Six Building Blocks Of Digital Transformation PowerPoint Presentation Slides

Six Building Blocks of
DIGITAL TRANSFORMATION
Company Name Here

Presentation Outline
2
Six Building Blocks of Digital Transformation Template 1
Strategy and Innovation
Customer Decision Journey
Process Automation
Organization
Technology
Data and Analytics
Digital Transformation Business Model

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02
03
04
05
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Strategy And Innovation
Focus on future value and drive
fuelled by experimentation
Deep analysis and ethnographic
research to understand how and
why customers make decisions
Reinvented processes and
customer journeys through
automation and agile processes
Process Automation
2-speed IT to support core functions
and rapid development
Technology
Agile, flexible, and collaborative
processes and capabilities that
follow strategy
Organization
Usable and relevant customer
analytics tied to goals and
strategies
Data Analytics

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Strategy And Innovation
Focus on future value and drive
fuelled by experimentation
Agile, flexible, and collaborative processes
and capabilities that follow strategy
Organization
Usable and relevant customer
analytics tied to goals and strategies
Data Analytics
Reinvented processes and
customer journeys through
automation and agile processes
Process Automation
Deep analysis and ethnographic
research to understand how and
why customers make decisions
2-speed IT to support core
functions and rapid development
Technology
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02
03
04
05
06

Strategy and Innovation
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58 Percent of Digital Leaders run strategy by experimentation
through limited releases and prototyping
Effective Digital Strategies prioritize a handful of interventions
where the business can exploit significant opportunities
The best Digital Strategies don’t rely on past analysis, but
instead start fresh and carve out a vision based on where they
believe value is likely to shift over the next three to five years
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Zero Moment of Truth
Product or brand based research sees brands
added and subtracted to the early consideration
set. Based upon price, performance, online
reviews, in-store browsing and social media
First Moment of Truth
A final shortlist is set, based upon the
evaluation phase - products are viewed and
reviewed either online (desktop and mobile) or
at shelf in-store, possibly both at the same time
Purchase Decision
The moment of purchase and associated experience
is central to how the consumer feels about the brand,
as well as the retailer, before consumption takes
place. Are they excited or impartial ?
Second Moment of Truth
Unwrapping, unboxing and using - the consumer now has new information
for future brand purchases, as well as the ease and means to share those
experiences, creating a brand foot-print for future consumers to follow
Trigger
A consumer’s journey is emotional, triggered
by need or want, influenced by direct and
indirect brand messages, friends, WOM. It is
not, necessarily anything to do with brand
owners, or their advertising
Initial Consideration Set
Consumer’s carry preference and
preconceived ideas, often enabling a
rapid forming of an early consideration set
for research and exploration, in-store, at
home online, or via mobile on the move
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02
04
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Some Triggers come with
automatic brand selection based
on previous experiences,
advocacy born of emotions, trust,
deep beliefs & a relationship
Positive & negative
reviews become the next
persons ZMOT or Trigger

Process Automation
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Stage 1 Task
Performance
Stage 1 Activity
STAGE 1
STAGE 2
Performance
Stage 2 Activity
Stage 2 Task
Stage 3 Task
STAGE 3
Performance
Stage 3 Activity
Stage 4 Task
Performance
Stage 4 Activity
STAGE 4
Stage 5 Task
Performance
Stage 5 Activity
STAGE 5
Stage 6 Task
Performance
Stage 6 Activity
STAGE 6
Cost performance can improve by as much as 90
percent as the automation effort scales across functions

Organization
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The challenge is to move toward a structure that is Agile, Flexible, and Increasingly Collaborative while keeping
the rest of the business running smoothly
Many companies have set up Incubators or Centers of Excellence during the early stages of a Digital
Transformation to cultivate capabilities
Omni Channel Behavior
The most successful Digital Companies are zealous about metrics that focus on the Customer Journey, such as
Customer Lifetime Value
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Technology
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Traditional
Marketing
Firms
IT Service
Providers
Consulting
Interactive
Agencies
Evolving Digital
Marketing Landscape
Old Digital Marketing
Landscape
Digital Marketing
Services
Strong focus on
customer experience
Digital Transformation
across enterprises driven by
Technology Innovations
Increasing competition from
enterprises adopting new and
unique marketing models
Triggers

