The social media landscape is all-encompassing today. We view our lives through a lens and these social networks decide what we see. TikTok, Instagram, YouTube, and many others vie for our precious attention. What are we to make of this? This presentation covers: - Why we use social media. - The established Western platforms: Facebook, Instagram, YouTube, Pinterest, Twitter. - The rising challengers: TikTok, Byte. - Changing engagements: What does success look like? - 4 predictions for the future.