This document discusses McLean Donnelly's experience learning business skills through an MBA program to become a better strategic design leader. It provides examples of how Donnelly applied concepts from finance, statistics, and strategy courses to strengthen design work by incorporating business metrics and models. The document advocates for designers to learn these skills to work more collaboratively with business teams using principles from quality management philosophies like Kaizen.
Dee Dee de Kenessey - Getting Started with Video: Is the Investment Worth It?Julia Grosman
This document discusses how video can be used across the customer lifecycle to boost marketing and sales results. It provides success stories of how companies have used video to increase engagement, convert leads, nurture leads, close sales, and support customers. The document also discusses how to prove return on investment from video through metrics like engagement rates, number of views, leads generated, and tracking which videos drive conversions.
Daniel Lemin - Why Online Reviews Are The Future of Local & Search MarketingJulia Grosman
This document discusses the importance of online reviews for local and search marketing. It notes that consumers rely heavily on reviews to make decisions given the abundance of options online. There are three levels of reviews that can impact a business: brand, product, and location reviews. Location reviews especially influence consumer behavior in their local search. The document outlines strategies for businesses to get more reviews such as asking customers for reviews at the right time, without strings attached, and with follow up to build trust and influence search engine rankings and consumer decisions.
Mina Seetharaman - Thought Leadership Disrupted Julia Grosman
This document summarizes the results of a survey on thought leadership content. It finds that audiences are experiencing content overload, leading them to be more selective in the content they consume. However, marketers plan to increase their output of thought leadership despite poor engagement rates currently. The document provides six new rules for effective thought leadership, including knowing your audience, involving outside experts, focusing on quality over quantity, and positioning yourself as a thought partner rather than leader.
Ben Kartzman - Achieving Personalized Messaging at ScaleJulia Grosman
The document discusses personalized messaging at scale through dynamic creative delivered by Spongecell. It highlights that consumers value personalized experiences and marketers believe data-driven marketing will positively impact revenue. The key is leveraging machine learning and automation through demand side platforms, data management platforms and dynamic creative platforms to deliver the most relevant creative message to each individual based on their attributes and behaviors. Case studies demonstrate how Spongecell's dynamic creative increased website traffic, click-through rates, and profits for clients in the tourism and retail industries.
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...Julia Grosman
This document discusses the need for B2B marketing to move away from boring, quantitative approaches and embrace more creative techniques like design thinking. It provides an example of how IBM used design thinking to improve their trade show strategy by focusing on human-centered approaches like creating conversation zones and acting as concierges. This led to significantly better outcomes like a 78% increase in leads from one small trade show. Overall, the document advocates that B2B marketing should compete on relevance, put data in its place, and support creative connections with customers through techniques like design sprints that explore what if, know what is, and discover what works scenarios.
Brian Kroll - The Strategic Omni-Channel Digital Marketing Playbook Brooke Boyle
The document outlines strategies for designing, setting up, and optimizing omni-channel digital marketing campaigns. It discusses foundational assumptions about today's consumers, typical digital campaign scenarios, geo-targeting strategies, structuring data to meet business objectives, platform-specific strategies for search, social media, and programmatic advertising, and omni-channel optimization strategies focused on both maximizing conversions and harmonizing with the customer journey. The presentation concludes by emphasizing the importance of remembering key characteristics of today's consumers.
McLean Donnelly - Design & Business: A New Model of Product Strategy Julia Grosman
This document discusses McLean Donnelly's experience getting an MBA while working as a designer. It highlights how business skills like finance, statistics, and strategy can help designers become stronger leaders. It provides examples of how Donnelly applied these new skills to analyze the business impact of design decisions and create persuasive cases for projects. The document also stresses the importance of cross-functional collaboration and adopting principles like Kaizen's 14 points to strengthen design processes and break down barriers between teams.
Scott Litman - The Role of AI in Marketing: Separating Fact from FictionJulia Grosman
The document discusses artificial intelligence (AI) and its applications in marketing. It introduces Lucy, an AI assistant created by Equals 3 to help marketers with research, data analysis, and other tasks. Lucy is built on IBM's Watson platform and can answer questions, provide insights from large datasets, and improve over time through feedback. The document provides examples of how Lucy was able to complete research tasks significantly faster than human researchers alone and helped a media agency compile data for new business pitches 15 times faster. It also discusses how training an AI system like Lucy requires focusing it on specific use cases and providing feedback to maximize its abilities.
Dee Dee de Kenessey - Getting Started with Video: Is the Investment Worth It?Julia Grosman
This document discusses how video can be used across the customer lifecycle to boost marketing and sales results. It provides success stories of how companies have used video to increase engagement, convert leads, nurture leads, close sales, and support customers. The document also discusses how to prove return on investment from video through metrics like engagement rates, number of views, leads generated, and tracking which videos drive conversions.
