1. Jeroen De Flander discusses the concept of strategic innovation and shared value, which involves finding ways for businesses to create economic and social value. 2. He emphasizes moving beyond traditional trade-off thinking where business and social goals are seen as competing, and instead finding ways they can be mutually reinforcing through the value chain. 3. De Flander provides examples of companies that have successfully created shared value and encourages changing mindsets to promote behaviors that lead to strategic innovation such as questioning assumptions and looking outside the industry for ideas.