The document discusses artificial intelligence (AI) and its applications in marketing. It introduces Lucy, an AI assistant created by Equals 3 to help marketers with research, data analysis, and other tasks. Lucy is built on IBM's Watson platform and can answer questions, provide insights from large datasets, and improve over time through feedback. The document provides examples of how Lucy was able to complete research tasks significantly faster than human researchers alone and helped a media agency compile data for new business pitches 15 times faster. It also discusses how training an AI system like Lucy requires focusing it on specific use cases and providing feedback to maximize its abilities.
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...Julia Grosman
This document discusses the need for B2B marketing to move away from boring, quantitative approaches and embrace more creative techniques like design thinking. It provides an example of how IBM used design thinking to improve their trade show strategy by focusing on human-centered approaches like creating conversation zones and acting as concierges. This led to significantly better outcomes like a 78% increase in leads from one small trade show. Overall, the document advocates that B2B marketing should compete on relevance, put data in its place, and support creative connections with customers through techniques like design sprints that explore what if, know what is, and discover what works scenarios.
Mina Seetharaman - Thought Leadership Disrupted Julia Grosman
This document summarizes the results of a survey on thought leadership content. It finds that audiences are experiencing content overload, leading them to be more selective in the content they consume. However, marketers plan to increase their output of thought leadership despite poor engagement rates currently. The document provides six new rules for effective thought leadership, including knowing your audience, involving outside experts, focusing on quality over quantity, and positioning yourself as a thought partner rather than leader.
McLean Donnelly - Design & Business: A New Model of Product StrategyJulia Grosman
This document discusses McLean Donnelly's experience learning business skills through an MBA program to become a better strategic design leader. It provides examples of how Donnelly applied concepts from finance, statistics, and strategy courses to strengthen design work by incorporating business metrics and models. The document advocates for designers to learn these skills to work more collaboratively with business teams using principles from quality management philosophies like Kaizen.
Joe Stanhope - Reimagining the Technology Foundation for MarketingJulia Grosman
This document discusses reimagining marketing technology foundations. It notes trends like marketing applications splitting into advertising and marketing tech, and a gap between insights from data and taking action. Marketers are interested in artificial intelligence. The document recommends focusing on strategic marketing technologies like continuous engagement, interaction distribution, journey intelligence, and identity resolution. It also suggests accelerating AI exploration through practical bite-sized uses cases and a culture supporting AI. Marketers should identify value-driving technologies, contextualize campaigns into customer moments, and balance criteria when selecting marketing technologies.
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...Brooke Boyle
This document discusses how design thinking can help address problems with traditional B2B marketing. It argues that B2B marketing needs to move beyond quantitative metrics, risk aversion, and doing what works to find more creative solutions. Design thinking provides a framework for innovation that is solution-oriented, trusts intuition, and values divergent ideas. It discusses how design thinking was used at IBM to improve trade shows and engage customers on a deeper level. The document advocates for an approach of understanding the current situation, exploring possibilities through brainstorming and prototyping, and testing ideas in a cycle of continuous learning and improvement.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Putting Personalization To Work In B2B: How Brands Are Building Contextual Cu...G3 Communications
We are all human and we are all unique. Why do brands treat us as giant cohorts when that is not how we want to interact? Personalization and context are becoming the key battleground for customer experience. In this session, professor and practitioner Jeff Marcoux, will highlight how B2B brands are moving beyond basic tailoring of emails and landing pages, to build truly customized paths for different buyers from first touch to close.
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...Julia Grosman
This document discusses the need for B2B marketing to move away from boring, quantitative approaches and embrace more creative techniques like design thinking. It provides an example of how IBM used design thinking to improve their trade show strategy by focusing on human-centered approaches like creating conversation zones and acting as concierges. This led to significantly better outcomes like a 78% increase in leads from one small trade show. Overall, the document advocates that B2B marketing should compete on relevance, put data in its place, and support creative connections with customers through techniques like design sprints that explore what if, know what is, and discover what works scenarios.
Mina Seetharaman - Thought Leadership Disrupted Julia Grosman
This document summarizes the results of a survey on thought leadership content. It finds that audiences are experiencing content overload, leading them to be more selective in the content they consume. However, marketers plan to increase their output of thought leadership despite poor engagement rates currently. The document provides six new rules for effective thought leadership, including knowing your audience, involving outside experts, focusing on quality over quantity, and positioning yourself as a thought partner rather than leader.