Daniel Lemin - Why Online Reviews Are The Future of Local & Search MarketingJulia Grosman
This document discusses the importance of online reviews for local and search marketing. It notes that consumers rely heavily on reviews to make decisions given the abundance of options online. There are three levels of reviews that can impact a business: brand, product, and location reviews. Location reviews especially influence consumer behavior in their local search. The document outlines strategies for businesses to get more reviews such as asking customers for reviews at the right time, without strings attached, and with follow up to build trust and influence search engine rankings and consumer decisions.
Mina Seetharaman - Thought Leadership Disrupted Julia Grosman
This document summarizes the results of a survey on thought leadership content. It finds that audiences are experiencing content overload, leading them to be more selective in the content they consume. However, marketers plan to increase their output of thought leadership despite poor engagement rates currently. The document provides six new rules for effective thought leadership, including knowing your audience, involving outside experts, focusing on quality over quantity, and positioning yourself as a thought partner rather than leader.
Ben Kartzman - Achieving Personalized Messaging at ScaleJulia Grosman
The document discusses personalized messaging at scale through dynamic creative delivered by Spongecell. It highlights that consumers value personalized experiences and marketers believe data-driven marketing will positively impact revenue. The key is leveraging machine learning and automation through demand side platforms, data management platforms and dynamic creative platforms to deliver the most relevant creative message to each individual based on their attributes and behaviors. Case studies demonstrate how Spongecell's dynamic creative increased website traffic, click-through rates, and profits for clients in the tourism and retail industries.
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...Julia Grosman
This document discusses the need for B2B marketing to move away from boring, quantitative approaches and embrace more creative techniques like design thinking. It provides an example of how IBM used design thinking to improve their trade show strategy by focusing on human-centered approaches like creating conversation zones and acting as concierges. This led to significantly better outcomes like a 78% increase in leads from one small trade show. Overall, the document advocates that B2B marketing should compete on relevance, put data in its place, and support creative connections with customers through techniques like design sprints that explore what if, know what is, and discover what works scenarios.
Brian Kroll - The Strategic Omni-Channel Digital Marketing Playbook Brooke Boyle
The document outlines strategies for designing, setting up, and optimizing omni-channel digital marketing campaigns. It discusses foundational assumptions about today's consumers, typical digital campaign scenarios, geo-targeting strategies, structuring data to meet business objectives, platform-specific strategies for search, social media, and programmatic advertising, and omni-channel optimization strategies focused on both maximizing conversions and harmonizing with the customer journey. The presentation concludes by emphasizing the importance of remembering key characteristics of today's consumers.
McLean Donnelly - Design & Business: A New Model of Product Strategy Julia Grosman
This document discusses McLean Donnelly's experience getting an MBA while working as a designer. It highlights how business skills like finance, statistics, and strategy can help designers become stronger leaders. It provides examples of how Donnelly applied these new skills to analyze the business impact of design decisions and create persuasive cases for projects. The document also stresses the importance of cross-functional collaboration and adopting principles like Kaizen's 14 points to strengthen design processes and break down barriers between teams.
Scott Litman - The Role of AI in Marketing: Separating Fact from FictionJulia Grosman
The document discusses artificial intelligence (AI) and its applications in marketing. It introduces Lucy, an AI assistant created by Equals 3 to help marketers with research, data analysis, and other tasks. Lucy is built on IBM's Watson platform and can answer questions, provide insights from large datasets, and improve over time through feedback. The document provides examples of how Lucy was able to complete research tasks significantly faster than human researchers alone and helped a media agency compile data for new business pitches 15 times faster. It also discusses how training an AI system like Lucy requires focusing it on specific use cases and providing feedback to maximize its abilities.
Content marketing tips that won't break the bank (or your spirit)Kirsty Hulse
This document provides content marketing tips that don't require a large budget. It recommends focusing on ideas over expensive assets, creating a high volume of content cheaply, and getting other companies to create content for your brand. Specific tips include producing smaller, frequent campaigns; conducting founder interviews; and partnering with other businesses to mutually generate engaging content and backlinks at low cost. The goal is to build brand awareness, traffic, and leads through consistent, creative content execution on a limited budget.
John Auble - Aligning Your Content With Your Customer Purchase JourneyJulia Grosman
This document discusses aligning marketing content with customers' purchase journeys. It proposes:
1. Categorizing content based on stages in a generic customer life cycle model rather than individual purchase journeys, with early, middle and late stages addressing awareness, education, and explicit requests.
2. Analyzing conversion rates of different content types ("offers") to identify higher converting content for each stage. Thought leadership and explicit requests tend to convert best.
