right talent for digital initiatives like SEO, content marketing, and social media.
- Positions in demand include executives, creative services, digital/interactive roles, content creation/social media, and operations roles.
- Salary ranges are provided for many digital marketing roles at entry, mid, and senior levels.
Handout from Back to School Night 2016MrBobEnglish
In this document, a second grade teacher provides an overview of the upcoming school year. Students will engage in cooperative learning activities and work in small groups to incorporate different learning styles. Homework will primarily consist of 20 minutes of reading per night, with math homework only assigned as needed. Birthdays will be celebrated in class with healthy treats. The school follows the Primary Years Programme curriculum framework with six transdisciplinary themes. Literacy and math instruction is also outlined, along with the various specialist classes students will take each week. The teachers welcome communication from parents and look forward to a successful year.
The Year 5 students at Windhoek International School will begin a new unit of inquiry on how cities change over time. They will explore why people migrate between rural and urban areas and how cities evolve through buildings, culture, and entertainment. Students will develop skills in social studies, writing, reading, math, French, Portuguese, ICT, music, and physical education as they inquire into cities around the world and how they reinvent themselves.
Yr5 Unit 1 Curriculum Newsletter 2015-16MrBobEnglish
The newsletter provides information about the upcoming unit of inquiry for Year 5 students. The central idea is that children have rights and responsibilities. Students will inquire into the reasons for establishing rights, responsibilities that come with rights, and how actions can affect rights and opportunities. They will learn about these concepts in their main subjects as well as in French, Portuguese, art, music, and other specialty classes. The newsletter encourages parents to support their child's learning at home by discussing rights and responsibilities.
Estas diapositvas mostram a nossa proposta de intervenção para transformar uma cultura organizacional e centrar a organização numa gestão de processos orientados pela qualidade.
El documento habla sobre la tecnología e industria del futuro, incluyendo armado robótico, soldadura y armaduras con tecnología avanzada que reemplazarán el trabajo humano en la industria.
Prospek wakaf tunai_dalam_pengembangan_ekonomi_islam_Silvia Sari
Wakaf tunai memiliki potensi besar untuk membangun ekonomi umat Islam di Indonesia. Jika 20% dari penduduk Muslim Indonesia berwakaf 0,5% dari pendapatannya setiap bulan, dapat mengumpulkan dana wakaf sebesar Rp355 miliar per bulan atau Rp4,26 triliun per tahun. Dana wakaf ini dapat diinvestasikan di berbagai bidang dan membuka lapangan kerja. Wakaf tunai diyakini dapat meningkatkan partisip
Students will explore innovations in materials, technology, and how they help improve everyday living. They will investigate how materials are used for innovation, how inventions reflect needs, and why innovation is necessary. Students will develop skills in social interaction, communication, self-management, and research as they study innovations in transportation, clothing, holidays, and famous inventors. They will learn about innovations in French, Portuguese, music, physical education, science, and ICT.
Dokumen ini menjelaskan proses pembuatan tempe yang meliputi rendaman kacang soya selama 2 malam, merebus kacang soya selama 45 minit, mengaduk ragi dengan kacang yang sudah direbus, membungkus kacang dengan daun, memperam bungkusan selama 2 hari, dan akhirnya tempe yang siap untuk dimasak.
Hadeel El Sayed welcomes parents to the new academic year and introduces herself as the teacher of Arabic, Islamic Studies, and Qatar History. She shares her background and experience. The document outlines the curriculums that will be followed, homework expectations, and methods of communication between parents and teachers. It provides contact information for Hadeel and other teachers.
Colaborar para inovar e transformar. Numa organização tradicional diliu-se o espirito de equipa e no entanto estas são a estrutura natural para a colaboração e para gerar e implementar a inovação.
The document evaluates how effective the combination of the main product (a trailer) and ancillary products (a film poster and magazine cover) are. It states that the three pieces are very effective because they all follow the same color scheme, font style, and genre (British crime drama), linking the pieces together. The narrative in the trailer also connects to the tagline on the poster. Ensuring the pieces attract the target audience by using conventions makes the work look more professional. The film magazine is the strongest piece as it uses many conventions like a medium shot of the main character looking at the audience to create a connection. Minor changes like the character's costume could improve the work further.
This document provides an overview of using Open Space Technology to conduct a stakeholder analysis meeting. The process involves identifying things to improve and having stakeholders privately rate each item on its value to different stakeholder groups. Results are analyzed to get a differentiated view of what creates value for various stakeholders. Analysis can be done within the group or offline to further examine the ratings, such as weighting stakeholders or using additional analysis tools. Facilitators should clarify the instructions, review tips like limiting the number of stakeholder criteria, and focus discussion on the multiple-criteria results table.
