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Force.com Data Modeling
The Advantages of Denormalization
Michael Topalovich, Delivered Innovation, CTO
@topalovich
All about Delivered Innovation
Delivered Innovation helps growing companies run their
businesses in the cloud with Salesforce.

 Business process design for creating great customer experiences
 100% focus on Salesforce and the Salesforce Platform
 Founded in 2006 in Chicago by Michael Topalovich
Attributes provide
context that describe
entities as a whole.
Analytics
User Experience
Clicks vs. Code
Security
Scalability
Embrace
hierarchy.
Relationship queries
!= SQL joins
SOQL requires
relationships
between objects
We can go up 5 level
in a child-to-parent
relationship query
We can go down one
level in a parent-to-chi
relationship query
Reference data from
parent objects
with formulas
Aggregate child data w
Rollup Summary field
Use Master-Detail
relationships to enabl
cross-object workflow
Get better report
and dashboard data
I
RT
Avoid data duplication.
Reference before copying.
Beware of picklist sprawl.
Take a look at your current data model.
Experiment.
Apply these principles.
Read more about Force.com data modeling.
Get involved in the Force.com community.
@DIChicago
Michael Topalovich
CTO, Delivered Innovation
@topalovich
Force.com Data Modeling: The Advantages of Denormalization

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