3. Considering breaking thought leadership into "giveaway" and "gated" categories based on how actionable the content is for individual investors.
The goals are to expose customers to the brand at each life cycle stage, educate them on options, and
How to Generate $1m in Sales Pipeline Every Month by GrowbotsTraction Conf
This document outlines a three-step process for generating $1 million+ in new pipeline every month through demand generation. Step 1 involves segmenting targets based on criteria like industry, company size, and decision makers. Step 2 recommends sending personalized cold emails in campaigns of 4-5 messages over 2-7 days with structure, benefits, social proof, and a call-to-action. Step 3 advocates automating prospecting, outreach, responses, and integrating tools to scale the process. Testing showed personalized emails increased positive response rates from 2.4% to over 20%, resulting in 10x more pipeline and deals closed. The takeaways stress understanding buyer personas, creating causal personalized emails, and automating manual tasks.
Growing Your Business Through ExperimentationHiten Shah
This document discusses an experimentation process for growing a business that involves 4 steps: 1) Using data to identify problems to solve, 2) Forming hypotheses about solutions, 3) Testing hypotheses through experiments, and 4) Acting on the results by deciding what to implement or test next. It emphasizes starting with quantitative user data to point to high-traffic, low-conversion areas to improve. Qualitative user research can inform hypotheses. Proper documentation and checklists help avoid unintentionally decreasing conversions when testing. The goal is to continuously learn and improve through experimentation.
This document summarizes a webinar about responding to reviews on Glassdoor. It provides tips on setting guidelines for responses, assigning responsibility for monitoring reviews across teams, and implementing feedback loops to inform employer branding and HR programs. Two company examples are highlighted - Home Depot responds to 80-90% of reviews and gleans insights to shape its employer value proposition, while Uber prioritizes issues and uses a rubric to guide response levels and transparency. The webinar concludes with a Q&A for the panelists.
The document provides sales and marketing statistics from various sources:
- Following up with web leads within 5 minutes increases conversion rate 9 times compared to later follow ups. The best times for cold calls are 4-5pm and 8-10am, while 11am and 2pm are the worst.
- 92% of customer interactions are over the phone but 85% of customers report being dissatisfied, so time should be spent refining phone skills. Nurtured leads make 47% larger purchases than non-nurtured leads.
- Visuals are processed 60,000x faster than text by the brain, so use more visuals in presentations. Stories are remembered by 63% of attendees compared to just 5% for
Mathew Sweezey - Getting Executive Buy In for Marketing ResourcesJulia Grosman
The document discusses strategies for marketing teams to get more executive buy-in and resources. It notes that marketing needs have continually increased since 1995 without realizing prior investments. The real problem is new asks happen before realizing past investments. Solutions proposed include educating executives on a new vision of marketing, showing value through metrics like weighted pipeline rather than ROI, and getting more scope by owning the full customer experience through collaboration.
The document discusses defining the relationship between an agency and its client. It emphasizes open communication, mutual respect, empowerment, and treating the agency as an extension of the client's internal team. The agency values smarts, egalitarianism, mentoring, trust, accountability, and making contributions to others' success. It also notes the importance of responsiveness, information flow, feedback, feeling part of the team, and making a visible difference.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Why Great Customer Service is Worth ItSurveyMonkey
This document discusses using Net Promoter Score (NPS) to track customer loyalty and satisfaction. NPS measures customers on a scale of 0 to 10 based on how likely they would recommend a company. Scores from 0-6 are detractors, 7-8 are passives, and 9-10 are promoters. The overall NPS is a number from -100 to 100 that indicates customer loyalty. Tracking NPS before and after purchases or service can provide insights. Embedding NPS surveys on websites and measuring loyalty across touchpoints can help improve the customer experience. Companies with high NPS grow faster than competitors.
The document discusses findings from a survey of 600 small business owners regarding their marketing strategies and challenges during the COVID-19 pandemic. Key findings include: marketing was critical to business success and survival during the pandemic; social media, customer reviews, CRM software, and marketing agencies were most effective; businesses that engaged in marketing fared better than those that did not; and small businesses want marketing agencies to provide more strategic support beyond just lead generation. Many small businesses are overwhelmed running their business and want help from agencies to improve operations across their company.
Blueprint for High Performing B2B Marketing Campaigns Mathew Sweezey
The document provides insights from Mathew Sweezey on high-performing B2B marketing campaigns. Some key points include:
- Research found that high-performing marketing teams have full executive buy-in, use 12 tools on average including marketing automation and ABM, and are more likely to use agile methods.
- Case studies show that using humor and tracking outcomes can increase conversions and influence pipeline. Holistic marketing across all departments also leads to better experiences.