McLean Donnelly - Design & Business: A New Model of Product StrategyJulia Grosman
This document discusses McLean Donnelly's experience learning business skills through an MBA program to become a better strategic design leader. It provides examples of how Donnelly applied concepts from finance, statistics, and strategy courses to strengthen design work by incorporating business metrics and models. The document advocates for designers to learn these skills to work more collaboratively with business teams using principles from quality management philosophies like Kaizen.
Joe Stanhope - Reimagining the Technology Foundation for MarketingJulia Grosman
This document discusses reimagining marketing technology foundations. It notes trends like marketing applications splitting into advertising and marketing tech, and a gap between insights from data and taking action. Marketers are interested in artificial intelligence. The document recommends focusing on strategic marketing technologies like continuous engagement, interaction distribution, journey intelligence, and identity resolution. It also suggests accelerating AI exploration through practical bite-sized uses cases and a culture supporting AI. Marketers should identify value-driving technologies, contextualize campaigns into customer moments, and balance criteria when selecting marketing technologies.
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
Cliff Seal - Death to Boring B2B Marketing: Driving Innovation with Design Th...Brooke Boyle
This document discusses how design thinking can help address problems with traditional B2B marketing. It argues that B2B marketing needs to move beyond quantitative metrics, risk aversion, and doing what works to find more creative solutions. Design thinking provides a framework for innovation that is solution-oriented, trusts intuition, and values divergent ideas. It discusses how design thinking was used at IBM to improve trade shows and engage customers on a deeper level. The document advocates for an approach of understanding the current situation, exploring possibilities through brainstorming and prototyping, and testing ideas in a cycle of continuous learning and improvement.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Putting Personalization To Work In B2B: How Brands Are Building Contextual Cu...G3 Communications
We are all human and we are all unique. Why do brands treat us as giant cohorts when that is not how we want to interact? Personalization and context are becoming the key battleground for customer experience. In this session, professor and practitioner Jeff Marcoux, will highlight how B2B brands are moving beyond basic tailoring of emails and landing pages, to build truly customized paths for different buyers from first touch to close.
5 Digital Marketing Tools Worth Trying in 2016Happy Marketer
This document introduces 5 tools that can help digital marketers in 2016: Slack for team communication across devices; Hubspot for inbound marketing, sales, and analytics; Boomerang for email scheduling and response tracking; Buzzsumo for content analysis and influencer identification; and Google Analytics for audience insights across channels. These tools aim to save marketer's time by streamlining processes like communication, content optimization, email management, and analytics.
The document discusses how to make communications and marketing more effective through word-of-mouth. It introduces the Six Key STEPPS framework - Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. For each element, it provides examples and questions to help apply them. The goal is to generate more sales through referrals by making customers feel special, linking products to daily triggers, sharing emotional experiences, publicly showing product use, offering practical value, and telling engaging brand stories.
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016Kyle Lacy
Presentation given at the Content2Conversion conference in Scottsdale, AZ on 2/16/2016. There are four shifts that must happen for content marketers to be successful in 2016.
1. Build the right team.
2. Create better thought leadership.
3. Internal activation is almost more important than external.
4. Learn the important unit economics of your business.
It’s strange times. While medical professionals are striving to maintain the COVID-19, businesses around the world are struggling with the disruption of day-to-day work life.
It’s the first time in marketing and sales where it’s confusing. Many of us don’t know what the next steps are.
That’s why Leadfeeder’s CMO, Andy Culligan, and our friends Marc Chabot, CEO of Reachdesk, and Alex Olley, Co-Founder of Reachdesk hosted a webinar on Thursday, March 19 on how to keep calm and create a pipeline during the coronavirus outbreak.
In this webinar, both teams shared strategies marketers and salespeople can use to build a pipeline of high-intent online leads now during a time of crisis.
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...Sales Hacker
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predictable Revenue
Visit SalesHacker.com for more sales hacks, tips, and tactics.
The document discusses strategies for building and scaling an SEO/SEM agency team. It recommends specializing in a core offering and industry rather than trying to do everything. The agency should identify its "superpower" and focus on building partnerships with complementary agencies. It also suggests focusing the agency's growth preference as either high-growth oriented or lifestyle focused. Finally, it provides tips on organizational scaling, such as hiring for account management, project management and subject matter experts, and separating roles as the agency grows.