Slides from QAS Grade 2 Back to School Night PresentationMrBobEnglish
This document provides information for parents of students in the second grade class at Qatar Academy Sidra. It includes details about the teacher, school policies on assessment, drop off/pick up times, communication methods, homework expectations, birthdays, assemblies, lunch/snacks, specialists, English language support, the counselor, medical information, contact details, illness policies, food policies, and links to the school nurse and parent handbook.
If you want the best feedback don't survey your people.
Our MeetingSphere kiosk apps will bring about the best results. This presentation explains why.
Become a Digital Marketing Manager
An Essential Skills Checklist
For more information contact Digital Marketing Association Pakistan | https://DMAP.pk
#digitalmarketingmanager #DigitalMarketing #DigitalMarketingAssociationPakistan #DMAP #SocialMediaManager
The document discusses how to build high-performance marketing teams. It finds that most organizations now have integrated marketing teams that combine both digital and traditional functions. Skills are ranked by importance, with core marketing skills like strategy, customer insight, and analytics seen as most important. The skills matrix shows which skills typically sit within marketing versus being outsourced. It concludes that marketing is becoming more specialized, requiring teams to develop expertise in new digital areas while still maintaining integration across channels. Outsourcing certain skills and collaborating with other departments like IT are also discussed as ways to build an effective modern marketing team.
capgemini research on cmo responsibilities with changing times in 2021Social Samosa
The latest Capgemini research highlights the need for CMOs to transform their skills with the evolving times and reimagine the customer journey with real-time engagement for a data-driven marketing environment.
IAB Netherlands report: Report on Digital Marketing Innovation IAB Europe
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte Digital we had interviews with 22 top marketers about the state of digital marketing in their organizations and we spoke about their expectations for the coming 3 years.
Kstart Digital Marketing Survey Report_June 2016Deepan Siddhu
This document provides an overview and analysis of a survey conducted on digital marketing among startups in India. Some key findings from the survey include:
- Most startups still spend less than $1,000 per month on digital marketing, though many expect budgets to increase by 25-50% next year.
- Nearly half of online traffic for startups comes from mobile, while the other half comes from web.
- Google and Facebook are the top spends for digital marketing, accounting for 30% and 27% of budgets respectively.
- Around 40% of total marketing budgets are spent on digital marketing for most startups.
- There is still debate around outsourcing digital marketing functions or keeping them in-house
The document discusses talent trends and predictions for 2015. It predicts that agencies will need to focus on running lean and justifying their value with analytics as pricing pressure increases. Marketing organizations will need hybrid marketers with both strategic and analytical skills who can leverage data and technology. In-demand roles will include data scientists, strategists, and visual designers who can translate data into actionable insights. Digital and social media specialists will need strong strategic and analytical abilities to develop comprehensive digital and content strategies.
How digital technology is reshaping marketing organizationsTim Nagels
The document summarizes how digital technology is reshaping marketing organizations. It discusses how new skills, organizational structures, and partnerships are needed to adapt to changing customer expectations and the faster, more data-driven environment. Specifically, it explores how the roles of the CMO and marketing are being redefined and how marketing is extending across the entire business and overlapping with other functions like IT, HR, operations, and sales.
The document discusses nine trends that will reshape marketing in 2019. It focuses on how new technologies like artificial intelligence, machine learning, and increased data availability will transform the field. Some key trends include the rise of "martechers" who are tech-savvy marketers, the need for a new role of Director of Marketing Data, and how AI will enable truly personalized hyper-targeted marketing at scale. Digital marketing agencies are also transforming into "consulgencies" that focus more on consulting services and technology.
Can Digital Marketing Replace Traditional MarketingDigital Vidya
Can Digital Marketing Replace Traditional Marketing? - An Article authored by Digital Vidya's CEO Pradeep Chopra, published in Sep Issue of CFO Connect Magazine. If you are interested in exploiting the opportunity of Digital Marketing for personal and organizational growth, you will find this article useful.
SEO is the most effective tool to generate leads and increase your brand awareness on search engines. Hiring an SEO specialist is good if you want more individuals to see your website. For SMEs, SEO is a very affordable digital marketing tool that has been shown to boost leads and sales.
Data-Driven Marketing And Sales Predictions 2014 - Lattice EnginesLattice Engines
Sales and marketing professionals will become more data-driven in 2014 by:
1) Using customer insights and data about buyers' journeys to shorten sales cycles by 20% according to one prediction.