Technology
10
Evolving Digital Marketing Landscape
Old Digital Marketing Landscape
Strong focus on
customer experience
Increasing competition from
enterprises adopting new and
unique marketing models
Digital Transformation
across enterprises
driven by Technology
Innovations
TriggersTraditional
Marketing
Firms
IT Service
Providers
Consulting
Interactive
Agencies
Digital Marketing Services

Data and Analytics
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Internet of
Things (IoT)
Artificial
Intelligence (AI)
Augmented
Reality
Graph
Analytics
Agile Data
Science
The Experience
Economy
Journey
Sciences
Behavioural
Analytics
Machine
Intelligence (MI)
Hyper
Personalisation
DATA
ANALYTICS

12
MARKETING & SALES
INFORMATION TECHNOLOGY DIGITAL OPERATIONS
Make People
Awesome
Experiment
Rapidly
Deliver Value
Continuously
Make Security
a Prerequisite
New
Culture
AgileDev Ops
Lean UX
KPI: Release Products in max 6 to 8 weeks
Leads
MODERN
AGILE
SIMPLE
PROPOSITION
Self Service
Online
COMPLEX
PROPOSITION
CRM
Landing
Page
E-Commerce
PresentationsPhone
Calls
Emails
Applications
Devices
Value Chain
Technology
Internet of Things
Sensors
PLC
CAx
PLM
Wearables
Tablets
MES
ERP
Cloud
Robotics
Engineering
Logistics
Big Data
3D Printing
Production
Sales & Services
Know Yourself:
Where are we today ?
Where do we want to be ? The Goal
What is our value proposition ?
How do we know we have reached ?
Resources:
What is or budget ?
What skills do we have ?
How much time do we have ?
Competition:
Who is our competition ?
What is their proposition ?
Your Customer:
Who is our target customer ?
How can we reach our customer ?

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DIGITAL OPERATIONS
Value
Chain
Applications
Devices
Technology
Cloud
Big Data
3D Printing
Robotics
Wearables
Tablets
Sensors
PLC
Internet of
Things
CAx
MES
PLM
ERP
Engineering
Production Logistics
Sales & Services
MARKETING & SALES
INFORMATION TECHNOLOGY
Make People
Awesome
Experiment
Rapidly
Deliver Value
Continuously
Make Security
a Prerequisite
New
Culture
AgileDev Ops
Lean UX
KPI: Release Products in max 6 to 8 weeks
Leads
MODERN
AGILE
SIMPLE
PROPOSITION
Self Service
Online
COMPLEX
PROPOSITION
CRM
Landing
Page
E-Commerce
PresentationsPhone
Calls
Emails
Know Yourself:
Where are we today ?
Where do we want to be ? The Goal
What is our value proposition ?
How do we know we have reached ?
Resources:
What is or budget ?
What skills do we have ?
How much time do we have ?
Competition:
Who is our competition ?
What is their proposition ?
Your Customer:
Who is our target customer ?
How can we reach our customer ?

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Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
Create the
Right Mindset
and Shared
Understanding
Put the Right
Leaders in Place
Launch a Digital
Business Center
of Excellence
Formulate Digital
Strategy to Respond
to Opportunities and
Threats
Find, develop &
Acquire Digital
Business Skills
+ Roles
Create new
Digital Business
Capabilities
Six Key Steps to Build a
Successful Digital Business

15
Strategy
Focus Areas
Digitalization Engine
Skills
Partnerships
Investments

Six Building Blocks of Digital Transformation Icons Slide
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Six Building Blocks of Digital Transformation Icons Slide Contd…
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Our
Mission
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Our Goal
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Goal 01
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Goal 03

Our Target
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02 Target
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01 Target
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22
Quotes
Information technology and
business are becoming
inextricably interwoven. I don’t think
anybody can talk meaningfully about one without the talking
about the other.

23
John Smith
Financial Manager
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Marry Graves
CEO
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Sofia William
Product Manager
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Our Awesome Team

Comparison
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Minimum
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Maximum
Medium
36%75% 52%

Timeline
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2019
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2017
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2018
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2016
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Post It
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Timeline
2018
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2016
2015
2017
2014
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Puzzle
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Clustered Column Chart
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Donut Chart
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Venn
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Thank You
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