Charity marketing specialist Lucy Conlan steps us through the trends across web, mobile, email and social media marketing to engage their audiences into 2016.
This document discusses scientifically proven ways to generate leads. It outlines key roles for marketers, how CMOs are shifting to inbound marketing, and traffic sources like websites, social media, search and offers that can provide leads. It discusses best practices for lead generation like landing pages, legitimacy, design and research. It also discusses metrics for measuring lead generation and the benefits of using quality data to transform incomplete leads into qualified sales opportunities.
PeopleLinx is a scalable SaaS platform that guides employees' use of social networking tools to be more effective in their jobs. It helps sales get closer to customers, HR find the best talent, and marketing tell their story. PeopleLinx provides detailed reporting, analytics, coaching, and support to optimize social business use. Large brands trust PeopleLinx to maximize their social media efforts.
Ask any CEO what they want from their marketing team and they'll all say the same thing: growth. But with so many different things you could do, how do you know what you should do to unlock new growth?
The answers you're looking for are hiding in your data. In this presentation we'll cover exactly how you can analyze your data to uncover new growth opportunities and achieve your goals.
You'll learn how to:
Slice your data to find new growth opportunities
Validate ideas with simple tests before committing to expensive initiatives
Use data to drive product changes that maximize growth
You'll see real-world examples of how the growth teams at Airbnb, GrowthHackers and Facebook use this same process to unlock new growth from smart data insights.
Lightning Talk #11: Designer spaces by Alastair Simpsonux singapore
You can’t take creative people, stick them in sterile, lowest cost per square foot spaces, and expect them to achieve the best work of their lives. Atlassian has been focussing heavily on the design of their work spaces, to create flexible, engaging, delightful, and yes productive places for their teams to work in.
Hear Alastair Simpson from Atlassian talk about the creative spaces they’ve designed that have scaled with the changing needs of their teams and what they’ve learned about the benefits of creating better environments through thoughtful design.
Engage Smarter, Close Faster: Add a Human Touch to ABMMarketo
ABM campaigns are about making one-on-one human connections despite the impersonal barriers of big business. If you want to cut through the noise, reach your champion and sway a whole organization you need to act outside of the inbox. Join this webinar with TJ Nokleby, Manager of Demand Generation at InsideSales and Daniel Gaugler, VP of Marketing at PFL to learn how InsideSales is using a human touch in their ABM campaign to drive engagement with enterprise accounts.
The document provides an overview of digital marketing strategies and tactics. It discusses search engine optimization, content marketing, paid advertising, social media marketing, email marketing, landing pages, and customer retention strategies. The presentation encourages attendees to develop a comprehensive digital marketing plan that incorporates various online and social media channels to generate leads, raise brand awareness, and retain customers. It emphasizes the importance of testing strategies and keeping up with emerging trends to improve marketing efforts over time.
This document discusses content marketing and provides tips for creating valuable content. It defines content marketing as a strategic approach focused on creating content to attract and retain an audience to ultimately drive business goals. The document outlines different types of content that provide customer value like education, information, entertainment, inspiration and utility. It also discusses how content can provide business value through awareness, action, perception, loyalty and advocacy. Finally, it encourages keeping calm, having patience and thanks the audience.
Melissa Joy Kong - How to Use Content to Grow Your BusinessAutumn Quarantotto
The document discusses four keys to building an effective content strategy that impacts the bottom line: 1) having high-quality content, 2) consistent publishing cadence, 3) clearly defined performance metrics tied to business goals, and 4) prioritizing conversion optimization. It provides examples from Eventbrite and First Round Review that illustrate how focusing on these keys can increase site traffic, leads, and revenue through monthly event calendars and optimized landing pages. The document emphasizes that content must either drive new customers and sales or be cut, and consistent publishing is the best hack for content marketing success.
Dee Dee de Kenessey - Getting Started with Video: Is the Investment Worth It?Julia Grosman
This document discusses how video can be used across the customer lifecycle to boost marketing and sales results. It provides success stories of how companies have used video to increase engagement, convert leads, nurture leads, close sales, and support customers. The document also discusses how to prove return on investment from video through metrics like engagement rates, number of views, leads generated, and tracking which videos drive conversions.