2) Modeling B2B sales and marketing after B2C by providing customers instant, real-time responses and value as consumers now demand from companies.
3) Leveraging data and analytics to develop deeper, role-specific customer understandings and insights to drive targeted conversations.
In today’s business environment, digital transformation has turned into a necessity to cope with persistent business needs of customer acquisition and brand building. However, the prospect of revamping is an opportunity offered by Digitalization and successfully transformed businesses can become industry leaders to dominate the market.
Also, companies should know that disruption is at the core of such a change and the only way to succeed is to create and follow a comprehensive plan. Moreover, the disruptive technologies can be adopted smartly to propel strategic growth.
As the future is all about innovative technologies such as Augmented Reality, IoT, Virtual Reality, etc., digitalization would eventually become the way of life, and the firms that can keep abreast with the digital macrocosm have better chance to succeed.
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
The Boston Consulting Group conducted a survey of over 1,100 marketers at 57 companies in the UK and Germany to assess their digital marketing capabilities. The survey found that on average, companies scored 57 out of 100 on BCG's Digital Capabilities Index, indicating significant gaps in their digital skills. The biggest shortfalls were in capabilities related to mobile, video, testing, partner management, and developing marketing platforms. While senior leadership recognizes the importance of digital, companies received lower scores for prioritizing investment in new digital capabilities and talent development. Most marketing organizations will need to transform their approach to close these gaps through improved training, a focus on skills like mobile and data analytics, and developing a more agile culture.
Moving_To_The_Forefront Teradata white paperDeb Schmidt
The document discusses how digital marketing has become essential for brands to engage with customers. It emphasizes that successful digital marketing requires analyzing customer data from multiple sources to optimize engagement across channels. The document also provides an example of how Qantas implemented an integrated marketing management solution from Teradata to streamline its digital marketing campaigns and customer communications. This allowed Qantas to reduce the turnaround time for campaigns from 5 days to just 4 hours.
PageTalent 3.0: Solving the digital leadership challenge — a global perspectivesÓscar Miranda
This document discusses how digital technologies are impacting businesses globally. It highlights 10 practices that successful organizations embrace when thriving in a digital world, such as having a comprehensive digital strategy and developing analytical skills to extract insights from data. The document also provides examples of how digital is changing industries like financial services, retail, airlines and media by requiring new skills and ways of engaging customers. Overall, the document examines the challenges businesses face in harnessing the disruptive and transformative power of digital technologies.
This document discusses the role of a marketing technologist and provides a framework for the skills and competencies needed to succeed in this role. It introduces the MARTECH acronym framework, which stands for Marketing, Agile, Resourcefulness, Technical, Entrepreneurial, Culture, and Hero. Each letter provides a key competency area, such as having marketing skills, an agile approach, resourcefulness, technical expertise, an entrepreneurial mindset, understanding of culture, and acting as a hero to others. The document provides examples and advice for developing skills in each area to become an effective marketing technologist.
Ericka pionin digital transformation – definedEricka Pionin
Digital Transformation – Defined
To be successful, companies must focus on customer experience and to remain sustainable, they must invest in digital technology.
TEKsystems provides digital and creative services to support clients' strategic marketing initiatives. They supply skilled resources in areas like design, development, and project management. As marketing budgets have increased and the lines between technology and marketing have blurred, there is a growing need for professionals with both technical and creative skills. TEKsystems helps address this need by accessing a large pool of talented professionals and deploying them to clients through staff augmentation, project-based work, or outsourcing solutions.
Money can’t buy happiness and it certainly can’t buy a stronger career path.Mondo
A recent LinkedIn study found that out of over 10,000 workers polled, only about half of them accepted a new job because of better pay, opting instead for long term advancement opportunities.
Young and inexperienced? Try eager, energetic, and motivated.Mondo
Millennials demand a good work/life balance, potential to build marketable skills, and a direction from their superiors—demands that could benefit the entire company.
This document provides an overview of the hottest jobs, skills, and trends in digital marketing for the next 12-18 months. It summarizes that data analytics, mobile/web development, social media, and content creation will be especially important. It also lists the top executive roles and other positions in high demand, along with average salary ranges. Freelance talent is expected to grow and companies need flexibility to manage resources effectively for projects. The document emphasizes the importance of recognition, perks, culture and professional development for retaining top talent.
A look at what’s moving full speed ahead in the world of digital marketing.
