Tata Consultancy Services (TCS) is India's largest IT services company. It offers cloud-based IT service management solutions including TCS Cloud Plus, an integrated platform for managing IT solutions and services. TCS targets government organizations, defence sectors, and public sector undertakings. It analyzes its competitive environment using Porter's 5 Forces model and identifies its strengths, weaknesses, opportunities and threats in a SWOT analysis. TCS aims to achieve 30% market share in government functions in 3 years by offering Infrastructure as a Service, Platform as a Service and Software as a Service through its cloud platform. It plans to promote its services through product sheets, trade shows, and establishing itself as a resource for government decision makers.