- High performers spend more on digital marketing, tools/technology and consulting compared to underperformers. They also collaborate better across business units.
- Tactics like social media, dynamic content delivery, and email nurturing should be used,
This document discusses Neil Patel's webinar on generating over 1.7 million visitors per month through growth hacking techniques without spending on ads. Neil outlines 7 vital mindset shifts needed to think like a growth hacker, including thinking like a detective, journalist, monk, circus trainer and scientist. He demonstrates tools for optimizing sites, generating leads, personalizing experiences and winning like other top entrepreneurs. Neil offers two options - consulting for established companies, or an "SEO Unlocked" program teaching his proven systems for massive traffic and sales growth.
Ryan Phelan - First Person Marketing: Using Data to Drive Higher Email ResultsJulia Grosman
This document discusses using data to drive higher email marketing results through a first-person marketing approach. It emphasizes understanding customers through collecting and integrating their data, interests, and behaviors. This allows for highly personalized outreach and targeting at scale. Examples are given of wine company NakedWines, which saw a 40% conversion rate and nearly 8% increase in profit per customer through automated personalized product recommendations. The presentation argues that a first-person marketing model can be achieved through incremental innovations that integrate deeper customer insights into every step of the communication process.
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
This document promotes an influencer marketing agency called R2 Digital. It summarizes that R2 Digital offers a fully customized influencer marketing service to partner with clients, unlike other platforms. It explains that influencer marketing involves social media influencers advocating for brands in their own authentic style, which is more effective than generic corporate messages. R2 Digital's services include strategizing clients' marketing to incorporate influencer marketing, identifying the right influencers and audiences for clients' brands, and managing influencer relationships on clients' behalf.
Personas are a hot topic. Marketers either love them or doubt their value. With customers and marketers alike becoming more demanding for content that's relevant to them, personas are the fuel that powers a marketer's ability to make meaningful connections.
Melissa Joy Kong - How to Use Content to Grow Your BusinessAutumn Quarantotto
The document discusses four keys to building an effective content strategy that impacts the bottom line: 1) having high-quality content, 2) consistent publishing cadence, 3) clearly defined performance metrics tied to business goals, and 4) prioritizing conversion optimization. It provides examples from Eventbrite and First Round Review that illustrate how focusing on these keys can increase site traffic, leads, and revenue through monthly event calendars and optimized landing pages. The document emphasizes that content must either drive new customers and sales or be cut, and consistent publishing is the best hack for content marketing success.
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...Sales Hacker
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predictable Revenue
Visit SalesHacker.com for more sales hacks, tips, and tactics.
Presented at the NY & LA 2018 Accounting & Fiance Shows. Learn how to analyze the economics of your business to build a strong and stable startup business model
Leveraging the StoryVesting Framework to Achieve Breakthrough Business Transf...RocketSource
The document discusses the StoryVesting framework for achieving business transformation. It describes how digital disruption has shortened the time between strategic inflection points, making transformation more crucial. The framework guides transformation with data insights and encourages "vested" employees with growth mindsets. It also considers the customer experience framework and how aligning the business and customer experiences can lead to benefits like strong brand association and loyalty. The document argues that without a guiding framework, transformation attempts are like guessing and less likely to succeed.
This document provides an overview of Acti Consultancy, a creative business development agency that helps clients unlock their global potential through analytics-centric actions. The agency aims to be a long-term trusted partner for clients in a changing world. It focuses on combining people, technology, and innovation to ensure success for partners. Acti serves clients by designing, building, managing and maintaining business development infrastructure for many industries using marketing, analytical and technical expertise.
Content marketing tips that won't break the bank (or your spirit)Kirsty Hulse
This document provides content marketing tips that don't require a large budget. It recommends focusing on ideas over expensive assets, creating a high volume of content cheaply, and getting other companies to create content for your brand. Specific tips include producing smaller, frequent campaigns; conducting founder interviews; and partnering with other businesses to mutually generate engaging content and backlinks at low cost. The goal is to build brand awareness, traffic, and leads through consistent, creative content execution on a limited budget.
John Auble - Aligning Your Content With Your Customer Purchase JourneyJulia Grosman
This document discusses aligning marketing content with customers' purchase journeys. It proposes:
1. Categorizing content based on stages in a generic customer life cycle model rather than individual purchase journeys, with early, middle and late stages addressing awareness, education, and explicit requests.
2. Analyzing conversion rates of different content types ("offers") to identify higher converting content for each stage. Thought leadership and explicit requests tend to convert best.
3. Considering breaking thought leadership into "giveaway" and "gated" categories based on how actionable the content is for individual investors.