Interested in our full salary guide? Get yours today at http://bit.ly/1IRiLKr!
This document provides an overview of IT salaries and hiring trends from 2014-2015. It finds that companies are increasingly relying on contractors rather than permanent staff to access skills quickly. In-demand roles include mobile developers, data analysts, and systems administrators. Database administration, network administration, and data center operations are top areas for hiring. Skills in mobile development, big data, and DevOps are growing, while skills like Blackberry and Windows Mobile are declining.
2. The digital era has disrupted traditional marketing methods. In
orderformarketingleaderstostayrelevant,notonlydotheyneed
the right talent, but they need to be immersed in technologies
that will transform the way they engage with customers. Data
will be critical to informing those decisions and without that,
companies will be left behind.
what is the
DIGITALERA?
3. The Digital Era
The marketing industry has seen dramatic advancement
over the past 15 years, and has shifted from traditional
methods to embracing the digital movement. We’ve
changedhowweconsumeinformation,digestknowledge,
share thoughts, and design products, and as marketing
departments experience rapid structural development,
there will be a shift in how money is spent and resources
are allocated.
It’s critical to bridge the gap between technology and
marketing. The time is now for CMOs and CIOs to join
forces to work hand-in-hand, embracing development,
design, and creative services.
Big data will continue to influence how marketers reach
customers. The ability to analyze and interpret that data
willbethecoredriverinoptimizingcustomerengagement
across all channels.
With talent that’s both technical and creative, marketing
departments will be equipped to handle the future
demands.
The digital era requires marketing departments to be
forward thinking, to bend with the curve, and to welcome
and prepare for the demand. There’s an abundance of
information available and being able to stay on top of
current trends and market shifts is crucial.
We wanted to know - what does the future of digital
marketing look like? We developed a comprehensive
surveywithover200digitalmarketingexecutivesweighing
in to find out and this is what they said.
“The new digital era requires marketing departments to be forward thinking, to
bend with the curve, and to welcome and prepare for the demand.”
–Laura McGarrity | VP, Digital Marketing Strategy at Mondo
4. 2 The Future of Digital Marketing
With hundreds of different ways to reach customers online, businesses are competing to stay relevant in a
complex and crowded environment. We surveyed 200+ digital marketing executives to hear their thoughts on
the future of digital marketing and how it’s evolving.
About the Survey
The Survey
Mondo developed a survey to learn
more about the future of digital
marketing. The survey addresses
the following objectives:
1.Projected digital marketing trends
in technology and tools
2. The future of digital marketing
spend and budgets
3.Future hiring trends
Respondents
The survey includes the insight of
200+ digital marketing decision
makers from management
to C-level executives. The
comprehensive results speak to
digital marketing departments
within a wide range of businesses,
from startups to Fortune 500
companies.
Methodology
Mondo asked over 30 comprehensive
questions to more than 200+ digital
marketing influencers and executives
that focused on these specific pain
points:
1.How is technology integrating itself
into marketing departments?
2.How is this affecting the role of the
marketer and hiring decisions?
3. Where is the future of digital
marketing headed?
5. The Future of Digital Marketing 3
Survey: The Key Findings
customer
engagement
Is the #1 objective
for digital marketing
departments.
Technology is
transceNdent
Trends on the Rise
By 2016, over 50% of all digital
marketing hires will have a
technical background.
Digital/Social Media
Content Creation
Data/Analytics
IT RESOURCING
MARKET IS GROWING
HOT
72%
#1
80% Will
increase
their digital
marketing
budget.
In the next 12-18 months
DIGITALMARKETING
DEPARTMENTS ARE GROWING
$$$$$
$$$$$
Believe that the traditional
marketing model is no longer
sufficient in regards to the
ever-changing world of digital
marketing.
The digital
marketing
workforce
mix will be 1:1
freelance to
permanent.
In the next 3-5 Years
In the next 3-5 Years
Company
revenue
driven by
marketing will
increase by at
least 30%.
4.2%
PermanentFreelance
2014 2017
3.1%
6. 4 The Future of Digital Marketing
Technical and creative skill sets are now necessary components of digital marketing departments and the
perfect marriage of both coming together will drive innovation, engagement and speed to market.
The Marriage of Tech and Creative
Creativetechnical
Analytics
Experts analyze data to dictate
strategy and draw conclusions
on current and future trends.
Digital Ops
Digital Ops teams are
essential in driving
business impact and
efficiency at scale and
speed.
Web/Mobile Development
Developers optimize the latest
technologies in order to enhance
customer engagement across
multiple platforms.
