2015 digital dm guide

AN ADVENTURE THROUGH THE HOTTEST JOBS, SKILL SETS,
AND INDUSTRY TRENDS WITHIN THE NEXT 12-18 MONTHS

We know that real leaders, doers, achievers, and companies
who find great success don’t get to the top by following the
path most traveled. They get there by being bold, brave, and
courageous. This is your National Digital Marketing Salary
Guide, with insight into the hottest jobs for your team, salaries
by function, and trends within the industry. This is the year to
fuel up, jump in the fast lane, and beat the traffic.
To get to your dream destination, you need the right people
to join the ride. The next 12-18 months will revolve around
strategy, data, content, and social media. It will mean creating
designs that engage, words that connect, and products that
change lives. This will be the map you need to get you to your
final destination.
Buckle up - it’s time to accelerate.

WHO’S GETTING HIREDNO ONE CAN GET YOU FROM 0 TO 60 FASTER THAN WE CAN. HERE’S
OUR SHARE OF PLACEMENTS IN DIGITAL MARKETING THIS YEAR.
WEB DESIGN &
DEVELOPMENT
MARKETING
OPERATIONS
ECOMMERCE & DIGITAL
SEO/SEM
RESEARCH & ANALYTICS
CONTENT
CREATION
CREATIVE
SERVICES
SOCIAL MEDIA
MOBILE & APP DEVELOPMENT
EXECUTIVES

The modern marketer is here and the traditional marketer is
on their way out. What does that mean for your team? It means
that the new digital marketer is dynamic. They have skill sets that
cross over from creative to technical and from strategy to design.
Evaluateyourcurrentteam,projectneeds,andbudget-andwhen
adding depth, look for a mix of these 4 essential skills from your
employees.

ANALYTICS & DATA
Data drives strategy and strategy steers the
vision. Forward thinking digital marketing
companies are using data analytics to
understand customer behavior and increase
website traffic and ROI.
MOBILE & WEB DEVELOPMENT
As technology makes its way into marketing,
developmental skills like basic coding and video
and web production are valuable assets to the
team. The ability to build out projects from the
ground up, both technically and creatively, is
critical to keeping up with the pace of marketing.
SOCIAL MEDIA
A social strategy is the best way to be on the front
lines of communication with customers. Social is
one of the first touch points a consumer has with
a company, and if you can get in early by listening
to wants and needs of current or potential
customers, you will be ahead of the competition.
CONTENT DESIGN & CREATION
Original content is what drives native marketing
and advertising. It plays a major role in customer
engagement strategy. Content creation requires an
in-depth understanding of who the customers are
and what they need, and the materials and design
must captivate the customer.
CREATIVE
TECHNICAL

Chief Digital Officer
Chief Marketing Officer
Chief Marketing Technologist
VP, Digital Marketing
VP, eCommerce
VP, Interactive
VP, Marketing Communications
156,000
142,000
144,000
135,000
120,000
105,000
128,000
222,000
180,000
191,000
156,000
160,000
141,000
175,000
301,000
230,000
248,000
201,000
205,000
173,000
205,000
EXECUTIVES
Director, SEO/SEM
Director, Social Media
Manager, Content
Manager, SEO/SEM
Manager, Social Media
Manager,SocialMediaMarketing
Community Manager
Content Producer
Copy Editor
Copywriter
Digital Content Strategist
Proofreader
SEO/SEM Analyst
SEO/SEM Specialist
Technical Writer
Web Content Writer
Web Editor
105,000
43,000
69,000
84,000
58,000
62,000
48,000
60,000
46,000
54,000
84,000
35,000
59,000
71,000
59,000
59,000
49,000
145,000
73,000
83,000
109,000
76,000
74,000
64,000
77,000
58,000
70,000
110,000
46,000
82,000
91,000
77,000
77,000
66,000
158,000
106,000
106,000
118,000
85,000
90,000
78,000
107,000
74,000
92,000
130,000
60,000
106,000
98,000
96,000
98,000
90,000
CONTENT CREATION & SOCIAL
6%
3%
10%
5%
2%
LOW AVERAGE HIGH
5%
2%
3%
7%
1%
3%
2%
1%
5%
6%
5%
1%
4%
2%
LOW AVERAGE HIGH

DIGITAL & INTERACTIVE
Digital Media Buyer
Digital Strategist
Director, Digital Marketing
Director, Digital Media
Director, eCommerce
Director, Interactive
Director, Web Analytics
Director, UI/UX
Manager, Brand / Product
Manager, Digital Marketing
Manager, Digital Media
Manager, Interactive
Manager, Mobile
Manager, Web Analytics
Flash Developer
Flex Developer
Front End Developer
HTML Developer
Information Architect
Interactive / Digital PM
Mobile App Developer
UI/UX Designer
UI/UX Developer
Web Developer
59,000
83,000
100,000
85,000
115,000
83,000
91,000
94,000
61,000
75,000
74,000
71,000
69,000
91,000
69,000
90,000
91,000
89,000
98,000
86,000
100,000
92,000
94,000
88,000
77,000
109,000
138,000
112,000
154,000
109,000
118,000
124,000
73,000
86,000
91,000
86,000
77,000
119,000
103,000
118,000
117,000
125,000
128,000
104,000
129,000
122,000
122,000
116,000
100,000
129,000
187,000
140,000
173,000
130,000
128,000
145,000
80,000
118,000
115,000
117,000
95,000
131,000
112,000
136,000
137,000
136,000
146,000
123,000
150,000
140,000
141,000
137,000
1%
3%
6%
2%
5%
5%
2%
5%
5%
4%
2%
6%
2%
3%
2%
3%
1%
1%
2%
6%
6%
5%
LOW AVERAGE HIGH