The goals are to expose customers to the brand at each life cycle stage, educate them on options, and
How to Generate $1m in Sales Pipeline Every Month by GrowbotsTraction Conf
This document outlines a three-step process for generating $1 million+ in new pipeline every month through demand generation. Step 1 involves segmenting targets based on criteria like industry, company size, and decision makers. Step 2 recommends sending personalized cold emails in campaigns of 4-5 messages over 2-7 days with structure, benefits, social proof, and a call-to-action. Step 3 advocates automating prospecting, outreach, responses, and integrating tools to scale the process. Testing showed personalized emails increased positive response rates from 2.4% to over 20%, resulting in 10x more pipeline and deals closed. The takeaways stress understanding buyer personas, creating causal personalized emails, and automating manual tasks.
Growing Your Business Through ExperimentationHiten Shah
This document discusses an experimentation process for growing a business that involves 4 steps: 1) Using data to identify problems to solve, 2) Forming hypotheses about solutions, 3) Testing hypotheses through experiments, and 4) Acting on the results by deciding what to implement or test next. It emphasizes starting with quantitative user data to point to high-traffic, low-conversion areas to improve. Qualitative user research can inform hypotheses. Proper documentation and checklists help avoid unintentionally decreasing conversions when testing. The goal is to continuously learn and improve through experimentation.
This document summarizes a webinar about responding to reviews on Glassdoor. It provides tips on setting guidelines for responses, assigning responsibility for monitoring reviews across teams, and implementing feedback loops to inform employer branding and HR programs. Two company examples are highlighted - Home Depot responds to 80-90% of reviews and gleans insights to shape its employer value proposition, while Uber prioritizes issues and uses a rubric to guide response levels and transparency. The webinar concludes with a Q&A for the panelists.
The document provides sales and marketing statistics from various sources:
- Following up with web leads within 5 minutes increases conversion rate 9 times compared to later follow ups. The best times for cold calls are 4-5pm and 8-10am, while 11am and 2pm are the worst.
- 92% of customer interactions are over the phone but 85% of customers report being dissatisfied, so time should be spent refining phone skills. Nurtured leads make 47% larger purchases than non-nurtured leads.
- Visuals are processed 60,000x faster than text by the brain, so use more visuals in presentations. Stories are remembered by 63% of attendees compared to just 5% for
Mathew Sweezey - Getting Executive Buy In for Marketing ResourcesJulia Grosman
The document discusses strategies for marketing teams to get more executive buy-in and resources. It notes that marketing needs have continually increased since 1995 without realizing prior investments. The real problem is new asks happen before realizing past investments. Solutions proposed include educating executives on a new vision of marketing, showing value through metrics like weighted pipeline rather than ROI, and getting more scope by owning the full customer experience through collaboration.
The document discusses defining the relationship between an agency and its client. It emphasizes open communication, mutual respect, empowerment, and treating the agency as an extension of the client's internal team. The agency values smarts, egalitarianism, mentoring, trust, accountability, and making contributions to others' success. It also notes the importance of responsiveness, information flow, feedback, feeling part of the team, and making a visible difference.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Why Great Customer Service is Worth ItSurveyMonkey
This document discusses using Net Promoter Score (NPS) to track customer loyalty and satisfaction. NPS measures customers on a scale of 0 to 10 based on how likely they would recommend a company. Scores from 0-6 are detractors, 7-8 are passives, and 9-10 are promoters. The overall NPS is a number from -100 to 100 that indicates customer loyalty. Tracking NPS before and after purchases or service can provide insights. Embedding NPS surveys on websites and measuring loyalty across touchpoints can help improve the customer experience. Companies with high NPS grow faster than competitors.
The document discusses findings from a survey of 600 small business owners regarding their marketing strategies and challenges during the COVID-19 pandemic. Key findings include: marketing was critical to business success and survival during the pandemic; social media, customer reviews, CRM software, and marketing agencies were most effective; businesses that engaged in marketing fared better than those that did not; and small businesses want marketing agencies to provide more strategic support beyond just lead generation. Many small businesses are overwhelmed running their business and want help from agencies to improve operations across their company.
Blueprint for High Performing B2B Marketing Campaigns Mathew Sweezey
The document provides insights from Mathew Sweezey on high-performing B2B marketing campaigns. Some key points include:
- Research found that high-performing marketing teams have full executive buy-in, use 12 tools on average including marketing automation and ABM, and are more likely to use agile methods.
- Case studies show that using humor and tracking outcomes can increase conversions and influence pipeline. Holistic marketing across all departments also leads to better experiences.
- High performers spend more on digital marketing, tools/technology and consulting compared to underperformers. They also collaborate better across business units.