Content Creation
Create native and original content
that is key to brand awareness and
customer engagement.
Graphic Design
Visual content is the #1
way to engage customers.
Designers navigate digital
and traditional platforms to
drive results.
Social Media
Social media allows marketers to reach
customers directly, personally, and
quickly - building a relationship across
multiple platforms.
7. The Future of Digital Marketing 5
Marketing executives believe these 6 channels will be the most valuable in driving customer engagement.
Here’s what is currently being used and what’s projected.
The Heart of Customer Engagement
Current Outlook Future Outlook (3-5 years)
Mobile
search/seo
24%
70%
16%
20%
email
social
38%
49%
59%
55%
video
web
13%
61%
32%
53%
8. 6 T The Future of Digital Marketing he Future of Digital Marketing
Increased number
of channels and
platforms to reach
audiences.
New/innovative
ways to think
about customer
engagement.
The challenge of
breaking through
the noise to
reach target
audiences.
Adapt to Succeed
98% of respondents see the role of the traditional marketer continuing to change
at a rapid pace. These are the top 3 forces driving the change.
9. The Future of Digital Marketing 7
The evolution of technology and marketing worlds colliding has forced a change in the way you hire and retain
top talent. The talent’s technical skills will prove critical to digital marketing teams and initiatives - these skills will
become a must-have for hires.
Hiring Trends
Digital/Social
Content Creation
Big Data/Analytics
Mobile Strategy
Search/SEO
Operations
Creative Services
Product/Brand
54%
44%
33%
30%
28%
27%
24%
22%
• Finding skilled talent
• Cost of quality staff
• Attracting top talent
• Culture fit
• Retaining top talent
who’s getting hired*?top dollars
Marketing technology
budgets will surpass IT
technology budgets.
TECHNOLOGY
MARKETING
*According to a Gartner study
hiring barriers
in 2017
On average, marketers
spend over one third of
their budget on social
and digital marketing.
$$$
*Based on the next 12-18 months.
10. 8 The Future of Digital Marketing
ByengaginganElasticWorkforce™,digitalmarketingexecutivesareabletoaccess
the right resources at the right time, accelerating technology innovation.
the Elastic Workforce™
noun.
[i-’las-tik ’ werk-,fors]
The dynamic
community of highly
skilled, independent
experts that ebb
and flow with the
resource needs of rapid
enterprise initiatives.
Talented experts
that thrive on being
challenged, understand
business technology
and are ready to work.
TOP MOTIVATORS
1. Flexibility to turn
resources on and off
2. Access to experts and
hard-to-find talent
3. Seasonal or unforeseen
project needs
Current Future Outlook*
100% Permanent
Workforce
75% Permanent/
25% Freelance
50% Permanent/
50% Freelance
Workforce
42%
51%
23%
44%
30%1%
*Future Outlook based on the next 3-5 years.
Workforce
11. The Future of Digital Marketing h 9
The key to any relationship is being on the same page - and that’s no different when it comes to your
company and department’s vision. Without that marriage of ideas and agendas, it’s hard to succeed. The
more aligned you are, the greater the ROI, and the better the results. After all, you are the company you keep.
Are Your Objectives Aligned?
75%
Of respondents
agree that marketing
departments are
becoming more
important to their
company at large.
what marketing objectives are important to your company?
driving sales
Driving customer engagement
drivingnewleads
increasing brand awareness
achieving cost saving/productivity improvements
what obstacles prevent you from being successful in your role?
1. The lack of budget and resources available.
2. Dysfunction and friction over priorities across the company.
3. Confusion over roles and responsibilities.
4. Organizational inability to adapt to new changes.
5. Not having a seat at the table when decisions are made.
12. Digital Marketing Resourcing Provider
Think Forward. Every day we’re helping companies like yours drive
their businesses forward by providing access to digital marketing
resources at a moment’s notice. Real people with real experience.
Digital marketing and technology thinkers. People you can rely on
to help push your digital platforms forward and accelerate your
marketing initiatives.
We’re having conversations daily with clients on how to build and
scale their digital marketing teams.
This is the world of Mondo where agility and quality collide perfectly.
We don’t follow trends. We create them. We don’t wait for change.
We are the change.
Connect With Us
Checkoutourdigital
marketingsalaryguideto
getaninsidelookatsalaries
andhiringtrendsfor2015.
AvailableatMondo.com.
Digital Marketing
Salary Guide
An Inside Look at Digital Marketing Salaries
National
Mondo.com
2014-2015