SEO In 2024: Top Priorities, Challenges, And Opportunities

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The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. It’s time to chart a course for SEO success in this changing landscape. Check out this webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools. You’ll also learn: - The top SEO priorities and challenges for 2024. - The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific SEO priorities. - Winning SEO resourcing strategies and reporting insights to fuel success. With Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Ryan Maloney, Conductor’s SEO Success Manager, we’ll take a deep dive into the top trends, priorities, and challenges shaping the future of SEO. Watch and discover timely insights and unlock new SEO growth potential in 2024.

The State of
SEO in 2024
Priorities, Challenges, &
Opportunities

Speakers
Ryan Maloney
SEO Success Manager
Conductor
Shannon Vize
Sr. Content Marketing Manager
Conductor

How did SEO impact marketing performance and what were
the top priorities and challenges faced in 2023?

5
The Impact of SEO on Website Performance & Marketing Goals
Overall
reported SEO positively impacted
website performance and
marketing goals in 2023.
93%
SEO in 2023

6
Top 3 SEO Priorities in 2023
By Role Level
SEO in 2023

7
The Top 3 Most Signiﬁcant SEO Challenges in 2023
SEO in 2023
Adapting to AI advancements
1
SEO governance
Focusing on the wrong SEO efforts
3
2
Overall

How will the role of AI impact SEO in 2024?
What challenges and opportunities does it pose?

9
Anticipated Disruption of Google’s SGE
of respondents believe SGE will
result in some type of
disruption to their SEO
strategies.
71%
AI in SEO
Overall

10
The Top 3 SEO Priorities Related to SGE
UX enhancement
Overall
1
Long-tail keyword
targeting
Image, visual, and rich
media enhancement
3
Prioritizing seamless user experiences
to ensure content is engaging and
valuable within SGE.
Schema markup
enhancement
2
Shifting towards long-tail keywords
and phrases to capture the
conversational queries typical of SGE.
Enhancing schema markup to provide
structured data that SGE can better
utilize for generating results.
Prioritizing visually appealing content
and rich media to stand out in the
interactive SGE interface.
AI in SEO

Anticipated Impact of AI on SEO in 2024
of respondents believe AI as
a whole will have a positive
impact on SEO in 2024.
83%
11
AI in SEO
Overall

12
Anticipated Impact of AI on SEO in 2024
AI in SEO
By SEO Maturity Level

How will your SEO resourcing strategy and time to
implementation impact SEO success in 2024?

14
In-House vs. Outsourced SEO Resourcing Strategy
SEO Resourcing & Processes
By SEO Maturity Level

15
Average Time to Implementation for SEO Requests
SEO Resourcing & Processes
Overall

What does SEO reporting look like in 2024?

17
Most Common SEO Reporting Metrics
Organic website trafﬁc and engagement are the
two most commonly tracked SEO metrics across
all company sizes, job functions, and role levels.
SEO Reporting
Overall

18
Average Number of Metrics Used for SEO Reporting
SEO Reporting
By SEO Maturity Level
● Low SEO Maturity = 3 Metrics
● Medium SEO Maturity = 4 Metrics
● High SEO Maturity = 6 Metrics

What are the top SEO priorities for 2024?

20
Top SEO Priorities for 2024 vs. 2023
2024 SEO Priorities
Overall

21
Top SEO Priorities for 2024
2024 SEO Priorities
By Role Level

22
Top SEO Priorities for 2024
2024 SEO Priorities
By SEO Maturity Level

SEO In 2024: Top Priorities, Challenges, And Opportunities

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The world of SEO has been in a constant state of upheaval for the past 18 months. But what hasn't changed? Getting quality backlinks is one of the hardest parts of SEO, and Google is still committed to ensuring that link spam doesn't affect the quality of results. It’s crucial you know how to build a strategy around these parameters. Join us as we review what’s currently working in the world of link building, and how you can develop a winning content and link building strategy in 2024. You’ll learn: Top strategies for guest posting, resource link building, digital PR, and more. The tactics & strategies to avoid when building links. Creating a future-proof approach to link building for your business. With Michael Johnson, we’ll review what he and his team have learned in the first part of 2024, along with what's working for their clients. If you’re looking for an approach for consistent link acquisition that you can use to earn quality backlinks, then this webinar is for you.

Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline

Search Engine Journal

Imagine you're rowing crew. If even one person rows in the wrong direction, the boat turns in circles. Your B2B go-to-market is the same way. Watch to discover how to craft a compelling brand and PMF, as we walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines. You’ll hear: - Why traditional marketing silos are doomed to fail (now more than ever). - How to identify your silos and plug your biggest leaks. - How to successfully integrate brand strategy, digital infrastructure, and pipeline generation. With Ben Childs and Jordan Gibson, we’ll explore why having a cohesive brand, infrastructure, and pipeline generation effort are critical to success in your business. If you’re wondering how to create a holistic strategy that avoids the pitfalls of silos and poor content while still driving revenue, then this webinar is for you.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

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Search Engine Journal

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...

Search Engine Journal

In today's rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies. Check out this exclusive webinar, where we will delve into a two-pronged strategy of driving campaign efficiencies while laying the foundation for long-term success. You’ll learn expert tips for: - Driving efficiency in paid media campaigns. - Working towards long-term success. - Leveraging cross-channel strategies. Integrating CRO with Paid channels to deliver optimum results. With Tim Murphy and Susovan Ray, we’ll explore a scalable and sustainable acquisition framework to support long-term growth objectives. Whether you're a marketing leader seeking practical strategies or a performance marketer looking to enhance your company's digital presence, this webinar will equip you with insights needed to break through barriers and achieve success in digital acquisition.

2024's Top PPC Tactics: Triple Your Google Ads Local Leads

Search Engine Journal

Looking to build a PPC strategy that will increase your leads up to 3 times in 2024? Check out this webinar as we unlock the secret to Redesign's time-tested Google Ads strategies that have skyrocketed their lead gen strategy. You’ll get the keys to success for lead gen mastery based on their launch process, keyword selection, ad copy and more. Chris Sosnowski of Redesign will show you bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success. You’ll learn: - An A-Z successful lead generation strategy based on proven case studies. - The major pitfalls in lead generation, and what you should do instead. - How to navigate Google's recommendations, and separate the good from the bad. Chris will also share examples of how Redesign has turned underperforming accounts into success stories, and how you can do the same with your business. You’ll hear firsthand accounts of how Redesign has supercharged the impact of home service contractors using their PPC blueprint, along with ways you can apply it to your 2024 strategy.

Content Marketing: How To Find The True Value Of Your Marketing Funnel

Search Engine Journal

Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. So how do you identify and take advantage of these opportunities for growth? Watch this webinar as we explore a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact. You’ll learn: - Fresh methods for measuring your content's impact. - Fascinating insights using first-touch attribution, and how it differs from the usual last-touch perspective. - Ways to persuade decision-makers to invest in more content by showcasing its value convincingly. With Bill Franklin and Oliver Tani of DAC Group, we'll unravel the nuances of attribution modeling, emphasizing the significance of layering first-touch and last-touch attribution within your measurement strategy. You’ll also get insights to help you craft compelling content tailored to each stage, using an approach rooted in first-hand experience to ensure your content resonates. Whether you're a seasoned marketer or new to content measurement, this webinar promises valuable insights and actionable tactics to elevate your SEO game and optimize your content initiatives for success.

Holistic Website Health & Technical Tips for SEO Success

Search Engine Journal

Your website’s technical health is crucial to its overall performance – not only to succeed in SEO but also to drive more user engagement, conversions, and ultimately, revenue. Check out this webinar as we discuss the key areas of website health you need to focus on in 2024, and provide actionable tips for how to get the right platforms and processes in place to improve all your key site health metrics. You'll learn: - Why SEOs and website managers need to expand their view beyond content and keywords for maximum business results. - Tips for improving your website's technical health (including crawlability, indexability, site speed, accessibility and more). - How to build streamlined connected website health workflows to align your team and resolve issues faster. With Richard Barrett and Matt Ford of Lumar, we’ll dive into ways to enable faster fixes and cause less stress for everyone involved. With these tips, you’ll come away with ways to improve efficiency and efficacy, streamlining your website health improvement processes and ensuring every member of your team is on the same page.