- Tactics like social media, dynamic content delivery, and email nurturing should be used,
This document discusses Neil Patel's webinar on generating over 1.7 million visitors per month through growth hacking techniques without spending on ads. Neil outlines 7 vital mindset shifts needed to think like a growth hacker, including thinking like a detective, journalist, monk, circus trainer and scientist. He demonstrates tools for optimizing sites, generating leads, personalizing experiences and winning like other top entrepreneurs. Neil offers two options - consulting for established companies, or an "SEO Unlocked" program teaching his proven systems for massive traffic and sales growth.
Ryan Phelan - First Person Marketing: Using Data to Drive Higher Email ResultsJulia Grosman
This document discusses using data to drive higher email marketing results through a first-person marketing approach. It emphasizes understanding customers through collecting and integrating their data, interests, and behaviors. This allows for highly personalized outreach and targeting at scale. Examples are given of wine company NakedWines, which saw a 40% conversion rate and nearly 8% increase in profit per customer through automated personalized product recommendations. The presentation argues that a first-person marketing model can be achieved through incremental innovations that integrate deeper customer insights into every step of the communication process.
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
This document promotes an influencer marketing agency called R2 Digital. It summarizes that R2 Digital offers a fully customized influencer marketing service to partner with clients, unlike other platforms. It explains that influencer marketing involves social media influencers advocating for brands in their own authentic style, which is more effective than generic corporate messages. R2 Digital's services include strategizing clients' marketing to incorporate influencer marketing, identifying the right influencers and audiences for clients' brands, and managing influencer relationships on clients' behalf.
Personas are a hot topic. Marketers either love them or doubt their value. With customers and marketers alike becoming more demanding for content that's relevant to them, personas are the fuel that powers a marketer's ability to make meaningful connections.
Melissa Joy Kong - How to Use Content to Grow Your BusinessAutumn Quarantotto
The document discusses four keys to building an effective content strategy that impacts the bottom line: 1) having high-quality content, 2) consistent publishing cadence, 3) clearly defined performance metrics tied to business goals, and 4) prioritizing conversion optimization. It provides examples from Eventbrite and First Round Review that illustrate how focusing on these keys can increase site traffic, leads, and revenue through monthly event calendars and optimized landing pages. The document emphasizes that content must either drive new customers and sales or be cut, and consistent publishing is the best hack for content marketing success.
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...Sales Hacker
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predictable Revenue
Visit SalesHacker.com for more sales hacks, tips, and tactics.
Presented at the NY & LA 2018 Accounting & Fiance Shows. Learn how to analyze the economics of your business to build a strong and stable startup business model
Leveraging the StoryVesting Framework to Achieve Breakthrough Business Transf...RocketSource
The document discusses the StoryVesting framework for achieving business transformation. It describes how digital disruption has shortened the time between strategic inflection points, making transformation more crucial. The framework guides transformation with data insights and encourages "vested" employees with growth mindsets. It also considers the customer experience framework and how aligning the business and customer experiences can lead to benefits like strong brand association and loyalty. The document argues that without a guiding framework, transformation attempts are like guessing and less likely to succeed.
This document provides an overview of Acti Consultancy, a creative business development agency that helps clients unlock their global potential through analytics-centric actions. The agency aims to be a long-term trusted partner for clients in a changing world. It focuses on combining people, technology, and innovation to ensure success for partners. Acti serves clients by designing, building, managing and maintaining business development infrastructure for many industries using marketing, analytical and technical expertise.
Six Building Blocks Of Digital Transformation Powerpoint Presentation SlidesSlideTeam
The document outlines six building blocks of digital transformation: strategy and innovation, customer decision journey, process automation, organization, technology, and data and analytics. It provides templates for slides on each building block that are fully editable and customizable. The slides cover topics like focusing strategy on future value, understanding the customer decision process, automating processes, having an agile organization structure, leveraging new technologies, and using data and analytics. The presentation aims to help companies transform their business models through digital means.
Here is an edited view of a Keynote presentation I have given to a variety of Ad Agency senior management. The focus really to question their current model in the holding companies and to be a catalyst for discussion about changes required to better address the changing consumer landscape and their demands for us all to be "Customer Obsessed".
DataDreamin presents: A Cup of Data vol 4 - Spilling the Tea on UX Design Principles - November 12th, 2021 by Elena Migunova.
You know how to build recipes and dashboards, got your Tableau CRM skills. But how do you create EFFECTIVE dashboards? This session will teach you how you can become a design hero and give you the right tools to apply UX design principles to your Tableau CRM dashboards.
