The presentation discusses the classical features and advantages of Master Data Management (MDM) system along with appropriate situations to use it. How do companies apply MDM who design, manufacture and sell their products in several geographies facing challenges in making appropriate decisions on their investment in PLM & MDM space? Another important aspect covers the comparison/relation between a MDM system (or Product Master System) and Enterprise PLM system. How can you maximize your ROI on both PLM and MDM investments? With examples from different industries the key takeaways include whether your organization requires an MDM solution or not.