2024 Google SERP Features: New Strategies To Gain Visibility

Search Engine Journal

With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Let us help. Join us for a deep dive into all things SERP features, what they are, and why they’re important. We’ll also show you how you can snag some for your own business. STAT’s Senior Search Scientist, Tom Capper, will show you all you need to know to craft an end-to-end strategy, with the latest research on SERP features in 2024, including how frequently each is appearing, and how much visibility each is driving, with comparative analysis across device type and geographic market. We’ll show you: - An overview of SERP features: what they are, why they’re important, and what’s new. - How the top 5 SERP features stack up with fresh data on prevalence and share of voice. - How to craft your own tailor-made SERP feature strategy to win visibility. You’ll come away knowing how to uncover strategic SERP feature insights in your space for content, competitive research, and on-page optimizations, in order to boost your organic presence. Ready to learn how to incorporate a more robust approach to SERP features into your SEO strategy? Check out this webinar!

9 Major Google Updates From 2023 & 2024 SEO Predictions

Search Engine Journal

In 2023, Google delivered several impactful algorithm updates that have changed the SEO landscape. It’s time to adapt your 2024 strategy to account for these drastic changes. Watch this webinar for an in-depth, actionable recap of the need-to-know Google updates from 2023, along with key predictions for 2024. You'll walk away with a crystal clear understanding of Google's focus and where it's headed, plus actionable tips to drive more qualified organic traffic in 2024. You’ll also learn: - The top Google updates from 2023, including core updates and the Helpful Content Update. - Predictions on Google’s core areas of focus in 2024, and how they impact your strategy. - Proven insights on how to align your SEO efforts for greater visibility and increased organic traffic. With Spencer Stein, Strategic Account Director at Conductor, and Nick Gallagher, SEO Team Lead at Conductor, we’ll dive into all the major updates of 2023, crafting strategic insights to boost your SEO success in the year ahead. If you’re looking to achieve SEO success in a changing landscape, buckle up for this high-value webinar.

10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]

Search Engine Journal

Not sure what to focus on to improve your website's rankings? Wondering which tactics can lead to quick SEO wins? Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it. Check this webinar for an exclusive demonstration from Ahrefs, as they show you 10 quick optimization wins, and how you can achieve them using their tools. You’ll learn: - How to monitor content decay and take action. - How to uncover content opportunities and gaps between you and your competitors. - How to boost your rankings with internal linking and other link building tactics. - How you can prioritize technical issues and resolve critical issues quickly. Andrei Țiț, Product Marketer at Ahrefs will show you how you can prioritize the SEO tasks with the highest impact, and how Ahrefs can help complete them within seconds. Watch and discover 10 quick and easy SEO wins to boost your site’s rankings.

How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days

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Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively. That’s where we come in. Watch this as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days. You’ll learn: - The process and tools to earn press links in just 30 days. - A scalable process to gather data to enhance journalist storylines. - How to combine data and expert commentary for the press. Kevin Rowe, Founder and Head of Strategy at PureLinq, will give away the process his firm has used to secure hundreds of meaningful links and mentions on top-tier domains using data-driven digital PR, with proven examples. Kevin’s firm has systematized a scalable process for data-driven digital PR for SEO, and now he wants to share it with you. Discover how to earn quality links through a strong digital PR presence.

How We Built A Strong $10 Million Agency: A Proven Framework

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Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours? Check out this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency. We’ll show you: - The foundational principles on which to build your business to succeed. - The importance of delegation, market positioning, and staffing. - More proven lessons learned from 14 years of experience. With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power's success. If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you. Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.

2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024

Search Engine Journal

From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level next year. Check this out and explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We'll also reveal our top predictions for the key SEO trends, challenges, and opportunities coming in 2024. You’ll learn: - The most important SEO updates from 2023, and what they mean for the future of SEO. - How to prepare and protect your rankings and SEO strategy to align with new search engine updates like SGE. - Actionable predictions for featured snippets, voice search, and more in the coming year. In this info-packed webinar hosted by Pat Reinhart, Conductor’s leading SEO expert, we’ll explore how you can align your 2024 strategy based on the most significant SEO trends, updates, and challenges from 2023. Register and learn the keys to staying ahead of the curve in 2024.

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