Six Building Blocks Of Digital Transformation PowerPoint Presentation SlidesSlideTeam
Six Building Blocks of Digital Transformation PowerPoint Presentation Slides is an effective presentation to create new digital business capabilities. The digital transformation business model PowerPoint complete deck includes ready to use templates such as strategy and innovation, customer decision journey, process automation, operation and technology, data and analytics, etc. It has templates with professional background images and relevant content. This content ready presentation is fully editable. Modify content as per your need. The graphics used in this PPT allow you to clearly demonstrate each step of the digital transformation process. This set of PPT visuals will assist you in find, develop and acquire digital skills. Discuss the five stages of process automation. Enhance your knowledge with this well-researched deck and deliver your ideas in an effective way. Download the six strategies for delivering digital services Presentation design to impress your audience.
The document outlines an 8-step process for organizations to build a data-driven culture centered around web analytics. It discusses establishing urgency, gaining executive buy-in, developing a vision with analytics at the core, internal communication strategies, identifying quick wins, continuous improvement processes, and routinely using data to drive insights. Organizations should assess where they are along a 5 stage path from just starting to use analytics tools to having fully integrated data systems that continuously deliver insights.
Seen differently, best practices are a race to an average. Maybe it's time to rethink your email strategy and challenge the status quo. Because, innovation happens when you try new things.
Servosell is a leading marketing consulting firm for companies who want solutions built on analytical expertise, customer science, growth economics and deep research.
We work closely with more than 75,000 CxO across the globe and are the preferred medium for many to express their point of views and perspectives. We are instrumental in driving many innovative ideas, validating new concepts and providing actionable insights to Technology companies.
Our marketing solutions help companies to drive thought leadership, devise customer engagement for loyalty and retention, win deals, maximise opportunities, vet prototypes, plan expansion and prepare for change.
1) The document discusses how advertising agencies can learn from management consulting firms by focusing more on corporate strategy rather than just communications. It provides examples of how consultants engage with clients on a higher level by framing problems properly and using fact-based analytical approaches.
2) It outlines nine "tricks of the trade" used by consultants like conducting audits to build trust with clients, collaborating with clients in strategic development, and structuring engagements to create future opportunities.
3) It also discusses how McKinsey built a strong brand through its culture of client focus, challenging employees, and respect for analytical rigor, as well as through relationship management.
This document provides best practices and strategies for optimizing email marketing campaigns. It discusses testing different subject lines, personalization techniques, content types, and call-to-action buttons. Case studies show how segmentation, purging inactive contacts, behavioral nurturing, and video led to increases in open rates, conversions, and meetings booked. The key takeaways are to test continually, track what grabs attention, understand audiences, and use personalization and motion judiciously.
Is striving for best practices enough? If everyone is following best practices, isn't that average or the benchmark? Bulldog's own Chief Creative Officer, Brian Maschler, provides his suggestion on how to achieve above average results and shares some of Bulldog's key strategies to make your outbound efforts more effective and more relevant to your customer.
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...Debbie Gee
The document provides advice for emerging technology companies on how to jump start revenue generation. It discusses 10 key things companies need to know, including being wary of hastily hiring a sales force, being objective about their technology offering, knowing their competition, understanding where they are in the emerging technology curve, clearly communicating value to customers, being prepared to invest in winning customers, knowing when to partner, leveraging existing customers, simplifying their message, and being realistic about timelines. It also discusses how companies can execute their strategies through an outsourced sales and marketing option to help reduce costs and accelerate revenue.
Understanding the Economic Value of Design v1Chris Finlay
Design has long struggled to justify its value as a business activity, and while it has gained ground it is still losing too often. Designers know it is the primary source of innovation, problem solving, and is one of the few truly sustainable competitive advantages.
What designers don't realize is that most business activities are either belief or superstition, rather than based on a reliable return on investment (ROI) calculation. Business people and designers lack a shared understanding of how design creates value, and so they use their specialized language to defend their position, and ultimately reduce the competitiveness of the business.
This is a work in progress on that issue, by Chris Finlay and Jason Gaikowski, focused on creating a critical chain of logic to help both business people and designers understand how to create value together.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
The document discusses sales training for software development companies in Pakistan. It outlines the goals of transforming average consultants and MBAs into effective salespeople through focused training. The training would cover key sales concepts like lead generation, qualification, and closing. It seeks companies and individuals interested in more predictable sales growth and efficient use of resources. Details are provided around content, delivery approach, pricing, and benefits of the training program.
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18. If I get trained in business skills,
I can become a strategic & design
leader.
19. 3 Years of My Life...
8:00 am - 5:00 pm
UI Design
IxD Wireframes
Sketch
Photoshop
Email templates
Branding
Ux Research
Native Apps
Responsive design
Prototyping
6:00 pm - 9:00 pm
Accounting I & II
Finance & Markets
Economics
Statistical Reasoning
Corporate Strategy
Supply Chain & Logistics
Sales & Negotiation
Marketing
Business Law
Change Management
Business Literature
Venture Strategies
Leadership Capstone
10:00 pm - 7:00 am
Regret my decision
Pizza
Sleep
20. This layout works great for a dramatic quote or statistic.
Insert an amazing image and align it with this grey rectangle for a dramatic transition.