Director, Art
Director, Creative Services
Manager, Creative Services
Manager, Production
Graphic Designer
Infographic Designer
Interactive Designer
Mobile App Designer
Package Designer
Presentation Specialist
Production Artist
Visual Designer
Web Designer
Web Production Artist
68,000
81,000
59,000
71,000
63,000
59,000
76,000
81,000
69,000
53,000
45,000
60,000
67,000
46,000
92,000
131,000
76,000
93,000
78,000
77,000
89,000
93,000
90,000
70,000
51,000
76,000
83,000
60,000
136,000
185,000
101,000
110,000
93,000
96,000
113,000
117,000
108,000
86,000
65,000
92,000
112,000
87,000
CREATIVE SERVICES & PRODUCTION
Manager, MarCom
Manger, Operations
Big Data Analyst
Email Marketer
Lead Generation Specialist
MarCom Specialist
Market Researcher
Marketing Coordinator
Media Planner / Analyst
92,000
66,000
93,000
82,000
103,000
70,000
49,000
40,000
53,000
121,000
78,000
109,000
108,000
135,000
91,000
65,000
57,000
65,000
144,000
105,000
128,000
136,000
148,000
100,000
71,000
75,000
89,000
OPERATIONS
1%
8%
6%
2%
2%
3%
4%
1%
2%
LOW AVERAGE HIGH
3%
2%
3%
5%
6%
3%
2%
1%
LOW AVERAGE HIGH

TOP 5 PLACEMENTSA LOOK AT WHAT’S MOVING FULL SPEED AHEAD
As the industry’s infrastructure takes on more of a technological
component, it requires positions that are both tech savvy and
strategically creative.
Chief Digital Officer $156,000 – $301,000
Chief Marketing Officer $142,000 – $230,000

VP, Interactive $105,000 – $173,000
VP, Digital Marketing $135,000 – $201,000
VP, eCommerce $120,000 – $205,000
EXECUTIVES
Manager, Social Media Marketing $62,000 – $90,000
Digital Content Strategist $84,000 – $130,000

Content Producer $60,000 – $107,000
SEO/SEM Specialist $71,000 – $98,000
Community Manager $48,000 – $78,000
CONTENT CREATION & SOCIAL MEDIA

Web Designer $67,000 – $112,000
Director, Creative Services $81,000 – $185,000

Interactive Designer $76,000 – $113,000
Director, Art $68,000 – $136,000
Graphic Designer $63,000 – $93,000
CREATIVE SERVICES & PRODUCTION
Mobile App Developer $100,000 – $150,000
UI/UX Developer $94,000 – $141,000

Web Developer $88,000 – $137,000
Director, Web Analytics $91,000 – $128,000
Interactive / Digital PM $86,000 – $123,000
DIGITAL & INTERACTIVE
Manager, Operations $66,000 – $105,000
Lead Generation Specialist $103,000 – $148,000

Market Researcher $49,000 – $71,000
Manager, MarCom $92,000 – $144,000
Big Data Analyst $93,000 – $128,000
OPERATIONS

FUEL UP AND HIT THE GAS
Mondo predicts the workforce mix will be 1:1 freelance to
permanent in the next 3-5 years. These are the top 5 drivers, from
Mondo’slatestdigitalmarketingsurvey,forhiringafreelancedigital
marketing workforce:
1. Flexibility to turn resources on and off
2. Access to experts and hard to find talent
3. Seasonal or unforeseen project needs
4. Ability to try before you buy
5. Productivity
The need to have a little wiggle room is satisfying for everyone. Like
beingcrampedinthebackseatforacross-countryroadtrip,having
a team that doesn’t fit your needs can be equally uncomfortable.
The elastic workforce gives the comfort in expertise for your team
without the need to buy that minivan. An extension of your crew
can be the fuel you need for your project.
THE ELASTIC WORKFORCE™

Keeping those who make your world go ‘round happy is a
must. So how do you ensure you not only keep your top
talent in their seats but still allow them to flourish within your
company walls? These 4 best practices will keep your top
performers happy, healthy, and hungry for more.
THE RIGHT CREW FOR A SMOOTH RIDE
Allow employees to see the employer investing in
their time and knowledge. Letting them further their
career path while having real-time impacts from
knowledge gained outside of the workplace.
PROFESSIONAL DEVELOPMENT
First and foremost, recognize the talent. Good
employees know their worth and need to feel like
their company is on their side.
RECOGNITION
Employeesarelookingforaflexibleworkenvironment
with financial, health, and social benefits. It’s key to
keep employees prosperous, healthy, and happy in
their day-to-day lives.
PERKS
A positive, energizing office culture stimulates
the mind and encourages collaboration between
departments and teams.
CULTURE

SIT BACK RELAX AND
ENJOY THE JOURNEY.
With 15 years experience and more than 60,000 placements, we have
a pulse on the latest trends and the most in demand creative and
technical talent. Nationwide, we help clients drive their businesses
forward by providing access to critical digital marketing professionals
at a moment’s notice.
We don’t wait for change, we are the change.

2015 digital dm guide

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