Social Media In A Virtual World

Social Media in a Virtual World March 2010 A Communications Overview for Nonprofit Commons in Second Life

Advocacy & Outreach Community Professional Network Outside SL Second Life Community NPC & Techsoup Groups Active Tenants & Volunteers NPC Serves Virtual and Real World Communities Nonprofit Commons (NPC) is a 4-sim archipelago in Second Life. Housing over 80 social benefit organizations from around the globe, NPC is managed by volunteers under the leadership of TechSoup Global. Communications Objectives ,[object Object]

Integrate 2D and 3D communication tools as much as possible.

Deploy and efficiently maintain a steady social media communication stream about nonprofit activities.,[object Object]

Inworld (SL) Outworld (Flat Web) Local chat Group chat Group notices Instant Messaging Voice Audio/Video Notecards Interactive Displays Presentation Tools Mixed Media applications Website Blogs Email Google applications Social Media ,[object Object]

PlurkLimited Outworld Flow Expanding Inworld Flow NPC Community - Many Communication Options Increasing potential for reaching communities in both the virtual and physical world. Inworld and Outworld Tools Used

From To Somewhat engaged Occasional Impersonal Short-term Passionately committed Constant Intimate Loyal Transform NPC Community - Communications Challenge Diverse Audience Inworld & Outworld How can the use of social media assist this transformation?

Three Virtual World/Real World Levels of Interaction NPC community interacts on three levels: Within Second Life as NPC tenants, volunteers and NPC/Techsoup group members Across Second Life with other individuals and groups In our real world interactions with each other, our colleagues, interested friends and related organizations Advocacy & Outreach Community Professional Network Outside SL LEVEL 3 Real World Second Life Community LEVEL 2 Second Life NPC & Techsoup Groups Active Tenants & Volunteers LEVEL 1 NPC/Techsoup

Many loose connections across broad audience (i.e. least likely to be real/virtual friends or colleagues); interactions are frequent but short. Most potential for viral sharing. Increasing numbers Decreasing Intimacy Page 7 Advocacy & Outreach Community Large, Least Intimate Professional Network Outside SL Medium number of connections with people that often have a real world interest (i.e. are or have been friends or colleagues). Good for group information sharing and updates . Second Life Community Medium, Less Intimate NPC & Techsoup Groups Smallest number of core connections with people that have an active affiliation and meet real-time in virtual world (i.e. are avatar friends or colleagues). Provides most intimate level of interaction & collaboration. Active Tenants & Volunteers Small, Most Intimate Social Media Tools and How They Work for NPC

NPC on Small, Most Intimate ,[object Object]

Social Media In A Virtual World

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