[Webinar] Delivering the Right Content to the Right Customer at the Right TimeKapost
In this "fireside chat" webinar, Kapost CEO Toby Murdock and SiriusDecisions Research Director in the Content Strategy and Operations service at SiriusDecisions Christine Polewarczyk team up to talk everything content operations – from marketing's greatest challenges to the actual execution of a successful strategy.
They discuss:
- What delivering the right content to the right person at the right time actually means and why you should care
- What a successful content operation looks like in action
- Common blockers and gaps that prevent organizations from building a successful content operation
- Key strategies for building a content operation within your own organization
YOUR HOSTS
Christine Polewarczyk is a Research Director in the Content Strategy and Operations service at SiriusDecisions. She uses her nearly 20 years of experience in B2B marketing roles across a range of in-house, agency and consulting roles to help SiriusDecisions clients transform their B2B content ecosystems from into high-performing engines. Her areas of expertise include digital marketing, content strategy, content marketing, localization, SEO, lead generation, and content technology.
Toby Murdock is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Fu...PR 20/20
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
LinkedIn Company Pages Managers, this infographic will teach you:
- Why great images are even more important than great headlines
- Tips and tricks for creating visual content
- How to use free (or mostly free) online tools to keep costs in check
Machine learning is a core area of artificial intelligence that allows computer programs to learn from data without being explicitly programmed. The document discusses the impact of machine learning across various industries like marketing, healthcare, manufacturing and financial services. It also profiles major players using machine learning and outlines how consulting groups are helping clients implement machine learning strategies and programs.
5 Digital Marketing Tools Worth Trying in 2016Happy Marketer
This document introduces 5 tools that can help digital marketers in 2016: Slack for team communication across devices; Hubspot for inbound marketing, sales, and analytics; Boomerang for email scheduling and response tracking; Buzzsumo for content analysis and influencer identification; and Google Analytics for audience insights across channels. These tools aim to save marketer's time by streamlining processes like communication, content optimization, email management, and analytics.
The document discusses how to make communications and marketing more effective through word-of-mouth. It introduces the Six Key STEPPS framework - Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. For each element, it provides examples and questions to help apply them. The goal is to generate more sales through referrals by making customers feel special, linking products to daily triggers, sharing emotional experiences, publicly showing product use, offering practical value, and telling engaging brand stories.
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016Kyle Lacy
Presentation given at the Content2Conversion conference in Scottsdale, AZ on 2/16/2016. There are four shifts that must happen for content marketers to be successful in 2016.
1. Build the right team.
2. Create better thought leadership.
3. Internal activation is almost more important than external.
4. Learn the important unit economics of your business.
It’s strange times. While medical professionals are striving to maintain the COVID-19, businesses around the world are struggling with the disruption of day-to-day work life.
It’s the first time in marketing and sales where it’s confusing. Many of us don’t know what the next steps are.
That’s why Leadfeeder’s CMO, Andy Culligan, and our friends Marc Chabot, CEO of Reachdesk, and Alex Olley, Co-Founder of Reachdesk hosted a webinar on Thursday, March 19 on how to keep calm and create a pipeline during the coronavirus outbreak.
In this webinar, both teams shared strategies marketers and salespeople can use to build a pipeline of high-intent online leads now during a time of crisis.
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...Sales Hacker
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predictable Revenue
Visit SalesHacker.com for more sales hacks, tips, and tactics.
The document discusses strategies for building and scaling an SEO/SEM agency team. It recommends specializing in a core offering and industry rather than trying to do everything. The agency should identify its "superpower" and focus on building partnerships with complementary agencies. It also suggests focusing the agency's growth preference as either high-growth oriented or lifestyle focused. Finally, it provides tips on organizational scaling, such as hiring for account management, project management and subject matter experts, and separating roles as the agency grows.
Charity marketing specialist Lucy Conlan steps us through the trends across web, mobile, email and social media marketing to engage their audiences into 2016.
This document discusses scientifically proven ways to generate leads. It outlines key roles for marketers, how CMOs are shifting to inbound marketing, and traffic sources like websites, social media, search and offers that can provide leads. It discusses best practices for lead generation like landing pages, legitimacy, design and research. It also discusses metrics for measuring lead generation and the benefits of using quality data to transform incomplete leads into qualified sales opportunities.
