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Google I/O 2019: 5 Google Lens Announcements from Day One

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Clark Boyd
Clark Boyd

Google Lens can now help users decide what to order at a restaurant by showing pictures and reviews of dishes from a menu. It can also automatically translate text into over 100 languages simply by pointing the camera. Recipes come to life through augmented reality by overlaying instructions on top of printed recipes. Google Lens is also available through Google Go to allow visually impaired users to access information simply by listening to text read aloud. Finally, Google is working to incorporate augmented reality into visual search results to allow users to interact with objects like shoes in 3D.

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5 GOOGLE LENS ANNOUNCEMENTS GOOGLE I/O 2019 DAY ONE KEYNOTE
WHAT? Point Google Lens at a restaurant menu, for example, and it will show pictures of the dish along with customer reviews from Google Maps. Google isolates dishes from descriptions on the menu and searches for this text alongside the restaurant name to find relevant posts. HOW? SO WHAT? Google Lens can help you decide what to have for dinner. 1. Visual answers from Google Maps.
2. Automated translation in 100+ languages. WHAT? Direct Lens at some text and it will detect the language, then translate and overlay the text in your native language. Google Translate and Augmented Reality enable Lens to identify, translate, then display the information. HOW? SO WHAT? It's now even easier to get by in the world without speaking another language.
3. Recipes come to life. WHAT? Show Lens a recipe in a magazine and it will show you how to make it, step by step. Initially through partnerships (with 'Bon Appetit' in the example to the left) that use AR to overlay instructions, but it is easy to see YouTube integration on this front in the near future. HOW? SO WHAT? No more wondering how much 'a sprinkle of salt' is - the chef will show us right in front of our eyes.
4. Google Lens in Google Go. WHAT? Lens can read out text in Google Go, the app for "first-time smartphone users". This will be available on all Android phones and will use only a small amount of data. This is an extension of other Google features but is significant in that will allow people to listen to the world, as well as see it. Very valuable for the 750+ million adults worldwide who are illiterate today (UNESCO). HOW? SO WHAT? More people can access digital services and interact with the world, through visual and voice search.
5. Augmented Reality in visual search. WHAT? Click on images in search results to interact with them in 3D. This can work through traditional text search or visual search. Google is partnering with a few companies (including New Balance) to implement these AR features in search. Apps like Wanna Kicks have launched similar technology, but they don't have the user base and product suite Google has. HOW? SO WHAT? According to Google's image (left), you can commit all manner of sanitary faux-pas and put your virtual shoes on the bed.

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Google I/O 2019: 5 Google Lens Announcements from Day One

  • 1. 5 GOOGLE LENS ANNOUNCEMENTS GOOGLE I/O 2019 DAY ONE KEYNOTE
  • 2. WHAT? Point Google Lens at a restaurant menu, for example, and it will show pictures of the dish along with customer reviews from Google Maps. Google isolates dishes from descriptions on the menu and searches for this text alongside the restaurant name to find relevant posts. HOW? SO WHAT? Google Lens can help you decide what to have for dinner. 1. Visual answers from Google Maps.
  • 3. 2. Automated translation in 100+ languages. WHAT? Direct Lens at some text and it will detect the language, then translate and overlay the text in your native language. Google Translate and Augmented Reality enable Lens to identify, translate, then display the information. HOW? SO WHAT? It's now even easier to get by in the world without speaking another language.
  • 4. 3. Recipes come to life. WHAT? Show Lens a recipe in a magazine and it will show you how to make it, step by step. Initially through partnerships (with 'Bon Appetit' in the example to the left) that use AR to overlay instructions, but it is easy to see YouTube integration on this front in the near future. HOW? SO WHAT? No more wondering how much 'a sprinkle of salt' is - the chef will show us right in front of our eyes.
  • 5. 4. Google Lens in Google Go. WHAT? Lens can read out text in Google Go, the app for "first-time smartphone users". This will be available on all Android phones and will use only a small amount of data. This is an extension of other Google features but is significant in that will allow people to listen to the world, as well as see it. Very valuable for the 750+ million adults worldwide who are illiterate today (UNESCO). HOW? SO WHAT? More people can access digital services and interact with the world, through visual and voice search.
  • 6. 5. Augmented Reality in visual search. WHAT? Click on images in search results to interact with them in 3D. This can work through traditional text search or visual search. Google is partnering with a few companies (including New Balance) to implement these AR features in search. Apps like Wanna Kicks have launched similar technology, but they don't have the user base and product suite Google has. HOW? SO WHAT? According to Google's image (left), you can commit all manner of sanitary faux-pas and put your virtual shoes on the bed.
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