Omnichannel marketing is an increasingly popular topic in digital marketing today. And it is easy to see why: Customers expect to reach brands across different channels, both online and offline, and receive a consistent experience. An omnichannel strategy makes a brand fit-for-purpose for today's world, ready to delight customers. The topic is still poorly understood, however. In this presentation, we will pin down the definition of omnichannel marketing before working through a blueprint that any brand can put into practice. Unichannel, multichannel, omnichannel: What are the key differences? Omnichannel and the customer journey The 5 key components of an omnichannel strategy Customer data Technology Partners User experience Measurement How to create an omnichannel blueprint for your company