PeopleLinx is a scalable SaaS platform that guides employees' use of social networking tools to be more effective in their jobs. It helps sales get closer to customers, HR find the best talent, and marketing tell their story. PeopleLinx provides detailed reporting, analytics, coaching, and support to optimize social business use. Large brands trust PeopleLinx to maximize their social media efforts.
Ask any CEO what they want from their marketing team and they'll all say the same thing: growth. But with so many different things you could do, how do you know what you should do to unlock new growth?
The answers you're looking for are hiding in your data. In this presentation we'll cover exactly how you can analyze your data to uncover new growth opportunities and achieve your goals.
You'll learn how to:
Slice your data to find new growth opportunities
Validate ideas with simple tests before committing to expensive initiatives
Use data to drive product changes that maximize growth
You'll see real-world examples of how the growth teams at Airbnb, GrowthHackers and Facebook use this same process to unlock new growth from smart data insights.
Lightning Talk #11: Designer spaces by Alastair Simpsonux singapore
You can’t take creative people, stick them in sterile, lowest cost per square foot spaces, and expect them to achieve the best work of their lives. Atlassian has been focussing heavily on the design of their work spaces, to create flexible, engaging, delightful, and yes productive places for their teams to work in.
Hear Alastair Simpson from Atlassian talk about the creative spaces they’ve designed that have scaled with the changing needs of their teams and what they’ve learned about the benefits of creating better environments through thoughtful design.
Engage Smarter, Close Faster: Add a Human Touch to ABMMarketo
ABM campaigns are about making one-on-one human connections despite the impersonal barriers of big business. If you want to cut through the noise, reach your champion and sway a whole organization you need to act outside of the inbox. Join this webinar with TJ Nokleby, Manager of Demand Generation at InsideSales and Daniel Gaugler, VP of Marketing at PFL to learn how InsideSales is using a human touch in their ABM campaign to drive engagement with enterprise accounts.
The document provides an overview of digital marketing strategies and tactics. It discusses search engine optimization, content marketing, paid advertising, social media marketing, email marketing, landing pages, and customer retention strategies. The presentation encourages attendees to develop a comprehensive digital marketing plan that incorporates various online and social media channels to generate leads, raise brand awareness, and retain customers. It emphasizes the importance of testing strategies and keeping up with emerging trends to improve marketing efforts over time.
This document discusses content marketing and provides tips for creating valuable content. It defines content marketing as a strategic approach focused on creating content to attract and retain an audience to ultimately drive business goals. The document outlines different types of content that provide customer value like education, information, entertainment, inspiration and utility. It also discusses how content can provide business value through awareness, action, perception, loyalty and advocacy. Finally, it encourages keeping calm, having patience and thanks the audience.
Melissa Joy Kong - How to Use Content to Grow Your BusinessAutumn Quarantotto
The document discusses four keys to building an effective content strategy that impacts the bottom line: 1) having high-quality content, 2) consistent publishing cadence, 3) clearly defined performance metrics tied to business goals, and 4) prioritizing conversion optimization. It provides examples from Eventbrite and First Round Review that illustrate how focusing on these keys can increase site traffic, leads, and revenue through monthly event calendars and optimized landing pages. The document emphasizes that content must either drive new customers and sales or be cut, and consistent publishing is the best hack for content marketing success.
Dee Dee de Kenessey - Getting Started with Video: Is the Investment Worth It?Julia Grosman
This document discusses how video can be used across the customer lifecycle to boost marketing and sales results. It provides success stories of how companies have used video to increase engagement, convert leads, nurture leads, close sales, and support customers. The document also discusses how to prove return on investment from video through metrics like engagement rates, number of views, leads generated, and tracking which videos drive conversions.
[Webinar] Delivering the Right Content to the Right Customer at the Right TimeKapost
In this "fireside chat" webinar, Kapost CEO Toby Murdock and SiriusDecisions Research Director in the Content Strategy and Operations service at SiriusDecisions Christine Polewarczyk team up to talk everything content operations – from marketing's greatest challenges to the actual execution of a successful strategy.
