This document discusses modern business analytics and its applications. It defines analytics as using data, technology and analysis to help managers make better decisions. It outlines common analytics tools like Excel, SPSS and R. It traces the history and evolution of analytics from the 1950s to today. It describes the three main disciplines of analytics as business intelligence, quantitative methods, and statistics. It discusses descriptive, predictive and prescriptive analytics approaches. Finally, it discusses challenges and advantages of modern analytics for quality and strategic management.