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E C L004 Dokich 091807

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Dreamforce07

The document discusses improving collaboration between business and IT teams when implementing a new CRM system at Procter & Gamble Professional. It emphasizes starting with leadership alignment on goals, breaking down functional silos, focusing on business value through a phased approach, and strong project management to drive adoption. Key lessons include defining a clear business purpose, establishing guiding principles, and measuring success based on value delivered to the business.

Economy & FinanceBusiness
1 of 30
Working Better Together Paul Edmondson, Procter & Gamble Professional Dave Ziegler, Procter & Gamble Professional Improving Business and IT Collaboration Executive: C-Level Strategy
Safe Harbor Statement ,[object Object],[object Object],[object Object]
Paul Edmondson Associate Director – Customer Business Development [email_address] Dave Ziegler P&G Professional Global IDS (Information and Decision Solutions) Manager [email_address]
[object Object],[object Object],[object Object],Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands P&G Professional’s Mission is to Improve the Live of the Worlds Consumers when they are away from Home.
[object Object],[object Object],[object Object],[object Object],[object Object],How Procter & Gamble Professional is using Salesforce
Why We Were Successful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leadership Alignment and Clear Business Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Approach – Not a Technology Project! Its about Business Transformation CRM Business Transformation ,[object Object],[object Object],[object Object],Leadership Sales (End Users) Information Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Principles To Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture Change Former CRM Approach: “ This is a ‘GO headquarter-based’ tool.” “ This is a tool I use only for reporting sales.” “ This is a tool I use for tracking sales.” “ I use this tool only when I have to, and it impedes my productivity.” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Change Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary – Alignment of Leadership and Defining a Clear Business Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Threw Out Functional Boundaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enabled by Salesforce – Powered by the User Expand Share At customer Who do I sell What do I sell Proposition Improvement How do I sell Reward & Recognition Retention PGP InTouch
Project Guiding Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Package Selection ,[object Object],[object Object],[object Object],[object Object]
Summary – Align on Strategy: Throw Out Functional Boundaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crawl, Walk and Run ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Run Before You Walk! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Leadership Buy In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Deliverable for Launch + Roadmap ,[object Object],[object Object],[object Object]
Top Deliverable for Launch + Roadmap ,[object Object],[object Object]
Summary – Importance of Establishing Crawl, Walk, Run ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus on Value Creation. Help Shape Project Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary – Focus on Value Creation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Session Summary – 4 Key Take Aways ,[object Object],[object Object],[object Object],[object Object],[object Object]
Working Better Together Q&A Improving Business and IT Collaboration
Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],We strive to improve, t hank you for filling out our survey. ,[object Object],[object Object]
Working Better Together Paul Edmondson, Procter & Gamble Professional Dave Ziegler, Procter & Gamble Professional Improving Business and IT Collaboration Executive: C-Level Strategy

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E C L004 Dokich 091807

  • 1. Working Better Together Paul Edmondson, Procter & Gamble Professional Dave Ziegler, Procter & Gamble Professional Improving Business and IT Collaboration Executive: C-Level Strategy
  • 2.
  • 3. Paul Edmondson Associate Director – Customer Business Development [email_address] Dave Ziegler P&G Professional Global IDS (Information and Decision Solutions) Manager [email_address]
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  • 28. Working Better Together Q&A Improving Business and IT Collaboration
  • 29.
  • 30. Working Better Together Paul Edmondson, Procter & Gamble Professional Dave Ziegler, Procter & Gamble Professional Improving Business and IT Collaboration Executive: C-Level Strategy

Editor's Notes

  1. Mike’s Intro
  翻译：