They discuss:
- What delivering the right content to the right person at the right time actually means and why you should care
- What a successful content operation looks like in action
- Common blockers and gaps that prevent organizations from building a successful content operation
- Key strategies for building a content operation within your own organization
YOUR HOSTS
Christine Polewarczyk is a Research Director in the Content Strategy and Operations service at SiriusDecisions. She uses her nearly 20 years of experience in B2B marketing roles across a range of in-house, agency and consulting roles to help SiriusDecisions clients transform their B2B content ecosystems from into high-performing engines. Her areas of expertise include digital marketing, content strategy, content marketing, localization, SEO, lead generation, and content technology.
Toby Murdock is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Fu...PR 20/20
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
LinkedIn Company Pages Managers, this infographic will teach you:
- Why great images are even more important than great headlines
- Tips and tricks for creating visual content
- How to use free (or mostly free) online tools to keep costs in check
Machine learning is a core area of artificial intelligence that allows computer programs to learn from data without being explicitly programmed. The document discusses the impact of machine learning across various industries like marketing, healthcare, manufacturing and financial services. It also profiles major players using machine learning and outlines how consulting groups are helping clients implement machine learning strategies and programs.
The Social Data Disconnect - Social Monitoring Forum 2017Nate Elliott
December 2017 keynote at the Social Monitoring Forum in Munich. Nate Elliott, principal of Nineteen Insights, describes how we've been using social data wrong -- and the right way to get value from social insights.
How Companies Turn Data Into Business ValueJamie Hribal
This document discusses how businesses can capture, combine, and turn data into actionable insights. It summarizes Umbric Data Services, a company that provides data solutions to help businesses harness data to improve strategies, operations, and revenue. The document outlines common misconceptions about big data, how to ask the right questions to examine customer value, and ways companies are using data analytics, including to find new customers, increase retention, improve service, manage marketing, and track social media.
Empowering Mobile Collaboration for Today’s Workforce without losing control!...Mobile Edge Event
The business workplace has evolved dramatically with mobility now a key determinant of success...or failure. Security concerns exist however around possible data loss and "shadow IT" and these must be managed effectively in order to balance user agility with corporate governance. Join Box to understand how enterprises are making secure mobile collaboration a reality and transforming how work gets done
3 Corporate Learning Trends to Watch in 2017Axonify
The question is: “What will be hot in L&D in 2017?” On this webinar, learning industry veteran Don Taylor will be joined by Axonify’s CEO Carol Leaman to discuss three big corporate learning trends for the upcoming year.
In times of digitalization, every aspect of our life is connected to data. To leverage this data, companies need to understand and master analytics. In this presentation, Leo Marose will guide you through the world of big data & data science and show you his approach of how to build a data-driven organization.
This document provides a summary of 20 companies that are considered the "Best Companies to Watch" in 2017. It highlights each company's area of expertise, including software engineering (Afour Technologies), cyber security consulting (B&D Consulting), staffing solutions (Canvas InfoTech), greenhouse automation (Climate Control Systems), threat detection and response (Cynet), digital transformation of cities and infrastructure (GIV Solutions), information security (IPSec), healthcare staffing (LiquidAgents Healthcare), and digital signage (Mvix). The document encourages the reader to learn more about these innovative organizations that are keeping up with market needs and outperforming their competitors through technological advancement, workplace culture, and products/services.
Using Analytics for Market Analysis and Improved Procurementaccenture
There are many factors that dictate the cost of goods - from competition to market trends to margin. It's important to develop the analytical skills of your team members to better equip them with the business intelligence to play a more profound role on the procurement team.
Learn how to gather and interpret important market data and procurement analytics and put it to work for your organization. Here are six important data points to consider when looking to improve your sourcing and procurement training.
Capitalize On Social Media With Big Data AnalyticsHassan Keshavarz
This document discusses how companies can capitalize on social media through big data analytics. It notes that while social media promises benefits, most companies struggle to measure the true value and impact. To leverage social media effectively, the entire business must be aligned in their interactions. The document also discusses how analyzing large datasets through big data analytics can provide strategic insights for success, maximize product performance, and deliver real business value. It emphasizes the need for companies to measure social media's impact on key metrics and business goals.
Check out slides from this 45-minute webcast to see what your organization needs to do to stay on top of the coming technology transformations and gain insight into upcoming trends in analytics.