Feel free to change the copy to white should want it to show up better against the image.
MBA Adventure
21. Here are 3 classes from my
MBA program that every designer
should explore.
23. If you can learn sketch,
you can learn finance.
Proprietary and confidential
24. Let’s learn to read an
income statement!
This is the blueprint to understanding
the business model and the biggest
variables that make up a business.
Proprietary and confidential
25. Pay close attention to
costs and expenses
Raw revenue generation will always be a key
driver for business, but as designers, our work
actually has a profound impact on cost
reduction for the company.
This type of analysis can give design-lead
projects credibility that would have
previously been considered, “non-revenue
generating.”
Proprietary and confidential
26. Buy a burrito for someone
in accounting. Accountants
like burritos too.
Proprietary and confidential
27. Next, we should get the
hang of Statistics
Say you have two basic questions:
- How many people visit my website?
- How many visitors have I converted into leads or customers?
Those answers, easily found in Google Analytics, and with a simple
X/Y =Z ratio:
eCommerce Conversion Rate = Transactions Completions/Visitors
28. 77% percent of statistics are made up?
Or is it 81%?
Proprietary and confidential
30. I started fusing
these skills into
my design process
Armed with this new statistical skillset,
I was able to incorporate business
thinking as an early step in my design
process.
Proprietary and confidential
31. I’d take my financial knowledge, add
stats and would build a model!
Proprietary and confidential
32. Proprietary and confidential
Example “ROI of UX” Calculator
Design 1 Design 2 Change
Total Visitors to Page 1000 1000 0
Email Conv Rate 20% 10% -10%
Email Sign Ups 200 100 -100
Conversion Rate 5% 15% + 10%
Purchases 50 150 +100
Price 250 250 0
Total Revenue $12,500 $37,500 + 25,000
33. Just as there are free design
templates, there are free
excel modeling templates.
Proprietary and confidential
34. If you put it all together,
you can have jaw-dropping
designs, with a persuasive
business case.
Proprietary and confidential
39. Cost leadership: Low price, high volume
Narrow Segmentation: Ownership of a market
Differentiation: A new product or service
Proprietary and confidential
40. If choosing differentiation, I’ve found
success in going to the foundations of
Human Centered Design
Proprietary and confidential
41. Please remember this information is confidential.
Signature experience.Find the emotional connection
42. Customer Journey
Collage
A great way to find the emotional
connection with your customer is to build a
photo journal of their lives. Who are the
people they connect with, where do they
spend their time...visually connecting these
will help identify the emotional connection
you want to make.
Proprietary and confidential
44. Social Media Dialogue
Increasingly, customers use social media channels
as a primary method of communication with a
company. They are honest and will often engage in
constructive dialog about your product and
company.
Proprietary and confidential
45. This is your cover.
Insert an amazing image and align it
with this grey rectangle. Please use the
red, patterned, Shutterstock background
for internal presentations only.
Talk to your customers
46. Customer interviews can provide in-depth
details about a customer’s actions,
thoughts, and feelings.
1:1 Interviews &
unmoderated viewing
48. Northstar Workshop
Getting everyone in the room (UX, Product
& Tech) is key. It will foster unique
conversation and create a sense of
investment in the experience and who you
are solving for.
Commit the team to building a true
“Northstar” blending your product,
customer features, signature experience
and emotional values.
50. 90% of all Venmo transactions are open to
somebody's friend, network, and 75%-plus have a
some sort of emoji or written commentary on that
transaction.
52. In fact, 90% of our customers who download an
image edited it. How were they editing? Preset
sizing for different ad formats like twitter posts
and facebook.
Next, our customers told us they wanted to be
able to start from templates and the ability to
upload their logos.
53.
54. Please remember this information is confidential.
Signature experience.Team
Management
55. “A bad system will
beat a good person,
every time.”
- Dr. Edward Deming
56. The strength of design is 100%
connected to the strength of
the design process.
58. The principles of Kaizen,
a Japanese lean philosophy,
is a powerful starting place.
59. This philosophy is best expressed
through the Dr. Edward Deming’s
14 points.
60. Point 9:
“Break down barriers between departments.
People in research, design, sales, and
production must work as a team, to foresee
problems of production and in use that may
be encountered with the product or service.”
61. Point 3:
“Eliminate the need for inspection on a mass
basis by building quality into the product in
the first place.”
62. Org Management 101
1. Every department adopts agile
2. Communicated vision
3. Detailed growth plans
63. Point 14:
“Put everybody in the company to work to
accomplish the transformation. The
transformation is everybody's job.”
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