View the webcast recording at: http://ow.ly/Rnu3307Umb9
Webinar: Revolutionize your Business with an Insights Center of ExcellenceBrandwatch
Business success is fueled by smart, data-driven decisions. It’s not just about having the right data, it’s what you do with it that makes all the difference. Bridging the chasm between data and people in a secure, visually engaging way ensures your team is prepared to avert potential crises, better understand your customers, and engage everyone across the business with your data. Join Michael Brackpool, Brandwatch VP of Product for Vizia, and featured speaker from Forrester as they explain the best approach for disseminating real-time insights throughout the enterprise so your team can take immediate action.
BI / POWER BI - Key Concepts Business FeaturesSamer Fouad
This document provides an overview and agenda for a presentation on Power BI key concepts. It discusses:
1) What business intelligence is and how it helps businesses make better decisions by transforming data into meaningful information.
2) How Power BI allows users to get started quickly by creating interactive reports from spreadsheets using Power BI Desktop and publishing live dashboards and reports.
3) The presentation agenda which covers an introduction to Power BI, identifying business questions, working with datasets, data transformations, data warehousing, and demonstrations of the tools.
James Rogers will discuss strategies for using business information to increase sales. He will cover understanding the decreasing cost of information, challenges for different roles, and a top 10 strategies list. Case studies will examine how NPR found new customers, how one company automated lead research, and how another kept track of competitors. Metrics and an assessment process will be presented to evaluate efforts, along with recommendations for next steps.
This presentation provides a "first hand" look at how PR and marketing pros can raise their brand awareness by using Big Data and predictive analytics.
Here we outlines Meltwater enterprise solutions for businesses. Learn how you can map your strategy using competitive intelligence, manage the flow of outside information, improve collaboration with external insights.
JobZik is a social network that connects people needing help/services with people interested in providing them. Services include housekeeping, cooking, gardening, pet sitting, and more. The founders have experience at tech companies like Cisco and LinkedIn. Goals are to develop the JobZik app by March 2015, test it with 1000 users by May 2015, start marketing in June 2015, and become the #1 app for small projects by 2018. The financial plan projects profits of $8,000 in 2015, $14,000 in 2016, and around $40,000 in 2017 with revenues from advertising and service fees exceeding costs of development, operations, salaries, and offices. Key risks include verifying candidates' backgrounds
Similar to Scott Litman - The Role of AI in Marketing: Separating Fact from Fiction (20)
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This document summarizes Capital One's journey towards personalization. It provides the following key points:
1) Capital One aims to transform how consumers interact with the brand by building real-time personalization capabilities using people-based marketing and data-driven strategies.
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Introduction to Digital Marketing: Understand the fundamentals and importance of digital marketing in today’s business landscape.
Digital Marketing Channels: Detailed exploration of key channels including SEO, SEM, email marketing, social media optimization (SMO), social media marketing (SMM), content marketing, affiliate marketing, and influencer marketing.
SEO (Search Engine Optimization): Learn the techniques to improve your website’s ranking and drive organic traffic.
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Content Marketing: Creating and distributing valuable content to attract and retain your target audience.
Affiliate Marketing: Understand the process of earning commissions by promoting other companies' products.
Influencer Marketing: Leveraging influencers to boost your brand’s reach and credibility.
Additional Insights:
Copywriting vs. Content Writing: Differences and purposes of copywriting and content writing in digital marketing.
Email Marketing Journey: Workflow for achieving maximum results from email campaigns.
Real-World Examples: Case studies and examples to illustrate successful digital marketing strategies.
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In today’s digital-first era, leading the pack in local search visibility is not just beneficial—it's crucial.
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I am thrilled to share one of the best presentations I’ve made this year about e-commerce. In this presentation, I delved into the intricate details of the e-commerce landscape in Tunisia, supported by robust data and insightful analysis. As we all know, numbers speak louder than words, and real facts don't lie. This presentation aimed to shed light on the current trends, consumer behaviors, and market opportunities within Tunisia's e-commerce sector.
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The SEontheBeach deck but WITHOUT the interesting bits as you had to attend to get them. This covers a number of different migrations of different types and the outcomes of various technical fixes (or not!)
Dear Readers,
Client service management encompasses a range of functions aimed at ensuring optimal client satisfaction and fostering long-term relationships. Key functions include client support, where issues and inquiries are addressed promptly and effectively, and client on boarding, which involves guiding new clients through the initial setup and integration processes. Account management is another crucial function, involving regular communication and updates to keep clients informed and engaged. Additionally, client service management involves monitoring and analyzing client feedback to continuously improve services and address any emerging needs. Overall, these functions work together to create a positive client experience and drive business growth.
Here are few function explanation for better understanding.
Happy learning
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Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Scan to Success: How to Leverage QR Codes for Offline and Online Marketing PowerAggregage
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Market Research: Conduct thorough research to understand your target market. Identify their needs, pain points, and preferences to create tailored marketing campaigns.
Content Creation: Develop engaging and informative content that addresses your audience’s challenges and interests. Use a mix of content formats such as blog posts, videos, infographics, and whitepapers.
Channel Promotion: Promote your content through a variety of channels to increase visibility and reach. Utilize social media, email marketing, SEO, and paid advertising to distribute your content.
Lead Tracking: Monitor your leads using advanced CRM and analytics tools. Track their engagement with your content and tailor your follow-up strategies to their behaviors and needs.
By following these steps, you can enhance your lead generation efforts and drive business success. For more tips and professional services, check out Arkentech Solutions.
Generation AI report by Cheil India__.pdfSocial Samosa
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Beyond Likes and Shares: The Evolution of Engagement Metrics in Social Media Marketing delves into the changing landscape of social media metrics, moving beyond traditional measures like likes and shares. It explores alternative metrics such as comments, time spent on content, and sentiment analysis, emphasizing the importance of meaningful engagement. The presentation also highlights the role of active engagement indicators like participation in polls and surveys, as well as metrics related to community health and brand advocacy. Attendees gain insights into connecting social media engagement to conversion metrics, leveraging social listening tools for sentiment analysis, and adapting to platform changes. With real-world examples and practical strategies, the presentation equips marketers to optimize their efforts and drive better results in today’s dynamic social media environment.
Navigation Optimization: The Overlooked Path to Higher ConversionsVWO
Poor navigation can silently sabotage your conversion rates. Users who can't easily find what they need often leave in frustration, leading to increased bounce rates and abandoned purchases.
In this Webinar, Jyoti Malik of Blue Bagels will walk you through a comprehensive framework for identifying and resolving navigation issues.
Learn how to create a seamless, intuitive navigation experience that enhances user satisfaction and boosts conversions. Don't miss this chance to turn your website’s navigation into a powerful tool for success—reserve your spot now!
Scott Litman - The Role of AI in Marketing: Separating Fact from Fiction
1. Cool Vendor List A-List & Creativity Awards Global Partner Innovation Award
Digital Summit Minneapolis
The role of AI in marketing:
separating fact from fiction
14. 14
In a world of machine learning, every report,
every plan, every document and every row
and column of every database or spreadsheet
can be read and remembered
with a simple query.
18. 18
Transform Your Marketing Research Funnel
Move through research faster to take strategic action on data insights
Marketing Research Funnel Today Marketing Research Funnel With Lucy
Action
Insight
Data-Validation-
&-Iteration
Data-
Gathering
Data$
Gathering
Action
Insight
Data$Validation$
&$IterationWith Lucy on the
team, you can rapidly
progress through
volumes of data
Spend your
time on big-
picture thinking
and driving
results
19. 19
Putting Lucy to the Test
Fortune 1000 Customer
2 junior researchers, 20 research questions, 2 hour limit
One with Lucy, one without
9 out of 20 questions answered successfully without Lucy
17out of 20 questions answered successfully with Lucy
88%improvement
All other tools, technology and data the same
Lucy’s Score:
20. 20
Putting Lucy on the Account
Global media agency adds Lucy’s assistance to new business development pitches
Pitches for new business were consuming valuable time and resources.
The agency tracked the average time spent on compiling data without Lucy
to the time spent on the same compilation with Lucy’s help.
Competitive spend research: 100 hrs 8 hrs
Pitch information gathering: 80 hrs 4 hrs
With LucyBefore Lucy
15x faster with Lucy on the team.
21. 21
Training A.I. is often harder and
takes longer than anticipated.
To get beneficial usage you need to pinpoint
what is the best case to use the automation,
and train it to maximize your needs.
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